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Online Marketing Archives - First Digital Media

Top Reasons Why You Need Facebook’s Lead Capture Forms

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Facebook has recently improved its lead capture forms and First Digital Media are here to tell you why you need to use them as part of your social media marketing techniques.

Have you heard of Facebook lead forms? If the answer is no, then this blog is sure to let you in on the fabulous insight that First Digital Media love to work with. With improved forms and the ability to personalise them to your business, no matter what size business you are, you are able to implement this new method within an instant.

They Look Great

Lead adverts on Facebook and Instagram help you collect info from people who are interested in your business”, Facebook. A lot of businesses spend hours trying to improve their customer retention and to get attention all over social media. Without spamming your customer base and potential customers, this can be really difficult without the specialist efforts from a marketing team.

First Digital Media face lots of barriers when it comes to upgrading our client’s websites, marketing efforts and brand image and these new Facebook lead capture forms are no exceptions to the rule. Once we have tried landing pages, site upgrades and old site removal it is often hard to convince our clients and their business owners on what the next move to make is.

If you are refusing to update your website since the 2000’s and you still expect it to work, you are wrongly mistaken. Facebook lead capture forms are the way forward and the next step in marketing your business if you are not willing to upgrade your website platforms.

Minimal Effort for Maximum Impact

First Digital Media always aim to get you to your end goal in the least number of steps to save you not only money but also time. By trying out tested methods and by working with your goals, the leads ad forms allow people to fill out one simple form rather than travelling through your whole site to get to their end goals.

The forms give your clients the chance to use minimal effort and still get the maximum impact from yourselves that they are looking for. By choosing what they need to answer, often including name, number and email address, you can make it as complex or as simple as you like as long as you get the responses you are looking for.

With that in mind, this new tool is likely to benefit you if you’re looking to create leads”, Social Media Examiner.

Simple to Integrate

The best selling point of all leading generation forms with Facebook is that they are so easy to integrate into your current marketing efforts. Whether you are doing a little or a lot, the Facebook ads are able to work within a reasonable budget, for as long as you would like without the hassle of constantly having to monitor them.

Our team take care of everything that needs doing and pass all leads back through to you as soon as they come in. All you need to worry about is getting on the phone and calling your leads back as soon as possible!

Get in Touch

To find out how you can get more information about setting up your own Facebook Lead Generation ads, give us a call on 0845 094 1830. With leading industry experts in social media, Facebook can soon be part of your digital marketing efforts no matter what industry you are in.

Is Your WordPress Website Loading Speed Slow?

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One of the biggest problems with websites nowadays is its appearance and speed. With studies showing that slower websites rank poorly, you really need to speed up your site pronto!

You might be thinking that you know your website is slow but as you are a marketer you don’t know how to develop sites; you could be struggling to find a fix. First Digital Media are here to let you in on a few simple tricks that can boost your site speed without having to send it back to the developers.

Always back up your WordPress website before installing any plugins and making changes to the site.

Speed Is More Important Than You Think

We all know how annoying it is when you are waiting for a site to load and quite often we are only too eager to leave the site before it is even finished loading. Earlier this year Google stated how important site speed really is saying that “marketers who are able to deliver fast, frictionless experiences will reap the benefits”.

The faster the site, the lower the bounce rate is and it is a low bounce rate that you ideally want for your own website.

Image Optimisers

There is no doubt about it that your images on site will be the biggest element of your site speed being slower than normal. If you have amazing images that span across all pages and are responsive to tablet, phone and desktop size, they are going to be of a certain size and will take much longer to load.

However, this does not mean that you have to suddenly have poor quality images on your site just because of how long they take to load. There are simple plugins that can be added to your site to reduce their loading speed and to compress their size.

WordPress Cache Installation

This is one of the simplest tasks to do with your WordPress website. By installing a cache plugin, you are able to drastically improve your page speed time and most of the time the plugins are free which is an even better perk.

This works by caching certain larger elements of your website so that when the site has to load, a lot of it is already stored ready to show on your site right away. “No matter what, faster is better and less is more”, Google.

