Tag

Social Media Archives - First Digital Media

Why is Brand Awareness So Important?

By | Blogging, First Digital Blogs | No Comments

As a business it is crucial that you have an established brand. An effective logo and marketing improves visibility amongst potential customers. After all, we all want to be immediately recognised when we pass a works van or notice an advertisement.

Here at First Digital Media we work with you to ensure that you have the right approach to your digital marketing and brand awareness.

The Right Approach

Following the Christmas period isn’t always easy. According to reports, like-for-like sales at Argos and Sainsbury’s were down 1.1%. Other businesses struggled as well, with Marks & Spencer down 2.2% and Debenhams at a shocking 5.7% loss like-for-like.

A nervous market, impending Brexit and reluctant spenders only adds to the struggles. However, this doesn’t make it impossible to improve sales. Creating strong brand awareness and identity can make all the difference.

Focus on The Local Area

This is especially relevant for small, local based businesses. Your main aim should be to develop awareness across your target locations. This helps to build trust among your customers as they will grow to recognise you as a local and loved company.

A great way of doing this is to use content on your website and social media channels that makes the most of this. Try mentioning local events and post examples of your previous work.

A Strong Design

With a strong logo and coherent website design, you can achieve all your goals. Using the same colour palette, font or name develops a clear identity.

Entrepreneur, author, speaker and business expert Ramon Ray has said: “People immediately recognize a Starbucks logo or a BMW logo because those logos are consistently displayed and used by each Brand.

“Smaller businesses might think that they don’t need to be consistent with their identity, but they are mistaken. People recognize businesses based on their brand identity.”

As a small business, it is still important to create a recognisable design and logo. You should work to develop something which is clear and helps you to stand out above your competition.

Make Use of Social Media

As one of the most powerful marketing tools out there, it is necessary that you make full use of your online profiles. Natural ranking and paid ads on search engines will bring you results. However, when it comes to brand awareness, becoming a familiar face on social media helps.

Using the same branding and posting regularly helps people to find you. Sharing blogs or recent news that relates to your company helps too, as it shows that you are in the loop.

As well as using Twitter, Instagram and Facebook, you should consider using LinkedIn. This platform is useful for those wanting to explore connections and can bring your business to a wider audience.

Contact Us

If you would like to find out more about our digital marketing services, please feel free to get in contact with us.

5 Top Marketing Trends For 2019

By | Blogging, First Digital Blogs | No Comments

With the right approach to marketing, you can bring your company endless benefits. Experts have been working hard to pull together the top trends for this next year. In 2019 there are a few approaches to look out for and we’ve put them all in one handy blog.

Here at First Digital Media we are experts in digital marketing. For more information, get in contact with us.

Communication is Key

It may seem like an obvious point to make, but communication is important. No matter what you are trying to do, you need to communicate with your customers effectively. It is important to outline a plan and define what you aim to do over the year as a business.

Sit down and think about it all. Consider what your aims are and how you want to achieve them. In most cases, achieving your goals will need successful and carefully produced content of some form. Whether visual, audio or written, using communication should be high on your list for 2019.

Video Marketing

As the largest search engine after Google, YouTube has made a huge impact on how we access information. As a result, it is predicted that video marketing will rocket over this next year. Both live streaming and pre-recorded videos can be useful to any business, whether small or large.

A short yet effective video about your services or an update on an important topic can drive traffic and improve engagement.

Social Media

There are so many different platforms available that it is impossible to avoid social media. With Instagram and LinkedIn growing along with old favourites Facebook and Twitter, you can be on to a winner. Regular posting along with visually impacting graphics can draw people in. Whether you use influencers to boost posts or share videos, it all counts.

Voice Search Optimisation

Chances are that you’ve used some form of voice search, either out of curiosity or convenience. However, the Global Web Index estimates that at least 1 in 5 adults use mobile searches once a month.  As people start to use more Siri and Alexa, we need to adapt our businesses to survive.

