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Modern Marketing Archives - First Digital Media

Top Reasons Why You Need Facebook’s Lead Capture Forms

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Facebook has recently improved its lead capture forms and First Digital Media are here to tell you why you need to use them as part of your social media marketing techniques.

Have you heard of Facebook lead forms? If the answer is no, then this blog is sure to let you in on the fabulous insight that First Digital Media love to work with. With improved forms and the ability to personalise them to your business, no matter what size business you are, you are able to implement this new method within an instant.

They Look Great

Lead adverts on Facebook and Instagram help you collect info from people who are interested in your business”, Facebook. A lot of businesses spend hours trying to improve their customer retention and to get attention all over social media. Without spamming your customer base and potential customers, this can be really difficult without the specialist efforts from a marketing team.

First Digital Media face lots of barriers when it comes to upgrading our client’s websites, marketing efforts and brand image and these new Facebook lead capture forms are no exceptions to the rule. Once we have tried landing pages, site upgrades and old site removal it is often hard to convince our clients and their business owners on what the next move to make is.

If you are refusing to update your website since the 2000’s and you still expect it to work, you are wrongly mistaken. Facebook lead capture forms are the way forward and the next step in marketing your business if you are not willing to upgrade your website platforms.

Minimal Effort for Maximum Impact

First Digital Media always aim to get you to your end goal in the least number of steps to save you not only money but also time. By trying out tested methods and by working with your goals, the leads ad forms allow people to fill out one simple form rather than travelling through your whole site to get to their end goals.

The forms give your clients the chance to use minimal effort and still get the maximum impact from yourselves that they are looking for. By choosing what they need to answer, often including name, number and email address, you can make it as complex or as simple as you like as long as you get the responses you are looking for.

With that in mind, this new tool is likely to benefit you if you’re looking to create leads”, Social Media Examiner.

Simple to Integrate

The best selling point of all leading generation forms with Facebook is that they are so easy to integrate into your current marketing efforts. Whether you are doing a little or a lot, the Facebook ads are able to work within a reasonable budget, for as long as you would like without the hassle of constantly having to monitor them.

Our team take care of everything that needs doing and pass all leads back through to you as soon as they come in. All you need to worry about is getting on the phone and calling your leads back as soon as possible!

Get in Touch

To find out how you can get more information about setting up your own Facebook Lead Generation ads, give us a call on 0845 094 1830. With leading industry experts in social media, Facebook can soon be part of your digital marketing efforts no matter what industry you are in.

12 Steps for an Effective Social Media Strategy

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When it comes to social media strategies, First Digital Media know only too well what works, what should work and what doesn’t work.

Are you struggling to your business the reach online it needs to be successful? Are you falling behind on your social media strategy and feel like you’re getting nowhere? Then our social media marketing team are the people you need to speak to!

By putting together the top 12 steps to creating an effective social media strategy, our team are able to plan, implement and monitor your results so that you don’t have to lift a finger!

1.      Find Your Target Audience

Finding your target audience is number one priority on your steps to social media strategies. When it comes to your potential consumer reach and your actual customers you need to be targeting those that are actually interested in your business.

Without the proper attention paid to your customers, you could be gaining followers, likes and shares from an audience that have no interaction with your business and you could be wasting your time. People you need to target include:

  • Current customers
  • Potential customers
  • Associates of current customers and potential clients
  • Bloggers
  • Journalists and editors
  • Suppliers
  • Affiliate businesses

2.      Research Your Buyer Personas

Behind every great social media strategy is a lot of research. You need to know your audience and their interests or you can be far from ever meeting their needs and desires. With a clear understanding of your audience and their personas, you can create a clear visualisation of them and somewhat humanise them online.

HubSpot recently stated that:

Buyer personas (sometimes referred to as marketing personas) are fictional, generalised representations of your ideal customers”.

You need to have a clear understanding of your buyer personas to drive sales, target content and keep customer retention high.

3.      Find Out More About Your Influencers

Your influencers don’t have to be your enemies. Look at them as family and you’re just looking for some guidance in your own growth. If they’re doing well in a certain area, check out what their consumers are interested in and follow the same paths.

