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Data Analysis Archives - First Digital Media

12 Steps for an Effective Social Media Strategy

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When it comes to social media strategies, First Digital Media know only too well what works, what should work and what doesn’t work.

Are you struggling to your business the reach online it needs to be successful? Are you falling behind on your social media strategy and feel like you’re getting nowhere? Then our social media marketing team are the people you need to speak to!

By putting together the top 12 steps to creating an effective social media strategy, our team are able to plan, implement and monitor your results so that you don’t have to lift a finger!

1.      Find Your Target Audience

Finding your target audience is number one priority on your steps to social media strategies. When it comes to your potential consumer reach and your actual customers you need to be targeting those that are actually interested in your business.

Without the proper attention paid to your customers, you could be gaining followers, likes and shares from an audience that have no interaction with your business and you could be wasting your time. People you need to target include:

  • Current customers
  • Potential customers
  • Associates of current customers and potential clients
  • Bloggers
  • Journalists and editors
  • Suppliers
  • Affiliate businesses

2.      Research Your Buyer Personas

Behind every great social media strategy is a lot of research. You need to know your audience and their interests or you can be far from ever meeting their needs and desires. With a clear understanding of your audience and their personas, you can create a clear visualisation of them and somewhat humanise them online.

HubSpot recently stated that:

Buyer personas (sometimes referred to as marketing personas) are fictional, generalised representations of your ideal customers”.

You need to have a clear understanding of your buyer personas to drive sales, target content and keep customer retention high.

3.      Find Out More About Your Influencers

Your influencers don’t have to be your enemies. Look at them as family and you’re just looking for some guidance in your own growth. If they’re doing well in a certain area, check out what their consumers are interested in and follow the same paths.

It is not copying them or stealing their data, it’s just simply identifying what works for a certain audience and matching it with your own audience. You can then target them directly and build the relationships needed to get them on board with your business.

4.      Check Out Social Media Platforms Used by Your Buyer Personas

By using several social media platforms and searching for target keywords for your industry, you are able to follow conversations and topics that are already out there on the platforms. This can then lead to interviews with your current customers on their habits and the chance to watch how your audience travels through the social media platform.

Instagram is great to follow keywords by using the hashtag to search for certain topics of interests. See what people are posting, what is out there to share and what will interest your own followers to get them hooked on your business.

Business 2 Community said in 2015 that social media platforms drove 31.24% of traffic to websites, imagine what that figure would be now two years later?

5.      Check Out Your Competitors Platforms

It is also isn’t a crime to check out what your competitors are doing online. If you have a direct competitor who has launched a new social media strategy, see what they are doing!

Other websites that are performing well don’t necessarily hide their secrets when it comes to social media marketing. There is only so much that you can do with the platforms and find out what works best for you is easy enough found with a few trials on methods. This can give you an insight into what platforms will work best for your industry, rather than guessing and hoping for the best.

6.      Create Content That Will Target Your Buyer Personas

Of course, you need to create content that will resonate with your consumers and audience. If you are not creating content that will entice your consumers, then why not? Nowadays, businesses have no excuse to be sharing boring content with their audience and hoping that something will stick. With software, experts and First Digital Media around for you to make use of, why would you risk it?

Match your content with the right channel, engage with the times that your audience is most active and delve into conversations with your consumers. As we have said before, video content on Facebook is growing fast, so why would you not share some videos?

7.      Start A Content Back Log

By building yourself a content backlog of useful articles, news posts, images, videos and blogs, you never have to run out of quality content again. If you have a consumer ask a question you should be prepared to answer to the best of your ability and without pre-empting those questions with the material in a backlog, you could end up being caught out without an answer.

Having detailed content to fall back on at all times gives you time to plan other areas of the business and also lets you create a solid social media strategy that falls into a plan with your business. You should also look into creating infographics, images, videos and other content that will break up sections of blog posts and articles.

Remember that all consumers interact with different content formats, not just one!

8.      Build Relationships with Consumers

Of course, you have to create a relationship with your consumers otherwise you could be losing out on potential customers for your business. If you are getting a lot of conversation on your posts on social media, get involved and respond to what they are saying amongst each other. It’s time to engage with your consumers and make sure they are enjoying your content otherwise you might as well not bother!

