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Blogs Archives - First Digital Media

5 Top Marketing Trends For 2019

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With the right approach to marketing, you can bring your company endless benefits. Experts have been working hard to pull together the top trends for this next year. In 2019 there are a few approaches to look out for and we’ve put them all in one handy blog.

Here at First Digital Media we are experts in digital marketing. For more information, get in contact with us.

Communication is Key

It may seem like an obvious point to make, but communication is important. No matter what you are trying to do, you need to communicate with your customers effectively. It is important to outline a plan and define what you aim to do over the year as a business.

Sit down and think about it all. Consider what your aims are and how you want to achieve them. In most cases, achieving your goals will need successful and carefully produced content of some form. Whether visual, audio or written, using communication should be high on your list for 2019.

Video Marketing

As the largest search engine after Google, YouTube has made a huge impact on how we access information. As a result, it is predicted that video marketing will rocket over this next year. Both live streaming and pre-recorded videos can be useful to any business, whether small or large.

A short yet effective video about your services or an update on an important topic can drive traffic and improve engagement.

Social Media

There are so many different platforms available that it is impossible to avoid social media. With Instagram and LinkedIn growing along with old favourites Facebook and Twitter, you can be on to a winner. Regular posting along with visually impacting graphics can draw people in. Whether you use influencers to boost posts or share videos, it all counts.

Voice Search Optimisation

Chances are that you’ve used some form of voice search, either out of curiosity or convenience. However, the Global Web Index estimates that at least 1 in 5 adults use mobile searches once a month.  As people start to use more Siri and Alexa, we need to adapt our businesses to survive.

An aim for all in 2019 should be to update their websites and content to be more inclusive of this search approach. Using specific and well researched keywords can dramatically improve the amount of people accessing your website. Furthermore, making use of Google snippets where possible is also another way of improving SERP appearances.

Informative Content

To this day content remains an essential part of marketing. Whether it’s long tale informative blogs or short and snappy social media posts, you need to get it right. Google is starting to rank pages more based on the quality of content and whether users can benefit from it.

Generic content and keyword stuffing have been bad practice for a long time. In 2019 it is important for tailored writing along with customer-focus to become the main aim.

Get In Touch

If you would like assistance with your marketing in 2019, please do not hesitate to get in touch with our specialist team today for more.

A Blog About Blogging

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New to this whole ‘social media’ marketing stuff and wondering what these ‘blogs’ are that people keep banging on about..? Well, worry no more as First Digital Media are here to save the day!

In terms of successful business marketing, blogging isn’t a phase your business will go through, blogs are here now, and they are here to stay. Blogging is critical to all major marketing efforts and not just for the reasons many of you think.

What is a blog?

A blog is used to write about anything, any thoughts, opinions, new ideas or findings you may have come across. In terms of your business this is the perfect place to connect with your audience and engage with them on a regular basis. Do this time and time again and you will create trust, “trust equals leads, and leads equal sales” Social Media Today, 5th September 2016 – simple! Don’t see a blog as the market stall for your business, a blog is somewhere to start a conversation, which in turn leads back to the services you offer.

You can include various links to articles, videos, images and other pages on your site that work in partnership with what you are blogging about. Your business now has the chance to create original content and become leaders in their industry. Not only does this increase traffic throughout your site but can also encourage readers to come back next week and want to read more.

What is the purpose of a blog?

You would always write about things that are relevant to your business. As obvious as this is, the blog is another platform for your business to interact with potential customers and not somewhere to spark debates week in, week out for the sake of it.

The main goal of a blog is to give your customers and potential customers something to feel involved with and to keep checking back on every week or fortnight. You then stay fresh in their memory and they are more likely to talk about your services if you inspire them with a good solid blog post. Studies have shown that 67% more leads per month are generated through the use of blogs on a business website, the facts are here, clear in black and white, that blogs are effectively working.

Successful Online Marketing

Blogging is the trend of today, and more importantly tomorrow. With social media growing and more and more platforms being created every day ranging from Facebook, Twitter, LinkedIn, Pinterest and more, you need to really ‘jump on the band wagon’ with this one.

Blogging is “one of the most effective (and economical) ways to increase the number of people visiting and using your website”, Wealth Professional, 1st September 2016, so why not make the most of it? Although it takes time to build a rapport and library of blog posts, by starting now you are already one step ahead of your competitors. Who knows, one of your blog posts could be the topic of conversation a year from now when the topic is hot in the press, but remember, the only way for this to happen, is to write the blog post in the first place.

By following these simple tips, your business can benefit from a successful blogging package with First Digital Media in no time at all.

  • Irresistible titles to draw in the customers
  • Creating quality content to engage with their needs
  • Being real to build trusting relationships
  • Sharing on social media to attract even more attention to your business

Start Blogging Today!

Get in touch with First Digital Media to learn more about online marketing and how your business can benefit. With search engine optimisation, social media management and traffic reports, you get bespoke packages for your business from the experts in online management.