It is not copying them or stealing their data, it’s just simply identifying what works for a certain audience and matching it with your own audience. You can then target them directly and build the relationships needed to get them on board with your business.

4.      Check Out Social Media Platforms Used by Your Buyer Personas

By using several social media platforms and searching for target keywords for your industry, you are able to follow conversations and topics that are already out there on the platforms. This can then lead to interviews with your current customers on their habits and the chance to watch how your audience travels through the social media platform.

Instagram is great to follow keywords by using the hashtag to search for certain topics of interests. See what people are posting, what is out there to share and what will interest your own followers to get them hooked on your business.

Business 2 Community said in 2015 that social media platforms drove 31.24% of traffic to websites, imagine what that figure would be now two years later?

5.      Check Out Your Competitors Platforms

It is also isn’t a crime to check out what your competitors are doing online. If you have a direct competitor who has launched a new social media strategy, see what they are doing!

Other websites that are performing well don’t necessarily hide their secrets when it comes to social media marketing. There is only so much that you can do with the platforms and find out what works best for you is easy enough found with a few trials on methods. This can give you an insight into what platforms will work best for your industry, rather than guessing and hoping for the best.

6.      Create Content That Will Target Your Buyer Personas

Of course, you need to create content that will resonate with your consumers and audience. If you are not creating content that will entice your consumers, then why not? Nowadays, businesses have no excuse to be sharing boring content with their audience and hoping that something will stick. With software, experts and First Digital Media around for you to make use of, why would you risk it?

Match your content with the right channel, engage with the times that your audience is most active and delve into conversations with your consumers. As we have said before, video content on Facebook is growing fast, so why would you not share some videos?

7.      Start A Content Back Log

By building yourself a content backlog of useful articles, news posts, images, videos and blogs, you never have to run out of quality content again. If you have a consumer ask a question you should be prepared to answer to the best of your ability and without pre-empting those questions with the material in a backlog, you could end up being caught out without an answer.

Having detailed content to fall back on at all times gives you time to plan other areas of the business and also lets you create a solid social media strategy that falls into a plan with your business. You should also look into creating infographics, images, videos and other content that will break up sections of blog posts and articles.

Remember that all consumers interact with different content formats, not just one!

8.      Build Relationships with Consumers

Of course, you have to create a relationship with your consumers otherwise you could be losing out on potential customers for your business. If you are getting a lot of conversation on your posts on social media, get involved and respond to what they are saying amongst each other. It’s time to engage with your consumers and make sure they are enjoying your content otherwise you might as well not bother!

9.      Create A Cycle of Content Publishing

Keeping your publishing cycle consistent with the times your consumers are most active will give you the highest chance of interaction. By following steps 1-8 you should have content aimed at your audience that meets them on certain platforms, in different formats. Using this in an organised manner is essentially your social media strategy and the rest is monitoring results!

10. Make an Investment to Get More Social Followers

First Digital Media also advise certain customers of ours to make investments into getting more social followers. If you are looking to getting more social followers, you need to invest both time and effort into building your audience.

First Digital Media specialises in building social followings and engaging with current audiences. Trying all natural techniques, we advise on paid advertising to get new followers where necessary. We don’t suggest to buy followers ever as that is bad marketing techniques but we do take the time to carefully plan your Facebook, Twitter, Instagram and LinkedIn ads to gain the right target audience, not just as many followers as possible.

11. Put A Plan in Place for Sharing Content

We are all aware that social media marketing takes time as there are so many platforms and methods to use at one given time. With there being so many networks to spread yourself across, you need to work through all of these 12 steps to create a plan with our team that works for you. Whether you leave it all to us or do some yourself, we need both be on the same page so that your audience get content that is targeted to their needs and purpose of your business.

12. Evaluate The Results and Work On Your Strategy from Here

Once you have gathered all of the evidence of your strategy, you can then see what worked and what didn’t. One of the steps that our team have mastered is number 12, as we can clearly see what works for our clients and what needs changing.

Using your results allows you to perfect the social media strategy you currently have, remove the weak links and create a solid strong plan to follow over the year. If after reading all of this you are panicking that you dont have the time or the insight into social media marketing, then you are in the right place. First Digital Media are only a call away!

