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Consumer Trends Archives - First Digital Media

Is Your WordPress Website Loading Speed Slow?

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One of the biggest problems with websites nowadays is its appearance and speed. With studies showing that slower websites rank poorly, you really need to speed up your site pronto!

You might be thinking that you know your website is slow but as you are a marketer you don’t know how to develop sites; you could be struggling to find a fix. First Digital Media are here to let you in on a few simple tricks that can boost your site speed without having to send it back to the developers.

Always back up your WordPress website before installing any plugins and making changes to the site.

Speed Is More Important Than You Think

We all know how annoying it is when you are waiting for a site to load and quite often we are only too eager to leave the site before it is even finished loading. Earlier this year Google stated how important site speed really is saying that “marketers who are able to deliver fast, frictionless experiences will reap the benefits”.

The faster the site, the lower the bounce rate is and it is a low bounce rate that you ideally want for your own website.

Image Optimisers

There is no doubt about it that your images on site will be the biggest element of your site speed being slower than normal. If you have amazing images that span across all pages and are responsive to tablet, phone and desktop size, they are going to be of a certain size and will take much longer to load.

However, this does not mean that you have to suddenly have poor quality images on your site just because of how long they take to load. There are simple plugins that can be added to your site to reduce their loading speed and to compress their size.

WordPress Cache Installation

This is one of the simplest tasks to do with your WordPress website. By installing a cache plugin, you are able to drastically improve your page speed time and most of the time the plugins are free which is an even better perk.

This works by caching certain larger elements of your website so that when the site has to load, a lot of it is already stored ready to show on your site right away. “No matter what, faster is better and less is more”, Google.

Optimised Homepage

Your home page is the first page that most of your audience will view, so if it is slow, you could be losing custom without even doing anything wrong! There are a few really easy steps you can take to improve the speed of your homepage including:

  • Rather than showing full posts, show excerpts and entice your customers to travel further through your site
  • Reduce the number of posts on the homepage
  • Remove sharing widgets that are unnecessary on the homepage
  • Check over all plugins and remove those that are no longer needed/broken
  • Keep your homepage minimal in terms of content, no one wants to read paragraph after paragraph when they just landed on your site

Get in Touch

If you are having trouble with optimising your site, get in touch with First Digital media today and call us on 0845 094 1830.

12 Steps for an Effective Social Media Strategy

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When it comes to social media strategies, First Digital Media know only too well what works, what should work and what doesn’t work.

Are you struggling to your business the reach online it needs to be successful? Are you falling behind on your social media strategy and feel like you’re getting nowhere? Then our social media marketing team are the people you need to speak to!

By putting together the top 12 steps to creating an effective social media strategy, our team are able to plan, implement and monitor your results so that you don’t have to lift a finger!

1.      Find Your Target Audience

Finding your target audience is number one priority on your steps to social media strategies. When it comes to your potential consumer reach and your actual customers you need to be targeting those that are actually interested in your business.

Without the proper attention paid to your customers, you could be gaining followers, likes and shares from an audience that have no interaction with your business and you could be wasting your time. People you need to target include:

  • Current customers
  • Potential customers
  • Associates of current customers and potential clients
  • Bloggers
  • Journalists and editors
  • Suppliers
  • Affiliate businesses

2.      Research Your Buyer Personas

Behind every great social media strategy is a lot of research. You need to know your audience and their interests or you can be far from ever meeting their needs and desires. With a clear understanding of your audience and their personas, you can create a clear visualisation of them and somewhat humanise them online.

HubSpot recently stated that:

Buyer personas (sometimes referred to as marketing personas) are fictional, generalised representations of your ideal customers”.

You need to have a clear understanding of your buyer personas to drive sales, target content and keep customer retention high.

3.      Find Out More About Your Influencers

Your influencers don’t have to be your enemies. Look at them as family and you’re just looking for some guidance in your own growth. If they’re doing well in a certain area, check out what their consumers are interested in and follow the same paths.

It is not copying them or stealing their data, it’s just simply identifying what works for a certain audience and matching it with your own audience. You can then target them directly and build the relationships needed to get them on board with your business.

