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5 Top Marketing Trends For 2019

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With the right approach to marketing, you can bring your company endless benefits. Experts have been working hard to pull together the top trends for this next year. In 2019 there are a few approaches to look out for and we’ve put them all in one handy blog.

Here at First Digital Media we are experts in digital marketing. For more information, get in contact with us.

Communication is Key

It may seem like an obvious point to make, but communication is important. No matter what you are trying to do, you need to communicate with your customers effectively. It is important to outline a plan and define what you aim to do over the year as a business.

Sit down and think about it all. Consider what your aims are and how you want to achieve them. In most cases, achieving your goals will need successful and carefully produced content of some form. Whether visual, audio or written, using communication should be high on your list for 2019.

Video Marketing

As the largest search engine after Google, YouTube has made a huge impact on how we access information. As a result, it is predicted that video marketing will rocket over this next year. Both live streaming and pre-recorded videos can be useful to any business, whether small or large.

A short yet effective video about your services or an update on an important topic can drive traffic and improve engagement.

Social Media

There are so many different platforms available that it is impossible to avoid social media. With Instagram and LinkedIn growing along with old favourites Facebook and Twitter, you can be on to a winner. Regular posting along with visually impacting graphics can draw people in. Whether you use influencers to boost posts or share videos, it all counts.

Voice Search Optimisation

Chances are that you’ve used some form of voice search, either out of curiosity or convenience. However, the Global Web Index estimates that at least 1 in 5 adults use mobile searches once a month.  As people start to use more Siri and Alexa, we need to adapt our businesses to survive.

An aim for all in 2019 should be to update their websites and content to be more inclusive of this search approach. Using specific and well researched keywords can dramatically improve the amount of people accessing your website. Furthermore, making use of Google snippets where possible is also another way of improving SERP appearances.

Informative Content

To this day content remains an essential part of marketing. Whether it’s long tale informative blogs or short and snappy social media posts, you need to get it right. Google is starting to rank pages more based on the quality of content and whether users can benefit from it.

Generic content and keyword stuffing have been bad practice for a long time. In 2019 it is important for tailored writing along with customer-focus to become the main aim.

Get In Touch

If you would like assistance with your marketing in 2019, please do not hesitate to get in touch with our specialist team today for more.

Teens Are Boycotting Social Media

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As more and more teens boycott the growing social media trend, First Digital Media takes a look at why they might be scared of the social platforms and what they are doing instead.

The younger generation of today is instantly associated with the social media world and technology. A lot of us expect them to be dab hands at anything technical and although the majority are online all day, there is a small average who are avoiding going on the internet altogether.

Recent Research Findings

The BBC recently reported that nearly two-thirds of children were actually not bothered if they never had access to social media, a stark difference to the general image of teenagers from their elders. Looking at findings from 5,000 students, those aged between 14-16 were actually against social media ever being created.

A massive 71% of them said that they would quite like a digital detox all together with some of them taking part in a phone fast.

Fear of Being Distant

In a world where everything takes place online, you can often feel distant without being active on the platforms. There is a real fear amongst all users of online social media that they might miss out on potential conversations, events and being present in the time if they are not active at the right times, but when is that?

With two-thirds of 12-15-year-olds now holding a smartphone, according to the British Council, you can now be active online while on the move. With the chance to scroll through Facebook, watch videos on YouTube, tweet on the move and Snapchat your every breathing second, when do you ever put the phone down?

Life Before the Internet

Many teenagers nowadays don’t remember life before the internet was so easily on hand. With smartphones, selfies and online profiles being there since they were able to walk, it can often be hard to break the mould and go against everything you know.

Although this generation “have agile thumbs”, there are some that are proving life without social media is a much easier way of life altogether. Getting to sleep earlier, relaxing while out and being in a better mood is all encouraged without the smartphone attached to your hand but why are they suddenly so anti-social?

Quitting Social Media, For Good?

When it comes to quitting social media, the students who took part in the study at Benenden School in Kent realised that without their phones they weren’t actually that sad. Overall they missed their phones but not to just scroll through social media etc, they missed the only element that most people forget about, communication.

Social media is a great platform to keep groups of kids in touch with each other on the regular. With the majority of teenagers being part of at least 3 group messages, if they have a question at any time of day it can be answered by someone.

If we forget the negative side of cyber-bullying, fake images and false perceptions of happiness, social media really isn’t that bad after all.

Get in Touch

Get in touch and let us know what you think about the social media fear or call us to set up your own social media accounts on 0845 094 1830.

Are You Struggling with Instagram Captions?

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When it comes to writing captions for your images on Instagram, it can be a massive hit or a major miss depending on the words you choose to use.