Optimised Homepage

Your home page is the first page that most of your audience will view, so if it is slow, you could be losing custom without even doing anything wrong! There are a few really easy steps you can take to improve the speed of your homepage including:

  • Rather than showing full posts, show excerpts and entice your customers to travel further through your site
  • Reduce the number of posts on the homepage
  • Remove sharing widgets that are unnecessary on the homepage
  • Check over all plugins and remove those that are no longer needed/broken
  • Keep your homepage minimal in terms of content, no one wants to read paragraph after paragraph when they just landed on your site

Get in Touch

If you are having trouble with optimising your site, get in touch with First Digital media today and call us on 0845 094 1830.

12 Steps for an Effective Social Media Strategy

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When it comes to social media strategies, First Digital Media know only too well what works, what should work and what doesn’t work.

Are you struggling to your business the reach online it needs to be successful? Are you falling behind on your social media strategy and feel like you’re getting nowhere? Then our social media marketing team are the people you need to speak to!

By putting together the top 12 steps to creating an effective social media strategy, our team are able to plan, implement and monitor your results so that you don’t have to lift a finger!

1.      Find Your Target Audience

Finding your target audience is number one priority on your steps to social media strategies. When it comes to your potential consumer reach and your actual customers you need to be targeting those that are actually interested in your business.

Without the proper attention paid to your customers, you could be gaining followers, likes and shares from an audience that have no interaction with your business and you could be wasting your time. People you need to target include:

  • Current customers
  • Potential customers
  • Associates of current customers and potential clients
  • Bloggers
  • Journalists and editors
  • Suppliers
  • Affiliate businesses

2.      Research Your Buyer Personas

Behind every great social media strategy is a lot of research. You need to know your audience and their interests or you can be far from ever meeting their needs and desires. With a clear understanding of your audience and their personas, you can create a clear visualisation of them and somewhat humanise them online.

HubSpot recently stated that:

Buyer personas (sometimes referred to as marketing personas) are fictional, generalised representations of your ideal customers”.

You need to have a clear understanding of your buyer personas to drive sales, target content and keep customer retention high.

3.      Find Out More About Your Influencers

Your influencers don’t have to be your enemies. Look at them as family and you’re just looking for some guidance in your own growth. If they’re doing well in a certain area, check out what their consumers are interested in and follow the same paths.

It is not copying them or stealing their data, it’s just simply identifying what works for a certain audience and matching it with your own audience. You can then target them directly and build the relationships needed to get them on board with your business.

4.      Check Out Social Media Platforms Used by Your Buyer Personas

By using several social media platforms and searching for target keywords for your industry, you are able to follow conversations and topics that are already out there on the platforms. This can then lead to interviews with your current customers on their habits and the chance to watch how your audience travels through the social media platform.

Instagram is great to follow keywords by using the hashtag to search for certain topics of interests. See what people are posting, what is out there to share and what will interest your own followers to get them hooked on your business.

Business 2 Community said in 2015 that social media platforms drove 31.24% of traffic to websites, imagine what that figure would be now two years later?

5.      Check Out Your Competitors Platforms

It is also isn’t a crime to check out what your competitors are doing online. If you have a direct competitor who has launched a new social media strategy, see what they are doing!

Other websites that are performing well don’t necessarily hide their secrets when it comes to social media marketing. There is only so much that you can do with the platforms and find out what works best for you is easy enough found with a few trials on methods. This can give you an insight into what platforms will work best for your industry, rather than guessing and hoping for the best.

6.      Create Content That Will Target Your Buyer Personas

Of course, you need to create content that will resonate with your consumers and audience. If you are not creating content that will entice your consumers, then why not? Nowadays, businesses have no excuse to be sharing boring content with their audience and hoping that something will stick. With software, experts and First Digital Media around for you to make use of, why would you risk it?

Match your content with the right channel, engage with the times that your audience is most active and delve into conversations with your consumers. As we have said before, video content on Facebook is growing fast, so why would you not share some videos?

7.      Start A Content Back Log

By building yourself a content backlog of useful articles, news posts, images, videos and blogs, you never have to run out of quality content again. If you have a consumer ask a question you should be prepared to answer to the best of your ability and without pre-empting those questions with the material in a backlog, you could end up being caught out without an answer.

Having detailed content to fall back on at all times gives you time to plan other areas of the business and also lets you create a solid social media strategy that falls into a plan with your business. You should also look into creating infographics, images, videos and other content that will break up sections of blog posts and articles.

Remember that all consumers interact with different content formats, not just one!