Get in Touch

To arrange a call with a Digital Marketing Executive today give us a call on 0845 094 1830. We are here, ready and waiting to take over your social media platforms and totally transform your online presence. With 92% of marketers saying social media is important to their business, What are you waiting for?

Monitor Social Media Success with These Metrics

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Are you struggling to follow your social media success? First Digital Media have the solution right here!

Monitoring social media success doesn’t have to be difficult and can be done by both professionals and yourself. Following metrics, like those stated below, can be easily done but the hardest part is knowing how to use the data and how to act on it quickly.

First Digital Media are social media marketing experts for all kinds of industries and when it comes to monitoring metrics, we certainly know a thing or two. Acting on data and figures is what we do best and we have put together a few simple metrics you can follow yourself from the comfort of your own home.

Followers

Followers on twitter, likes on Facebook and followers on Instagram all come from a fan base that want to follow your business posts and updates. As they are interested in your business, it would be great that you were interested in them and follow the rate in which you are gaining followers and learn how you can improve those figures.

If you are gaining followers on a quick basis then you are doing something right clearly, if you are losing followers or not gaining as many as liked, maybe take a look at the topics of subjects you are posting and look at other methods of sharing with our social media team. With online marketing and social media marketing working closely together, followers are great but you can’t just rely on those figures for business success.

More and more young people are using social media and with the platform taking over TV as a news source, it really pays to get them on board on social.

Shares and Likes

Its quite obvious to watch how popular your content is when customers are sharing and liking your posts or your page but it can be quite hard to figure out what to do with those insights. If you can see that your audience are following your business online and are hungry for more information, you need to be sharing similar content that will entice them to delve further into your business and encourage others at the same time.

These figures can also show you what topics you should not be sharing, i.e. the ones your customers have no interaction with.

Social to Website Traffic

Ultimately, the end goal is to get traffic to your website and then using or buying your services/products. Social media is all well and good at interacting with your customers but your customers are only useful if they are actually doing something within your business.

Use Google Analytics to watch over your website traffic and check where the referrals came from. If the answer is social media, you are doing something right, if it isn’t high on the list, then you need professional social media marketing from First Digital Media.

With a total worldwide users of social media being 7.3 Billion (as of 2015), there are clearly a lot of customers you could be targeting, but what if they never go to your website?

Be The Leader in Your Industry

As well as monitoring your own stats and insight data, it can also be handy to monitor your competitors’ data. If they are the industry leaders, learn what they are doing and implement the methods into your own social media marketing skills.

Seeing what actually resonates with your customers is worthwhile and particularly helpful in getting customers to your website. You can track their movements and their interests to entice them into your business and give them the most information possible that they could ever need.

Listen and watch your customers to make content that interests them and become a leader in your industry.

Get in Touch

Learn more about metrics, social media marketing and Google Analytics with First Digital Media by calling us on 0845 094 1830.

Your Business Online Reputation Is More Important Than You Think

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Find out why your company’s online reputation can often be more important than your business success and with both relying on each other, it pays to understand the importance of it.

As the internet has progressed over the last 20 years, it is important for all businesses to keep up to date with the transformation or face the consequences of being left behind. The one element that has maintained its importance is the fact that your online reputation is important and always will be.

Word of Mouth Recommendations Online

Your online reputation matters just as much as your offline reputation and the use of word of mouth can come into play through other elements. If your website is slow, your contact form doesn’t work and your logo is poor, this can almost work as a stop sign for potential customers trying to use your services in the future.

The new online version of word of mouth recommendations takes place in the form of reviews and customer feedback. As a potential customer, they will be on the lookout for signs of great customer service or poor services, to determine whether they will continue with your business or not. Just like word of mouth on the street, if your business has bad press online or poor customer reviews, you are showing future customers the weaknesses of your business.

You could be losing 90% of potential customers if you have bad reviews online, so do something about it pronto!

Use Your Online Tools

Managing your online reputation is very important to not only control the image of your business but also the future of your success. With a bad history and poor customer reviews, it can be more damaging than you ever imagined.

