Online Safety Archives - First Digital Media

Your Business Online Reputation Is More Important Than You Think

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Find out why your company’s online reputation can often be more important than your business success and with both relying on each other, it pays to understand the importance of it.

As the internet has progressed over the last 20 years, it is important for all businesses to keep up to date with the transformation or face the consequences of being left behind. The one element that has maintained its importance is the fact that your online reputation is important and always will be.

Word of Mouth Recommendations Online

Your online reputation matters just as much as your offline reputation and the use of word of mouth can come into play through other elements. If your website is slow, your contact form doesn’t work and your logo is poor, this can almost work as a stop sign for potential customers trying to use your services in the future.

The new online version of word of mouth recommendations takes place in the form of reviews and customer feedback. As a potential customer, they will be on the lookout for signs of great customer service or poor services, to determine whether they will continue with your business or not. Just like word of mouth on the street, if your business has bad press online or poor customer reviews, you are showing future customers the weaknesses of your business.

You could be losing 90% of potential customers if you have bad reviews online, so do something about it pronto!

Use Your Online Tools

Managing your online reputation is very important to not only control the image of your business but also the future of your success. With a bad history and poor customer reviews, it can be more damaging than you ever imagined.

Using social media, engaging content, great website design and communication with your customers will encourage great reviews and therefore a great online image.

Managing Your Reputation

According to an infographic from Social Media Today, about 25% of a company’s market revenue comes from its online reputation and image that is portrayed. “Even if you don’t necessarily have an established online presence yourself, it doesn’t necessarily mean that you don’t have an online reputation”, Experian.

If you have spent years building up your business reputation, why would you let one bad customer experience ruin your hard work? With consumers trusting a business with reviews 12 times more than one without, it really pays to have real-time reviews rather than just product descriptions.

One example of a great online reputation is the huge giant Amazon. With consistency, vision and customer appeal, Amazon has targeted their customers with real reviews, product descriptions from the users and the trust that most consumers are looking for. “Amazon earned the highest overall ranking on the 2014 Harris Poll Reputation Quotient (RQ) study, which surveys 18,000 Americans to measure the reputations of the 60 most visible companies in the country”, Fast Company.

Tips to Boost Online Reputation

Here are some quick tips to follow from First Digital Media on how you can control, boost and manage your online business reputation.

  • Make emotional appeal
  • Follow financial performance
  • Improve products and services
  • Be social
  • Have clear vision and leadership
  • Boost your workplace environment
  • Customer feedback needs to be a focus

Your business needs to be portrayed as reliable, trustworthy and successful in order to gain the reputation you deserve online. Don’t rely on offline word of mouth anymore and get the online boost your business needs from First Digital Media.

Get in Touch

If you are concerned about your business reputation and want professional assistance with boosting your online reputation, then give us a call on 0845 094 1830.

Have You Heard About Fake News? YouTube Certainly Have…

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Social media platforms have cottoned on to the spreading of fake news and now YouTube has launched its own battle with making the internet safer.

Recently announcing its launch of a new campaign in tackling internet safety and fake news in particular, YouTube are aiming their efforts at 13- 18 year olds specifically. With workshops designed at that age range, anyone all over the UK can take part in the fight against fake news on the internet.

Past Criticism

It was only a small month ago that YouTube was criticised for not tackling hate speech head on and they were asked by many to re-evaluate their guidelines. Back in March, YouTube took a long hard look at its existing guidelines and how it governed the content that was allowed onsite.

After acknowledging that advertisers didn’t want their adverts next to explicit content or content that didn’t match their values, they started to take a tougher approach on “hateful, offensive and derogatory content”. “A recent investigation by the Times found adverts were appearing alongside content from supporters of extremist groups, making them around £6 per 1,000 viewers, as well as making money for the company”, BBC News.

Current Regulations

Under current YouTube regulations there are set community guidelines that need to be followed by all users. These include respecting the community, not crossing the lines, reviewing all reports carefully and to join in with active YouTube campaigns.

Some of the common-sense rules that they ask you to take into account when posting include avoiding:

  • Nudity or sexual content
  • Harmful or dangerous content
  • Violent or graphic content
  • Copyright
  • Hateful content
  • Threats
  • Spam, misleading metadata and scams

Workshops Around The UK

The workshops have been designed and created to allow attendees to get creative with the hosts, stay safe online, remove negativity and use videos to help people spread their voice properly. As well as tips on how to navigate social media, check facts and escape ‘social bubbles’, the workshops are great to discover how you can make the most out of the internet.