8.      Build Relationships with Consumers

Of course, you have to create a relationship with your consumers otherwise you could be losing out on potential customers for your business. If you are getting a lot of conversation on your posts on social media, get involved and respond to what they are saying amongst each other. It’s time to engage with your consumers and make sure they are enjoying your content otherwise you might as well not bother!

9.      Create A Cycle of Content Publishing

Keeping your publishing cycle consistent with the times your consumers are most active will give you the highest chance of interaction. By following steps 1-8 you should have content aimed at your audience that meets them on certain platforms, in different formats. Using this in an organised manner is essentially your social media strategy and the rest is monitoring results!

10. Make an Investment to Get More Social Followers

First Digital Media also advise certain customers of ours to make investments into getting more social followers. If you are looking to getting more social followers, you need to invest both time and effort into building your audience.

First Digital Media specialises in building social followings and engaging with current audiences. Trying all natural techniques, we advise on paid advertising to get new followers where necessary. We don’t suggest to buy followers ever as that is bad marketing techniques but we do take the time to carefully plan your Facebook, Twitter, Instagram and LinkedIn ads to gain the right target audience, not just as many followers as possible.

11. Put A Plan in Place for Sharing Content

We are all aware that social media marketing takes time as there are so many platforms and methods to use at one given time. With there being so many networks to spread yourself across, you need to work through all of these 12 steps to create a plan with our team that works for you. Whether you leave it all to us or do some yourself, we need both be on the same page so that your audience get content that is targeted to their needs and purpose of your business.

12. Evaluate The Results and Work On Your Strategy from Here

Once you have gathered all of the evidence of your strategy, you can then see what worked and what didn’t. One of the steps that our team have mastered is number 12, as we can clearly see what works for our clients and what needs changing.

Using your results allows you to perfect the social media strategy you currently have, remove the weak links and create a solid strong plan to follow over the year. If after reading all of this you are panicking that you dont have the time or the insight into social media marketing, then you are in the right place. First Digital Media are only a call away!

Get in Touch

To arrange a call with a Digital Marketing Executive today give us a call on 0845 094 1830. We are here, ready and waiting to take over your social media platforms and totally transform your online presence. With 92% of marketers saying social media is important to their business, What are you waiting for?

How to Maximise Your Marketing Efforts with Facebook and FDM

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Facebook are constantly posting updates and news into how you can make the most out of their platform and their latest instalment is no exception to the rule.

By letting their users in every now and again on some secrets and tips, Facebook has managed to stay on top as the leading social media platform for businesses and personal use alike. With a specific focus on video content and imagery, Facebook have released a new report on how to attract your consumers and how to maximise your marketing efforts.

Changing Consumer Behaviours

Facebook’s new report, titled “New medium, new rules: video advertising in the mobile age”, focuses on the use of video in the new mobile age we are all living in. Starting by carrying out a quick test into how users consume media and at what given times, they found that people were using the platform the most in the adverts of their favourite TV shows.

This insight shows that consumers are avoiding the TV adverts and moving onto social media in the ad breaks. So, why not advertise there?

Although TV ads is still a $72.01 billion industry in the US, it is clear to see that watchers are paying more attention to their phones and social media in the ad breaks than the TV ads businesses are paying big dollars for. With the TV no longer holding watchers’ attention span and their mobiles giving them the option to avoid content they don’t want to see, it is becoming increasingly difficult for businesses to target potential consumers.

Create New Advertising Content

What you are advertising isn’t wrong and the way you are delivering it isn’t necessarily incorrect, it just needs to change in the way that you connect you with your customers. If you are aiming to reach customers, you need to be aware of the declining attention rates across all platforms and grab their attention within the first few seconds.

With users scrolling through their Facebook feeds at the speed of lightening, you need to get them to want to stop at your ad, post or content within seconds.

Create A Strategy, Run It, Then Re-create

Its all well and good creating a marketing strategy that works but it might not work again in three months’ time. Online marketing changes like we change our socks and needs updating and re-creating over time to work with the statistics you find from the previous plan. You don’t want to miss out on major trends and sticking to the same routine of posts and content could see your marketing efforts fall short of your competitors.

It does take more time to be constantly monitoring your social media efforts and the return on investment, but that is why the team here at First Digital Media manage it all for you with online marketing skills and social media marketing expertise.

