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Digital Marketing Archives - First Digital Media

Why is Brand Awareness So Important?

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As a business it is crucial that you have an established brand. An effective logo and marketing improves visibility amongst potential customers. After all, we all want to be immediately recognised when we pass a works van or notice an advertisement.

Here at First Digital Media we work with you to ensure that you have the right approach to your digital marketing and brand awareness.

The Right Approach

Following the Christmas period isn’t always easy. According to reports, like-for-like sales at Argos and Sainsbury’s were down 1.1%. Other businesses struggled as well, with Marks & Spencer down 2.2% and Debenhams at a shocking 5.7% loss like-for-like.

A nervous market, impending Brexit and reluctant spenders only adds to the struggles. However, this doesn’t make it impossible to improve sales. Creating strong brand awareness and identity can make all the difference.

Focus on The Local Area

This is especially relevant for small, local based businesses. Your main aim should be to develop awareness across your target locations. This helps to build trust among your customers as they will grow to recognise you as a local and loved company.

A great way of doing this is to use content on your website and social media channels that makes the most of this. Try mentioning local events and post examples of your previous work.

A Strong Design

With a strong logo and coherent website design, you can achieve all your goals. Using the same colour palette, font or name develops a clear identity.

Entrepreneur, author, speaker and business expert Ramon Ray has said: “People immediately recognize a Starbucks logo or a BMW logo because those logos are consistently displayed and used by each Brand.

“Smaller businesses might think that they don’t need to be consistent with their identity, but they are mistaken. People recognize businesses based on their brand identity.”

As a small business, it is still important to create a recognisable design and logo. You should work to develop something which is clear and helps you to stand out above your competition.

Make Use of Social Media

As one of the most powerful marketing tools out there, it is necessary that you make full use of your online profiles. Natural ranking and paid ads on search engines will bring you results. However, when it comes to brand awareness, becoming a familiar face on social media helps.

Using the same branding and posting regularly helps people to find you. Sharing blogs or recent news that relates to your company helps too, as it shows that you are in the loop.

As well as using Twitter, Instagram and Facebook, you should consider using LinkedIn. This platform is useful for those wanting to explore connections and can bring your business to a wider audience.

Contact Us

If you would like to find out more about our digital marketing services, please feel free to get in contact with us.

5 Top Marketing Trends For 2019

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With the right approach to marketing, you can bring your company endless benefits. Experts have been working hard to pull together the top trends for this next year. In 2019 there are a few approaches to look out for and we’ve put them all in one handy blog.

Here at First Digital Media we are experts in digital marketing. For more information, get in contact with us.

Communication is Key

It may seem like an obvious point to make, but communication is important. No matter what you are trying to do, you need to communicate with your customers effectively. It is important to outline a plan and define what you aim to do over the year as a business.

Sit down and think about it all. Consider what your aims are and how you want to achieve them. In most cases, achieving your goals will need successful and carefully produced content of some form. Whether visual, audio or written, using communication should be high on your list for 2019.

Video Marketing

As the largest search engine after Google, YouTube has made a huge impact on how we access information. As a result, it is predicted that video marketing will rocket over this next year. Both live streaming and pre-recorded videos can be useful to any business, whether small or large.

A short yet effective video about your services or an update on an important topic can drive traffic and improve engagement.

Social Media

There are so many different platforms available that it is impossible to avoid social media. With Instagram and LinkedIn growing along with old favourites Facebook and Twitter, you can be on to a winner. Regular posting along with visually impacting graphics can draw people in. Whether you use influencers to boost posts or share videos, it all counts.

Voice Search Optimisation

Chances are that you’ve used some form of voice search, either out of curiosity or convenience. However, the Global Web Index estimates that at least 1 in 5 adults use mobile searches once a month.  As people start to use more Siri and Alexa, we need to adapt our businesses to survive.

