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Future Archives - First Digital Media

Top Reasons Why You Need Facebook’s Lead Capture Forms

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Facebook has recently improved its lead capture forms and First Digital Media are here to tell you why you need to use them as part of your social media marketing techniques.

Have you heard of Facebook lead forms? If the answer is no, then this blog is sure to let you in on the fabulous insight that First Digital Media love to work with. With improved forms and the ability to personalise them to your business, no matter what size business you are, you are able to implement this new method within an instant.

They Look Great

Lead adverts on Facebook and Instagram help you collect info from people who are interested in your business”, Facebook. A lot of businesses spend hours trying to improve their customer retention and to get attention all over social media. Without spamming your customer base and potential customers, this can be really difficult without the specialist efforts from a marketing team.

First Digital Media face lots of barriers when it comes to upgrading our client’s websites, marketing efforts and brand image and these new Facebook lead capture forms are no exceptions to the rule. Once we have tried landing pages, site upgrades and old site removal it is often hard to convince our clients and their business owners on what the next move to make is.

If you are refusing to update your website since the 2000’s and you still expect it to work, you are wrongly mistaken. Facebook lead capture forms are the way forward and the next step in marketing your business if you are not willing to upgrade your website platforms.

Minimal Effort for Maximum Impact

First Digital Media always aim to get you to your end goal in the least number of steps to save you not only money but also time. By trying out tested methods and by working with your goals, the leads ad forms allow people to fill out one simple form rather than travelling through your whole site to get to their end goals.

The forms give your clients the chance to use minimal effort and still get the maximum impact from yourselves that they are looking for. By choosing what they need to answer, often including name, number and email address, you can make it as complex or as simple as you like as long as you get the responses you are looking for.

With that in mind, this new tool is likely to benefit you if you’re looking to create leads”, Social Media Examiner.

Simple to Integrate

The best selling point of all leading generation forms with Facebook is that they are so easy to integrate into your current marketing efforts. Whether you are doing a little or a lot, the Facebook ads are able to work within a reasonable budget, for as long as you would like without the hassle of constantly having to monitor them.

Our team take care of everything that needs doing and pass all leads back through to you as soon as they come in. All you need to worry about is getting on the phone and calling your leads back as soon as possible!

Get in Touch

To find out how you can get more information about setting up your own Facebook Lead Generation ads, give us a call on 0845 094 1830. With leading industry experts in social media, Facebook can soon be part of your digital marketing efforts no matter what industry you are in.

How to Maximise Your Marketing Efforts with Facebook and FDM

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Facebook are constantly posting updates and news into how you can make the most out of their platform and their latest instalment is no exception to the rule.

By letting their users in every now and again on some secrets and tips, Facebook has managed to stay on top as the leading social media platform for businesses and personal use alike. With a specific focus on video content and imagery, Facebook have released a new report on how to attract your consumers and how to maximise your marketing efforts.

Changing Consumer Behaviours

Facebook’s new report, titled “New medium, new rules: video advertising in the mobile age”, focuses on the use of video in the new mobile age we are all living in. Starting by carrying out a quick test into how users consume media and at what given times, they found that people were using the platform the most in the adverts of their favourite TV shows.

This insight shows that consumers are avoiding the TV adverts and moving onto social media in the ad breaks. So, why not advertise there?

Although TV ads is still a $72.01 billion industry in the US, it is clear to see that watchers are paying more attention to their phones and social media in the ad breaks than the TV ads businesses are paying big dollars for. With the TV no longer holding watchers’ attention span and their mobiles giving them the option to avoid content they don’t want to see, it is becoming increasingly difficult for businesses to target potential consumers.

Create New Advertising Content

What you are advertising isn’t wrong and the way you are delivering it isn’t necessarily incorrect, it just needs to change in the way that you connect you with your customers. If you are aiming to reach customers, you need to be aware of the declining attention rates across all platforms and grab their attention within the first few seconds.

With users scrolling through their Facebook feeds at the speed of lightening, you need to get them to want to stop at your ad, post or content within seconds.

Create A Strategy, Run It, Then Re-create

Its all well and good creating a marketing strategy that works but it might not work again in three months’ time. Online marketing changes like we change our socks and needs updating and re-creating over time to work with the statistics you find from the previous plan. You don’t want to miss out on major trends and sticking to the same routine of posts and content could see your marketing efforts fall short of your competitors.

It does take more time to be constantly monitoring your social media efforts and the return on investment, but that is why the team here at First Digital Media manage it all for you with online marketing skills and social media marketing expertise.