Measure All Results, It All Matters

Although it is so easy to monitor likes, shares and followers, you really need to monitor all of the results you get, not just the most obvious. At the end of the day, you want your business to be getting larger reach numbers and the potential to turn viewers into customers.

Facebook actually said “An advertiser’s ability to measure the right things properly will be the biggest predictor of their mobile advertising success” and this is exactly what our team focus’ on.

Get in Touch

To find out more about digital marketing and social media marketing with First Digital Media, simply call us right now on 0845 094 1830. “The best marketers, whether they’re digital native, direct response or brand, are working with the diverse consumer behaviours in the new mobile medium, not against them”, so call us today to find out more.

5 Reasons Why People Leave Your Website and How to Fix Them!

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Are people leaving your website and you’re not sure why?

First Digital Media have looked into the main reasons people are leaving websites and have the solution to fixing them. If you feel your website is missing the point or just needing that crucial focus area, our team are here to guide you in the right direction so that you can convert visitors into leads and customers.

1.      Your Website Design Is Old

Although it’s a truth that we are not fond of, people do ‘judge a book by its cover’ and there is no exception when it comes to website. You know yourself, design matters and if a website looks poor quality or old, you are less likely to follow through the site into a conversion.

In recent studies, Elizabeth Sillence, conducted a study to find whether users trusted or didn’t trust a website and the leading contribution to not being trusted was design problems. With a massive 94% saying the website’s poor design put them off trusting the site, its actually proven “your site can trigger immediate distrust”.

2.      Can People Read Your Content?

If your content isn’t eligible, how do you expect your visitors to bother to read it? Content isn’t just about the words you write but also where they are placed on the site and also the colours used. Although there are no set guidelines stating which font or size you should use, it pays to make sure your visitors can read the content on all devices.

Tip – Use clear fonts, that are a contrasting colour to your background shade.

3.      Don’t Overwhelm with Ads

If you are running your website on an ad-driven base, you shouldn’t look at removing your ads any time soon. However, just because you have the ads on your site, it doesn’t mean you need to spam your visitors with them.

Reverting back to the trust element we are looking for with your website, we looked into how visitors trust online website ads. Nielsen carried out a study in 2014 that looked at the forms of advertising users trusted the most. Overall, the results showed that people trusted newspapers, radio ads and billboards more than an online website ad or banner.

Remember that building trust with your visitors leads to conversions and leads, not spamming them with unnecessary content.

4.      Navigation Structure is Poor

Have you ever been on a site yourself and struggled to find the pages you visited for? That is because of poor navigation layouts that not only affect the user experience but also your google rankings.

The most simple route to follow with navigation on your website is to move through your own website as if you were the customer so that you are 100% sure they will not get lost or caught up in unnecessary content. Take the user’s needs into account and don’t force them into areas they probably care little about.

5.      Can Your Customers Call You Easily?

If your customers are moving through your site and are not given a clear route to call you or get in touch, how are you ever going to convert them into paying customers or leads? You won’t.

Small Business Trends suggested that 70% of small businesses were lacking call to actions in 2013 and the figures have not changed much since. It is so important to have call to action points throughout your whole site to encourage customers to actually call you and make a sale. If you are missing out on the chance for your customers to call you, then you are missing out on custom that your business is looking for.

Get in Touch

To make sure your website isn’t experiencing any of these five faults, call us now on 0845 094 1830. Being leading industry experts in digital marketing, content marketing and online web design, you can rely on our team to get your website converting leads in no time at all.

 

Is Your Content Marketing Strategy Coming to A Halt?

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Writers block happens to the best of us and we can often get lost in the wider world of content marketing. Here are 5 top tips on how First Digital Media combat the problem and reign above the rest!

How long do you think it will take you to get back on track with your content strategy? Following these quick tips is sure to get you back in the game in no time, so what are you waiting for?

  1. Find the Problem, Pronto!

In any situation where you are coming to a halt, you need to know why. Every problem has a source and blocking that source from further disruption needs to be the step you take first.

Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online” and if you aren’t reaching the right audience, you could be setting yourself up for failure (Forbes).

Look at your content creation process and find the possible causes that can be dragging your team down. Whether you are the managing director or the lead content writer, finding the issue needs to be your main priority.

On the other hand, if you don’t have a content marketing strategy, what are you playing at!? Get the enthusiasm back, work together and establish a plan that works for you. We understand how hard it can be to stay on top of your creation process over time but that doesn’t mean it has to fail all together.