9.      Create A Cycle of Content Publishing

Keeping your publishing cycle consistent with the times your consumers are most active will give you the highest chance of interaction. By following steps 1-8 you should have content aimed at your audience that meets them on certain platforms, in different formats. Using this in an organised manner is essentially your social media strategy and the rest is monitoring results!

10. Make an Investment to Get More Social Followers

First Digital Media also advise certain customers of ours to make investments into getting more social followers. If you are looking to getting more social followers, you need to invest both time and effort into building your audience.

First Digital Media specialises in building social followings and engaging with current audiences. Trying all natural techniques, we advise on paid advertising to get new followers where necessary. We don’t suggest to buy followers ever as that is bad marketing techniques but we do take the time to carefully plan your Facebook, Twitter, Instagram and LinkedIn ads to gain the right target audience, not just as many followers as possible.

11. Put A Plan in Place for Sharing Content

We are all aware that social media marketing takes time as there are so many platforms and methods to use at one given time. With there being so many networks to spread yourself across, you need to work through all of these 12 steps to create a plan with our team that works for you. Whether you leave it all to us or do some yourself, we need both be on the same page so that your audience get content that is targeted to their needs and purpose of your business.

12. Evaluate The Results and Work On Your Strategy from Here

Once you have gathered all of the evidence of your strategy, you can then see what worked and what didn’t. One of the steps that our team have mastered is number 12, as we can clearly see what works for our clients and what needs changing.

Using your results allows you to perfect the social media strategy you currently have, remove the weak links and create a solid strong plan to follow over the year. If after reading all of this you are panicking that you dont have the time or the insight into social media marketing, then you are in the right place. First Digital Media are only a call away!

Get in Touch

To arrange a call with a Digital Marketing Executive today give us a call on 0845 094 1830. We are here, ready and waiting to take over your social media platforms and totally transform your online presence. With 92% of marketers saying social media is important to their business, What are you waiting for?

Search Leeds Event with FDM

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Have you heard about Search Leeds? First Digital Media were lucky enough to attend their most recent event and rub shoulders with the likes of Google, The Telegraph and more to learn more about SEO!

Adam Lewis, our designer and myself, Rebecca Blackburn, attended the event last week in Leeds with a spring in our step, even though it was an early morning! With a keen appetite for learning and providing our clients with more, we were bright-eyed and eager when the first talker took to the stage at 9:30 am. Throughout the day we listened to some key insight from various talks and below is a snapshot of the useful insight we learned from the day.

Transparency Is Key

One of the key elements that we learnt on the day was to be as transparent as possible. We already are open with all of our clients but we learnt that being on another level of open, we are able to build brand trust and awareness all in one go.

First Digital Media are clear with all clients and send reports that are based on their metrics and results. With the clear image of where funds have been spent and how well or poor your marketing is performing, we are able to make clear assumptions on where your business could go forward and improvements to make.

Facebook Is Moving Forward with Paid Marketing

In this day and age, we are seeing Google buying more ad space elsewhere, YouTube sharing more videos than ever before and Facebook keeping up with all of it in their own format. Videos are strongly becoming a leading factor on Facebook and within all marketing efforts from First Digital Media, we are in keeping with this shift forwards.

To be able to engage with your consumers on another level and to keep their attention for longer is important when it comes to conversions and closing deals. Humans now have a “shorter attention span than goldfish” according to The Telegraph and with this being the cause of the increase in smartphone use, it’s about time we targeted these ‘goldfish’ with marketing material they are interested in.

We were also informed on the top 5 words to use in Ads which included:

  • Free
  • You
  • Because
  • Instantly
  • New

Cracking Data and Using It Properly

The key to data and using it properly is understanding the motion behind why we collect data and then using it to power forwards with success. We collect data for all of our clients, no matter what industry they are in and we make sure we use it effectively no matter what.

Enhanced analytics allows us to focus on e-commerce sites particularly and where their key products are on their site. Using this insight into their customers gives us the chance to target them in future marketing efforts and also give them exactly what they are looking for, therefore creating the perfect user experience.

Forbes recently stated how data analytics will shape business in the future and with the top five ways listed, we also agree that data is more important than ever.

Getting stuck into the data is where our inner child comes out as we love to play with metrics, acquisitions, target areas and the specific figures to focus on. As context is greater than the actual data itself, we are well aware of how using data can go a long way with business success.