4.      Check Out Social Media Platforms Used by Your Buyer Personas

By using several social media platforms and searching for target keywords for your industry, you are able to follow conversations and topics that are already out there on the platforms. This can then lead to interviews with your current customers on their habits and the chance to watch how your audience travels through the social media platform.

Instagram is great to follow keywords by using the hashtag to search for certain topics of interests. See what people are posting, what is out there to share and what will interest your own followers to get them hooked on your business.

Business 2 Community said in 2015 that social media platforms drove 31.24% of traffic to websites, imagine what that figure would be now two years later?

5.      Check Out Your Competitors Platforms

It is also isn’t a crime to check out what your competitors are doing online. If you have a direct competitor who has launched a new social media strategy, see what they are doing!

Other websites that are performing well don’t necessarily hide their secrets when it comes to social media marketing. There is only so much that you can do with the platforms and find out what works best for you is easy enough found with a few trials on methods. This can give you an insight into what platforms will work best for your industry, rather than guessing and hoping for the best.

6.      Create Content That Will Target Your Buyer Personas

Of course, you need to create content that will resonate with your consumers and audience. If you are not creating content that will entice your consumers, then why not? Nowadays, businesses have no excuse to be sharing boring content with their audience and hoping that something will stick. With software, experts and First Digital Media around for you to make use of, why would you risk it?

Match your content with the right channel, engage with the times that your audience is most active and delve into conversations with your consumers. As we have said before, video content on Facebook is growing fast, so why would you not share some videos?

7.      Start A Content Back Log

By building yourself a content backlog of useful articles, news posts, images, videos and blogs, you never have to run out of quality content again. If you have a consumer ask a question you should be prepared to answer to the best of your ability and without pre-empting those questions with the material in a backlog, you could end up being caught out without an answer.

Having detailed content to fall back on at all times gives you time to plan other areas of the business and also lets you create a solid social media strategy that falls into a plan with your business. You should also look into creating infographics, images, videos and other content that will break up sections of blog posts and articles.

Remember that all consumers interact with different content formats, not just one!

8.      Build Relationships with Consumers

Of course, you have to create a relationship with your consumers otherwise you could be losing out on potential customers for your business. If you are getting a lot of conversation on your posts on social media, get involved and respond to what they are saying amongst each other. It’s time to engage with your consumers and make sure they are enjoying your content otherwise you might as well not bother!

9.      Create A Cycle of Content Publishing

Keeping your publishing cycle consistent with the times your consumers are most active will give you the highest chance of interaction. By following steps 1-8 you should have content aimed at your audience that meets them on certain platforms, in different formats. Using this in an organised manner is essentially your social media strategy and the rest is monitoring results!

10. Make an Investment to Get More Social Followers

First Digital Media also advise certain customers of ours to make investments into getting more social followers. If you are looking to getting more social followers, you need to invest both time and effort into building your audience.

First Digital Media specialises in building social followings and engaging with current audiences. Trying all natural techniques, we advise on paid advertising to get new followers where necessary. We don’t suggest to buy followers ever as that is bad marketing techniques but we do take the time to carefully plan your Facebook, Twitter, Instagram and LinkedIn ads to gain the right target audience, not just as many followers as possible.

11. Put A Plan in Place for Sharing Content

We are all aware that social media marketing takes time as there are so many platforms and methods to use at one given time. With there being so many networks to spread yourself across, you need to work through all of these 12 steps to create a plan with our team that works for you. Whether you leave it all to us or do some yourself, we need both be on the same page so that your audience get content that is targeted to their needs and purpose of your business.

12. Evaluate The Results and Work On Your Strategy from Here

Once you have gathered all of the evidence of your strategy, you can then see what worked and what didn’t. One of the steps that our team have mastered is number 12, as we can clearly see what works for our clients and what needs changing.

Using your results allows you to perfect the social media strategy you currently have, remove the weak links and create a solid strong plan to follow over the year. If after reading all of this you are panicking that you dont have the time or the insight into social media marketing, then you are in the right place. First Digital Media are only a call away!

Get in Touch

To arrange a call with a Digital Marketing Executive today give us a call on 0845 094 1830. We are here, ready and waiting to take over your social media platforms and totally transform your online presence. With 92% of marketers saying social media is important to their business, What are you waiting for?