  1. Arrange Your Priorities

If you have found yourself in a slump and are reading this blog, the chances are that your content team has already failed on their priorities. Your organisation needs to have a game plan in place so that this problem doesn’t reoccur on a regular basis otherwise, what is the point in having a creative team anyway?

It is so important to have your priorities in line when it comes to any part of your business, not just content creation. Get everyone involved, even those that are not in the content team, for fresh ideas, new potential plans and then you will get the motivation you need for content creation.

  1. Get Your Plan Ready

We don’t mean getting a plan ready right now, how would you do that with no motivation? However, we do suggest getting some kind of plan together of what you are hoping to achieve from your content strategy so that you have a direction to follow.

Another suggestion that you could follow is creating a backlog of content, so that if this situation arises in the future, you always have content to fall back on while your strategy gets changed about. Make sure to keep on top of the gap between fresh content and backlog though because you can easily go for weeks without writing new material and find yourself back in the halt you were trying to avoid.

It can be hard to come up with new content all the time”, so make it easier for yourself from the start with a fall back of content (Entrepreneur).

  1. Create A Thought Cloud

Whether your content creation came to a halt because of lack of motivation or just lack of ideas, you don’t want to get caught in this situation again. By having a thought cloud of potential ideas to rely on in the future, you can technically never run out of ideas again.

Hold a meeting with everyone in the content team and just bounce ideas off each other. You could also take a look at what your competitors are doing (don’t copy) as that might also inspire you with potential future plans.

The final straw could be to rely on freelancers. First Digital Media don’t work with freelancers as we have a great in house team that we can rely on, but if your business is just starting out or you are a little stuck, a freelancer could give you the boost you need.

  1. Sort Your calendar

Once you have your ideas set out you need to spread them evenly across your calendar so that you get an even amount of content ideas throughout the strategy. It is no use to anyone using up all of your ideas within the first 4 weeks so make sure you have a calendar in order before you start the process.

If you don’t do this, you could find yourself coming back to this blog on a regular basis (which we would love, but it isn’t great for your business).

Set yourself deadlines, specific targets and weekly themes to focus on so that you know your content strategy plan inside and out. By doing this you never miss a week, you don’t miss great ideas and nothing can slip through the cracks!

Get in Touch

If you are struggling with your content creation or you are looking for someone to help along the way, call First Digital Media right now. Call us on 0845 094 1830 to discuss online marketing for your business and moving forward online with the experts.

The Legendary Unskippable Ad Slips into History for YouTube

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This week saw a major shift towards consumer satisfaction with YouTube removing the 30-second ads before video playback. Starting from next year, you will be able to watch your video until your hearts content, without the annoying interruption at the start!

YouTube is the second largest search engine across the whole world and with more than 100 hours of video being watched every minute, it is clear why they have made the change to meet their consumer’s needs.

Let’s Be Honest…

We have all been there, ready and waiting to watch the latest music video, earphones in place and BOOM another advert appears telling you about the latest Nike shoes or Make-up Application (no offence to Nike).

Although it is great to see new products on the market and the up and coming face improvement techniques, sometimes we just want to watch the video we first went there for without the annoying distractions.

Skippable Content

We all understand that adverts have to exist in order for businesses to survive but we believe, as a whole, that we should always be given the option to skip it when we really don’t care about it at all. For a while now the ‘unskippable’ ads on YouTube have been driving users mad with many of them moving over to other video platforms and music apps but worry no more because YouTube has been listening.

From 2018 they have made the decision to remove the unskippable options on adverts and will focus on “formats that work well for both users and advertisers”. Although there has been no mention of the 15 and 20-second unskippable ads, this is something great for us consumers at last! Right?

Ads Still Rule

Adverts are still ruling the game when it comes to YouTube. Don’t celebrate too early about the 30-second removals because there are still the 6-second bumper ads that will be coming out to play more and more throughout 2018.

With competition from Facebook every day, video is moving towards becoming the next big thing in online marketing, social media and every online platform pretty much. As more than half of YouTube’s users are coming from mobile phones, a 30-second ad can really harm a user’s data plans so it’s great news that its no longer going to be a pain… we just have to wait until 2018!

Get in touch with First Digital Media to learn more about video marketing, the digital age and how we can create the perfect online marketing package for your business.