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Insights Archives - First Digital Media

Top Reasons Why You Need Facebook’s Lead Capture Forms

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Facebook has recently improved its lead capture forms and First Digital Media are here to tell you why you need to use them as part of your social media marketing techniques.

Have you heard of Facebook lead forms? If the answer is no, then this blog is sure to let you in on the fabulous insight that First Digital Media love to work with. With improved forms and the ability to personalise them to your business, no matter what size business you are, you are able to implement this new method within an instant.

They Look Great

Lead adverts on Facebook and Instagram help you collect info from people who are interested in your business”, Facebook. A lot of businesses spend hours trying to improve their customer retention and to get attention all over social media. Without spamming your customer base and potential customers, this can be really difficult without the specialist efforts from a marketing team.

First Digital Media face lots of barriers when it comes to upgrading our client’s websites, marketing efforts and brand image and these new Facebook lead capture forms are no exceptions to the rule. Once we have tried landing pages, site upgrades and old site removal it is often hard to convince our clients and their business owners on what the next move to make is.

If you are refusing to update your website since the 2000’s and you still expect it to work, you are wrongly mistaken. Facebook lead capture forms are the way forward and the next step in marketing your business if you are not willing to upgrade your website platforms.

Minimal Effort for Maximum Impact

First Digital Media always aim to get you to your end goal in the least number of steps to save you not only money but also time. By trying out tested methods and by working with your goals, the leads ad forms allow people to fill out one simple form rather than travelling through your whole site to get to their end goals.

The forms give your clients the chance to use minimal effort and still get the maximum impact from yourselves that they are looking for. By choosing what they need to answer, often including name, number and email address, you can make it as complex or as simple as you like as long as you get the responses you are looking for.

With that in mind, this new tool is likely to benefit you if you’re looking to create leads”, Social Media Examiner.

Simple to Integrate

The best selling point of all leading generation forms with Facebook is that they are so easy to integrate into your current marketing efforts. Whether you are doing a little or a lot, the Facebook ads are able to work within a reasonable budget, for as long as you would like without the hassle of constantly having to monitor them.

Our team take care of everything that needs doing and pass all leads back through to you as soon as they come in. All you need to worry about is getting on the phone and calling your leads back as soon as possible!

Get in Touch

To find out how you can get more information about setting up your own Facebook Lead Generation ads, give us a call on 0845 094 1830. With leading industry experts in social media, Facebook can soon be part of your digital marketing efforts no matter what industry you are in.

Monitor Social Media Success with These Metrics

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Are you struggling to follow your social media success? First Digital Media have the solution right here!

Monitoring social media success doesn’t have to be difficult and can be done by both professionals and yourself. Following metrics, like those stated below, can be easily done but the hardest part is knowing how to use the data and how to act on it quickly.

First Digital Media are social media marketing experts for all kinds of industries and when it comes to monitoring metrics, we certainly know a thing or two. Acting on data and figures is what we do best and we have put together a few simple metrics you can follow yourself from the comfort of your own home.

Followers

Followers on twitter, likes on Facebook and followers on Instagram all come from a fan base that want to follow your business posts and updates. As they are interested in your business, it would be great that you were interested in them and follow the rate in which you are gaining followers and learn how you can improve those figures.

If you are gaining followers on a quick basis then you are doing something right clearly, if you are losing followers or not gaining as many as liked, maybe take a look at the topics of subjects you are posting and look at other methods of sharing with our social media team. With online marketing and social media marketing working closely together, followers are great but you can’t just rely on those figures for business success.

More and more young people are using social media and with the platform taking over TV as a news source, it really pays to get them on board on social.

Shares and Likes

Its quite obvious to watch how popular your content is when customers are sharing and liking your posts or your page but it can be quite hard to figure out what to do with those insights. If you can see that your audience are following your business online and are hungry for more information, you need to be sharing similar content that will entice them to delve further into your business and encourage others at the same time.

These figures can also show you what topics you should not be sharing, i.e. the ones your customers have no interaction with.

Social to Website Traffic

Ultimately, the end goal is to get traffic to your website and then using or buying your services/products. Social media is all well and good at interacting with your customers but your customers are only useful if they are actually doing something within your business.