First Digital Media are experts in the social media world and have written a fair few Instagram captions in our time to know what works and what doesn’t. When we look at how the internet works and how many users are focused on the visual element of a post, it is no wonder that Instagram is one of the most popular platforms out there. So, are you using it properly?

All About the Visuals

The internet is moving more and more towards the visual side of content and with 65% of users being visual learners, it really pays to have the best visuals out there. With more than 700 million monthly users, the platform can be seen to share up to 95 million photos every day!

If you want people to engage with your content, it’s important to also think about the captions that accompany the visuals”, Social Media Today.

Although people are paying more attention to a striking visual and the video content right in front of them, they are more than likely going to check out the content and description that follows also. Captions play a huge part in the overall context and also can change the way your content can be received. First Digital Media have put together some quick tips to get your caption right the first time!

Use Your Own Voice

Getting your business voice across in the small space of a caption can be both challenging and interesting. Playing around with the use of buzz words without waffling on about anything can take time, so don’t rush it!

Your caption needs a voice which doesn’t necessarily have to be so serious all the time. By communicating on the same level as your users and followers, you are more likely to connect with them rather than put them off your brand altogether.

Marketing Land reported way back in 2012 that developing your own voice is really important and now in 2017 a whole 5 years later, it still stands on its importance. With the top 20 social media voices including brands like Sharpie, Target, Taco Bell, Adidas Running and Tiffany & Co, you need to up your game to be in line up with the big boys!

Make Them Do What You Want

By using your caption to direct your followers where you want them to be you can get the reaction you are looking for when everyone makes a post. Whether you are looking for more followers, likes, reactions, shares or just for more people to visit your website, this caption gives you the opportunity to tell them what to do next – hopefully, they do it!

One example of a caption that would work in this situation would be to post a product from your brand and caption it “If you like the look of this, check out our other work”, therefore giving your customers a guide to look at your other items.

Hashtag, Hashtag and Hashtag Some More

Instagram is famous for the hashtag and by using only one hashtag you can gain a huge 12.6% more engagement than without one at all. By creating your own following and maybe your own personalised hashtag, your consumers can easily interact with your brand online and maybe even accidentally come across you from searching the tag off their own back.

The balance you need to find is between using hashtags and not overpowering your post with them. No one wants to read endless amounts of hashtags so be careful that you only hashtag the important buzz words related to your brand and post and watch the engagements come in.

Get in Touch

In those simple three Instagram tactics, your brand can interact with millions of Instagram users and you can watch your business thrive online. If you are struggling with managing your own social media accounts, give First Digital Media a call today on 0845 094 1830 and see what we can do for you.

 

Super Bowl 2017… Were You Watching?

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A lot of the team here at First Digital Media were tuned in on Sunday night ready for the event of the year. What we want to look at is how it played out on social media throughout the whole world, not just here in Little Old ‘Lancaster.

This year’s Super Bowl is the 51st of its kind and saw the New England Patriots take over with a winning score of 34:28 against the Atlanta Falcons. All eyes were on the NRG Stadium on February 5th and with only 70,807 people in attendance, there were a lot of eyes on social media too.

Beyoncé Stole the Show

Although figures were high this year with a massive 64 million interactions on social media platforms, Beyoncé stole the show in 2015 with her half time performance and raked in 65 million people online and 265 million engagements.

Last year saw social media users make the most out of the ‘live feed’ option for the event and they really got engaged in the running up to the big night. In total, the users altogether shared 265 million posts and more than 1.3 million ‘unique people per minute’ were getting involved through commenting, posting, liking and sharing anything to do with the Super Bowl.

image source – https://uk.pinterest.com/source/jeweljewelyesim.com

Mobile Came Out On Top

This year’s Super Bowl was incredibly active online but a massive 90% of those interactions took place on a mobile platform not surprising really is it? Like we have said before, if you are not using mobile in 2017, you are massively falling behind.

One of our Digital Marketing Executives, Warren, found his place on the sofa on Sunday night, got his American snacks prepared and tuned in from 10 pm to watch the event take place. With his mobile in hand, he was live Facebooking throughout the game and was interacting with other watchers on the amazing performances from Tom Brady, Matt Ryan and Julian Edelman.

Warren’s main interaction on social media was with the platform Facebook, but others in the running included Twitter, Instagram and Snapchat.

The Crowd Went GaGa for Social Media

Lady GaGa was this year’s half time performer and sporting an NFL-themed costume throughout, she clearly stole the show and impressed the viewers. In fact, some of the viewers were more interested in how old she is as it was reported the top trending Google Search during the game. Does it really matter when she performed like that?

image source – https://uk.pinterest.com/pin/57491332723703627/

Not only were the crowd watching live as the game took place but they were also actively searching and watching videos on social media, 262 million times to be precise. “Visual storytelling is more important than ever, both live and pre-recorded” and clearly, video ‘out did’ itself this year.

