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How Google Chrome Changing Effects My Role – Guest Blog

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This guest blog comes from Digital Marketing Team Leader, Becci. Her role is all things marketing related as well as focusing on Google Analytics.

It was only last week I was at my friends’ house and I actually watched her open her laptop, open internet explorer, use the default browser Bing to search for ‘Google’ and then carry on with her tasks… I was gobsmacked.

I said “Why don’t you just set Google as your default browser”, after all, Google Chrome is the worlds most popular web browser out there with more than 60% of users using their site. This simple moment in time got me thinking about how important Google really is to all of us and how its changes effects my role as a digital marketer every day.

30th Birthday Celebrations

The web celebrates it’s 30th birthday this year and in the last 30 years (some before I was even born) we have all seen how certain updates have changed the way the world works both online and offline.

Although there has been significant developments in the last 30 years, this will not stop and moving forward into the very near future, we will be so shocked with what is to come.

Chromium Blog

This is something I hadn’t heard of myself until I did a bit of digging and research. This blog comes directly from Google and outlines all the upcoming changes that we should look out for. They have listed the following as changes that will effect Google Chrome functions within 2019:

  • Speed changes
  • Increasing the Power
  • Extra transparency
  • Improved Developer experiences
  • Increased security and privacy

Google Core Updates

There are updates all the time that marketers won’t even know have happened and there are some that will shift the way in which websites and SEO work hand in hand.

In March this year we were all made aware of Google changes due to websites dramatically dropping on both visibility and keyword rankings. Google never made anyone aware this was happening and they also didn’t let on what was changed, good work Google, good work.

A common question after any Google algorithm update is “How can I fix my site?” and the real answer is, “there is no set way”. You just have to roll with the punches, update your websites following SEO best practices and hope for the best that Google likes what you are doing.

“For marketers, the full impact of these changes and how users respond to the tools likely won’t be seen for months, but stand to have a significant impact on remarketing, analytics and attribution efforts”, Marketing Land.

My Role with Analytics

Looking at how this will change my role with Google Analytics is really important to me as it is becoming increasingly more difficult year on year to track users on my client’s websites due to their rights to privacy and security.

As the first change Google Chrome is making is all about cookies and privacy online, Google Analytics is surely going to be effected.

“This change will enable users to clear all [cross-site] cookies while leaving single domain cookies unaffected, preserving user logins and settings. It will also enable browsers to provide clear information about which sites are setting these cookies, so users can make informed choices about how their data is used.” Ben Galbraith and Justin Schuh from Chrome Engineering.

This will also affect re-targeting marketing methods that will follow users from website to website and advertise their products. This is something we urgently need to look into to ensure that we can still provide the same level of service to all of our clients.

Staying Optimistic

While there are lots of marketers panicking about the upcoming changes, I am staying positive. By now, we must all realise that Google runs the game and why would they make changes that would push users away? They wouldn’t.

In my opinion, we should all embrace the changes, work with Google and reap the benefits that will come with an improved web presence and space for digital marketing. Check back later in the year if I have had a meltdown about it or have fully embraced it.. who knows!

 

5 Top Marketing Trends For 2019

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With the right approach to marketing, you can bring your company endless benefits. Experts have been working hard to pull together the top trends for this next year. In 2019 there are a few approaches to look out for and we’ve put them all in one handy blog.

Here at First Digital Media we are experts in digital marketing. For more information, get in contact with us.

Communication is Key

It may seem like an obvious point to make, but communication is important. No matter what you are trying to do, you need to communicate with your customers effectively. It is important to outline a plan and define what you aim to do over the year as a business.

Sit down and think about it all. Consider what your aims are and how you want to achieve them. In most cases, achieving your goals will need successful and carefully produced content of some form. Whether visual, audio or written, using communication should be high on your list for 2019.

Video Marketing

As the largest search engine after Google, YouTube has made a huge impact on how we access information. As a result, it is predicted that video marketing will rocket over this next year. Both live streaming and pre-recorded videos can be useful to any business, whether small or large.

A short yet effective video about your services or an update on an important topic can drive traffic and improve engagement.