An aim for all in 2019 should be to update their websites and content to be more inclusive of this search approach. Using specific and well researched keywords can dramatically improve the amount of people accessing your website. Furthermore, making use of Google snippets where possible is also another way of improving SERP appearances.

Informative Content

To this day content remains an essential part of marketing. Whether it’s long tale informative blogs or short and snappy social media posts, you need to get it right. Google is starting to rank pages more based on the quality of content and whether users can benefit from it.

Generic content and keyword stuffing have been bad practice for a long time. In 2019 it is important for tailored writing along with customer-focus to become the main aim.

Get In Touch

If you would like assistance with your marketing in 2019, please do not hesitate to get in touch with our specialist team today for more.

10 Steps to Writing Outstanding Content

By | Blogging, First Digital Blogs | No Comments

With content gurus stating that content is king, it can really pay to know how to write your own content in the world of digital marketing.

When it comes to writing epic content for your online presence, you really need to plan exactly what it is you are wanting to write before you start. Great planning leads to great content and without great content, your brand awareness online will fall short to those who put effort into their writing skills.

Don’t Struggle

There is no need to struggle when it comes to writing any form of content. Whether you are blogging, creating a job advert or writing to your social media followers, whatever you choose to write should flow easily enough as it is your business after all!

Without content writing skills and years of practice the easiest way that you will be able to write content is by following a simple and straight forward plan, like these ten steps First Digital Media will provide you with.

1.      Find what your customers want to read

There is no use writing content just for the sake of writing it anymore. It needs to have depth, it has to support your readers and it needs to hold relevance to your business. For example, we discovered that our readers were wanting to know more about content writing, so therefore we wrote this piece of content to support that.

Find what your customer’s issues are and solve them with the content you write. You can do this by following their path on your website using analytics, reading blog comments, check out reviews and also conduct interviews if you want to go really far.

2.      Choose a good topic

Finding the right topic for your blog post can often be the hardest part as you want to stay on topic throughout. An example of a poorly chosen topic is one that you can’t write more than 50 words about. If you are stuck after the first paragraph, maybe your topic isn’t really that interesting after all.

It is often easier to stick to one topic and don’t try to solve too many issues in one article. If your ideas are about helping readers find a job, scope that down to how to build a CV with following content posts meeting the final point of finding the job.

Neil Patel from Hubspot came up with 4 ingenious ideas on how to choose the best topic for your blogpost. With knowing your target audience, being relevant, research and leverage being the tips to follow, you are sure to find a great topic to write about in no time.

3.      Check out the competition

Always do this. This step cannot be missed at all as you need to know what your competitors are doing. Your competitors are either your competition or you are their followers, whichever they are you need to be doing what they’re doing in your own patterns in order to keep up or take over.

You will not be the first to cover a certain content post so make sure that what you write will top the last or even better take over them on search rankings. Using relevant keywords, search on social media and check out other blog sites to collect relevant links you can use throughout your own content.

4.      Make yours stand out

If you do have a lot of competition out there you may need to take extra steps to make sure you stand out from the crowd. There is no use in writing another piece of content that will go in line with everyone else.

Whether you change design, layout, add drama or choose a different take on the situation, you need to make your content take first place. Writing amazing content is all well and good but if no one ever gets the chance to read it, you might as well have not even started.

The Content Marketing Institute recently published 4 ways to make your content stand out and these include a solid story angle, amazing photographs, leverage with expertise and being trendy. Following these 4 steps should make your content stand out sure enough.

5.      Create a thought shower

Now you need to think of the headline, the anchor text and the main body of your content post. Without a catchy headline and amazing text to follow, your content can get lost in the big world wide web and your time will be wasted.

The main job of your headline is to grab attention, so have a session looking at direct keywords, attraction techniques and craft your headline around your content to ensure that your readers will be encouraged to read further.

6.      Research, Research and Research

Research will be one of the biggest elements of writing your content. You will need to check out your competitors but also check out any surrounding topics that can contribute to yours. With credible news articles linked to your content and leaning on other gurus in the industry for guidance, your readers are more likely to trust your content and hopefully come back for more.