Media Is Changing!

Twitter this year did manage to overcome its previous years’ figures but still wasn’t able to break the 2015 record. Following the hashtag #SB51 while the game was live, there was a recorded 27.6 million tweets in total and this saw Twitter storm ahead on conversation figures.

All of these facts and figures are interesting but as social media advocates ourselves, the team here at First Digital Media have looked at the reasons why these figures exist. Although Facebook and Twitter are massive platforms and are bound to bring in the biggest numbers, this year saw the move of smaller platforms and changed the way audiences use social media in general.

With Snapchat, Instagram and YouTube playing their own part in the run-up to the big game, 2017 has paved the way for audience interaction in their masses.

Were you focused on the touchdown or the half time performance? Either way, both of the topics were the leading tweet conversations as well as ‘Patriots complete comeback’, ‘End of Lady GaGa’s memorable Super Bowl Halftime Show Performance’ and ‘Danny Amendola’s 2-point conversion to tie the game’.

What’s Next To Come…

As you can see, social media was somewhat bigger than the game this year even though it went into overtime. First Digital Media predict that Snapchat will take over Twitter next year in the rankings and with filters, stickers and locational tags, we are sure that users will get involved right away. We are looking forward to next year already and can’t wait to see who is performing… Our money is on Rihanna!

Do You Know What Social Media Monitoring Is?

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Although you may think that social media monitoring is someone sat at a computer liking posts and searching the web for cool cat pictures, the practice is actually becoming a leading portion of marketing and is taking over traditional methods of traffic generation.

As your social media management team, here at First Digital Media, we take social media very seriously and only ever search the internet for cat pictures on a Friday afternoonJoke! Using analytics and intelligence, we are able to give our clients insights into their social media efforts and prove where audiences have been reached, providing valuable data that all businesses need to succeed.

Social Investment

By investing time and resources into social media management you are propelling your business forwards into a legitimate important sector of marketing, which many top companies are following. Some of these top companies are household names like Old Spice, Newcastle Brown Ale, Starbucks and even NASA. Who would have thought about tweeting from the moon? NASA of course!

All of the leading companies using social media marketing in their campaigns included emotive elements, interaction with consumers and created an idea of easy and effective marketing without the large costs of earning global recognition. Whichever route you choose to take with your social campaign, it is imperative that you are aware of the terms used throughout the industry and use our team to your advantage in conquering the social media world.

What You Need to Know

Cut out all of the jargon, long words and intensity and social media monitoring is essentially ‘monitoring your social media accounts’. Including social media listening, intelligence, management and analytics the process consists of many other elements in order to succeed in its purpose – spreading the world about your business and gaining traffic.

  • Listening

Using your ears throughout daily life is important to know what is going on, to hear what people are saying and finding out how people feel about you – the same goes for businesses online! You need to seek understanding through your customer’s attitude, emotions and discussions to keep an eye on how your campaign is being received. Know your customers and drive product innovation in their direction to stay ahead of your competitors.

  • Monitoring

Visually watching your results happen in real time and seeing exactly where your main target audience are is essential with social media monitoring. Following analytics and keeping track of success is capable with all social platforms. Gain instant access into real time customer conversations from every corner of the globe, or from just down the road.

  • Analytics

Using numbers, data and insights can show you how many mentions, retweets, likes, impressions and comments you have received across all platforms. With this data you are able to see exactly where your success lies and how many of these interactions have led to the final outcome your business started with.

Be The Digital Fly On the Wall

Social media plays an important role in customer experience management”. At the same time as monitoring your customer’s experience you have the ability to improve it for the benefit of both your customers and your business. With the huge amount of organic conversations taking place day in, day out, social media allows businesses to turn data into research opportunities and to be aware of faults in your business from the customer’s perspective if there are any!

A company’s relationship with its consumers is often more important that the sole principle of the business. Without your consumers, your business would not exist or at least be anywhere near successful, so paying attention to your customers really matters in today’s world.

Get in Touch

Social media monitoring is much more than just posting and collecting likes. With FDM’s help, you can put yourself in your customer’s shoes and create the brand you would want to see through their eyes. Build confidence within your consumers and create brand recognition amongst the online world. Social media is not the enemy and never will be, so connect now with our help and make the most out of it while you can.

Call us on 0845 094 1830 to speak to our team about social media monitoring for your business.

600 Million People Now Using Instagram…and Counting!

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Only 6 months ago, Instagram announced they had reached the half billion mark in users of their photo sharing platform and now in those short 6 months, another 100 million users have signed up to their service.

