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Teens Are Boycotting Social Media

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As more and more teens boycott the growing social media trend, First Digital Media takes a look at why they might be scared of the social platforms and what they are doing instead.

The younger generation of today is instantly associated with the social media world and technology. A lot of us expect them to be dab hands at anything technical and although the majority are online all day, there is a small average who are avoiding going on the internet altogether.

Recent Research Findings

The BBC recently reported that nearly two-thirds of children were actually not bothered if they never had access to social media, a stark difference to the general image of teenagers from their elders. Looking at findings from 5,000 students, those aged between 14-16 were actually against social media ever being created.

A massive 71% of them said that they would quite like a digital detox all together with some of them taking part in a phone fast.

Fear of Being Distant

In a world where everything takes place online, you can often feel distant without being active on the platforms. There is a real fear amongst all users of online social media that they might miss out on potential conversations, events and being present in the time if they are not active at the right times, but when is that?

With two-thirds of 12-15-year-olds now holding a smartphone, according to the British Council, you can now be active online while on the move. With the chance to scroll through Facebook, watch videos on YouTube, tweet on the move and Snapchat your every breathing second, when do you ever put the phone down?

Life Before the Internet

Many teenagers nowadays don’t remember life before the internet was so easily on hand. With smartphones, selfies and online profiles being there since they were able to walk, it can often be hard to break the mould and go against everything you know.

Although this generation “have agile thumbs”, there are some that are proving life without social media is a much easier way of life altogether. Getting to sleep earlier, relaxing while out and being in a better mood is all encouraged without the smartphone attached to your hand but why are they suddenly so anti-social?

Quitting Social Media, For Good?

When it comes to quitting social media, the students who took part in the study at Benenden School in Kent realised that without their phones they weren’t actually that sad. Overall they missed their phones but not to just scroll through social media etc, they missed the only element that most people forget about, communication.

Social media is a great platform to keep groups of kids in touch with each other on the regular. With the majority of teenagers being part of at least 3 group messages, if they have a question at any time of day it can be answered by someone.

If we forget the negative side of cyber-bullying, fake images and false perceptions of happiness, social media really isn’t that bad after all.

Get in Touch

Get in touch and let us know what you think about the social media fear or call us to set up your own social media accounts on 0845 094 1830.

12 Steps for an Effective Social Media Strategy

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When it comes to social media strategies, First Digital Media know only too well what works, what should work and what doesn’t work.

Are you struggling to your business the reach online it needs to be successful? Are you falling behind on your social media strategy and feel like you’re getting nowhere? Then our social media marketing team are the people you need to speak to!

By putting together the top 12 steps to creating an effective social media strategy, our team are able to plan, implement and monitor your results so that you don’t have to lift a finger!

1.      Find Your Target Audience

Finding your target audience is number one priority on your steps to social media strategies. When it comes to your potential consumer reach and your actual customers you need to be targeting those that are actually interested in your business.

Without the proper attention paid to your customers, you could be gaining followers, likes and shares from an audience that have no interaction with your business and you could be wasting your time. People you need to target include:

  • Current customers
  • Potential customers
  • Associates of current customers and potential clients
  • Bloggers
  • Journalists and editors
  • Suppliers
  • Affiliate businesses

2.      Research Your Buyer Personas

Behind every great social media strategy is a lot of research. You need to know your audience and their interests or you can be far from ever meeting their needs and desires. With a clear understanding of your audience and their personas, you can create a clear visualisation of them and somewhat humanise them online.

HubSpot recently stated that:

Buyer personas (sometimes referred to as marketing personas) are fictional, generalised representations of your ideal customers”.

You need to have a clear understanding of your buyer personas to drive sales, target content and keep customer retention high.

3.      Find Out More About Your Influencers

Your influencers don’t have to be your enemies. Look at them as family and you’re just looking for some guidance in your own growth. If they’re doing well in a certain area, check out what their consumers are interested in and follow the same paths.

It is not copying them or stealing their data, it’s just simply identifying what works for a certain audience and matching it with your own audience. You can then target them directly and build the relationships needed to get them on board with your business.

4.      Check Out Social Media Platforms Used by Your Buyer Personas

By using several social media platforms and searching for target keywords for your industry, you are able to follow conversations and topics that are already out there on the platforms. This can then lead to interviews with your current customers on their habits and the chance to watch how your audience travels through the social media platform.

Instagram is great to follow keywords by using the hashtag to search for certain topics of interests. See what people are posting, what is out there to share and what will interest your own followers to get them hooked on your business.

Business 2 Community said in 2015 that social media platforms drove 31.24% of traffic to websites, imagine what that figure would be now two years later?

5.      Check Out Your Competitors Platforms

It is also isn’t a crime to check out what your competitors are doing online. If you have a direct competitor who has launched a new social media strategy, see what they are doing!

Other websites that are performing well don’t necessarily hide their secrets when it comes to social media marketing. There is only so much that you can do with the platforms and find out what works best for you is easy enough found with a few trials on methods. This can give you an insight into what platforms will work best for your industry, rather than guessing and hoping for the best.