7.      Get planning

To start writing once you have gone through steps 1-6, you will need to make sure you have a solid plan to follow. There is no benefit in just starting writing without a plan as you are more than likely going to get lost and muddled with your words. In order to structure your content effectively, you need to organise you content before you start.

Start with a basic outline of where you want your content to start, transition and end to give you a somewhat timeline of how your writing will take place.

8.      Write your content

Now you can finally write your content following your research, competitor analysis and headline drafting. Write with emphasis on your point, keep your readers in mind and incorporate certain keywords into your text to get your readers attention instantly.

Throughout your text you will need to use catchy sub-headings and links to powerful articles that will help your content rather than hinder.

9.      Finish up and thoroughly check

You should always read through your own content before publishing it anywhere. Simple spelling mistakes need to be monitored and removed and you might even find yourself adding more where needs be. Without checking your content and reading it from a reader’s point of view, you can be promoting poor practices which leaves your business not in a great light.

10. Shout it from the roof tops

Now you can promote and tell everyone about your new amazing piece of content. Once you have followed steps 1-9 your content should be ready to be shared on every platform possible so that you can really promote your hard work and efforts with those that should see it.

Repurposing your content is easy enough and can be shared on social media, amongst your own customers and to other influencers that can get you further promotion. Don’t eve be afraid to share your own work, you worked hard on it, so why not?!

Get in Touch

If you are struggling with your own content and need some assistance, call First Digital Media today on 0845 094 1830. We have a specialist team on hand to help you promote your brand and to give you guidance on the best places to share your content.

Teens Are Boycotting Social Media

By | Blogging, First Digital Blogs | No Comments

As more and more teens boycott the growing social media trend, First Digital Media takes a look at why they might be scared of the social platforms and what they are doing instead.

The younger generation of today is instantly associated with the social media world and technology. A lot of us expect them to be dab hands at anything technical and although the majority are online all day, there is a small average who are avoiding going on the internet altogether.

Recent Research Findings

The BBC recently reported that nearly two-thirds of children were actually not bothered if they never had access to social media, a stark difference to the general image of teenagers from their elders. Looking at findings from 5,000 students, those aged between 14-16 were actually against social media ever being created.

A massive 71% of them said that they would quite like a digital detox all together with some of them taking part in a phone fast.

Fear of Being Distant

In a world where everything takes place online, you can often feel distant without being active on the platforms. There is a real fear amongst all users of online social media that they might miss out on potential conversations, events and being present in the time if they are not active at the right times, but when is that?

With two-thirds of 12-15-year-olds now holding a smartphone, according to the British Council, you can now be active online while on the move. With the chance to scroll through Facebook, watch videos on YouTube, tweet on the move and Snapchat your every breathing second, when do you ever put the phone down?

Life Before the Internet

Many teenagers nowadays don’t remember life before the internet was so easily on hand. With smartphones, selfies and online profiles being there since they were able to walk, it can often be hard to break the mould and go against everything you know.

Although this generation “have agile thumbs”, there are some that are proving life without social media is a much easier way of life altogether. Getting to sleep earlier, relaxing while out and being in a better mood is all encouraged without the smartphone attached to your hand but why are they suddenly so anti-social?

Quitting Social Media, For Good?

When it comes to quitting social media, the students who took part in the study at Benenden School in Kent realised that without their phones they weren’t actually that sad. Overall they missed their phones but not to just scroll through social media etc, they missed the only element that most people forget about, communication.

Social media is a great platform to keep groups of kids in touch with each other on the regular. With the majority of teenagers being part of at least 3 group messages, if they have a question at any time of day it can be answered by someone.

If we forget the negative side of cyber-bullying, fake images and false perceptions of happiness, social media really isn’t that bad after all.

Get in Touch

Get in touch and let us know what you think about the social media fear or call us to set up your own social media accounts on 0845 094 1830.

Are You Struggling with Instagram Captions?