Social Media

There are so many different platforms available that it is impossible to avoid social media. With Instagram and LinkedIn growing along with old favourites Facebook and Twitter, you can be on to a winner. Regular posting along with visually impacting graphics can draw people in. Whether you use influencers to boost posts or share videos, it all counts.

Voice Search Optimisation

Chances are that you’ve used some form of voice search, either out of curiosity or convenience. However, the Global Web Index estimates that at least 1 in 5 adults use mobile searches once a month.  As people start to use more Siri and Alexa, we need to adapt our businesses to survive.

An aim for all in 2019 should be to update their websites and content to be more inclusive of this search approach. Using specific and well researched keywords can dramatically improve the amount of people accessing your website. Furthermore, making use of Google snippets where possible is also another way of improving SERP appearances.

Informative Content

To this day content remains an essential part of marketing. Whether it’s long tale informative blogs or short and snappy social media posts, you need to get it right. Google is starting to rank pages more based on the quality of content and whether users can benefit from it.

Generic content and keyword stuffing have been bad practice for a long time. In 2019 it is important for tailored writing along with customer-focus to become the main aim.

Get In Touch

If you would like assistance with your marketing in 2019, please do not hesitate to get in touch with our specialist team today for more.

Top Reasons Why You Need Facebook’s Lead Capture Forms

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Facebook has recently improved its lead capture forms and First Digital Media are here to tell you why you need to use them as part of your social media marketing techniques.

Have you heard of Facebook lead forms? If the answer is no, then this blog is sure to let you in on the fabulous insight that First Digital Media love to work with. With improved forms and the ability to personalise them to your business, no matter what size business you are, you are able to implement this new method within an instant.

They Look Great

Lead adverts on Facebook and Instagram help you collect info from people who are interested in your business”, Facebook. A lot of businesses spend hours trying to improve their customer retention and to get attention all over social media. Without spamming your customer base and potential customers, this can be really difficult without the specialist efforts from a marketing team.

First Digital Media face lots of barriers when it comes to upgrading our client’s websites, marketing efforts and brand image and these new Facebook lead capture forms are no exceptions to the rule. Once we have tried landing pages, site upgrades and old site removal it is often hard to convince our clients and their business owners on what the next move to make is.

If you are refusing to update your website since the 2000’s and you still expect it to work, you are wrongly mistaken. Facebook lead capture forms are the way forward and the next step in marketing your business if you are not willing to upgrade your website platforms.

Minimal Effort for Maximum Impact

First Digital Media always aim to get you to your end goal in the least number of steps to save you not only money but also time. By trying out tested methods and by working with your goals, the leads ad forms allow people to fill out one simple form rather than travelling through your whole site to get to their end goals.

The forms give your clients the chance to use minimal effort and still get the maximum impact from yourselves that they are looking for. By choosing what they need to answer, often including name, number and email address, you can make it as complex or as simple as you like as long as you get the responses you are looking for.

With that in mind, this new tool is likely to benefit you if you’re looking to create leads”, Social Media Examiner.

Simple to Integrate

The best selling point of all leading generation forms with Facebook is that they are so easy to integrate into your current marketing efforts. Whether you are doing a little or a lot, the Facebook ads are able to work within a reasonable budget, for as long as you would like without the hassle of constantly having to monitor them.

Our team take care of everything that needs doing and pass all leads back through to you as soon as they come in. All you need to worry about is getting on the phone and calling your leads back as soon as possible!

Get in Touch

To find out how you can get more information about setting up your own Facebook Lead Generation ads, give us a call on 0845 094 1830. With leading industry experts in social media, Facebook can soon be part of your digital marketing efforts no matter what industry you are in.

12 Steps for an Effective Social Media Strategy

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When it comes to social media strategies, First Digital Media know only too well what works, what should work and what doesn’t work.

Are you struggling to your business the reach online it needs to be successful? Are you falling behind on your social media strategy and feel like you’re getting nowhere? Then our social media marketing team are the people you need to speak to!

By putting together the top 12 steps to creating an effective social media strategy, our team are able to plan, implement and monitor your results so that you don’t have to lift a finger!

1.      Find Your Target Audience

Finding your target audience is number one priority on your steps to social media strategies. When it comes to your potential consumer reach and your actual customers you need to be targeting those that are actually interested in your business.