Use Google Analytics to watch over your website traffic and check where the referrals came from. If the answer is social media, you are doing something right, if it isn’t high on the list, then you need professional social media marketing from First Digital Media.

With a total worldwide users of social media being 7.3 Billion (as of 2015), there are clearly a lot of customers you could be targeting, but what if they never go to your website?

Be The Leader in Your Industry

As well as monitoring your own stats and insight data, it can also be handy to monitor your competitors’ data. If they are the industry leaders, learn what they are doing and implement the methods into your own social media marketing skills.

Seeing what actually resonates with your customers is worthwhile and particularly helpful in getting customers to your website. You can track their movements and their interests to entice them into your business and give them the most information possible that they could ever need.

Listen and watch your customers to make content that interests them and become a leader in your industry.

Get in Touch

Learn more about metrics, social media marketing and Google Analytics with First Digital Media by calling us on 0845 094 1830.

E-commerce Is So Much More Than Online Shopping

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The majority of internet users will have come across or used an e-commerce site at some point in time but little did you know, they are about to take over the world (almost)!

E-commerce sites have shown a steady growth in numbers over the years and now, in 2017, they are seen as one of the hardest websites to compete with. With an ever-growing market and more and more competition out there, it was about time that e-commerce sites upped their game and upped their game they certainly did!

Retail Online

Although there was a major scare in the retail industry that online retail would outrun high street stores, this is not the case. As it stands at the moment, there is only a small 8% of all retail sales carried out online in the UK, clearly showing room for e-commerce to storm forwards and develop.

With major contenders like John Lewis expecting online sales to account for almost half of their yearly intake, is e-commerce still just an up and coming phenomenon to think about, or is it already the king of retail?

E-Commerce Let Downs

Although a lot of the hype surrounding an e-commerce site at the moment is positive, there are some let downs that can affect how a site performs and how the customer interacts. With a massive 39% of users shutting off a website because it takes too long to load, it really pays to pay attention to your e-commerce site.

Never let it stand alone online, with so much competition it is about time you did something about your e-commerce site.

First Digital Media are aware of the e-commerce challenges and focus our attentions on mapping the customer journey throughout the site. With a major 61% of marketing teams mapping the journey also, we see ourselves as innovative leaders in the world of online, covering all bases in e-commerce and not just making it look great like other agencies do.

Case Study

The team here are always looking out for new and upcoming designs, websites and e-commerce sites to check out what is new on the market. We recently took the time to look at an industry giant online, ASOS, and found some great information we wanted to share with you.

As one of the biggest e-commerce sites out there with an avid following of loyal customers, clearly ASOS are doing something right. One element we noticed they were doing right was covering all bases and platforms, not just desktop. With conversion rates on the increase across all platforms, especially tablets and smartphones, it pays to make your e-commerce site responsive.

With speedy shopping features, loyalty rewards and everything their customers want, ASOS really hit the mark and will forever continue to grow in the online world if they keep doing what they’re doing.

First Digital Media

Our team pays close attention to various elements throughout your e-commerce, not just the front cover your customers get to experience. We look at:

  • Site searches and navigation options
  • Product pages and their content
  • Checkout process and shopping bag facility
  • So much more

Top Tip- make sure your product pages have video content, with video on the rise, your customers need to and want to see exactly what your product entails, rather than a flat photo of an object.

Get in Touch

To arrange a consultation regarding your e-commerce site and to find out more about First Digital Media, call us on 0845 094 1830.

Adapting Measurement Strategies for Modern Marketing

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Are you aware of the modern marketing techniques available for your business? You should be… 

Some of the team here at FDM travelled to London last week to mix and listen to various speakers from the digital world. Chris Grimsey, Sales Engineer at Google Analytics, was one of the speakers we heard from and who we took inspiration from to let our clients know more about analytical data, insights and the modern marketing techniques we provide.

Our experience throughout the UK has been from working with enterprise customers and providing them with cross-channel marketing suites. As highly integrated systems that are bespoke to your needs as a business, First Digital Media are able to add industry leading awareness to our already extended knowledge base.