Using social media, engaging content, great website design and communication with your customers will encourage great reviews and therefore a great online image.

Managing Your Reputation

According to an infographic from Social Media Today, about 25% of a company’s market revenue comes from its online reputation and image that is portrayed. “Even if you don’t necessarily have an established online presence yourself, it doesn’t necessarily mean that you don’t have an online reputation”, Experian.

If you have spent years building up your business reputation, why would you let one bad customer experience ruin your hard work? With consumers trusting a business with reviews 12 times more than one without, it really pays to have real-time reviews rather than just product descriptions.

One example of a great online reputation is the huge giant Amazon. With consistency, vision and customer appeal, Amazon has targeted their customers with real reviews, product descriptions from the users and the trust that most consumers are looking for. “Amazon earned the highest overall ranking on the 2014 Harris Poll Reputation Quotient (RQ) study, which surveys 18,000 Americans to measure the reputations of the 60 most visible companies in the country”, Fast Company.

Tips to Boost Online Reputation

Here are some quick tips to follow from First Digital Media on how you can control, boost and manage your online business reputation.

  • Make emotional appeal
  • Follow financial performance
  • Improve products and services
  • Be social
  • Have clear vision and leadership
  • Boost your workplace environment
  • Customer feedback needs to be a focus

Your business needs to be portrayed as reliable, trustworthy and successful in order to gain the reputation you deserve online. Don’t rely on offline word of mouth anymore and get the online boost your business needs from First Digital Media.

Get in Touch

If you are concerned about your business reputation and want professional assistance with boosting your online reputation, then give us a call on 0845 094 1830.

How to Maximise Your Marketing Efforts with Facebook and FDM

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Facebook are constantly posting updates and news into how you can make the most out of their platform and their latest instalment is no exception to the rule.

By letting their users in every now and again on some secrets and tips, Facebook has managed to stay on top as the leading social media platform for businesses and personal use alike. With a specific focus on video content and imagery, Facebook have released a new report on how to attract your consumers and how to maximise your marketing efforts.

Changing Consumer Behaviours

Facebook’s new report, titled “New medium, new rules: video advertising in the mobile age”, focuses on the use of video in the new mobile age we are all living in. Starting by carrying out a quick test into how users consume media and at what given times, they found that people were using the platform the most in the adverts of their favourite TV shows.

This insight shows that consumers are avoiding the TV adverts and moving onto social media in the ad breaks. So, why not advertise there?

Although TV ads is still a $72.01 billion industry in the US, it is clear to see that watchers are paying more attention to their phones and social media in the ad breaks than the TV ads businesses are paying big dollars for. With the TV no longer holding watchers’ attention span and their mobiles giving them the option to avoid content they don’t want to see, it is becoming increasingly difficult for businesses to target potential consumers.

Create New Advertising Content

What you are advertising isn’t wrong and the way you are delivering it isn’t necessarily incorrect, it just needs to change in the way that you connect you with your customers. If you are aiming to reach customers, you need to be aware of the declining attention rates across all platforms and grab their attention within the first few seconds.

With users scrolling through their Facebook feeds at the speed of lightening, you need to get them to want to stop at your ad, post or content within seconds.

Create A Strategy, Run It, Then Re-create

Its all well and good creating a marketing strategy that works but it might not work again in three months’ time. Online marketing changes like we change our socks and needs updating and re-creating over time to work with the statistics you find from the previous plan. You don’t want to miss out on major trends and sticking to the same routine of posts and content could see your marketing efforts fall short of your competitors.

It does take more time to be constantly monitoring your social media efforts and the return on investment, but that is why the team here at First Digital Media manage it all for you with online marketing skills and social media marketing expertise.

Measure All Results, It All Matters

Although it is so easy to monitor likes, shares and followers, you really need to monitor all of the results you get, not just the most obvious. At the end of the day, you want your business to be getting larger reach numbers and the potential to turn viewers into customers.

Facebook actually said “An advertiser’s ability to measure the right things properly will be the biggest predictor of their mobile advertising success” and this is exactly what our team focus’ on.