Remaining consistent in its performance, Instagram is now rolling with the big guns in the social media world and is showing no signs of slowing down. With additional features such as live video, timed photos, videos and direct mailing service the possibilities of where Instagram can go in the future are endless.

As it stands, Instagram is now bigger than Twitter who only have a mere 313 million monthly users. With there being more and more reasons for businesses to get involved with Instagram, First Digital Media are offering the full marketing package to keep you in the game where you need to be.

Instagram

As a photocentric, click happy generation, the 600 million users of the app are active now, more than ever before. Using the app to target customer activity, sponsored ads, live videos, direct mailing services and using high quality images of your products, it is a quick and simple way to target millions. The Instagram app was taken over by Facebook, another social media leading giant, in 2012, going for a massive £628 Million.

As more and more consumers research a company online before committing to purchase, there is no reason your business should not have Instagram on its books. Like we’ve said before, ‘If you are one of the few businesses yet to venture into the digital world, it is vital you do so, sooner rather than later’.

Get in Touch

For more information regarding Instagram and social media marketing for your business, call us on 0845 094 1830. Whether you understand the importance of social media or you don’t, we are on hand to provide the vital industry insight your business needs to succeed online.

Content Tips from a Content Writer

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As a content writer myself, it can be easy for me to say ‘content is king’ and your content must be ‘interesting’, but without the understanding as to ‘why’, content is just words to the average website owner.

Here at First Digital Media we never settle for the word ‘average’ and never provide ‘average’ content. Our content is creative, innovative and bespoke to your business so that you are a step ahead in the race without even leaving your chair.

Having something meaningful to say is vital to having resourceful content, after all, who wants to read something that has no point? I certainly don’t! So… where do you start?

Don’t Be Square

Regardless of what business you have, you need to be able to connect with your customers. It is all well and good ticking the boxes and following suit, but in order to be ahead of the game you need to step outside the box with your content marketing. Avoid being a blank computer screen and avoid massive entities of text, put yourself in your consumers’ shoes and create exactly what they would want.

Nobody wants to be talked AT so you must talk WITH them on a one on one basis, without actually doing so. Content marketing can also be known as creating conversation with your potential and future consumers, so get talking right away!

social-media-marketingAt the same time as being personal you still need to cover all bases of

  • Who are they?
  • Where are they?
  • What are they here for?
  • What can you provide them with?
  • And more importantly, how can you help them?

Answer these questions and you are sure to be on to a winner. With your own added flare and personality throughout, your consumers can connect with you easily and hopefully your products.

Answer Their Questions

Your consumers are not going to be sat at home on a late evening worrying about your latest sales pitch and if it is going to excite them. They are more than likely going to be thinking about what products and services you have on offer, and the questions they might have surrounding them. So the simple answer here is to answer them!

An example here is a leather satchel company. Rather than just showing images of the bag in hand, we would talk about the leather, where it came from, how it was created, how it is treated, how the customer can care for their new satchel and what else can they get to match?

Doing all of this in a nifty and interesting way can really entice the customer into creating a trusting relationship with your business and show your products in the honest light needed to sell.

TIP – Never limit yourself to just selling. If you sell leather satchel bags, for example, write about where the bag can travel, what the bag includes, talk about personal customer interactions with that bag and really open up your business to be explored by potential consumers.

Allow Your Business To Travel

I don’t mean travel around the world or even moving from your office chair, I mean travel in terms of around the world wide web. It is now 2016 and we all need to face that consumers are no longer going to pick up the phone and call you off a hunch. We are a generation of click happy consumers and social media activists who need to see some sort of activity online before we feel trusting enough to check it out, let alone make a purchase.

Social Media is a huge part of creative content and without it you could be stunting your business growth massively. With Facebook, Twitter, Instagram, Pinterest, Trip Advisor, LinkedIn and more you have the ability to be active across the whole world in an instant, without the costly air miles.

Ultimately, Be Friendly

Including others content within your own is a sure fire way of building brand recognition amongst your competitors. It’s a dog eat dog world out there and every little helps along the way, so reach out on social media to those in the same boat as you.

Being noticed by the big contenders in the industry you are trying to target can really boost your online presence. Mentioning them in a tweet, sharing their content online or even quoting them in a blog can get you noticed by potential consumers you previously didn’t target. The worst that could happen would be being ignored, but imagine the good that could come from a simple comment!

In a nutshell, content marketing is so important to your business. It can be a daunting task but that’s why First Digital Media are here to research, create and deliver effective content fit for purpose.

Get in touch to discuss your own content by calling 0845 094 1830.