By | Blogging, First Digital Blogs | No Comments

When it comes to writing captions for your images on Instagram, it can be a massive hit or a major miss depending on the words you choose to use.

First Digital Media are experts in the social media world and have written a fair few Instagram captions in our time to know what works and what doesn’t. When we look at how the internet works and how many users are focused on the visual element of a post, it is no wonder that Instagram is one of the most popular platforms out there. So, are you using it properly?

All About the Visuals

The internet is moving more and more towards the visual side of content and with 65% of users being visual learners, it really pays to have the best visuals out there. With more than 700 million monthly users, the platform can be seen to share up to 95 million photos every day!

If you want people to engage with your content, it’s important to also think about the captions that accompany the visuals”, Social Media Today.

Although people are paying more attention to a striking visual and the video content right in front of them, they are more than likely going to check out the content and description that follows also. Captions play a huge part in the overall context and also can change the way your content can be received. First Digital Media have put together some quick tips to get your caption right the first time!

Use Your Own Voice

Getting your business voice across in the small space of a caption can be both challenging and interesting. Playing around with the use of buzz words without waffling on about anything can take time, so don’t rush it!

Your caption needs a voice which doesn’t necessarily have to be so serious all the time. By communicating on the same level as your users and followers, you are more likely to connect with them rather than put them off your brand altogether.

Marketing Land reported way back in 2012 that developing your own voice is really important and now in 2017 a whole 5 years later, it still stands on its importance. With the top 20 social media voices including brands like Sharpie, Target, Taco Bell, Adidas Running and Tiffany & Co, you need to up your game to be in line up with the big boys!

Make Them Do What You Want

By using your caption to direct your followers where you want them to be you can get the reaction you are looking for when everyone makes a post. Whether you are looking for more followers, likes, reactions, shares or just for more people to visit your website, this caption gives you the opportunity to tell them what to do next – hopefully, they do it!

One example of a caption that would work in this situation would be to post a product from your brand and caption it “If you like the look of this, check out our other work”, therefore giving your customers a guide to look at your other items.

Hashtag, Hashtag and Hashtag Some More

Instagram is famous for the hashtag and by using only one hashtag you can gain a huge 12.6% more engagement than without one at all. By creating your own following and maybe your own personalised hashtag, your consumers can easily interact with your brand online and maybe even accidentally come across you from searching the tag off their own back.

The balance you need to find is between using hashtags and not overpowering your post with them. No one wants to read endless amounts of hashtags so be careful that you only hashtag the important buzz words related to your brand and post and watch the engagements come in.

Get in Touch

In those simple three Instagram tactics, your brand can interact with millions of Instagram users and you can watch your business thrive online. If you are struggling with managing your own social media accounts, give First Digital Media a call today on 0845 094 1830 and see what we can do for you.

 

Top Reasons Why You Need Facebook’s Lead Capture Forms

By | Blogging, First Digital Blogs | No Comments

Facebook has recently improved its lead capture forms and First Digital Media are here to tell you why you need to use them as part of your social media marketing techniques.

Have you heard of Facebook lead forms? If the answer is no, then this blog is sure to let you in on the fabulous insight that First Digital Media love to work with. With improved forms and the ability to personalise them to your business, no matter what size business you are, you are able to implement this new method within an instant.

They Look Great

Lead adverts on Facebook and Instagram help you collect info from people who are interested in your business”, Facebook. A lot of businesses spend hours trying to improve their customer retention and to get attention all over social media. Without spamming your customer base and potential customers, this can be really difficult without the specialist efforts from a marketing team.

First Digital Media face lots of barriers when it comes to upgrading our client’s websites, marketing efforts and brand image and these new Facebook lead capture forms are no exceptions to the rule. Once we have tried landing pages, site upgrades and old site removal it is often hard to convince our clients and their business owners on what the next move to make is.

If you are refusing to update your website since the 2000’s and you still expect it to work, you are wrongly mistaken. Facebook lead capture forms are the way forward and the next step in marketing your business if you are not willing to upgrade your website platforms.