Without the proper attention paid to your customers, you could be gaining followers, likes and shares from an audience that have no interaction with your business and you could be wasting your time. People you need to target include:

  • Current customers
  • Potential customers
  • Associates of current customers and potential clients
  • Bloggers
  • Journalists and editors
  • Suppliers
  • Affiliate businesses

2.      Research Your Buyer Personas

Behind every great social media strategy is a lot of research. You need to know your audience and their interests or you can be far from ever meeting their needs and desires. With a clear understanding of your audience and their personas, you can create a clear visualisation of them and somewhat humanise them online.

HubSpot recently stated that:

Buyer personas (sometimes referred to as marketing personas) are fictional, generalised representations of your ideal customers”.

You need to have a clear understanding of your buyer personas to drive sales, target content and keep customer retention high.

3.      Find Out More About Your Influencers

Your influencers don’t have to be your enemies. Look at them as family and you’re just looking for some guidance in your own growth. If they’re doing well in a certain area, check out what their consumers are interested in and follow the same paths.

It is not copying them or stealing their data, it’s just simply identifying what works for a certain audience and matching it with your own audience. You can then target them directly and build the relationships needed to get them on board with your business.

4.      Check Out Social Media Platforms Used by Your Buyer Personas

By using several social media platforms and searching for target keywords for your industry, you are able to follow conversations and topics that are already out there on the platforms. This can then lead to interviews with your current customers on their habits and the chance to watch how your audience travels through the social media platform.

Instagram is great to follow keywords by using the hashtag to search for certain topics of interests. See what people are posting, what is out there to share and what will interest your own followers to get them hooked on your business.

Business 2 Community said in 2015 that social media platforms drove 31.24% of traffic to websites, imagine what that figure would be now two years later?

5.      Check Out Your Competitors Platforms

It is also isn’t a crime to check out what your competitors are doing online. If you have a direct competitor who has launched a new social media strategy, see what they are doing!

Other websites that are performing well don’t necessarily hide their secrets when it comes to social media marketing. There is only so much that you can do with the platforms and find out what works best for you is easy enough found with a few trials on methods. This can give you an insight into what platforms will work best for your industry, rather than guessing and hoping for the best.

6.      Create Content That Will Target Your Buyer Personas

Of course, you need to create content that will resonate with your consumers and audience. If you are not creating content that will entice your consumers, then why not? Nowadays, businesses have no excuse to be sharing boring content with their audience and hoping that something will stick. With software, experts and First Digital Media around for you to make use of, why would you risk it?

Match your content with the right channel, engage with the times that your audience is most active and delve into conversations with your consumers. As we have said before, video content on Facebook is growing fast, so why would you not share some videos?

7.      Start A Content Back Log

By building yourself a content backlog of useful articles, news posts, images, videos and blogs, you never have to run out of quality content again. If you have a consumer ask a question you should be prepared to answer to the best of your ability and without pre-empting those questions with the material in a backlog, you could end up being caught out without an answer.

Having detailed content to fall back on at all times gives you time to plan other areas of the business and also lets you create a solid social media strategy that falls into a plan with your business. You should also look into creating infographics, images, videos and other content that will break up sections of blog posts and articles.

Remember that all consumers interact with different content formats, not just one!

8.      Build Relationships with Consumers

Of course, you have to create a relationship with your consumers otherwise you could be losing out on potential customers for your business. If you are getting a lot of conversation on your posts on social media, get involved and respond to what they are saying amongst each other. It’s time to engage with your consumers and make sure they are enjoying your content otherwise you might as well not bother!

9.      Create A Cycle of Content Publishing

Keeping your publishing cycle consistent with the times your consumers are most active will give you the highest chance of interaction. By following steps 1-8 you should have content aimed at your audience that meets them on certain platforms, in different formats. Using this in an organised manner is essentially your social media strategy and the rest is monitoring results!

10. Make an Investment to Get More Social Followers

First Digital Media also advise certain customers of ours to make investments into getting more social followers. If you are looking to getting more social followers, you need to invest both time and effort into building your audience.

First Digital Media specialises in building social followings and engaging with current audiences. Trying all natural techniques, we advise on paid advertising to get new followers where necessary. We don’t suggest to buy followers ever as that is bad marketing techniques but we do take the time to carefully plan your Facebook, Twitter, Instagram and LinkedIn ads to gain the right target audience, not just as many followers as possible.