An aim for all in 2019 should be to update their websites and content to be more inclusive of this search approach. Using specific and well researched keywords can dramatically improve the amount of people accessing your website. Furthermore, making use of Google snippets where possible is also another way of improving SERP appearances.

Informative Content

To this day content remains an essential part of marketing. Whether it’s long tale informative blogs or short and snappy social media posts, you need to get it right. Google is starting to rank pages more based on the quality of content and whether users can benefit from it.

Generic content and keyword stuffing have been bad practice for a long time. In 2019 it is important for tailored writing along with customer-focus to become the main aim.

Get In Touch

If you would like assistance with your marketing in 2019, please do not hesitate to get in touch with our specialist team today for more.

Is Your WordPress Website Loading Speed Slow?

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One of the biggest problems with websites nowadays is its appearance and speed. With studies showing that slower websites rank poorly, you really need to speed up your site pronto!

You might be thinking that you know your website is slow but as you are a marketer you don’t know how to develop sites; you could be struggling to find a fix. First Digital Media are here to let you in on a few simple tricks that can boost your site speed without having to send it back to the developers.

Always back up your WordPress website before installing any plugins and making changes to the site.

Speed Is More Important Than You Think

We all know how annoying it is when you are waiting for a site to load and quite often we are only too eager to leave the site before it is even finished loading. Earlier this year Google stated how important site speed really is saying that “marketers who are able to deliver fast, frictionless experiences will reap the benefits”.

The faster the site, the lower the bounce rate is and it is a low bounce rate that you ideally want for your own website.

Image Optimisers

There is no doubt about it that your images on site will be the biggest element of your site speed being slower than normal. If you have amazing images that span across all pages and are responsive to tablet, phone and desktop size, they are going to be of a certain size and will take much longer to load.

However, this does not mean that you have to suddenly have poor quality images on your site just because of how long they take to load. There are simple plugins that can be added to your site to reduce their loading speed and to compress their size.

WordPress Cache Installation

This is one of the simplest tasks to do with your WordPress website. By installing a cache plugin, you are able to drastically improve your page speed time and most of the time the plugins are free which is an even better perk.

This works by caching certain larger elements of your website so that when the site has to load, a lot of it is already stored ready to show on your site right away. “No matter what, faster is better and less is more”, Google.

Optimised Homepage

Your home page is the first page that most of your audience will view, so if it is slow, you could be losing custom without even doing anything wrong! There are a few really easy steps you can take to improve the speed of your homepage including:

  • Rather than showing full posts, show excerpts and entice your customers to travel further through your site
  • Reduce the number of posts on the homepage
  • Remove sharing widgets that are unnecessary on the homepage
  • Check over all plugins and remove those that are no longer needed/broken
  • Keep your homepage minimal in terms of content, no one wants to read paragraph after paragraph when they just landed on your site

Get in Touch

If you are having trouble with optimising your site, get in touch with First Digital media today and call us on 0845 094 1830.

12 Steps for an Effective Social Media Strategy

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When it comes to social media strategies, First Digital Media know only too well what works, what should work and what doesn’t work.

Are you struggling to your business the reach online it needs to be successful? Are you falling behind on your social media strategy and feel like you’re getting nowhere? Then our social media marketing team are the people you need to speak to!

By putting together the top 12 steps to creating an effective social media strategy, our team are able to plan, implement and monitor your results so that you don’t have to lift a finger!

1.      Find Your Target Audience

Finding your target audience is number one priority on your steps to social media strategies. When it comes to your potential consumer reach and your actual customers you need to be targeting those that are actually interested in your business.

Without the proper attention paid to your customers, you could be gaining followers, likes and shares from an audience that have no interaction with your business and you could be wasting your time. People you need to target include:

  • Current customers
  • Potential customers
  • Associates of current customers and potential clients
  • Bloggers
  • Journalists and editors
  • Suppliers
  • Affiliate businesses

2.      Research Your Buyer Personas

Behind every great social media strategy is a lot of research. You need to know your audience and their interests or you can be far from ever meeting their needs and desires. With a clear understanding of your audience and their personas, you can create a clear visualisation of them and somewhat humanise them online.