Minimal Effort for Maximum Impact

First Digital Media always aim to get you to your end goal in the least number of steps to save you not only money but also time. By trying out tested methods and by working with your goals, the leads ad forms allow people to fill out one simple form rather than travelling through your whole site to get to their end goals.

The forms give your clients the chance to use minimal effort and still get the maximum impact from yourselves that they are looking for. By choosing what they need to answer, often including name, number and email address, you can make it as complex or as simple as you like as long as you get the responses you are looking for.

With that in mind, this new tool is likely to benefit you if you’re looking to create leads”, Social Media Examiner.

Simple to Integrate

The best selling point of all leading generation forms with Facebook is that they are so easy to integrate into your current marketing efforts. Whether you are doing a little or a lot, the Facebook ads are able to work within a reasonable budget, for as long as you would like without the hassle of constantly having to monitor them.

Our team take care of everything that needs doing and pass all leads back through to you as soon as they come in. All you need to worry about is getting on the phone and calling your leads back as soon as possible!

Get in Touch

To find out how you can get more information about setting up your own Facebook Lead Generation ads, give us a call on 0845 094 1830. With leading industry experts in social media, Facebook can soon be part of your digital marketing efforts no matter what industry you are in.

The Impact of Infographics on Marketing Efforts

By | Blogging, First Digital Blogs | No Comments

Have you ever been bored of reading paragraph after paragraph and would just rather look at images and fun animations? You’re not alone!

Studies have shown that in the last five years, infographics are on the rise. As a visual form of storytelling that engages, interests and excites the audience, it isn’t hard to see why many marketing companies are using them within their methods online.

Attention Span of a Goldfish

When we talk about info…. Oh, look a butterfly! See what we did there?

The Telegraph recently reported on the fact that humans now have a lower attention span than that of a goldfish and with a growing increase in visual storytelling and video content, it is no wonder that no one wants to read essays online anymore. As more and more people scroll through content every day on social media and fewer people actually search for something on Google, we are moving into a world of fast paced information and answers to questions rather than topics of debate.

Infographics for Infographic’s Sake

Although they are proving to be popular, it doesn’t mean that you should be creating them for creating them sake. An infographic is used to portray and deliver information that will be useful to an audience, not just interesting to look at. By using infographics to communicate information amongst your audience, we can capture the attention of new audiences through images, bold texts and animations that are enticing.

Tip- Turn a data report into an infographic to make it easier on the eye and better to read for the audience.

Try to Be Innovative

Imagine having masses of data and figures that you need to put across to your audience and imagine doing this in a report form on black and white paper. Boring isn’t it?

Here at First Digital Media, we are constantly trying to think of new and exciting ways to get across our information and we thought we would take this opportunity to show you how effective an infographic really can be.

Example – One of our clients, Treework Arboricultural Services, recently had an infographic created to get the services across they provide without just listing them. Here is the information we had to work with and how we added this into a better format using our infographic knowledge.

And here is that same information but in a clearer, more interesting and more interactive format.

 

As you can see clearly it has made a massive difference in how the audience will see what services the company provides. Making it interesting with colours that match the company, images that are related to the services and laid it in an easy to read format, the audience is more likely to engage with this content rather than a black and white table of information. As well as being easily readable, infographics are also:

  • easily embeddable
  • greater for brand coverage
  • SEO advantage
  • the chance to go viral
  • create a better impression overall

Tips for Infographics

Taking some tips from Best Infographics.co, we have come up with some top tips to remember when creating infographics for your website, marketing and social media.

  1. Make them more than bar graphs
  2. Don’t over crowd it and keep it clean
  3. Make some text that is important larger and important
  4. Make your infographic easier to share
  5. Keep the theme right
  6. Match the format to the social media channel

As well as getting vital information and narrowing it down to pinpointed information, you have to think about what the end goal is. Creating an infographic is all well and good if you actually get out of it what you expect. If you want people to ring you, add your phone number and if you want people to email you, adding your email is a no brainer really.