As part of the Internet Citizens Day, YouTube are aiming to raise awareness about the actual threats online and how we can avoid fake news spreading.

Vulnerability Online

Highlighting the vulnerability online, YouTube have covered voice, story, courage, community and action in all workshops with the last few weeks being dedicated to testing the impact. As “young people in the UK spend more time online than ever before”, it is about time that something was done to encourage safe activity online, Anna Smee, CEO of UK Youth.

First Digital Media’s Thoughts

We think it is great that the internet is more awake to the problems we have out there online. Supporting all workshops and further investigations into fake news, we hope that the craze will not be in action for long!

Get in touch for digital marketing assistance, social media marketing and more with First Digital Media.

Internet Lessons for Pupils, What Do You Think?

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The BBC recently reported that pupils should have internet lessons as part of their curriculum and it sparked a heated debate here in the office.

With the majority of us totally agreeing with The BBC and supporting their values, we were shocked to see why anyone wouldn’t agree with the idea. Find out what we have to say on the matter below.

Current Curriculum

The government currently runs the national curriculum and teaches subjects at all four levels. We took a look at those areas and learnt what was being taught and at what level before establishing our opinions.

One interesting piece of information we found came from the curriculum framework for key stages 1 to 4, which specified that every state-funded school should promote “the spiritual, moral, cultural, mental and physical development of pupils at the school and of society”.

This information made us question how the current curriculum supports these elements and made us also question if it actually does ‘promote’ the current society children are now growing up in.

This ‘Day and Age’ Has Changed Dramatically

Although we can clearly see the changes with our own eyes, there are areas of development with children that often go forgotten about in their early years of growing up. With the rise of smartphones, internet access and the way children are brought up changing every day, the team here at First Digital Media pondered on the idea of how the curriculum needs to keep up or be under achieving in its sole purpose.

We are now seeing children panic when the schoolbag trend changes, when the lunch doesn’t fit in the designer lunch box anymore and when the school photo day arrives, total pandemonium takes place. What happened to just playing outside in the mud?

We Teach Computing, So Why Not Internet Practices?

In recent years the studying of computers has come into the programme of the curriculum due to the rise in technology in all schools. Long gone are the days when pen and paper was enough, as we now see tablets, laptops and computers taking the place of the old textbook a lot of us grew up with.

The computer curriculum covers the bare minimum when it comes to computing and teaches students and includes:

  • How to apply and understand basic principles and concepts of using the computer, algorithms and data
  • How to analyse problems using computer terminology, writing computer programs and solving problems
  • Applying information technology and evaluating new technologies leading to solving issues
  • Teaches them that they are responsible, confident and able to work with computing technology

But where is the information about safety online and how to act accordingly on social media?

Is Children’s Safety Online Being Missed in Curriculum Teaching?

All of us here at First Digital Media, including those with children and those without, agree that the government is missing something major here when planning the curriculum. As a world where more than half of teenage internet users admit to carrying out risky online activity, why are we not teaching them how to behave online?

Our team totally agrees with the statement “Lessons about online responsibilities, risks and acceptable behaviour should be mandatory in all UK schools” and want to see action start now before it is too late.

Every day children are active online through online games, social media and basic learning habits and are facing inappropriate material, physical dangers, cyber bullying, illegal behaviour and the risk of leaking personal information and nothing, in our eyes, is being done about it at the core of the issue – learning.

First Digital Media Supports Online Safety

As a whole, we think that students need to be taught the right and wrong behaviour online before they find themselves in difficult situations that are out of their hands. Some of the areas we think should be covered include:

  • How to deal with personal information and what should be published online
  • How to deal with indecent images online and what the child should be posting or not
  • Trusting sites online and other users
  • Making friends online and credible profile checks

Adding this into computer studies will give children of all ages the confidence they need when they are active online and break the taboo of waiting until they are teenagers before educating them. Rather than waiting for something to go wrong and correcting them at a later date, we should start early and encourage safe practice online at all times.

If you have thoughts about this subject or would like to chat about any digital marketing habits online, call us today for a chat.