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Data Archives - First Digital Media

The Impact of Infographics on Marketing Efforts

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Have you ever been bored of reading paragraph after paragraph and would just rather look at images and fun animations? You’re not alone!

Studies have shown that in the last five years, infographics are on the rise. As a visual form of storytelling that engages, interests and excites the audience, it isn’t hard to see why many marketing companies are using them within their methods online.

Attention Span of a Goldfish

When we talk about info…. Oh, look a butterfly! See what we did there?

The Telegraph recently reported on the fact that humans now have a lower attention span than that of a goldfish and with a growing increase in visual storytelling and video content, it is no wonder that no one wants to read essays online anymore. As more and more people scroll through content every day on social media and fewer people actually search for something on Google, we are moving into a world of fast paced information and answers to questions rather than topics of debate.

Infographics for Infographic’s Sake

Although they are proving to be popular, it doesn’t mean that you should be creating them for creating them sake. An infographic is used to portray and deliver information that will be useful to an audience, not just interesting to look at. By using infographics to communicate information amongst your audience, we can capture the attention of new audiences through images, bold texts and animations that are enticing.

Tip- Turn a data report into an infographic to make it easier on the eye and better to read for the audience.

Try to Be Innovative

Imagine having masses of data and figures that you need to put across to your audience and imagine doing this in a report form on black and white paper. Boring isn’t it?

Here at First Digital Media, we are constantly trying to think of new and exciting ways to get across our information and we thought we would take this opportunity to show you how effective an infographic really can be.

Example – One of our clients, Treework Arboricultural Services, recently had an infographic created to get the services across they provide without just listing them. Here is the information we had to work with and how we added this into a better format using our infographic knowledge.

And here is that same information but in a clearer, more interesting and more interactive format.

 

As you can see clearly it has made a massive difference in how the audience will see what services the company provides. Making it interesting with colours that match the company, images that are related to the services and laid it in an easy to read format, the audience is more likely to engage with this content rather than a black and white table of information. As well as being easily readable, infographics are also:

  • easily embeddable
  • greater for brand coverage
  • SEO advantage
  • the chance to go viral
  • create a better impression overall

Tips for Infographics

Taking some tips from Best Infographics.co, we have come up with some top tips to remember when creating infographics for your website, marketing and social media.

  1. Make them more than bar graphs
  2. Don’t over crowd it and keep it clean
  3. Make some text that is important larger and important
  4. Make your infographic easier to share
  5. Keep the theme right
  6. Match the format to the social media channel

As well as getting vital information and narrowing it down to pinpointed information, you have to think about what the end goal is. Creating an infographic is all well and good if you actually get out of it what you expect. If you want people to ring you, add your phone number and if you want people to email you, adding your email is a no brainer really.

Infographics create a compelling way to communicate with your audience by offering a visual representation that has a great potential of becoming viral” so make it worthwhile (Postific).

Get in Touch

To find out more call us on 0845 094 1830 and we can arrange a call with one of our digital marketing executives.



Search Leeds Event with FDM

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Have you heard about Search Leeds? First Digital Media were lucky enough to attend their most recent event and rub shoulders with the likes of Google, The Telegraph and more to learn more about SEO!

Adam Lewis, our designer and myself, Rebecca Blackburn, attended the event last week in Leeds with a spring in our step, even though it was an early morning! With a keen appetite for learning and providing our clients with more, we were bright-eyed and eager when the first talker took to the stage at 9:30 am. Throughout the day we listened to some key insight from various talks and below is a snapshot of the useful insight we learned from the day.

Transparency Is Key

One of the key elements that we learnt on the day was to be as transparent as possible. We already are open with all of our clients but we learnt that being on another level of open, we are able to build brand trust and awareness all in one go.

First Digital Media are clear with all clients and send reports that are based on their metrics and results. With the clear image of where funds have been spent and how well or poor your marketing is performing, we are able to make clear assumptions on where your business could go forward and improvements to make.

Facebook Is Moving Forward with Paid Marketing

In this day and age, we are seeing Google buying more ad space elsewhere, YouTube sharing more videos than ever before and Facebook keeping up with all of it in their own format. Videos are strongly becoming a leading factor on Facebook and within all marketing efforts from First Digital Media, we are in keeping with this shift forwards.

To be able to engage with your consumers on another level and to keep their attention for longer is important when it comes to conversions and closing deals. Humans now have a “shorter attention span than goldfish” according to The Telegraph and with this being the cause of the increase in smartphone use, it’s about time we targeted these ‘goldfish’ with marketing material they are interested in.

We were also informed on the top 5 words to use in Ads which included:

  • Free
  • You
  • Because
  • Instantly
  • New

Cracking Data and Using It Properly

The key to data and using it properly is understanding the motion behind why we collect data and then using it to power forwards with success. We collect data for all of our clients, no matter what industry they are in and we make sure we use it effectively no matter what.