Get in Touch

To find out more about digital marketing and social media marketing with First Digital Media, simply call us right now on 0845 094 1830. “The best marketers, whether they’re digital native, direct response or brand, are working with the diverse consumer behaviours in the new mobile medium, not against them”, so call us today to find out more.

Do You Know What Social Media Monitoring Is?

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Although you may think that social media monitoring is someone sat at a computer liking posts and searching the web for cool cat pictures, the practice is actually becoming a leading portion of marketing and is taking over traditional methods of traffic generation.

As your social media management team, here at First Digital Media, we take social media very seriously and only ever search the internet for cat pictures on a Friday afternoonJoke! Using analytics and intelligence, we are able to give our clients insights into their social media efforts and prove where audiences have been reached, providing valuable data that all businesses need to succeed.

Social Investment

By investing time and resources into social media management you are propelling your business forwards into a legitimate important sector of marketing, which many top companies are following. Some of these top companies are household names like Old Spice, Newcastle Brown Ale, Starbucks and even NASA. Who would have thought about tweeting from the moon? NASA of course!

All of the leading companies using social media marketing in their campaigns included emotive elements, interaction with consumers and created an idea of easy and effective marketing without the large costs of earning global recognition. Whichever route you choose to take with your social campaign, it is imperative that you are aware of the terms used throughout the industry and use our team to your advantage in conquering the social media world.

What You Need to Know

Cut out all of the jargon, long words and intensity and social media monitoring is essentially ‘monitoring your social media accounts’. Including social media listening, intelligence, management and analytics the process consists of many other elements in order to succeed in its purpose – spreading the world about your business and gaining traffic.

  • Listening

Using your ears throughout daily life is important to know what is going on, to hear what people are saying and finding out how people feel about you – the same goes for businesses online! You need to seek understanding through your customer’s attitude, emotions and discussions to keep an eye on how your campaign is being received. Know your customers and drive product innovation in their direction to stay ahead of your competitors.

  • Monitoring

Visually watching your results happen in real time and seeing exactly where your main target audience are is essential with social media monitoring. Following analytics and keeping track of success is capable with all social platforms. Gain instant access into real time customer conversations from every corner of the globe, or from just down the road.

  • Analytics

Using numbers, data and insights can show you how many mentions, retweets, likes, impressions and comments you have received across all platforms. With this data you are able to see exactly where your success lies and how many of these interactions have led to the final outcome your business started with.

Be The Digital Fly On the Wall

Social media plays an important role in customer experience management”. At the same time as monitoring your customer’s experience you have the ability to improve it for the benefit of both your customers and your business. With the huge amount of organic conversations taking place day in, day out, social media allows businesses to turn data into research opportunities and to be aware of faults in your business from the customer’s perspective if there are any!

A company’s relationship with its consumers is often more important that the sole principle of the business. Without your consumers, your business would not exist or at least be anywhere near successful, so paying attention to your customers really matters in today’s world.

Get in Touch

Social media monitoring is much more than just posting and collecting likes. With FDM’s help, you can put yourself in your customer’s shoes and create the brand you would want to see through their eyes. Build confidence within your consumers and create brand recognition amongst the online world. Social media is not the enemy and never will be, so connect now with our help and make the most out of it while you can.

Call us on 0845 094 1830 to speak to our team about social media monitoring for your business.

600 Million People Now Using Instagram…and Counting!

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Only 6 months ago, Instagram announced they had reached the half billion mark in users of their photo sharing platform and now in those short 6 months, another 100 million users have signed up to their service.

Remaining consistent in its performance, Instagram is now rolling with the big guns in the social media world and is showing no signs of slowing down. With additional features such as live video, timed photos, videos and direct mailing service the possibilities of where Instagram can go in the future are endless.

As it stands, Instagram is now bigger than Twitter who only have a mere 313 million monthly users. With there being more and more reasons for businesses to get involved with Instagram, First Digital Media are offering the full marketing package to keep you in the game where you need to be.

Instagram

As a photocentric, click happy generation, the 600 million users of the app are active now, more than ever before. Using the app to target customer activity, sponsored ads, live videos, direct mailing services and using high quality images of your products, it is a quick and simple way to target millions. The Instagram app was taken over by Facebook, another social media leading giant, in 2012, going for a massive £628 Million.