Measure All Results, It All Matters

Although it is so easy to monitor likes, shares and followers, you really need to monitor all of the results you get, not just the most obvious. At the end of the day, you want your business to be getting larger reach numbers and the potential to turn viewers into customers.

Facebook actually said “An advertiser’s ability to measure the right things properly will be the biggest predictor of their mobile advertising success” and this is exactly what our team focus’ on.

Get in Touch

To find out more about digital marketing and social media marketing with First Digital Media, simply call us right now on 0845 094 1830. “The best marketers, whether they’re digital native, direct response or brand, are working with the diverse consumer behaviours in the new mobile medium, not against them”, so call us today to find out more.

Do You Know What Social Media Monitoring Is?

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Although you may think that social media monitoring is someone sat at a computer liking posts and searching the web for cool cat pictures, the practice is actually becoming a leading portion of marketing and is taking over traditional methods of traffic generation.

As your social media management team, here at First Digital Media, we take social media very seriously and only ever search the internet for cat pictures on a Friday afternoonJoke! Using analytics and intelligence, we are able to give our clients insights into their social media efforts and prove where audiences have been reached, providing valuable data that all businesses need to succeed.

Social Investment

By investing time and resources into social media management you are propelling your business forwards into a legitimate important sector of marketing, which many top companies are following. Some of these top companies are household names like Old Spice, Newcastle Brown Ale, Starbucks and even NASA. Who would have thought about tweeting from the moon? NASA of course!

All of the leading companies using social media marketing in their campaigns included emotive elements, interaction with consumers and created an idea of easy and effective marketing without the large costs of earning global recognition. Whichever route you choose to take with your social campaign, it is imperative that you are aware of the terms used throughout the industry and use our team to your advantage in conquering the social media world.

What You Need to Know

Cut out all of the jargon, long words and intensity and social media monitoring is essentially ‘monitoring your social media accounts’. Including social media listening, intelligence, management and analytics the process consists of many other elements in order to succeed in its purpose – spreading the world about your business and gaining traffic.

  • Listening

Using your ears throughout daily life is important to know what is going on, to hear what people are saying and finding out how people feel about you – the same goes for businesses online! You need to seek understanding through your customer’s attitude, emotions and discussions to keep an eye on how your campaign is being received. Know your customers and drive product innovation in their direction to stay ahead of your competitors.

  • Monitoring

Visually watching your results happen in real time and seeing exactly where your main target audience are is essential with social media monitoring. Following analytics and keeping track of success is capable with all social platforms. Gain instant access into real time customer conversations from every corner of the globe, or from just down the road.

  • Analytics

Using numbers, data and insights can show you how many mentions, retweets, likes, impressions and comments you have received across all platforms. With this data you are able to see exactly where your success lies and how many of these interactions have led to the final outcome your business started with.

Be The Digital Fly On the Wall

Social media plays an important role in customer experience management”. At the same time as monitoring your customer’s experience you have the ability to improve it for the benefit of both your customers and your business. With the huge amount of organic conversations taking place day in, day out, social media allows businesses to turn data into research opportunities and to be aware of faults in your business from the customer’s perspective if there are any!

A company’s relationship with its consumers is often more important that the sole principle of the business. Without your consumers, your business would not exist or at least be anywhere near successful, so paying attention to your customers really matters in today’s world.

Get in Touch

Social media monitoring is much more than just posting and collecting likes. With FDM’s help, you can put yourself in your customer’s shoes and create the brand you would want to see through their eyes. Build confidence within your consumers and create brand recognition amongst the online world. Social media is not the enemy and never will be, so connect now with our help and make the most out of it while you can.

Call us on 0845 094 1830 to speak to our team about social media monitoring for your business.

2017marketing

2017 is Fast Approaching, is Your Business Marketing Ready?

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By ready, we don’t mean organising your new year’s resolutions, spring cleaning and packing away the Christmas tree. We mean getting your marketing strategy ready to burst into 2017 with success and efficient business goals. So, do you think you are prepared?

Online marketing in 2016 was a major move forward in the online world. With social media taking over the game and new platforms emerging onto the scene, we saw a marketing overhaul take place right in front of our eyes and most of you didn’t know what to do with it.

Now that the year is almost over it is important to look at trend changes and be ahead of the game before 2017 starts. As competition online is stronger than ever, now is the time to sit back, listen and take the following trends into account for your 2017 marketing strategy. We suggest getting a brew while you do this because it’s a long one!

Attract Attention

Having a nice site, great e-commerce paths and rich content is nothing if you are not gaining the attention needed for it all to matter. The whole aim of an online presence is to get high conversion rates and to increase customer interaction, so what if this doesn’t happen?