Enhanced analytics allows us to focus on e-commerce sites particularly and where their key products are on their site. Using this insight into their customers gives us the chance to target them in future marketing efforts and also give them exactly what they are looking for, therefore creating the perfect user experience.

Forbes recently stated how data analytics will shape business in the future and with the top five ways listed, we also agree that data is more important than ever.

Getting stuck into the data is where our inner child comes out as we love to play with metrics, acquisitions, target areas and the specific figures to focus on. As context is greater than the actual data itself, we are well aware of how using data can go a long way with business success.

Moving Forward with First Digital Media

First Digital Media attend events like Search Leeds all the time as we believe you can never have enough information. With our clients in mind at all times, we pay attention to what our clients need and deliver on that.

Search Leeds opened our eyes to more exciting techniques with SEO, taught us new topics and also expanded our already massive knowledge on the world wide web.

Get in Touch

To find out more about digital marketing with our team or social media marketing, get in touch and call us today on 0845 094 1830. With no sales pitches and just like minded people all bonding over SEO, we thoroughly enjoyed the day and can’t wait to apply new techniques to our client’s online presence.

Google Analytics is the Past, Present and Future of Your Business

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We live in a world where data is becoming more important than ever before. As good as it is having thousands of likes, retweets and followers, are they really of any use if they are not following through to conversions?

Data… What is it?

Data is predicted, created, consumed and spat back out again in the blink of an eye and its increasingly becoming more important to take from it what your business needs. Storage Servers have predicted that by 2018, only a year away, the world will be creating 50,000 GB a second which is a massive amount of data to analyse.

The data that we are creating goes beyond so much more than just adding photos to Facebook, videos to YouTube and sending emails to millions of people around the world. Whatever data you are creating it is vital that you are using it to improve and reach your business goals, as an insight rather than just a creation.

Basically, don’t just have the data there, do something with it!

Proactive vs. Reactive

Analytics allows you to physically watch the path your consumers are taking when on your site. Where they first started, where they came from, where they left and what they essentially were there to do. Sounds good, right?

Its only useful knowing this if you are going to be proactive with it rather than reactive. Saying “wow my bounce rate is 25%” gets you know nowhere because in reality you need to be asking why those 25% are leaving your site and resolve this issue to get the figures even lower.

Ask yourself a question about your website and then seek an answer. Use this answer to resolve the issue and move forward with new questions on how you can improve conversion rates.

Some Questions You Need to Ask

Are my pages fulfilling my customer’s needs?

Without a doubt there will be certain pages on your site that consumers probably just won’t be interested in or at least not as much as others. This is natural and can often be difficult to combat without the right knowledge.

First Digital Media and our wealth of industry experts have worked with analytics for years and can read reports like the back of our hands – not literally! We know that it is in your best interest to find these pages and resolve the issue so that the next time you check ‘Behaviour – Site Content – All Pages’, you will see an improvement on those pages that were lacking activity before.

Which platforms are coming out on top and which are falling behind?

With various platforms available to view any site on, you may think it is somewhat impossible to monitor them all at once and clearly see what your consumers are using – you’re wrong! Google Analytics shows you in pretty much black and white exactly what platforms your consumers are using. Whether that be iPhone, Android, Desktop or Tablet you can see in real time how your consumers are actively seeking your business.

Looking back at a previous blog post from our blogging team here at FDM, if you are not covering all platforms, especially mobile, in 2017 then you need to seriously up your game in the digital world or face falling behind dramatically.

How are my customers searching for my business?

Let’s take this situation for example.

Your business sells shoes, all shoes to be exact. When looking at your analytics reports you are noticing that a significant number of consumers are searching for high heels and then leaving your site when they first arrive. Do you have high heels on your site? You might have them there on the first page but if it is not clearly signposted your consumers are sure to leave and look elsewhere – get it?

Focusing on the keywords used throughout your whole site, you need to be very aware of how your consumers are searching for your business because if you’re not, they could be going to your competitors within the blink of an eye.

Improve Your Website

Forbes recently reported on how there are 14 quick ways that Google Analytics can improve your website. Some of these include:

  • Analyse potential new markets you can break into
  • Find your resonating content and expand on it
  • The importance of attribution
  • Analyse consumer trends
  • Follow your consumer’s path
  • Pump more into attention-grabbing pages
  • Cross-channel attribution
  • Identify your ‘key’ keywords

“With the advent of tools such as Google Analytics, it is now possible to track how a visitor came across your site, including from offline or internet of things sources, as well as how long visitors stayed, and what kind of content or keywords kept them there”.

Other areas of insight you get first hand include:

  • What time of day your site is most active
  • What content your customers are reading the most
  • How long your consumers are spending on your site
  • Where in the world your consumers are coming from

Get in Touch

To find out more in-depth details about Google Analytics and the technologically advanced platform it provides you with, get in touch with our team by calling 0845 094 1830.