As more and more consumers research a company online before committing to purchase, there is no reason your business should not have Instagram on its books. Like we’ve said before, ‘If you are one of the few businesses yet to venture into the digital world, it is vital you do so, sooner rather than later’.

Get in Touch

For more information regarding Instagram and social media marketing for your business, call us on 0845 094 1830. Whether you understand the importance of social media or you don’t, we are on hand to provide the vital industry insight your business needs to succeed online.

2017marketing

2017 is Fast Approaching, is Your Business Marketing Ready?

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By ready, we don’t mean organising your new year’s resolutions, spring cleaning and packing away the Christmas tree. We mean getting your marketing strategy ready to burst into 2017 with success and efficient business goals. So, do you think you are prepared?

Online marketing in 2016 was a major move forward in the online world. With social media taking over the game and new platforms emerging onto the scene, we saw a marketing overhaul take place right in front of our eyes and most of you didn’t know what to do with it.

Now that the year is almost over it is important to look at trend changes and be ahead of the game before 2017 starts. As competition online is stronger than ever, now is the time to sit back, listen and take the following trends into account for your 2017 marketing strategy. We suggest getting a brew while you do this because it’s a long one!

Attract Attention

Having a nice site, great e-commerce paths and rich content is nothing if you are not gaining the attention needed for it all to matter. The whole aim of an online presence is to get high conversion rates and to increase customer interaction, so what if this doesn’t happen?

As some 50% of students in the Connected World Technology Report back in 2011 said they can’t live without the internet, it is clear online is the way to go in order to tap into as many consumers as possible. Technology has revolutionised consumer behaviour and attention spans have now dropped behind that of a goldfish, so keeping your consumers interested is more difficult than ever before.

With varied choices, multiple platforms and engaging content elsewhere every 24 hours of the day, you really need to up your game if you want to stand a chance in the online world.

Multi-Channel

The noise of social media is overpowering, fast evolving and ready to swallow up your business in the blink of an eye. Being prepared to take on social media is much more than a tweet, Facebook post or YouTube upload, you have to be ready, and you have to be ready now.

In 2014 Cisco Connected World Technology reported that “most professionals use two to three work and personal devices” throughout a normal daily routine. Look at the devices you have yourself and target all of them and more. TV, Smartphone, Tablet, PC, Laptop, Radio… the list is endless, so why would you limit yourself to just one?

Targeting just mobile alone would be a fatal error because although it is rising at an unstoppable rate, people are still using alternative methods to surf the web and always will do. At the same time, don’t forget about it because essentially mobile will overtake all other platforms and you need to be ready for that.

Mobile

Everyone remember Pokémon Go? It was impossible to avoid it in 2016 but however much we loathed the game, it opened up a new channel for augmented reality and interactions on mobiles. Having content that works on mobiles is essential to transitioning through to 2017 because with the majority of your consumers using mobile to look at your site, 80% to be precise, faulty websites no longer cut it.

We are now seeing leading technology from the familiar iPhone, Android and even Google! Reports show that Google now uses mobile compatibility as a ranking factor and 70% of mobile searches result in an online action taking place. Falling behind in this field leaves you trailing behind your customers trying to get them on PC’s which no longer happens in the fast paced, mobile world we live in. Catch up with your customers now while you still can because chasing behind them gets you nowhere.

Tip: Look into augmented reality for your 2017 business ad’s and watch interactions rise.

Data

The sole purpose of quality marketing is to see results in data format. This information that we work so tirelessly to collect does play an importance with future marketing and 2017 is no exception to this rule.

We need to see who is buying, what they are buying, where they are buying and more importantly why? The why is where we need to tap into in 2017 and really personalise our services online to target individual consumers, or at least make them think its personalised to them.

Creating that online experience where a customer feels valued is where businesses succeed, no one wants to feel like a number, although in the data collecting world that is essentially what they are! Always remember ‘what they don’t know, wont’ hurt them’ and create engaging customer experiences for each individual customer.

