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Mobile Marketing Archives - First Digital Media

Top Reasons Why You Need Facebook’s Lead Capture Forms

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Facebook has recently improved its lead capture forms and First Digital Media are here to tell you why you need to use them as part of your social media marketing techniques.

Have you heard of Facebook lead forms? If the answer is no, then this blog is sure to let you in on the fabulous insight that First Digital Media love to work with. With improved forms and the ability to personalise them to your business, no matter what size business you are, you are able to implement this new method within an instant.

They Look Great

Lead adverts on Facebook and Instagram help you collect info from people who are interested in your business”, Facebook. A lot of businesses spend hours trying to improve their customer retention and to get attention all over social media. Without spamming your customer base and potential customers, this can be really difficult without the specialist efforts from a marketing team.

First Digital Media face lots of barriers when it comes to upgrading our client’s websites, marketing efforts and brand image and these new Facebook lead capture forms are no exceptions to the rule. Once we have tried landing pages, site upgrades and old site removal it is often hard to convince our clients and their business owners on what the next move to make is.

If you are refusing to update your website since the 2000’s and you still expect it to work, you are wrongly mistaken. Facebook lead capture forms are the way forward and the next step in marketing your business if you are not willing to upgrade your website platforms.

Minimal Effort for Maximum Impact

First Digital Media always aim to get you to your end goal in the least number of steps to save you not only money but also time. By trying out tested methods and by working with your goals, the leads ad forms allow people to fill out one simple form rather than travelling through your whole site to get to their end goals.

The forms give your clients the chance to use minimal effort and still get the maximum impact from yourselves that they are looking for. By choosing what they need to answer, often including name, number and email address, you can make it as complex or as simple as you like as long as you get the responses you are looking for.

With that in mind, this new tool is likely to benefit you if you’re looking to create leads”, Social Media Examiner.

Simple to Integrate

The best selling point of all leading generation forms with Facebook is that they are so easy to integrate into your current marketing efforts. Whether you are doing a little or a lot, the Facebook ads are able to work within a reasonable budget, for as long as you would like without the hassle of constantly having to monitor them.

Our team take care of everything that needs doing and pass all leads back through to you as soon as they come in. All you need to worry about is getting on the phone and calling your leads back as soon as possible!

Get in Touch

To find out how you can get more information about setting up your own Facebook Lead Generation ads, give us a call on 0845 094 1830. With leading industry experts in social media, Facebook can soon be part of your digital marketing efforts no matter what industry you are in.

Is Your WordPress Website Loading Speed Slow?

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One of the biggest problems with websites nowadays is its appearance and speed. With studies showing that slower websites rank poorly, you really need to speed up your site pronto!

You might be thinking that you know your website is slow but as you are a marketer you don’t know how to develop sites; you could be struggling to find a fix. First Digital Media are here to let you in on a few simple tricks that can boost your site speed without having to send it back to the developers.

Always back up your WordPress website before installing any plugins and making changes to the site.

Speed Is More Important Than You Think

We all know how annoying it is when you are waiting for a site to load and quite often we are only too eager to leave the site before it is even finished loading. Earlier this year Google stated how important site speed really is saying that “marketers who are able to deliver fast, frictionless experiences will reap the benefits”.

The faster the site, the lower the bounce rate is and it is a low bounce rate that you ideally want for your own website.

Image Optimisers

There is no doubt about it that your images on site will be the biggest element of your site speed being slower than normal. If you have amazing images that span across all pages and are responsive to tablet, phone and desktop size, they are going to be of a certain size and will take much longer to load.

However, this does not mean that you have to suddenly have poor quality images on your site just because of how long they take to load. There are simple plugins that can be added to your site to reduce their loading speed and to compress their size.

WordPress Cache Installation

This is one of the simplest tasks to do with your WordPress website. By installing a cache plugin, you are able to drastically improve your page speed time and most of the time the plugins are free which is an even better perk.

This works by caching certain larger elements of your website so that when the site has to load, a lot of it is already stored ready to show on your site right away. “No matter what, faster is better and less is more”, Google.

Optimised Homepage

Your home page is the first page that most of your audience will view, so if it is slow, you could be losing custom without even doing anything wrong! There are a few really easy steps you can take to improve the speed of your homepage including:

  • Rather than showing full posts, show excerpts and entice your customers to travel further through your site
  • Reduce the number of posts on the homepage
  • Remove sharing widgets that are unnecessary on the homepage
  • Check over all plugins and remove those that are no longer needed/broken
  • Keep your homepage minimal in terms of content, no one wants to read paragraph after paragraph when they just landed on your site

Get in Touch

If you are having trouble with optimising your site, get in touch with First Digital media today and call us on 0845 094 1830.