11. Put A Plan in Place for Sharing Content

We are all aware that social media marketing takes time as there are so many platforms and methods to use at one given time. With there being so many networks to spread yourself across, you need to work through all of these 12 steps to create a plan with our team that works for you. Whether you leave it all to us or do some yourself, we need both be on the same page so that your audience get content that is targeted to their needs and purpose of your business.

12. Evaluate The Results and Work On Your Strategy from Here

Once you have gathered all of the evidence of your strategy, you can then see what worked and what didn’t. One of the steps that our team have mastered is number 12, as we can clearly see what works for our clients and what needs changing.

Using your results allows you to perfect the social media strategy you currently have, remove the weak links and create a solid strong plan to follow over the year. If after reading all of this you are panicking that you dont have the time or the insight into social media marketing, then you are in the right place. First Digital Media are only a call away!

Get in Touch

To arrange a call with a Digital Marketing Executive today give us a call on 0845 094 1830. We are here, ready and waiting to take over your social media platforms and totally transform your online presence. With 92% of marketers saying social media is important to their business, What are you waiting for?

Your Business Online Reputation Is More Important Than You Think

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Find out why your company’s online reputation can often be more important than your business success and with both relying on each other, it pays to understand the importance of it.

As the internet has progressed over the last 20 years, it is important for all businesses to keep up to date with the transformation or face the consequences of being left behind. The one element that has maintained its importance is the fact that your online reputation is important and always will be.

Word of Mouth Recommendations Online

Your online reputation matters just as much as your offline reputation and the use of word of mouth can come into play through other elements. If your website is slow, your contact form doesn’t work and your logo is poor, this can almost work as a stop sign for potential customers trying to use your services in the future.

The new online version of word of mouth recommendations takes place in the form of reviews and customer feedback. As a potential customer, they will be on the lookout for signs of great customer service or poor services, to determine whether they will continue with your business or not. Just like word of mouth on the street, if your business has bad press online or poor customer reviews, you are showing future customers the weaknesses of your business.

You could be losing 90% of potential customers if you have bad reviews online, so do something about it pronto!

Use Your Online Tools

Managing your online reputation is very important to not only control the image of your business but also the future of your success. With a bad history and poor customer reviews, it can be more damaging than you ever imagined.

Using social media, engaging content, great website design and communication with your customers will encourage great reviews and therefore a great online image.

Managing Your Reputation

According to an infographic from Social Media Today, about 25% of a company’s market revenue comes from its online reputation and image that is portrayed. “Even if you don’t necessarily have an established online presence yourself, it doesn’t necessarily mean that you don’t have an online reputation”, Experian.

If you have spent years building up your business reputation, why would you let one bad customer experience ruin your hard work? With consumers trusting a business with reviews 12 times more than one without, it really pays to have real-time reviews rather than just product descriptions.

One example of a great online reputation is the huge giant Amazon. With consistency, vision and customer appeal, Amazon has targeted their customers with real reviews, product descriptions from the users and the trust that most consumers are looking for. “Amazon earned the highest overall ranking on the 2014 Harris Poll Reputation Quotient (RQ) study, which surveys 18,000 Americans to measure the reputations of the 60 most visible companies in the country”, Fast Company.

Tips to Boost Online Reputation

Here are some quick tips to follow from First Digital Media on how you can control, boost and manage your online business reputation.

  • Make emotional appeal
  • Follow financial performance
  • Improve products and services
  • Be social
  • Have clear vision and leadership
  • Boost your workplace environment
  • Customer feedback needs to be a focus

Your business needs to be portrayed as reliable, trustworthy and successful in order to gain the reputation you deserve online. Don’t rely on offline word of mouth anymore and get the online boost your business needs from First Digital Media.

Get in Touch

If you are concerned about your business reputation and want professional assistance with boosting your online reputation, then give us a call on 0845 094 1830.

3 Reasons Why Your Business Needs Blogs

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Have you heard about blogs but aren’t sure what they do? Have you never heard of blogs and have no idea what we are babbling on about?