Monitor Social Media Success with These Metrics

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Are you struggling to follow your social media success? First Digital Media have the solution right here!

Monitoring social media success doesn’t have to be difficult and can be done by both professionals and yourself. Following metrics, like those stated below, can be easily done but the hardest part is knowing how to use the data and how to act on it quickly.

First Digital Media are social media marketing experts for all kinds of industries and when it comes to monitoring metrics, we certainly know a thing or two. Acting on data and figures is what we do best and we have put together a few simple metrics you can follow yourself from the comfort of your own home.

Followers

Followers on twitter, likes on Facebook and followers on Instagram all come from a fan base that want to follow your business posts and updates. As they are interested in your business, it would be great that you were interested in them and follow the rate in which you are gaining followers and learn how you can improve those figures.

If you are gaining followers on a quick basis then you are doing something right clearly, if you are losing followers or not gaining as many as liked, maybe take a look at the topics of subjects you are posting and look at other methods of sharing with our social media team. With online marketing and social media marketing working closely together, followers are great but you can’t just rely on those figures for business success.

More and more young people are using social media and with the platform taking over TV as a news source, it really pays to get them on board on social.

Shares and Likes

Its quite obvious to watch how popular your content is when customers are sharing and liking your posts or your page but it can be quite hard to figure out what to do with those insights. If you can see that your audience are following your business online and are hungry for more information, you need to be sharing similar content that will entice them to delve further into your business and encourage others at the same time.

These figures can also show you what topics you should not be sharing, i.e. the ones your customers have no interaction with.

Social to Website Traffic

Ultimately, the end goal is to get traffic to your website and then using or buying your services/products. Social media is all well and good at interacting with your customers but your customers are only useful if they are actually doing something within your business.

Use Google Analytics to watch over your website traffic and check where the referrals came from. If the answer is social media, you are doing something right, if it isn’t high on the list, then you need professional social media marketing from First Digital Media.

With a total worldwide users of social media being 7.3 Billion (as of 2015), there are clearly a lot of customers you could be targeting, but what if they never go to your website?

Be The Leader in Your Industry

As well as monitoring your own stats and insight data, it can also be handy to monitor your competitors’ data. If they are the industry leaders, learn what they are doing and implement the methods into your own social media marketing skills.

Seeing what actually resonates with your customers is worthwhile and particularly helpful in getting customers to your website. You can track their movements and their interests to entice them into your business and give them the most information possible that they could ever need.

Listen and watch your customers to make content that interests them and become a leader in your industry.

Get in Touch

Learn more about metrics, social media marketing and Google Analytics with First Digital Media by calling us on 0845 094 1830.

The Legendary Unskippable Ad Slips into History for YouTube

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This week saw a major shift towards consumer satisfaction with YouTube removing the 30-second ads before video playback. Starting from next year, you will be able to watch your video until your hearts content, without the annoying interruption at the start!

YouTube is the second largest search engine across the whole world and with more than 100 hours of video being watched every minute, it is clear why they have made the change to meet their consumer’s needs.

Let’s Be Honest…

We have all been there, ready and waiting to watch the latest music video, earphones in place and BOOM another advert appears telling you about the latest Nike shoes or Make-up Application (no offence to Nike).

Although it is great to see new products on the market and the up and coming face improvement techniques, sometimes we just want to watch the video we first went there for without the annoying distractions.

Skippable Content

We all understand that adverts have to exist in order for businesses to survive but we believe, as a whole, that we should always be given the option to skip it when we really don’t care about it at all. For a while now the ‘unskippable’ ads on YouTube have been driving users mad with many of them moving over to other video platforms and music apps but worry no more because YouTube has been listening.

From 2018 they have made the decision to remove the unskippable options on adverts and will focus on “formats that work well for both users and advertisers”. Although there has been no mention of the 15 and 20-second unskippable ads, this is something great for us consumers at last! Right?

Ads Still Rule

Adverts are still ruling the game when it comes to YouTube. Don’t celebrate too early about the 30-second removals because there are still the 6-second bumper ads that will be coming out to play more and more throughout 2018.