Infographics create a compelling way to communicate with your audience by offering a visual representation that has a great potential of becoming viral” so make it worthwhile (Postific).

Get in Touch

To find out more call us on 0845 094 1830 and we can arrange a call with one of our digital marketing executives.

12 Steps for an Effective Social Media Strategy

By | Blogging, First Digital Blogs | No Comments

When it comes to social media strategies, First Digital Media know only too well what works, what should work and what doesn’t work.

Are you struggling to your business the reach online it needs to be successful? Are you falling behind on your social media strategy and feel like you’re getting nowhere? Then our social media marketing team are the people you need to speak to!

By putting together the top 12 steps to creating an effective social media strategy, our team are able to plan, implement and monitor your results so that you don’t have to lift a finger!

1.      Find Your Target Audience

Finding your target audience is number one priority on your steps to social media strategies. When it comes to your potential consumer reach and your actual customers you need to be targeting those that are actually interested in your business.

Without the proper attention paid to your customers, you could be gaining followers, likes and shares from an audience that have no interaction with your business and you could be wasting your time. People you need to target include:

  • Current customers
  • Potential customers
  • Associates of current customers and potential clients
  • Bloggers
  • Journalists and editors
  • Suppliers
  • Affiliate businesses

2.      Research Your Buyer Personas

Behind every great social media strategy is a lot of research. You need to know your audience and their interests or you can be far from ever meeting their needs and desires. With a clear understanding of your audience and their personas, you can create a clear visualisation of them and somewhat humanise them online.

HubSpot recently stated that:

Buyer personas (sometimes referred to as marketing personas) are fictional, generalised representations of your ideal customers”.

You need to have a clear understanding of your buyer personas to drive sales, target content and keep customer retention high.

3.      Find Out More About Your Influencers

Your influencers don’t have to be your enemies. Look at them as family and you’re just looking for some guidance in your own growth. If they’re doing well in a certain area, check out what their consumers are interested in and follow the same paths.

It is not copying them or stealing their data, it’s just simply identifying what works for a certain audience and matching it with your own audience. You can then target them directly and build the relationships needed to get them on board with your business.

4.      Check Out Social Media Platforms Used by Your Buyer Personas

By using several social media platforms and searching for target keywords for your industry, you are able to follow conversations and topics that are already out there on the platforms. This can then lead to interviews with your current customers on their habits and the chance to watch how your audience travels through the social media platform.

Instagram is great to follow keywords by using the hashtag to search for certain topics of interests. See what people are posting, what is out there to share and what will interest your own followers to get them hooked on your business.

Business 2 Community said in 2015 that social media platforms drove 31.24% of traffic to websites, imagine what that figure would be now two years later?

5.      Check Out Your Competitors Platforms

It is also isn’t a crime to check out what your competitors are doing online. If you have a direct competitor who has launched a new social media strategy, see what they are doing!

Other websites that are performing well don’t necessarily hide their secrets when it comes to social media marketing. There is only so much that you can do with the platforms and find out what works best for you is easy enough found with a few trials on methods. This can give you an insight into what platforms will work best for your industry, rather than guessing and hoping for the best.

6.      Create Content That Will Target Your Buyer Personas

Of course, you need to create content that will resonate with your consumers and audience. If you are not creating content that will entice your consumers, then why not? Nowadays, businesses have no excuse to be sharing boring content with their audience and hoping that something will stick. With software, experts and First Digital Media around for you to make use of, why would you risk it?

Match your content with the right channel, engage with the times that your audience is most active and delve into conversations with your consumers. As we have said before, video content on Facebook is growing fast, so why would you not share some videos?

7.      Start A Content Back Log

By building yourself a content backlog of useful articles, news posts, images, videos and blogs, you never have to run out of quality content again. If you have a consumer ask a question you should be prepared to answer to the best of your ability and without pre-empting those questions with the material in a backlog, you could end up being caught out without an answer.