HubSpot recently stated that:

Buyer personas (sometimes referred to as marketing personas) are fictional, generalised representations of your ideal customers”.

You need to have a clear understanding of your buyer personas to drive sales, target content and keep customer retention high.

3.      Find Out More About Your Influencers

Your influencers don’t have to be your enemies. Look at them as family and you’re just looking for some guidance in your own growth. If they’re doing well in a certain area, check out what their consumers are interested in and follow the same paths.

It is not copying them or stealing their data, it’s just simply identifying what works for a certain audience and matching it with your own audience. You can then target them directly and build the relationships needed to get them on board with your business.

4.      Check Out Social Media Platforms Used by Your Buyer Personas

By using several social media platforms and searching for target keywords for your industry, you are able to follow conversations and topics that are already out there on the platforms. This can then lead to interviews with your current customers on their habits and the chance to watch how your audience travels through the social media platform.

Instagram is great to follow keywords by using the hashtag to search for certain topics of interests. See what people are posting, what is out there to share and what will interest your own followers to get them hooked on your business.

Business 2 Community said in 2015 that social media platforms drove 31.24% of traffic to websites, imagine what that figure would be now two years later?

5.      Check Out Your Competitors Platforms

It is also isn’t a crime to check out what your competitors are doing online. If you have a direct competitor who has launched a new social media strategy, see what they are doing!

Other websites that are performing well don’t necessarily hide their secrets when it comes to social media marketing. There is only so much that you can do with the platforms and find out what works best for you is easy enough found with a few trials on methods. This can give you an insight into what platforms will work best for your industry, rather than guessing and hoping for the best.

6.      Create Content That Will Target Your Buyer Personas

Of course, you need to create content that will resonate with your consumers and audience. If you are not creating content that will entice your consumers, then why not? Nowadays, businesses have no excuse to be sharing boring content with their audience and hoping that something will stick. With software, experts and First Digital Media around for you to make use of, why would you risk it?

Match your content with the right channel, engage with the times that your audience is most active and delve into conversations with your consumers. As we have said before, video content on Facebook is growing fast, so why would you not share some videos?

7.      Start A Content Back Log

By building yourself a content backlog of useful articles, news posts, images, videos and blogs, you never have to run out of quality content again. If you have a consumer ask a question you should be prepared to answer to the best of your ability and without pre-empting those questions with the material in a backlog, you could end up being caught out without an answer.

Having detailed content to fall back on at all times gives you time to plan other areas of the business and also lets you create a solid social media strategy that falls into a plan with your business. You should also look into creating infographics, images, videos and other content that will break up sections of blog posts and articles.

Remember that all consumers interact with different content formats, not just one!

8.      Build Relationships with Consumers

Of course, you have to create a relationship with your consumers otherwise you could be losing out on potential customers for your business. If you are getting a lot of conversation on your posts on social media, get involved and respond to what they are saying amongst each other. It’s time to engage with your consumers and make sure they are enjoying your content otherwise you might as well not bother!

9.      Create A Cycle of Content Publishing

Keeping your publishing cycle consistent with the times your consumers are most active will give you the highest chance of interaction. By following steps 1-8 you should have content aimed at your audience that meets them on certain platforms, in different formats. Using this in an organised manner is essentially your social media strategy and the rest is monitoring results!

10. Make an Investment to Get More Social Followers

First Digital Media also advise certain customers of ours to make investments into getting more social followers. If you are looking to getting more social followers, you need to invest both time and effort into building your audience.

First Digital Media specialises in building social followings and engaging with current audiences. Trying all natural techniques, we advise on paid advertising to get new followers where necessary. We don’t suggest to buy followers ever as that is bad marketing techniques but we do take the time to carefully plan your Facebook, Twitter, Instagram and LinkedIn ads to gain the right target audience, not just as many followers as possible.