6.      Create Content That Will Target Your Buyer Personas

Of course, you need to create content that will resonate with your consumers and audience. If you are not creating content that will entice your consumers, then why not? Nowadays, businesses have no excuse to be sharing boring content with their audience and hoping that something will stick. With software, experts and First Digital Media around for you to make use of, why would you risk it?

Match your content with the right channel, engage with the times that your audience is most active and delve into conversations with your consumers. As we have said before, video content on Facebook is growing fast, so why would you not share some videos?

7.      Start A Content Back Log

By building yourself a content backlog of useful articles, news posts, images, videos and blogs, you never have to run out of quality content again. If you have a consumer ask a question you should be prepared to answer to the best of your ability and without pre-empting those questions with the material in a backlog, you could end up being caught out without an answer.

Having detailed content to fall back on at all times gives you time to plan other areas of the business and also lets you create a solid social media strategy that falls into a plan with your business. You should also look into creating infographics, images, videos and other content that will break up sections of blog posts and articles.

Remember that all consumers interact with different content formats, not just one!

8.      Build Relationships with Consumers

Of course, you have to create a relationship with your consumers otherwise you could be losing out on potential customers for your business. If you are getting a lot of conversation on your posts on social media, get involved and respond to what they are saying amongst each other. It’s time to engage with your consumers and make sure they are enjoying your content otherwise you might as well not bother!

9.      Create A Cycle of Content Publishing

Keeping your publishing cycle consistent with the times your consumers are most active will give you the highest chance of interaction. By following steps 1-8 you should have content aimed at your audience that meets them on certain platforms, in different formats. Using this in an organised manner is essentially your social media strategy and the rest is monitoring results!

10. Make an Investment to Get More Social Followers

First Digital Media also advise certain customers of ours to make investments into getting more social followers. If you are looking to getting more social followers, you need to invest both time and effort into building your audience.

First Digital Media specialises in building social followings and engaging with current audiences. Trying all natural techniques, we advise on paid advertising to get new followers where necessary. We don’t suggest to buy followers ever as that is bad marketing techniques but we do take the time to carefully plan your Facebook, Twitter, Instagram and LinkedIn ads to gain the right target audience, not just as many followers as possible.

11. Put A Plan in Place for Sharing Content

We are all aware that social media marketing takes time as there are so many platforms and methods to use at one given time. With there being so many networks to spread yourself across, you need to work through all of these 12 steps to create a plan with our team that works for you. Whether you leave it all to us or do some yourself, we need both be on the same page so that your audience get content that is targeted to their needs and purpose of your business.

12. Evaluate The Results and Work On Your Strategy from Here

Once you have gathered all of the evidence of your strategy, you can then see what worked and what didn’t. One of the steps that our team have mastered is number 12, as we can clearly see what works for our clients and what needs changing.

Using your results allows you to perfect the social media strategy you currently have, remove the weak links and create a solid strong plan to follow over the year. If after reading all of this you are panicking that you dont have the time or the insight into social media marketing, then you are in the right place. First Digital Media are only a call away!

Get in Touch

To arrange a call with a Digital Marketing Executive today give us a call on 0845 094 1830. We are here, ready and waiting to take over your social media platforms and totally transform your online presence. With 92% of marketers saying social media is important to their business, What are you waiting for?

Super Bowl 2017… Were You Watching?

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A lot of the team here at First Digital Media were tuned in on Sunday night ready for the event of the year. What we want to look at is how it played out on social media throughout the whole world, not just here in Little Old ‘Lancaster.

This year’s Super Bowl is the 51st of its kind and saw the New England Patriots take over with a winning score of 34:28 against the Atlanta Falcons. All eyes were on the NRG Stadium on February 5th and with only 70,807 people in attendance, there were a lot of eyes on social media too.

Beyoncé Stole the Show

Although figures were high this year with a massive 64 million interactions on social media platforms, Beyoncé stole the show in 2015 with her half time performance and raked in 65 million people online and 265 million engagements.

Last year saw social media users make the most out of the ‘live feed’ option for the event and they really got engaged in the running up to the big night. In total, the users altogether shared 265 million posts and more than 1.3 million ‘unique people per minute’ were getting involved through commenting, posting, liking and sharing anything to do with the Super Bowl.

image source – https://uk.pinterest.com/source/jeweljewelyesim.com

Mobile Came Out On Top

This year’s Super Bowl was incredibly active online but a massive 90% of those interactions took place on a mobile platform not surprising really is it? Like we have said before, if you are not using mobile in 2017, you are massively falling behind.

One of our Digital Marketing Executives, Warren, found his place on the sofa on Sunday night, got his American snacks prepared and tuned in from 10 pm to watch the event take place. With his mobile in hand, he was live Facebooking throughout the game and was interacting with other watchers on the amazing performances from Tom Brady, Matt Ryan and Julian Edelman.

Warren’s main interaction on social media was with the platform Facebook, but others in the running included Twitter, Instagram and Snapchat.