Having detailed content to fall back on at all times gives you time to plan other areas of the business and also lets you create a solid social media strategy that falls into a plan with your business. You should also look into creating infographics, images, videos and other content that will break up sections of blog posts and articles.

Remember that all consumers interact with different content formats, not just one!

8.      Build Relationships with Consumers

Of course, you have to create a relationship with your consumers otherwise you could be losing out on potential customers for your business. If you are getting a lot of conversation on your posts on social media, get involved and respond to what they are saying amongst each other. It’s time to engage with your consumers and make sure they are enjoying your content otherwise you might as well not bother!

9.      Create A Cycle of Content Publishing

Keeping your publishing cycle consistent with the times your consumers are most active will give you the highest chance of interaction. By following steps 1-8 you should have content aimed at your audience that meets them on certain platforms, in different formats. Using this in an organised manner is essentially your social media strategy and the rest is monitoring results!

10. Make an Investment to Get More Social Followers

First Digital Media also advise certain customers of ours to make investments into getting more social followers. If you are looking to getting more social followers, you need to invest both time and effort into building your audience.

First Digital Media specialises in building social followings and engaging with current audiences. Trying all natural techniques, we advise on paid advertising to get new followers where necessary. We don’t suggest to buy followers ever as that is bad marketing techniques but we do take the time to carefully plan your Facebook, Twitter, Instagram and LinkedIn ads to gain the right target audience, not just as many followers as possible.

11. Put A Plan in Place for Sharing Content

We are all aware that social media marketing takes time as there are so many platforms and methods to use at one given time. With there being so many networks to spread yourself across, you need to work through all of these 12 steps to create a plan with our team that works for you. Whether you leave it all to us or do some yourself, we need both be on the same page so that your audience get content that is targeted to their needs and purpose of your business.

12. Evaluate The Results and Work On Your Strategy from Here

Once you have gathered all of the evidence of your strategy, you can then see what worked and what didn’t. One of the steps that our team have mastered is number 12, as we can clearly see what works for our clients and what needs changing.

Using your results allows you to perfect the social media strategy you currently have, remove the weak links and create a solid strong plan to follow over the year. If after reading all of this you are panicking that you dont have the time or the insight into social media marketing, then you are in the right place. First Digital Media are only a call away!

Get in Touch

To arrange a call with a Digital Marketing Executive today give us a call on 0845 094 1830. We are here, ready and waiting to take over your social media platforms and totally transform your online presence. With 92% of marketers saying social media is important to their business, What are you waiting for?

Monitor Social Media Success with These Metrics

By | Blogging, First Digital Blogs | No Comments

Are you struggling to follow your social media success? First Digital Media have the solution right here!

Monitoring social media success doesn’t have to be difficult and can be done by both professionals and yourself. Following metrics, like those stated below, can be easily done but the hardest part is knowing how to use the data and how to act on it quickly.

First Digital Media are social media marketing experts for all kinds of industries and when it comes to monitoring metrics, we certainly know a thing or two. Acting on data and figures is what we do best and we have put together a few simple metrics you can follow yourself from the comfort of your own home.

Followers

Followers on twitter, likes on Facebook and followers on Instagram all come from a fan base that want to follow your business posts and updates. As they are interested in your business, it would be great that you were interested in them and follow the rate in which you are gaining followers and learn how you can improve those figures.

If you are gaining followers on a quick basis then you are doing something right clearly, if you are losing followers or not gaining as many as liked, maybe take a look at the topics of subjects you are posting and look at other methods of sharing with our social media team. With online marketing and social media marketing working closely together, followers are great but you can’t just rely on those figures for business success.

More and more young people are using social media and with the platform taking over TV as a news source, it really pays to get them on board on social.

Shares and Likes

Its quite obvious to watch how popular your content is when customers are sharing and liking your posts or your page but it can be quite hard to figure out what to do with those insights. If you can see that your audience are following your business online and are hungry for more information, you need to be sharing similar content that will entice them to delve further into your business and encourage others at the same time.