With competition from Facebook every day, video is moving towards becoming the next big thing in online marketing, social media and every online platform pretty much. As more than half of YouTube’s users are coming from mobile phones, a 30-second ad can really harm a user’s data plans so it’s great news that its no longer going to be a pain… we just have to wait until 2018!

Get in touch with First Digital Media to learn more about video marketing, the digital age and how we can create the perfect online marketing package for your business.

 

Google Analytics is the Past, Present and Future of Your Business

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We live in a world where data is becoming more important than ever before. As good as it is having thousands of likes, retweets and followers, are they really of any use if they are not following through to conversions?

Data… What is it?

Data is predicted, created, consumed and spat back out again in the blink of an eye and its increasingly becoming more important to take from it what your business needs. Storage Servers have predicted that by 2018, only a year away, the world will be creating 50,000 GB a second which is a massive amount of data to analyse.

The data that we are creating goes beyond so much more than just adding photos to Facebook, videos to YouTube and sending emails to millions of people around the world. Whatever data you are creating it is vital that you are using it to improve and reach your business goals, as an insight rather than just a creation.

Basically, don’t just have the data there, do something with it!

Proactive vs. Reactive

Analytics allows you to physically watch the path your consumers are taking when on your site. Where they first started, where they came from, where they left and what they essentially were there to do. Sounds good, right?

Its only useful knowing this if you are going to be proactive with it rather than reactive. Saying “wow my bounce rate is 25%” gets you know nowhere because in reality you need to be asking why those 25% are leaving your site and resolve this issue to get the figures even lower.

Ask yourself a question about your website and then seek an answer. Use this answer to resolve the issue and move forward with new questions on how you can improve conversion rates.

Some Questions You Need to Ask

Are my pages fulfilling my customer’s needs?

Without a doubt there will be certain pages on your site that consumers probably just won’t be interested in or at least not as much as others. This is natural and can often be difficult to combat without the right knowledge.

First Digital Media and our wealth of industry experts have worked with analytics for years and can read reports like the back of our hands – not literally! We know that it is in your best interest to find these pages and resolve the issue so that the next time you check ‘Behaviour – Site Content – All Pages’, you will see an improvement on those pages that were lacking activity before.

Which platforms are coming out on top and which are falling behind?

With various platforms available to view any site on, you may think it is somewhat impossible to monitor them all at once and clearly see what your consumers are using – you’re wrong! Google Analytics shows you in pretty much black and white exactly what platforms your consumers are using. Whether that be iPhone, Android, Desktop or Tablet you can see in real time how your consumers are actively seeking your business.

Looking back at a previous blog post from our blogging team here at FDM, if you are not covering all platforms, especially mobile, in 2017 then you need to seriously up your game in the digital world or face falling behind dramatically.

How are my customers searching for my business?

Let’s take this situation for example.

Your business sells shoes, all shoes to be exact. When looking at your analytics reports you are noticing that a significant number of consumers are searching for high heels and then leaving your site when they first arrive. Do you have high heels on your site? You might have them there on the first page but if it is not clearly signposted your consumers are sure to leave and look elsewhere – get it?

Focusing on the keywords used throughout your whole site, you need to be very aware of how your consumers are searching for your business because if you’re not, they could be going to your competitors within the blink of an eye.

Improve Your Website

Forbes recently reported on how there are 14 quick ways that Google Analytics can improve your website. Some of these include:

  • Analyse potential new markets you can break into
  • Find your resonating content and expand on it
  • The importance of attribution
  • Analyse consumer trends
  • Follow your consumer’s path
  • Pump more into attention-grabbing pages
  • Cross-channel attribution
  • Identify your ‘key’ keywords

“With the advent of tools such as Google Analytics, it is now possible to track how a visitor came across your site, including from offline or internet of things sources, as well as how long visitors stayed, and what kind of content or keywords kept them there”.

Other areas of insight you get first hand include:

  • What time of day your site is most active
  • What content your customers are reading the most
  • How long your consumers are spending on your site
  • Where in the world your consumers are coming from

Get in Touch

To find out more in-depth details about Google Analytics and the technologically advanced platform it provides you with, get in touch with our team by calling 0845 094 1830.