Adapting Measurement Strategies for Modern Marketing

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Are you aware of the modern marketing techniques available for your business? You should be… 

Some of the team here at FDM travelled to London last week to mix and listen to various speakers from the digital world. Chris Grimsey, Sales Engineer at Google Analytics, was one of the speakers we heard from and who we took inspiration from to let our clients know more about analytical data, insights and the modern marketing techniques we provide.

Our experience throughout the UK has been from working with enterprise customers and providing them with cross-channel marketing suites. As highly integrated systems that are bespoke to your needs as a business, First Digital Media are able to add industry leading awareness to our already extended knowledge base.

Emerging Digital Technologies

Chris himself has involvement on both client and merchant sides of the marketing world and understands the challenges businesses have when it comes to collecting and making sense of their data. With his expertise in digital marketing, data management and more he was able to adapt various marketing strategies to work effectively with developing digital technologies.

Below are some of the points Chris made and how First Digital Media are able to provide you with the marketing you need online.

Mobile Explosion

Over the years the use of the mobile has exploded and now accounts for the majority of traffic being driven to your site. For the first time ever mobiles have now surpassed the data from desktops and more websites are being loaded on smartphones rather than computers. As mobiles are driving more traffic, encouraging engagements and accounting for more time spent on sites in general, it is somewhat a marketing disaster to miss mobile completely in your strategies.

As we all know, mobiles are never blank screens, so image plays a huge role in keeping your consumers interested while on your site. Making sure your visuals are relevant, representative of your business and personal to your consumers is one of the leading prerequisites in modern marketing strategies.

Insights, Not Just Data

Although gathering data is useful to all businesses and allows for improved services, what use is the data if you are not using it correctly? Gaining an insight into your data collection is what our team actively do every day so that you can gain sight on where your business needs to be and how to turn data into valuable actions. Whether this results in improved customer journey, changing tactics with social media or using other channels, all data insights should result in business value along the line.

Making sure the data you collect has a purpose is what FDM thrive to do and never fill you with endless reports of no meaning. It is critical that businesses are aware of their goals, aims and where they essentially want their business to travel to. With this in mind making use of data insights is more important than ever because it is too easy for a business to get mired in data science, instead of transforming a valuable insight into an even more valuable action”.

Technology Doing The Hard Work

Following on from collecting data for your insights, you need to let the technology do the hard work. As a business it is important to understand where your website traffic is coming from and where it initially generated in order to know where you customers are. To do this Google have developed leading software and suites to ensure practical data collection that you can then turn into valuable insights.

With google maps, Gmail, chrome and more there is no need to make data collection any more difficult than it needs to be – although it is not a walk in the park. Google Analytics is the most powerful tool out there when collecting, monitoring and analysing traffic on your site. With the ability to see what pages are your customer’s favourite, where they are travelling through your site and even how many people are on it right now… why would you not want to know that?!

The main foundation of collecting data is understanding. Once you have the understanding with our team of analytical masterminds, data insights can be created and transformed into valuable business alterations. Using the software that is available to you through FDM, allows you to measure the impact of your business, get inside the customer experience, make data work for you and see analytics action in real time.

Engaging Experiences

As customer loyalty is something we all pray for as a business it is important you create engaging customer experiences from the word go. We are all guilty of forgetting names, faces and even business names but we never forget the times we had with those people, brands and online websites – we all remember experiences.

Entrepreneur stated their 3 top tips for creating great customer experiences which were:

  • Identifying where your customer lands in their journey
  • Utilising marketing tools to create a personal customer experience
  • Tracking and understanding customer behaviours

Keeping these points in mind, your business needs to stand out from the crowd and more importantly, your competition. Creating engaging customer experiences from the moment a customer visits your site, through their journey and up until their purchase is essential in creating brand awareness and customer loyalty.

Customer Journey

Generating an engaging customer journey is the ultimate business goal. Over time, customers’ expectations have changed and they now expect so much more from online businesses, so meeting these demands is something we all need to do in order to survive.

Instead of competing with other businesses websites, e-commerce, marketing and sales, the real competition lies within customer journeys that your potential customers could get elsewhere. Give them what they want, what they are looking for and make the whole process as easy as possible to keep them on your site and doing what you want them to do.

First Digital Media have the knowledge and skill set in order to maximise your online marketing reach and learn how your business performs for your customers. With organised cross functionality and the ability to work across multiple channels we always look at how your customers use your site from their perspective. By understanding your business alignment and understanding what matters to your customers, we are able to work with you to perfect your customer journey using tools to combat complexity.

Get in Touch

To find out more about modern marketing techniques for your business, contact First Digital Media on 0845 094 1830.

Putting businesses first is what we do and you can be next!