11. Put A Plan in Place for Sharing Content

We are all aware that social media marketing takes time as there are so many platforms and methods to use at one given time. With there being so many networks to spread yourself across, you need to work through all of these 12 steps to create a plan with our team that works for you. Whether you leave it all to us or do some yourself, we need both be on the same page so that your audience get content that is targeted to their needs and purpose of your business.

12. Evaluate The Results and Work On Your Strategy from Here

Once you have gathered all of the evidence of your strategy, you can then see what worked and what didn’t. One of the steps that our team have mastered is number 12, as we can clearly see what works for our clients and what needs changing.

Using your results allows you to perfect the social media strategy you currently have, remove the weak links and create a solid strong plan to follow over the year. If after reading all of this you are panicking that you dont have the time or the insight into social media marketing, then you are in the right place. First Digital Media are only a call away!

Get in Touch

To arrange a call with a Digital Marketing Executive today give us a call on 0845 094 1830. We are here, ready and waiting to take over your social media platforms and totally transform your online presence. With 92% of marketers saying social media is important to their business, What are you waiting for?

Monitor Social Media Success with These Metrics

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Are you struggling to follow your social media success? First Digital Media have the solution right here!

Monitoring social media success doesn’t have to be difficult and can be done by both professionals and yourself. Following metrics, like those stated below, can be easily done but the hardest part is knowing how to use the data and how to act on it quickly.

First Digital Media are social media marketing experts for all kinds of industries and when it comes to monitoring metrics, we certainly know a thing or two. Acting on data and figures is what we do best and we have put together a few simple metrics you can follow yourself from the comfort of your own home.

Followers

Followers on twitter, likes on Facebook and followers on Instagram all come from a fan base that want to follow your business posts and updates. As they are interested in your business, it would be great that you were interested in them and follow the rate in which you are gaining followers and learn how you can improve those figures.

If you are gaining followers on a quick basis then you are doing something right clearly, if you are losing followers or not gaining as many as liked, maybe take a look at the topics of subjects you are posting and look at other methods of sharing with our social media team. With online marketing and social media marketing working closely together, followers are great but you can’t just rely on those figures for business success.

More and more young people are using social media and with the platform taking over TV as a news source, it really pays to get them on board on social.

Shares and Likes

Its quite obvious to watch how popular your content is when customers are sharing and liking your posts or your page but it can be quite hard to figure out what to do with those insights. If you can see that your audience are following your business online and are hungry for more information, you need to be sharing similar content that will entice them to delve further into your business and encourage others at the same time.

These figures can also show you what topics you should not be sharing, i.e. the ones your customers have no interaction with.

Social to Website Traffic

Ultimately, the end goal is to get traffic to your website and then using or buying your services/products. Social media is all well and good at interacting with your customers but your customers are only useful if they are actually doing something within your business.

Use Google Analytics to watch over your website traffic and check where the referrals came from. If the answer is social media, you are doing something right, if it isn’t high on the list, then you need professional social media marketing from First Digital Media.

With a total worldwide users of social media being 7.3 Billion (as of 2015), there are clearly a lot of customers you could be targeting, but what if they never go to your website?

Be The Leader in Your Industry

As well as monitoring your own stats and insight data, it can also be handy to monitor your competitors’ data. If they are the industry leaders, learn what they are doing and implement the methods into your own social media marketing skills.

Seeing what actually resonates with your customers is worthwhile and particularly helpful in getting customers to your website. You can track their movements and their interests to entice them into your business and give them the most information possible that they could ever need.

Listen and watch your customers to make content that interests them and become a leader in your industry.

Get in Touch

Learn more about metrics, social media marketing and Google Analytics with First Digital Media by calling us on 0845 094 1830.