How to Maximise Your Marketing Efforts with Facebook and FDM

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Facebook are constantly posting updates and news into how you can make the most out of their platform and their latest instalment is no exception to the rule.

By letting their users in every now and again on some secrets and tips, Facebook has managed to stay on top as the leading social media platform for businesses and personal use alike. With a specific focus on video content and imagery, Facebook have released a new report on how to attract your consumers and how to maximise your marketing efforts.

Changing Consumer Behaviours

Facebook’s new report, titled “New medium, new rules: video advertising in the mobile age”, focuses on the use of video in the new mobile age we are all living in. Starting by carrying out a quick test into how users consume media and at what given times, they found that people were using the platform the most in the adverts of their favourite TV shows.

This insight shows that consumers are avoiding the TV adverts and moving onto social media in the ad breaks. So, why not advertise there?

Although TV ads is still a $72.01 billion industry in the US, it is clear to see that watchers are paying more attention to their phones and social media in the ad breaks than the TV ads businesses are paying big dollars for. With the TV no longer holding watchers’ attention span and their mobiles giving them the option to avoid content they don’t want to see, it is becoming increasingly difficult for businesses to target potential consumers.

Create New Advertising Content

What you are advertising isn’t wrong and the way you are delivering it isn’t necessarily incorrect, it just needs to change in the way that you connect you with your customers. If you are aiming to reach customers, you need to be aware of the declining attention rates across all platforms and grab their attention within the first few seconds.

With users scrolling through their Facebook feeds at the speed of lightening, you need to get them to want to stop at your ad, post or content within seconds.

Create A Strategy, Run It, Then Re-create

Its all well and good creating a marketing strategy that works but it might not work again in three months’ time. Online marketing changes like we change our socks and needs updating and re-creating over time to work with the statistics you find from the previous plan. You don’t want to miss out on major trends and sticking to the same routine of posts and content could see your marketing efforts fall short of your competitors.

It does take more time to be constantly monitoring your social media efforts and the return on investment, but that is why the team here at First Digital Media manage it all for you with online marketing skills and social media marketing expertise.

Measure All Results, It All Matters

Although it is so easy to monitor likes, shares and followers, you really need to monitor all of the results you get, not just the most obvious. At the end of the day, you want your business to be getting larger reach numbers and the potential to turn viewers into customers.

Facebook actually said “An advertiser’s ability to measure the right things properly will be the biggest predictor of their mobile advertising success” and this is exactly what our team focus’ on.

Get in Touch

To find out more about digital marketing and social media marketing with First Digital Media, simply call us right now on 0845 094 1830. “The best marketers, whether they’re digital native, direct response or brand, are working with the diverse consumer behaviours in the new mobile medium, not against them”, so call us today to find out more.

Is Your Conversion Rate Slipping Day by Day?

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If your conversion rate is dropping and you’re not too sure why, First Digital Media can shed some light on the situation and bring your rates up into the stratosphere.

After recently attending the B2B Marketing Expo Event in London, we were the on the front row of a lot of masterclasses and seminars, discussing the movement and development of the marketing world. Conversion rates were quite often a topic of discussion amongst industry professionals and First Digital Media, along with the input of others, have come up with the top 3 ways to increase your conversion rates easily with our team.

A conversion rate is the percentage of customers who take the action you want them to on your website, i.e. call you, fill in the contact form or make a purchase.

Getting Your ‘Image’ Right First Time

Like in all walks of life, creating the right first impression counts and there is no exception to this rule in the digital marketing world. Your business website needs to give your potential customers the right impression first time, preferably on the home page, or the likelihood of them travelling through your site is poor and they definitely won’t bother calling you.

When your customers land on your site, what do they see first? If they get to see a nice scrolling image of your products and find out how to get in touch, chances are they don’t actually know what you do and are less likely to bother searching your site to find out. Why would they want to call you before they have even looked at your business?

If your customers get to land on your site and straight away are greeted with an opening line of what your business does, they can quickly make the judgement of whether to move forward with your site, which in most cases they will as that’s why they are on your site in the first place!

The right headline could dramatically increase your conversion rate”, Forbes.

Text Vs. Images

The team here at First Digital Media quite often get asked to create designs and images that speak a thousand words. In some cases, this is great, but we only apply that rule to those certain businesses who would benefit from images rather than text.