Well, First Digital Media are here to shed some light on the situation and provide you with enough insight into why your business needs blogs to survive online. We could discuss hundreds of blogging benefits for your business but our team picked the top three to make your reading a little easier!

Content Marketing

Before we head into the top 3 reasons to have a blog on your business website, we thought it would be best to quickly cover what content marketing entails, with blogging being a key part of the practice.

Content Marketing is a marketing strategy that is based on creating and sharing content of value with your community or target audience” in order to establish your business amongst your industry, Elegant Themes. By regularly updating your blog and website with strong, purposeful content, you are able to draw attention to your business without paid advertising platforms.

So, what are the 6 reasons to have a blog on my website?

1.      Increased Opportunities to Be Found On Search Engines

Without effecting the navigation and pages on your website, blogs can add extra meaningful content that doesn’t crowd your online presence. Each blog that is posted is another format of content on your site that gives you another chance to found on the web through organic searches.

The right way of doing this would be to follow the core beliefs of content marketing and to apply your blogs to answer the questions of your customers rather than sell your service and product. The next time your customers, or potential customers, head to Google and carry out a search, with luck and some generic SEO, your website should be found.

Blogging vastly improves your visibility”, Social Media Today.

2.      Links with Social Media Marketing

Most of your customers will already be active on social media platforms and with more than 3.7 billion users of the internet every day, why would you not want to be at the front of the line?

Facebook reported that in 2016, there was estimate of 1.71 billion people using the platform monthly, nearly 20% of the world’s population. Sharing your content on the most active platform for your customers is bound to draw some kind of attention, even more if the content is useful.

Blog posts that answer questions, resolve issues and solve your customer’s problems can be updated weekly, monthly or quarterly to entice your customers to read more about your site, rather than share the same pages on your website that hard sell your products or services.

Another perk to social media is that your customers could also share your blogs if they want themselves, encouraging further reach and therefore more business attention.

3.      Soft Self-Promotion Tactics

No one likes to brag and sell their service to those who don’t necessary want it. Blogging removes the need to hard-sell your business and gives you the chance to speak casually about subjects surrounding your business, rather than selling your services directly.

By answering your customer’s questions and giving them an insight into your business practices, they feel comfortable, relaxed and trust your business so much more than if you were to direct them to a selling piece of content.

Blogs provide a window into your business and display your value – your knowledge, expertise and what it’s actually like to work with you shine through in your blogs”, Social Media Today.

As well as letting out your business inner secrets and discussing current topics, blogs are a learning curve that can show where, when and why your customers are interacting and what content they are interested in.

Start Blogging Today

Start business blogging today by calling our team on 0845 094 1830 and get the content marketing experts you need in quick time. Your business blogs don’t have to be dull and neither does your online presence, with audiences being open to blogs more and more in the moving digital age, why are you holding your business back?

2017marketing

2017 is Fast Approaching, is Your Business Marketing Ready?

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By ready, we don’t mean organising your new year’s resolutions, spring cleaning and packing away the Christmas tree. We mean getting your marketing strategy ready to burst into 2017 with success and efficient business goals. So, do you think you are prepared?

Online marketing in 2016 was a major move forward in the online world. With social media taking over the game and new platforms emerging onto the scene, we saw a marketing overhaul take place right in front of our eyes and most of you didn’t know what to do with it.

Now that the year is almost over it is important to look at trend changes and be ahead of the game before 2017 starts. As competition online is stronger than ever, now is the time to sit back, listen and take the following trends into account for your 2017 marketing strategy. We suggest getting a brew while you do this because it’s a long one!

Attract Attention

Having a nice site, great e-commerce paths and rich content is nothing if you are not gaining the attention needed for it all to matter. The whole aim of an online presence is to get high conversion rates and to increase customer interaction, so what if this doesn’t happen?

As some 50% of students in the Connected World Technology Report back in 2011 said they can’t live without the internet, it is clear online is the way to go in order to tap into as many consumers as possible. Technology has revolutionised consumer behaviour and attention spans have now dropped behind that of a goldfish, so keeping your consumers interested is more difficult than ever before.

With varied choices, multiple platforms and engaging content elsewhere every 24 hours of the day, you really need to up your game if you want to stand a chance in the online world.