Technology with data collection is on the rise and you now have endless opportunities to collect data from your website, social media channels and e-commerce, so use it! Record and monitor your business success or failures online and target revenue, profit, customer retention and satisfaction in real time.

Video

Visual storytelling is more important than ever, both live and pre-recorded. As you will have noticed Facebook have been advertising EVERYWHERE about live videos and they weren’t lying when they said it was going to take off.

You can now “broadcast to the largest audience in the world with the camera in your pocket” and with audience interaction, the ability to reach new audiences, connect instantly and tell your story, your way, it would be bizarre to not tap into the live features that are available across various platforms.

Watchers can share, engage and even the laziest of consumers will learn more about your business in seconds. Videos build trust, brand loyalty and Google loves them too. By increasing the consumer time spent on your site, your bounce rates are dropping and your data is increasing, what’s not to love about that?

Snapchat

No it is not a phase, snapchat is sticking around and it is here to stay. Using it for your business opens up a whole range of possibilities and has actually taken over the amount of Facebook video views.

Snapchat is quick, precise and direct to the customer in ways that haven’t been achieved before and missing out on this opportunity for your business in 2017 is a major marketing error. Zuckerberg has even said himself that video is soon to overtake marketing and even possibly be bigger than mobile.

‘Visual’ is erupting and no one wants to read lengthy articles anymore (sorry about this one) because they want to see images, video and interactive content that means something, make way for Snapchat because its coming to town!

Other things to watch out for are:

  • Your phone turning into your wallet
  • Google Glass
  • Virtual shopping stores
  • 3D gaming
  • Eye tracking devices
  • Flying Cars (well, we can dream!)

Get in Touch

The future is essentially moulded by technology and consumer interest. Master these two key factors and there is no reason that your business will fall behind.

Get in touch with First Digital Media for online marketing packages that are ahead of the game, already in 2017 and following the leading technologies online for your business. Whatever method you choose, the main focus of it all is your audience, your consumers and how they react to your business.

Get it right first time with our team of marketing experts and never look back.

Adapting Measurement Strategies for Modern Marketing

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Are you aware of the modern marketing techniques available for your business? You should be… 

Some of the team here at FDM travelled to London last week to mix and listen to various speakers from the digital world. Chris Grimsey, Sales Engineer at Google Analytics, was one of the speakers we heard from and who we took inspiration from to let our clients know more about analytical data, insights and the modern marketing techniques we provide.

Our experience throughout the UK has been from working with enterprise customers and providing them with cross-channel marketing suites. As highly integrated systems that are bespoke to your needs as a business, First Digital Media are able to add industry leading awareness to our already extended knowledge base.

Emerging Digital Technologies

Chris himself has involvement on both client and merchant sides of the marketing world and understands the challenges businesses have when it comes to collecting and making sense of their data. With his expertise in digital marketing, data management and more he was able to adapt various marketing strategies to work effectively with developing digital technologies.

Below are some of the points Chris made and how First Digital Media are able to provide you with the marketing you need online.

Mobile Explosion

Over the years the use of the mobile has exploded and now accounts for the majority of traffic being driven to your site. For the first time ever mobiles have now surpassed the data from desktops and more websites are being loaded on smartphones rather than computers. As mobiles are driving more traffic, encouraging engagements and accounting for more time spent on sites in general, it is somewhat a marketing disaster to miss mobile completely in your strategies.

As we all know, mobiles are never blank screens, so image plays a huge role in keeping your consumers interested while on your site. Making sure your visuals are relevant, representative of your business and personal to your consumers is one of the leading prerequisites in modern marketing strategies.

Insights, Not Just Data

Although gathering data is useful to all businesses and allows for improved services, what use is the data if you are not using it correctly? Gaining an insight into your data collection is what our team actively do every day so that you can gain sight on where your business needs to be and how to turn data into valuable actions. Whether this results in improved customer journey, changing tactics with social media or using other channels, all data insights should result in business value along the line.

Making sure the data you collect has a purpose is what FDM thrive to do and never fill you with endless reports of no meaning. It is critical that businesses are aware of their goals, aims and where they essentially want their business to travel to. With this in mind making use of data insights is more important than ever because it is too easy for a business to get mired in data science, instead of transforming a valuable insight into an even more valuable action”.