Moving Forward with First Digital Media

First Digital Media attend events like Search Leeds all the time as we believe you can never have enough information. With our clients in mind at all times, we pay attention to what our clients need and deliver on that.

Search Leeds opened our eyes to more exciting techniques with SEO, taught us new topics and also expanded our already massive knowledge on the world wide web.

Get in Touch

To find out more about digital marketing with our team or social media marketing, get in touch and call us today on 0845 094 1830. With no sales pitches and just like minded people all bonding over SEO, we thoroughly enjoyed the day and can’t wait to apply new techniques to our client’s online presence.

Google Analytics is the Past, Present and Future of Your Business

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We live in a world where data is becoming more important than ever before. As good as it is having thousands of likes, retweets and followers, are they really of any use if they are not following through to conversions?

Data… What is it?

Data is predicted, created, consumed and spat back out again in the blink of an eye and its increasingly becoming more important to take from it what your business needs. Storage Servers have predicted that by 2018, only a year away, the world will be creating 50,000 GB a second which is a massive amount of data to analyse.

The data that we are creating goes beyond so much more than just adding photos to Facebook, videos to YouTube and sending emails to millions of people around the world. Whatever data you are creating it is vital that you are using it to improve and reach your business goals, as an insight rather than just a creation.

Basically, don’t just have the data there, do something with it!

Proactive vs. Reactive

Analytics allows you to physically watch the path your consumers are taking when on your site. Where they first started, where they came from, where they left and what they essentially were there to do. Sounds good, right?

Its only useful knowing this if you are going to be proactive with it rather than reactive. Saying “wow my bounce rate is 25%” gets you know nowhere because in reality you need to be asking why those 25% are leaving your site and resolve this issue to get the figures even lower.

Ask yourself a question about your website and then seek an answer. Use this answer to resolve the issue and move forward with new questions on how you can improve conversion rates.

Some Questions You Need to Ask

Are my pages fulfilling my customer’s needs?

Without a doubt there will be certain pages on your site that consumers probably just won’t be interested in or at least not as much as others. This is natural and can often be difficult to combat without the right knowledge.

First Digital Media and our wealth of industry experts have worked with analytics for years and can read reports like the back of our hands – not literally! We know that it is in your best interest to find these pages and resolve the issue so that the next time you check ‘Behaviour – Site Content – All Pages’, you will see an improvement on those pages that were lacking activity before.

Which platforms are coming out on top and which are falling behind?

With various platforms available to view any site on, you may think it is somewhat impossible to monitor them all at once and clearly see what your consumers are using – you’re wrong! Google Analytics shows you in pretty much black and white exactly what platforms your consumers are using. Whether that be iPhone, Android, Desktop or Tablet you can see in real time how your consumers are actively seeking your business.

Looking back at a previous blog post from our blogging team here at FDM, if you are not covering all platforms, especially mobile, in 2017 then you need to seriously up your game in the digital world or face falling behind dramatically.

How are my customers searching for my business?

Let’s take this situation for example.

Your business sells shoes, all shoes to be exact. When looking at your analytics reports you are noticing that a significant number of consumers are searching for high heels and then leaving your site when they first arrive. Do you have high heels on your site? You might have them there on the first page but if it is not clearly signposted your consumers are sure to leave and look elsewhere – get it?

Focusing on the keywords used throughout your whole site, you need to be very aware of how your consumers are searching for your business because if you’re not, they could be going to your competitors within the blink of an eye.

Improve Your Website

Forbes recently reported on how there are 14 quick ways that Google Analytics can improve your website. Some of these include:

  • Analyse potential new markets you can break into
  • Find your resonating content and expand on it
  • The importance of attribution
  • Analyse consumer trends
  • Follow your consumer’s path
  • Pump more into attention-grabbing pages
  • Cross-channel attribution
  • Identify your ‘key’ keywords

“With the advent of tools such as Google Analytics, it is now possible to track how a visitor came across your site, including from offline or internet of things sources, as well as how long visitors stayed, and what kind of content or keywords kept them there”.

Other areas of insight you get first hand include:

  • What time of day your site is most active
  • What content your customers are reading the most
  • How long your consumers are spending on your site
  • Where in the world your consumers are coming from

Get in Touch

To find out more in-depth details about Google Analytics and the technologically advanced platform it provides you with, get in touch with our team by calling 0845 094 1830.