Emerging Digital Technologies

Chris himself has involvement on both client and merchant sides of the marketing world and understands the challenges businesses have when it comes to collecting and making sense of their data. With his expertise in digital marketing, data management and more he was able to adapt various marketing strategies to work effectively with developing digital technologies.

Below are some of the points Chris made and how First Digital Media are able to provide you with the marketing you need online.

Mobile Explosion

Over the years the use of the mobile has exploded and now accounts for the majority of traffic being driven to your site. For the first time ever mobiles have now surpassed the data from desktops and more websites are being loaded on smartphones rather than computers. As mobiles are driving more traffic, encouraging engagements and accounting for more time spent on sites in general, it is somewhat a marketing disaster to miss mobile completely in your strategies.

As we all know, mobiles are never blank screens, so image plays a huge role in keeping your consumers interested while on your site. Making sure your visuals are relevant, representative of your business and personal to your consumers is one of the leading prerequisites in modern marketing strategies.

Insights, Not Just Data

Although gathering data is useful to all businesses and allows for improved services, what use is the data if you are not using it correctly? Gaining an insight into your data collection is what our team actively do every day so that you can gain sight on where your business needs to be and how to turn data into valuable actions. Whether this results in improved customer journey, changing tactics with social media or using other channels, all data insights should result in business value along the line.

Making sure the data you collect has a purpose is what FDM thrive to do and never fill you with endless reports of no meaning. It is critical that businesses are aware of their goals, aims and where they essentially want their business to travel to. With this in mind making use of data insights is more important than ever because it is too easy for a business to get mired in data science, instead of transforming a valuable insight into an even more valuable action”.

Technology Doing The Hard Work

Following on from collecting data for your insights, you need to let the technology do the hard work. As a business it is important to understand where your website traffic is coming from and where it initially generated in order to know where you customers are. To do this Google have developed leading software and suites to ensure practical data collection that you can then turn into valuable insights.

With google maps, Gmail, chrome and more there is no need to make data collection any more difficult than it needs to be – although it is not a walk in the park. Google Analytics is the most powerful tool out there when collecting, monitoring and analysing traffic on your site. With the ability to see what pages are your customer’s favourite, where they are travelling through your site and even how many people are on it right now… why would you not want to know that?!

The main foundation of collecting data is understanding. Once you have the understanding with our team of analytical masterminds, data insights can be created and transformed into valuable business alterations. Using the software that is available to you through FDM, allows you to measure the impact of your business, get inside the customer experience, make data work for you and see analytics action in real time.

Engaging Experiences

As customer loyalty is something we all pray for as a business it is important you create engaging customer experiences from the word go. We are all guilty of forgetting names, faces and even business names but we never forget the times we had with those people, brands and online websites – we all remember experiences.

Entrepreneur stated their 3 top tips for creating great customer experiences which were:

  • Identifying where your customer lands in their journey
  • Utilising marketing tools to create a personal customer experience
  • Tracking and understanding customer behaviours

Keeping these points in mind, your business needs to stand out from the crowd and more importantly, your competition. Creating engaging customer experiences from the moment a customer visits your site, through their journey and up until their purchase is essential in creating brand awareness and customer loyalty.

Customer Journey

Generating an engaging customer journey is the ultimate business goal. Over time, customers’ expectations have changed and they now expect so much more from online businesses, so meeting these demands is something we all need to do in order to survive.

Instead of competing with other businesses websites, e-commerce, marketing and sales, the real competition lies within customer journeys that your potential customers could get elsewhere. Give them what they want, what they are looking for and make the whole process as easy as possible to keep them on your site and doing what you want them to do.

First Digital Media have the knowledge and skill set in order to maximise your online marketing reach and learn how your business performs for your customers. With organised cross functionality and the ability to work across multiple channels we always look at how your customers use your site from their perspective. By understanding your business alignment and understanding what matters to your customers, we are able to work with you to perfect your customer journey using tools to combat complexity.

Get in Touch

To find out more about modern marketing techniques for your business, contact First Digital Media on 0845 094 1830.

Putting businesses first is what we do and you can be next!