Multi-Channel

The noise of social media is overpowering, fast evolving and ready to swallow up your business in the blink of an eye. Being prepared to take on social media is much more than a tweet, Facebook post or YouTube upload, you have to be ready, and you have to be ready now.

In 2014 Cisco Connected World Technology reported that “most professionals use two to three work and personal devices” throughout a normal daily routine. Look at the devices you have yourself and target all of them and more. TV, Smartphone, Tablet, PC, Laptop, Radio… the list is endless, so why would you limit yourself to just one?

Targeting just mobile alone would be a fatal error because although it is rising at an unstoppable rate, people are still using alternative methods to surf the web and always will do. At the same time, don’t forget about it because essentially mobile will overtake all other platforms and you need to be ready for that.

Mobile

Everyone remember Pokémon Go? It was impossible to avoid it in 2016 but however much we loathed the game, it opened up a new channel for augmented reality and interactions on mobiles. Having content that works on mobiles is essential to transitioning through to 2017 because with the majority of your consumers using mobile to look at your site, 80% to be precise, faulty websites no longer cut it.

We are now seeing leading technology from the familiar iPhone, Android and even Google! Reports show that Google now uses mobile compatibility as a ranking factor and 70% of mobile searches result in an online action taking place. Falling behind in this field leaves you trailing behind your customers trying to get them on PC’s which no longer happens in the fast paced, mobile world we live in. Catch up with your customers now while you still can because chasing behind them gets you nowhere.

Tip: Look into augmented reality for your 2017 business ad’s and watch interactions rise.

Data

The sole purpose of quality marketing is to see results in data format. This information that we work so tirelessly to collect does play an importance with future marketing and 2017 is no exception to this rule.

We need to see who is buying, what they are buying, where they are buying and more importantly why? The why is where we need to tap into in 2017 and really personalise our services online to target individual consumers, or at least make them think its personalised to them.

Creating that online experience where a customer feels valued is where businesses succeed, no one wants to feel like a number, although in the data collecting world that is essentially what they are! Always remember ‘what they don’t know, wont’ hurt them’ and create engaging customer experiences for each individual customer.

Technology with data collection is on the rise and you now have endless opportunities to collect data from your website, social media channels and e-commerce, so use it! Record and monitor your business success or failures online and target revenue, profit, customer retention and satisfaction in real time.

Video

Visual storytelling is more important than ever, both live and pre-recorded. As you will have noticed Facebook have been advertising EVERYWHERE about live videos and they weren’t lying when they said it was going to take off.

You can now “broadcast to the largest audience in the world with the camera in your pocket” and with audience interaction, the ability to reach new audiences, connect instantly and tell your story, your way, it would be bizarre to not tap into the live features that are available across various platforms.

Watchers can share, engage and even the laziest of consumers will learn more about your business in seconds. Videos build trust, brand loyalty and Google loves them too. By increasing the consumer time spent on your site, your bounce rates are dropping and your data is increasing, what’s not to love about that?

Snapchat

No it is not a phase, snapchat is sticking around and it is here to stay. Using it for your business opens up a whole range of possibilities and has actually taken over the amount of Facebook video views.

Snapchat is quick, precise and direct to the customer in ways that haven’t been achieved before and missing out on this opportunity for your business in 2017 is a major marketing error. Zuckerberg has even said himself that video is soon to overtake marketing and even possibly be bigger than mobile.

‘Visual’ is erupting and no one wants to read lengthy articles anymore (sorry about this one) because they want to see images, video and interactive content that means something, make way for Snapchat because its coming to town!

Other things to watch out for are:

  • Your phone turning into your wallet
  • Google Glass
  • Virtual shopping stores
  • 3D gaming
  • Eye tracking devices
  • Flying Cars (well, we can dream!)

Get in Touch

The future is essentially moulded by technology and consumer interest. Master these two key factors and there is no reason that your business will fall behind.

Get in touch with First Digital Media for online marketing packages that are ahead of the game, already in 2017 and following the leading technologies online for your business. Whatever method you choose, the main focus of it all is your audience, your consumers and how they react to your business.

Get it right first time with our team of marketing experts and never look back.

Millennials Are More Important to Your Business Than You Think

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Just when you thought you knew how to target your audience, millennials arrived and threw off your entire strategy. It is never as simple as creating a product, marketing online and selling in three easy steps and now with millennials active on the scene, it is harder than ever before.