The Crowd Went GaGa for Social Media

Lady GaGa was this year’s half time performer and sporting an NFL-themed costume throughout, she clearly stole the show and impressed the viewers. In fact, some of the viewers were more interested in how old she is as it was reported the top trending Google Search during the game. Does it really matter when she performed like that?

image source – https://uk.pinterest.com/pin/57491332723703627/

Not only were the crowd watching live as the game took place but they were also actively searching and watching videos on social media, 262 million times to be precise. “Visual storytelling is more important than ever, both live and pre-recorded” and clearly, video ‘out did’ itself this year.

Media Is Changing!

Twitter this year did manage to overcome its previous years’ figures but still wasn’t able to break the 2015 record. Following the hashtag #SB51 while the game was live, there was a recorded 27.6 million tweets in total and this saw Twitter storm ahead on conversation figures.

All of these facts and figures are interesting but as social media advocates ourselves, the team here at First Digital Media have looked at the reasons why these figures exist. Although Facebook and Twitter are massive platforms and are bound to bring in the biggest numbers, this year saw the move of smaller platforms and changed the way audiences use social media in general.

With Snapchat, Instagram and YouTube playing their own part in the run-up to the big game, 2017 has paved the way for audience interaction in their masses.

Were you focused on the touchdown or the half time performance? Either way, both of the topics were the leading tweet conversations as well as ‘Patriots complete comeback’, ‘End of Lady GaGa’s memorable Super Bowl Halftime Show Performance’ and ‘Danny Amendola’s 2-point conversion to tie the game’.

What’s Next To Come…

As you can see, social media was somewhat bigger than the game this year even though it went into overtime. First Digital Media predict that Snapchat will take over Twitter next year in the rankings and with filters, stickers and locational tags, we are sure that users will get involved right away. We are looking forward to next year already and can’t wait to see who is performing… Our money is on Rihanna!

New Year, New Online Marketing?

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We previously asked you if you were ready for 2017 and in the blink of an eye we are already 4 days in to the new year. With the new year being a big opportunity to overhaul your marketing strategies, there is no time like the present to take some tips from the leading experts here at First Digital Media.

 

Social Media Marketing

As a somewhat second nature to most millennials and smartphone users, social media has taken the online world by storm and is showing no signs of stopping anytime soon. In 2016, Facebook alone had 1,590 million worldwide users with WhatsApp, Twitter and Instagram following suit in high figures.

Whether used for keeping up with news, following celebrities, purchasing from businesses or keeping in touch with friends, there is no doubt that social media has become a necessity in the online world. Using the platforms to your benefit is a sure fire way of creating an online presence, promoting your content and getting your consumers to interact with your business as a whole.

Consider your audience, work with headlines that are eye catching, keep your consumers engaged and always use ‘Call to Actions’.

Video Marketing

The ‘new’ powerful tool bursting onto the scene in the new year is video marketing. In order to influence your chosen target market and stay above the radar, you need interesting, innovative and exciting content to keep them entertained. Nobody wants to stare at a blank advert anymore and we don’t blame them when video is much more interesting on so many levels! Using the right sound, imagery, concept and overall delivery can mean the difference between being a leader and a follower online.

A video never acts alone and is 100% part of a marketing plan. With the right planning, your video marketing techniques can inform your consumers and potential customers into what you really want them to do with your business.

Content Strategy

Content makes up your site (amongst other elements) and needs to be clear, make sense and be relevant to your business. Sounds pretty straight forward? Now you may be thinking “I already know this” but believe us, there are people out there who don’t follow this simple technique with their content marketing and are making huge failures going into 2017.

Using blog posts, social media, online articles, videos and website content to promote your business where it needs to be is essential in conquering the online world. Online marketing as whole includes various elements in order to be effective and as there is no I in team, it is vital your marketing works together rather than contradicting each part.

Direction and Achievement

We could go into every single element of digital marketing (which you can find here on our site) but we chose to focus on three key parts and followed our direction of choice. We focused on social media marketing, content strategy and video marketing to let our clients know what we advise for new marketing strategies in 2017. Great achievement of direction, right?

Ensuring your site has a clear direction, your content has a clear path of conversion and that you are achieving your aims is the ultimate goal of any business owner. Whether you are actively managing your own online campaigns or are you placing the trust in our hands, there has to be a direction in order to achieve your main aims. Without main aims and a clear directional path, your efforts are wasted and it is highly unlikely that they will be successful.

Other Trends To Watch Out For

Keep an eye out for other marketing techniques that will be big players in the digital world of 2017 and check back on our blog to keep up to date.

  • Influencer Marketing
  • Live Streaming
  • Chatbots
  • Virtual Reality
  • Short-lived Content (Snapchat)
  • Personalisation
  • Purpose Driven Marketing
  • Social Media Purchase Options

Get in Touch

These topics discussed are not definitive of digital marketing and there are many options and routes to choose for your business. If you are looking at marketing techniques for the new year get in touch with the experts here at First Digital Media. Call us on 0845 094 1830 to speak to us and get well on your way to making 2017 your year in the online world.