Your Business Online Reputation Is More Important Than You Think

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Find out why your company’s online reputation can often be more important than your business success and with both relying on each other, it pays to understand the importance of it.

As the internet has progressed over the last 20 years, it is important for all businesses to keep up to date with the transformation or face the consequences of being left behind. The one element that has maintained its importance is the fact that your online reputation is important and always will be.

Word of Mouth Recommendations Online

Your online reputation matters just as much as your offline reputation and the use of word of mouth can come into play through other elements. If your website is slow, your contact form doesn’t work and your logo is poor, this can almost work as a stop sign for potential customers trying to use your services in the future.

The new online version of word of mouth recommendations takes place in the form of reviews and customer feedback. As a potential customer, they will be on the lookout for signs of great customer service or poor services, to determine whether they will continue with your business or not. Just like word of mouth on the street, if your business has bad press online or poor customer reviews, you are showing future customers the weaknesses of your business.

You could be losing 90% of potential customers if you have bad reviews online, so do something about it pronto!

Use Your Online Tools

Managing your online reputation is very important to not only control the image of your business but also the future of your success. With a bad history and poor customer reviews, it can be more damaging than you ever imagined.

Using social media, engaging content, great website design and communication with your customers will encourage great reviews and therefore a great online image.

Managing Your Reputation

According to an infographic from Social Media Today, about 25% of a company’s market revenue comes from its online reputation and image that is portrayed. “Even if you don’t necessarily have an established online presence yourself, it doesn’t necessarily mean that you don’t have an online reputation”, Experian.

If you have spent years building up your business reputation, why would you let one bad customer experience ruin your hard work? With consumers trusting a business with reviews 12 times more than one without, it really pays to have real-time reviews rather than just product descriptions.

One example of a great online reputation is the huge giant Amazon. With consistency, vision and customer appeal, Amazon has targeted their customers with real reviews, product descriptions from the users and the trust that most consumers are looking for. “Amazon earned the highest overall ranking on the 2014 Harris Poll Reputation Quotient (RQ) study, which surveys 18,000 Americans to measure the reputations of the 60 most visible companies in the country”, Fast Company.

Tips to Boost Online Reputation

Here are some quick tips to follow from First Digital Media on how you can control, boost and manage your online business reputation.

  • Make emotional appeal
  • Follow financial performance
  • Improve products and services
  • Be social
  • Have clear vision and leadership
  • Boost your workplace environment
  • Customer feedback needs to be a focus

Your business needs to be portrayed as reliable, trustworthy and successful in order to gain the reputation you deserve online. Don’t rely on offline word of mouth anymore and get the online boost your business needs from First Digital Media.

Get in Touch

If you are concerned about your business reputation and want professional assistance with boosting your online reputation, then give us a call on 0845 094 1830.

Organic Social Media Strategies That Work

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Are you aware of social media strategies but you’re not too sure how they can work for you? Find out here with First Digital Media just how effective organic methods really can be.

Although you can take the paid route with social media activity for your business, there are organic routes that can be just as beneficial if managed in the right way. First Digital Media has taken the time to look at the best practices of social media activity online and put together the top points of attention we focus on when it comes to organic reach for our clients.

Connections with Potential Customers

When it comes to business, the people you need to be targeting have to 100% be your own customers or future clients. Although it would be great to connect with publishers, marketing agencies and people to help your business with its reach, it really pays to connect with those that would be paying your business for either services or products.

Paid adverts and other forms of paid media can be great at gaining attention and getting customers to notice you, but actually connecting with them needs to come from an organic source from your business. As a quick way to reap long-term benefits, organic social media marketing can be great to get in touch with your customers on a personal level.

Use paid and organic social media tactics together rather than one or the other and you are onto a winner.

On Instagram this can be through liking post comments, on Facebook it can be responding to messages directly and with Twitter, you can be utilising 140 characters every day to interact with customers on a level they understand.