Millennials will soon be taking up more than half of the population and will be the most active in purchasing from online websites. If your business is ignoring this age bracket or not reaching them as well as first hoped, you need to start making changes, pronto.

This generation are said to be one of the most intelligent and well-educated generations of all time (New York Times, 2014) and will not be slowing down anytime soon. Although you may have heard them called the Peter Pan generation, living in fear of growing up, and the Boomerang generation, who can never leave their parent’s home, they are making up a large proportion of the population and need attention when marketing your business.

Let’s not forget, although millennials might not be buying right now with their university debts and lack of jobs, they will eventually start careers and will become one of the largest purchasing target audiences on the market. To make sure you tap into their purchasing habits there are certain elements to include in your marketing. Below are some tips to follow with your own marketing strategies.

  1. Solve their issues

As life for millennials isn’t the easiest at the moment, they are always on the lookout for items or services that will make daily life easier. Think of every situation they are going through and make a solution that they will see as a necessity in their life. By fixing their problems you are giving your business the opportunity to be something a millennial takes with them through life and passes on to those around them and hopefully those to follow in their footsteps.

  1. Mobiles, they all have them!

The majority of millennials will have tapped into the smartphone era, or are close to doing so. With mobiles and tablets taking off dramatically in recent years it would be a major flaw for a business not to target them. As millennials are often on the move and in a rush, convenience is key, so seeing your website on their mobile puts you in their good books from the word go. Mobile responsive sites are a must in the online world so make sure yours is active today.

  1. Be honest

No one likes being lied to or conned and millennials are not an exception to this rule. As one of the smartest generations in the world they are well aware of when they are being fooled and it is not a good idea to try and pull the wool over their eyes. Tap into their trust and present yourself as a brand they can trust. Do this by showing them what you sell honestly, be transparent and give them something to follow, i.e. a blog or social media account. Creating that trust online only ever results in return on investment and increased site traffic, who wouldn’t want that?

  1. Create an experience

Millennials need reassuring every step of the way when making purchases. As the generation known for being strapped for cash and not able to even leave their parent’s home, they need to know that what they are buying is worth it for them. Encourage purchases through creating efficient user interfaces that the customers actually enjoy using. Look at Apple as an example, nothing is ever black and white and boring, they know what their customers are looking for and they deliver every time.

Word of mouth is an essential part of a business success. If your customers are satisfied with their services, especially millennials, there is nothing stopping them from posting about it on social media and speaking to their peers. To thrive online and create brand loyalty, get to know millennials like never before because they could well be the difference between success and failure.

Get in touch with First Digital Media if your online marketing is falling behind. We are here now and we are here for you to ensure that your target audience has been reached without a doubt.

10 Steps to Online Marketing Success

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In the online world it is difficult to make your mark without the proper marketing tools. Here at First Digital Media we have established what a business needs to be successful in the digital age and below are 10 simple steps that we advise any business takes.

  1. Establishing a web presence, ‘making your mark’

Every business needs a central landing space, i.e. your website. Of course we are going to advise branching out into various social media platforms, but you always need a solid foundation before you start building up. Just like building a house, you would never build the roof before you have laid the initial bricks.

  1. Developing lead generation methods

With great discussion, we are able to set out key developments for your marketing success. Through using various platforms and business marketing strategies, your business can thrive in the digital age with ease. We would never advise being present on all social media platforms, because if you are not regularly active it creates a bad online impression. So we work together to figure out which platforms will be beneficial to your business.

  1. Getting your content right

Content in the digital age is more important that some may think. In order to connect with your audience and create the right online impression first hand, your content needs to be up to standards and match your business aims. This content will then push you through to search engines and other marketing spaces that you need to be to be successful online.

  1. Search engine optimisation (SEO)

By making use of search engines effectively, we are able to draw traffic towards your business. This helps your business, rather than hinder, and is something all businesses should be doing to make an impact in the digital age.

  1. Social Media Marketing

Using our expertise and experience in the social media world, your business gets the best start using various social media platforms. Use social web space to market your business effectively and you can emphasis your online presence dramatically. Once you get the right target audience watching and listening to your social platforms, they are surely interested in your business, and interest in your business surely means one thing, right?