As some 50% of students in the Connected World Technology Report back in 2011 said they can’t live without the internet, it is clear online is the way to go in order to tap into as many consumers as possible. Technology has revolutionised consumer behaviour and attention spans have now dropped behind that of a goldfish, so keeping your consumers interested is more difficult than ever before.

With varied choices, multiple platforms and engaging content elsewhere every 24 hours of the day, you really need to up your game if you want to stand a chance in the online world.

Multi-Channel

The noise of social media is overpowering, fast evolving and ready to swallow up your business in the blink of an eye. Being prepared to take on social media is much more than a tweet, Facebook post or YouTube upload, you have to be ready, and you have to be ready now.

In 2014 Cisco Connected World Technology reported that “most professionals use two to three work and personal devices” throughout a normal daily routine. Look at the devices you have yourself and target all of them and more. TV, Smartphone, Tablet, PC, Laptop, Radio… the list is endless, so why would you limit yourself to just one?

Targeting just mobile alone would be a fatal error because although it is rising at an unstoppable rate, people are still using alternative methods to surf the web and always will do. At the same time, don’t forget about it because essentially mobile will overtake all other platforms and you need to be ready for that.

Mobile

Everyone remember Pokémon Go? It was impossible to avoid it in 2016 but however much we loathed the game, it opened up a new channel for augmented reality and interactions on mobiles. Having content that works on mobiles is essential to transitioning through to 2017 because with the majority of your consumers using mobile to look at your site, 80% to be precise, faulty websites no longer cut it.

We are now seeing leading technology from the familiar iPhone, Android and even Google! Reports show that Google now uses mobile compatibility as a ranking factor and 70% of mobile searches result in an online action taking place. Falling behind in this field leaves you trailing behind your customers trying to get them on PC’s which no longer happens in the fast paced, mobile world we live in. Catch up with your customers now while you still can because chasing behind them gets you nowhere.

Tip: Look into augmented reality for your 2017 business ad’s and watch interactions rise.

Data

The sole purpose of quality marketing is to see results in data format. This information that we work so tirelessly to collect does play an importance with future marketing and 2017 is no exception to this rule.

We need to see who is buying, what they are buying, where they are buying and more importantly why? The why is where we need to tap into in 2017 and really personalise our services online to target individual consumers, or at least make them think its personalised to them.

Creating that online experience where a customer feels valued is where businesses succeed, no one wants to feel like a number, although in the data collecting world that is essentially what they are! Always remember ‘what they don’t know, wont’ hurt them’ and create engaging customer experiences for each individual customer.

Technology with data collection is on the rise and you now have endless opportunities to collect data from your website, social media channels and e-commerce, so use it! Record and monitor your business success or failures online and target revenue, profit, customer retention and satisfaction in real time.

Video

Visual storytelling is more important than ever, both live and pre-recorded. As you will have noticed Facebook have been advertising EVERYWHERE about live videos and they weren’t lying when they said it was going to take off.

You can now “broadcast to the largest audience in the world with the camera in your pocket” and with audience interaction, the ability to reach new audiences, connect instantly and tell your story, your way, it would be bizarre to not tap into the live features that are available across various platforms.

Watchers can share, engage and even the laziest of consumers will learn more about your business in seconds. Videos build trust, brand loyalty and Google loves them too. By increasing the consumer time spent on your site, your bounce rates are dropping and your data is increasing, what’s not to love about that?

Snapchat

No it is not a phase, snapchat is sticking around and it is here to stay. Using it for your business opens up a whole range of possibilities and has actually taken over the amount of Facebook video views.

Snapchat is quick, precise and direct to the customer in ways that haven’t been achieved before and missing out on this opportunity for your business in 2017 is a major marketing error. Zuckerberg has even said himself that video is soon to overtake marketing and even possibly be bigger than mobile.

‘Visual’ is erupting and no one wants to read lengthy articles anymore (sorry about this one) because they want to see images, video and interactive content that means something, make way for Snapchat because its coming to town!

Other things to watch out for are:

  • Your phone turning into your wallet
  • Google Glass
  • Virtual shopping stores
  • 3D gaming
  • Eye tracking devices
  • Flying Cars (well, we can dream!)

Get in Touch

The future is essentially moulded by technology and consumer interest. Master these two key factors and there is no reason that your business will fall behind.

Get in touch with First Digital Media for online marketing packages that are ahead of the game, already in 2017 and following the leading technologies online for your business. Whatever method you choose, the main focus of it all is your audience, your consumers and how they react to your business.

Get it right first time with our team of marketing experts and never look back.