Boost Your Credibility

Being active on social media naturally without paid ads and promoted posts gives your customers the impression that you genuinely care about their business. Rather than spamming potential customers with ads that can often be ignored, naturally targeting your customers will allow you to seem more credible and will boost your validity online amongst your competitors.

Combining organic efforts with paid ads will draw in the potential customers and keep them on your profile with trustworthy actions.

As well as being natural and organic, social media strategies that are personalised to your business can also help with word of mouth recommendations both offline and online. Impress your customers, get recommendations and testimonials and it is proven that 88% of people will trust your site more than one without online reviews.

If you are already struggling with an organic strategy that isn’t posting content, engaging with customers and addressing customer concerns then you have a problem with proving your brands validity.

Cost- Effective Methods Are Proven to Work

Regardless of the size of your business, it’s budget and where you are active online, organic social media efforts are proven a success with any business online. With everyone starting out from the same starting block, we all need to use the efforts available to us to get the awareness, support and following from potential customers and keep the prices down while we do it.

With no large budget needed, organic social media strategies are clearly the most cost-effective solution to getting awareness online. By sharing attention-grabbing content, images, visual media and clever marketing materials you are sharing your business values, products and services without doing the hard sell that often off-put many consumers.

As well as engaging your consumers and potential customers, organic efforts online can include answering questions, giving feedback and updating your following on new business developments. Start a conversation about your brand today and watch the following increase without any costs!

Contact Us Today

To start organically reaching customers online with your social media efforts call First Digital Media today. Get in touch by calling 0845 094 1830 and speak to our team about your ideas and potential reach estimates.

5 Reasons Why People Leave Your Website and How to Fix Them!

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Are people leaving your website and you’re not sure why?

First Digital Media have looked into the main reasons people are leaving websites and have the solution to fixing them. If you feel your website is missing the point or just needing that crucial focus area, our team are here to guide you in the right direction so that you can convert visitors into leads and customers.

1.      Your Website Design Is Old

Although it’s a truth that we are not fond of, people do ‘judge a book by its cover’ and there is no exception when it comes to website. You know yourself, design matters and if a website looks poor quality or old, you are less likely to follow through the site into a conversion.

In recent studies, Elizabeth Sillence, conducted a study to find whether users trusted or didn’t trust a website and the leading contribution to not being trusted was design problems. With a massive 94% saying the website’s poor design put them off trusting the site, its actually proven “your site can trigger immediate distrust”.

2.      Can People Read Your Content?

If your content isn’t eligible, how do you expect your visitors to bother to read it? Content isn’t just about the words you write but also where they are placed on the site and also the colours used. Although there are no set guidelines stating which font or size you should use, it pays to make sure your visitors can read the content on all devices.

Tip – Use clear fonts, that are a contrasting colour to your background shade.

3.      Don’t Overwhelm with Ads

If you are running your website on an ad-driven base, you shouldn’t look at removing your ads any time soon. However, just because you have the ads on your site, it doesn’t mean you need to spam your visitors with them.

Reverting back to the trust element we are looking for with your website, we looked into how visitors trust online website ads. Nielsen carried out a study in 2014 that looked at the forms of advertising users trusted the most. Overall, the results showed that people trusted newspapers, radio ads and billboards more than an online website ad or banner.

Remember that building trust with your visitors leads to conversions and leads, not spamming them with unnecessary content.

4.      Navigation Structure is Poor

Have you ever been on a site yourself and struggled to find the pages you visited for? That is because of poor navigation layouts that not only affect the user experience but also your google rankings.

The most simple route to follow with navigation on your website is to move through your own website as if you were the customer so that you are 100% sure they will not get lost or caught up in unnecessary content. Take the user’s needs into account and don’t force them into areas they probably care little about.

5.      Can Your Customers Call You Easily?

If your customers are moving through your site and are not given a clear route to call you or get in touch, how are you ever going to convert them into paying customers or leads? You won’t.