  1. Blogging

By focusing on generating leads through high quality content, i.e. blogs, you are able to somewhat speak to your target audience. Just like this is a blog you are reading now, your customers or potential customers could be reading something similar on your site. By tailoring blogs around interesting subjects, current trending news and your services you can gain a loyal fan base without having to do much.

  1. Mobile Marketing

As you will know yourselves, almost everyone is using mobile phones. Whether for personal reasons, social reasons, business reasons or to just search the web while on the move, mobile users are looking at your site, and they are looking 24/7. By making sites, social media and search engine optimisation accessible through mobile devices, you are not limiting your business to computer based platforms.

  1. Conversion rate optimisation

The main aim is to establish a web presence, but once you are there, you need to know what to do with it. Once you are thriving online we get to conversion rate optimisation (CRO) which focuses on enhancing your website and creating active social media strategies that will encourage visitors to potentially become customers.

  1. Understanding analytics

In order to make steps 1-8 worthwhile, you need to understand the use of analytics and how they can work to your advantage. Granted, it isn’t the most exciting topic for a business owner to understand, but that is why we’re here! We can show you what tools are the most successful, where your social media efforts are leading to and how you can improve your online presence.

  1. Communication

The final point to make in getting a successful online presence is to contact First Digital Media. With our knowledge, expertise and success in the digital age you can place your business in our safe hands. For a positive online image, social media optimisation, effective online marketing, brand recognition and more, call First Digital Media on 0845 094 1830.

A Blog About Blogging

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New to this whole ‘social media’ marketing stuff and wondering what these ‘blogs’ are that people keep banging on about..? Well, worry no more as First Digital Media are here to save the day!

In terms of successful business marketing, blogging isn’t a phase your business will go through, blogs are here now, and they are here to stay. Blogging is critical to all major marketing efforts and not just for the reasons many of you think.

What is a blog?

A blog is used to write about anything, any thoughts, opinions, new ideas or findings you may have come across. In terms of your business this is the perfect place to connect with your audience and engage with them on a regular basis. Do this time and time again and you will create trust, “trust equals leads, and leads equal sales” Social Media Today, 5th September 2016 – simple! Don’t see a blog as the market stall for your business, a blog is somewhere to start a conversation, which in turn leads back to the services you offer.

You can include various links to articles, videos, images and other pages on your site that work in partnership with what you are blogging about. Your business now has the chance to create original content and become leaders in their industry. Not only does this increase traffic throughout your site but can also encourage readers to come back next week and want to read more.

What is the purpose of a blog?

You would always write about things that are relevant to your business. As obvious as this is, the blog is another platform for your business to interact with potential customers and not somewhere to spark debates week in, week out for the sake of it.

The main goal of a blog is to give your customers and potential customers something to feel involved with and to keep checking back on every week or fortnight. You then stay fresh in their memory and they are more likely to talk about your services if you inspire them with a good solid blog post. Studies have shown that 67% more leads per month are generated through the use of blogs on a business website, the facts are here, clear in black and white, that blogs are effectively working.

Successful Online Marketing

Blogging is the trend of today, and more importantly tomorrow. With social media growing and more and more platforms being created every day ranging from Facebook, Twitter, LinkedIn, Pinterest and more, you need to really ‘jump on the band wagon’ with this one.

Blogging is “one of the most effective (and economical) ways to increase the number of people visiting and using your website”, Wealth Professional, 1st September 2016, so why not make the most of it? Although it takes time to build a rapport and library of blog posts, by starting now you are already one step ahead of your competitors. Who knows, one of your blog posts could be the topic of conversation a year from now when the topic is hot in the press, but remember, the only way for this to happen, is to write the blog post in the first place.

By following these simple tips, your business can benefit from a successful blogging package with First Digital Media in no time at all.

  • Irresistible titles to draw in the customers
  • Creating quality content to engage with their needs
  • Being real to build trusting relationships
  • Sharing on social media to attract even more attention to your business

Start Blogging Today!

Get in touch with First Digital Media to learn more about online marketing and how your business can benefit. With search engine optimisation, social media management and traffic reports, you get bespoke packages for your business from the experts in online management.