Technology Doing The Hard Work

Following on from collecting data for your insights, you need to let the technology do the hard work. As a business it is important to understand where your website traffic is coming from and where it initially generated in order to know where you customers are. To do this Google have developed leading software and suites to ensure practical data collection that you can then turn into valuable insights.

With google maps, Gmail, chrome and more there is no need to make data collection any more difficult than it needs to be – although it is not a walk in the park. Google Analytics is the most powerful tool out there when collecting, monitoring and analysing traffic on your site. With the ability to see what pages are your customer’s favourite, where they are travelling through your site and even how many people are on it right now… why would you not want to know that?!

The main foundation of collecting data is understanding. Once you have the understanding with our team of analytical masterminds, data insights can be created and transformed into valuable business alterations. Using the software that is available to you through FDM, allows you to measure the impact of your business, get inside the customer experience, make data work for you and see analytics action in real time.

Engaging Experiences

As customer loyalty is something we all pray for as a business it is important you create engaging customer experiences from the word go. We are all guilty of forgetting names, faces and even business names but we never forget the times we had with those people, brands and online websites – we all remember experiences.

Entrepreneur stated their 3 top tips for creating great customer experiences which were:

  • Identifying where your customer lands in their journey
  • Utilising marketing tools to create a personal customer experience
  • Tracking and understanding customer behaviours

Keeping these points in mind, your business needs to stand out from the crowd and more importantly, your competition. Creating engaging customer experiences from the moment a customer visits your site, through their journey and up until their purchase is essential in creating brand awareness and customer loyalty.

Customer Journey

Generating an engaging customer journey is the ultimate business goal. Over time, customers’ expectations have changed and they now expect so much more from online businesses, so meeting these demands is something we all need to do in order to survive.

Instead of competing with other businesses websites, e-commerce, marketing and sales, the real competition lies within customer journeys that your potential customers could get elsewhere. Give them what they want, what they are looking for and make the whole process as easy as possible to keep them on your site and doing what you want them to do.

First Digital Media have the knowledge and skill set in order to maximise your online marketing reach and learn how your business performs for your customers. With organised cross functionality and the ability to work across multiple channels we always look at how your customers use your site from their perspective. By understanding your business alignment and understanding what matters to your customers, we are able to work with you to perfect your customer journey using tools to combat complexity.

Get in Touch

To find out more about modern marketing techniques for your business, contact First Digital Media on 0845 094 1830.

Putting businesses first is what we do and you can be next!

Integrated Live 2016

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With over 120 speakers, Integrated Live is the next stop on the line for First Digital Media, London here we come!

By recognising everything digital, this event is focused on the context and the message that all businesses represent while online. There are more than 10,000 senior marketers at the event and I get to go and listen to what they all have to say!

This year, The Guardian is their media partner and Clear Channel are also on board as their out-of-home partner. This event will offer First Digital Media a deep insight into solutions across the online marketing world and gives our team the chance to learn new traditional and modern digital marketing techniques.

First Digital Media as a business are always investing back into their team, and provide opportunities wherever possible. Because of this, I get to visit numerous theatres and listen to speakers from all over the world, including Google! As it is so important to keep up with the changing trends online, I can’t wait to find out more as to where digital marketing is heading in 2017.

Some of the big names we will be getting vital insight from include:

  • Claire Trevian, Head of Content Marketing at Passle (also a finalist for Marketer of the Year Award in 2016)
  • Lord Bilimoria CBE, Founder of Cobra Beer
  • Chris Grimsey, Sales Engineer from Google Analytics
  • Chris Gorell Barnes, Founder and CEO of Adjust Your Set
  • Bryony Collingwood, Editorial Manager at QVC
  • Mark Campbell, Digital Marketing Manager at QVC
  • Katy Howell, CEO and Social Media Manager at Immediate Future

So, keep up to date and head back here in November to hear who we brushed shoulders with and what new methods there are for businesses online.

First Digital Media always strive to offer our clients the finest services possible, so where there is opportunity to improve our services you can count on us to always do so through investing in our team.