Small Business Trends suggested that 70% of small businesses were lacking call to actions in 2013 and the figures have not changed much since. It is so important to have call to action points throughout your whole site to encourage customers to actually call you and make a sale. If you are missing out on the chance for your customers to call you, then you are missing out on custom that your business is looking for.

Get in Touch

To make sure your website isn’t experiencing any of these five faults, call us now on 0845 094 1830. Being leading industry experts in digital marketing, content marketing and online web design, you can rely on our team to get your website converting leads in no time at all.

 

Is Your Content Marketing Strategy Coming to A Halt?

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Writers block happens to the best of us and we can often get lost in the wider world of content marketing. Here are 5 top tips on how First Digital Media combat the problem and reign above the rest!

How long do you think it will take you to get back on track with your content strategy? Following these quick tips is sure to get you back in the game in no time, so what are you waiting for?

  1. Find the Problem, Pronto!

In any situation where you are coming to a halt, you need to know why. Every problem has a source and blocking that source from further disruption needs to be the step you take first.

Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online” and if you aren’t reaching the right audience, you could be setting yourself up for failure (Forbes).

Look at your content creation process and find the possible causes that can be dragging your team down. Whether you are the managing director or the lead content writer, finding the issue needs to be your main priority.

On the other hand, if you don’t have a content marketing strategy, what are you playing at!? Get the enthusiasm back, work together and establish a plan that works for you. We understand how hard it can be to stay on top of your creation process over time but that doesn’t mean it has to fail all together.

  1. Arrange Your Priorities

If you have found yourself in a slump and are reading this blog, the chances are that your content team has already failed on their priorities. Your organisation needs to have a game plan in place so that this problem doesn’t reoccur on a regular basis otherwise, what is the point in having a creative team anyway?

It is so important to have your priorities in line when it comes to any part of your business, not just content creation. Get everyone involved, even those that are not in the content team, for fresh ideas, new potential plans and then you will get the motivation you need for content creation.

  1. Get Your Plan Ready

We don’t mean getting a plan ready right now, how would you do that with no motivation? However, we do suggest getting some kind of plan together of what you are hoping to achieve from your content strategy so that you have a direction to follow.

Another suggestion that you could follow is creating a backlog of content, so that if this situation arises in the future, you always have content to fall back on while your strategy gets changed about. Make sure to keep on top of the gap between fresh content and backlog though because you can easily go for weeks without writing new material and find yourself back in the halt you were trying to avoid.

It can be hard to come up with new content all the time”, so make it easier for yourself from the start with a fall back of content (Entrepreneur).

  1. Create A Thought Cloud

Whether your content creation came to a halt because of lack of motivation or just lack of ideas, you don’t want to get caught in this situation again. By having a thought cloud of potential ideas to rely on in the future, you can technically never run out of ideas again.

Hold a meeting with everyone in the content team and just bounce ideas off each other. You could also take a look at what your competitors are doing (don’t copy) as that might also inspire you with potential future plans.

The final straw could be to rely on freelancers. First Digital Media don’t work with freelancers as we have a great in house team that we can rely on, but if your business is just starting out or you are a little stuck, a freelancer could give you the boost you need.

  1. Sort Your calendar

Once you have your ideas set out you need to spread them evenly across your calendar so that you get an even amount of content ideas throughout the strategy. It is no use to anyone using up all of your ideas within the first 4 weeks so make sure you have a calendar in order before you start the process.

If you don’t do this, you could find yourself coming back to this blog on a regular basis (which we would love, but it isn’t great for your business).

Set yourself deadlines, specific targets and weekly themes to focus on so that you know your content strategy plan inside and out. By doing this you never miss a week, you don’t miss great ideas and nothing can slip through the cracks!

Get in Touch

If you are struggling with your content creation or you are looking for someone to help along the way, call First Digital Media right now. Call us on 0845 094 1830 to discuss online marketing for your business and moving forward online with the experts.