These figures can also show you what topics you should not be sharing, i.e. the ones your customers have no interaction with.

Social to Website Traffic

Ultimately, the end goal is to get traffic to your website and then using or buying your services/products. Social media is all well and good at interacting with your customers but your customers are only useful if they are actually doing something within your business.

Use Google Analytics to watch over your website traffic and check where the referrals came from. If the answer is social media, you are doing something right, if it isn’t high on the list, then you need professional social media marketing from First Digital Media.

With a total worldwide users of social media being 7.3 Billion (as of 2015), there are clearly a lot of customers you could be targeting, but what if they never go to your website?

Be The Leader in Your Industry

As well as monitoring your own stats and insight data, it can also be handy to monitor your competitors’ data. If they are the industry leaders, learn what they are doing and implement the methods into your own social media marketing skills.

Seeing what actually resonates with your customers is worthwhile and particularly helpful in getting customers to your website. You can track their movements and their interests to entice them into your business and give them the most information possible that they could ever need.

Listen and watch your customers to make content that interests them and become a leader in your industry.

Get in Touch

Learn more about metrics, social media marketing and Google Analytics with First Digital Media by calling us on 0845 094 1830.

Your Business Online Reputation Is More Important Than You Think

By | Blogging, First Digital Blogs | No Comments

Find out why your company’s online reputation can often be more important than your business success and with both relying on each other, it pays to understand the importance of it.

As the internet has progressed over the last 20 years, it is important for all businesses to keep up to date with the transformation or face the consequences of being left behind. The one element that has maintained its importance is the fact that your online reputation is important and always will be.

Word of Mouth Recommendations Online

Your online reputation matters just as much as your offline reputation and the use of word of mouth can come into play through other elements. If your website is slow, your contact form doesn’t work and your logo is poor, this can almost work as a stop sign for potential customers trying to use your services in the future.

The new online version of word of mouth recommendations takes place in the form of reviews and customer feedback. As a potential customer, they will be on the lookout for signs of great customer service or poor services, to determine whether they will continue with your business or not. Just like word of mouth on the street, if your business has bad press online or poor customer reviews, you are showing future customers the weaknesses of your business.

You could be losing 90% of potential customers if you have bad reviews online, so do something about it pronto!

Use Your Online Tools

Managing your online reputation is very important to not only control the image of your business but also the future of your success. With a bad history and poor customer reviews, it can be more damaging than you ever imagined.

Using social media, engaging content, great website design and communication with your customers will encourage great reviews and therefore a great online image.

Managing Your Reputation

According to an infographic from Social Media Today, about 25% of a company’s market revenue comes from its online reputation and image that is portrayed. “Even if you don’t necessarily have an established online presence yourself, it doesn’t necessarily mean that you don’t have an online reputation”, Experian.

If you have spent years building up your business reputation, why would you let one bad customer experience ruin your hard work? With consumers trusting a business with reviews 12 times more than one without, it really pays to have real-time reviews rather than just product descriptions.

One example of a great online reputation is the huge giant Amazon. With consistency, vision and customer appeal, Amazon has targeted their customers with real reviews, product descriptions from the users and the trust that most consumers are looking for. “Amazon earned the highest overall ranking on the 2014 Harris Poll Reputation Quotient (RQ) study, which surveys 18,000 Americans to measure the reputations of the 60 most visible companies in the country”, Fast Company.

Tips to Boost Online Reputation

Here are some quick tips to follow from First Digital Media on how you can control, boost and manage your online business reputation.

  • Make emotional appeal
  • Follow financial performance
  • Improve products and services
  • Be social
  • Have clear vision and leadership
  • Boost your workplace environment
  • Customer feedback needs to be a focus

Your business needs to be portrayed as reliable, trustworthy and successful in order to gain the reputation you deserve online. Don’t rely on offline word of mouth anymore and get the online boost your business needs from First Digital Media.

Get in Touch

If you are concerned about your business reputation and want professional assistance with boosting your online reputation, then give us a call on 0845 094 1830.