If your business has a lot to say and needs to inform the customer about your services, then why leave it chance with simply images and no content? Give them the content they need to base judgment on your business but don’t overload them with masses and masses of text. Keep content compelling enough to interest customers but keep it short enough to entice them to contact you for more.

Using generic, tacky stock photos can send the wrong message about your brand. Use professional-quality photos where possible”, Entrepreneur.

Finding the balance of content and design is exactly what the team here at First Digital Media do on the daily.

Is It Easy for Your Customers to Get in Touch?

If your potential customers flick through your site and don’t see a clear and simple way of getting in touch, they are not going to waste time finding one. With the average attention span of humans now being less than that of a goldfish, grabbing your customers’ attention is vital.

We run the rule of taking ten seconds for customers to make a decision on your website and business. If in those first ten seconds they don’t feel comfortable on your site, can’t see a clear navigation and have no idea what you actually do, then your business website could be the reason your conversion rates are dropping.

All pages need an end goal, a path of direction and a clear call to action section that allows the customer to get in touch with your business. Whether this be to purchase, get a quote or to arrange a consultation, this needs to be achievable in as little clicks possible.

Clearly showing contact information, perhaps a phone number and/or live chat options, typically increases conversions by giving visitors confidence that your company is “real” and is there to answer any questions they have”, Forbes.

Get in Touch

Discover how your business can benefit from increased conversion rate optimisation and call First Digital Media today. Providing ‘jargon free’ insight into how your business can improve, there is no reason to not start actively improving your online presence now!

10 Steps to Online Marketing Success

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In the online world it is difficult to make your mark without the proper marketing tools. Here at First Digital Media we have established what a business needs to be successful in the digital age and below are 10 simple steps that we advise any business takes.

  1. Establishing a web presence, ‘making your mark’

Every business needs a central landing space, i.e. your website. Of course we are going to advise branching out into various social media platforms, but you always need a solid foundation before you start building up. Just like building a house, you would never build the roof before you have laid the initial bricks.

  1. Developing lead generation methods

With great discussion, we are able to set out key developments for your marketing success. Through using various platforms and business marketing strategies, your business can thrive in the digital age with ease. We would never advise being present on all social media platforms, because if you are not regularly active it creates a bad online impression. So we work together to figure out which platforms will be beneficial to your business.

  1. Getting your content right

Content in the digital age is more important that some may think. In order to connect with your audience and create the right online impression first hand, your content needs to be up to standards and match your business aims. This content will then push you through to search engines and other marketing spaces that you need to be to be successful online.

  1. Search engine optimisation (SEO)

By making use of search engines effectively, we are able to draw traffic towards your business. This helps your business, rather than hinder, and is something all businesses should be doing to make an impact in the digital age.

  1. Social Media Marketing

Using our expertise and experience in the social media world, your business gets the best start using various social media platforms. Use social web space to market your business effectively and you can emphasis your online presence dramatically. Once you get the right target audience watching and listening to your social platforms, they are surely interested in your business, and interest in your business surely means one thing, right?

  1. Blogging

By focusing on generating leads through high quality content, i.e. blogs, you are able to somewhat speak to your target audience. Just like this is a blog you are reading now, your customers or potential customers could be reading something similar on your site. By tailoring blogs around interesting subjects, current trending news and your services you can gain a loyal fan base without having to do much.

  1. Mobile Marketing

As you will know yourselves, almost everyone is using mobile phones. Whether for personal reasons, social reasons, business reasons or to just search the web while on the move, mobile users are looking at your site, and they are looking 24/7. By making sites, social media and search engine optimisation accessible through mobile devices, you are not limiting your business to computer based platforms.

  1. Conversion rate optimisation

The main aim is to establish a web presence, but once you are there, you need to know what to do with it. Once you are thriving online we get to conversion rate optimisation (CRO) which focuses on enhancing your website and creating active social media strategies that will encourage visitors to potentially become customers.

  1. Understanding analytics

In order to make steps 1-8 worthwhile, you need to understand the use of analytics and how they can work to your advantage. Granted, it isn’t the most exciting topic for a business owner to understand, but that is why we’re here! We can show you what tools are the most successful, where your social media efforts are leading to and how you can improve your online presence.

  1. Communication

The final point to make in getting a successful online presence is to contact First Digital Media. With our knowledge, expertise and success in the digital age you can place your business in our safe hands. For a positive online image, social media optimisation, effective online marketing, brand recognition and more, call First Digital Media on 0845 094 1830.