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Analytics Archives - First Digital Media

How Google Chrome Changing Effects My Role – Guest Blog

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This guest blog comes from Digital Marketing Team Leader, Becci. Her role is all things marketing related as well as focusing on Google Analytics.

It was only last week I was at my friends’ house and I actually watched her open her laptop, open internet explorer, use the default browser Bing to search for ‘Google’ and then carry on with her tasks… I was gobsmacked.

I said “Why don’t you just set Google as your default browser”, after all, Google Chrome is the worlds most popular web browser out there with more than 60% of users using their site. This simple moment in time got me thinking about how important Google really is to all of us and how its changes effects my role as a digital marketer every day.

30th Birthday Celebrations

The web celebrates it’s 30th birthday this year and in the last 30 years (some before I was even born) we have all seen how certain updates have changed the way the world works both online and offline.

Although there has been significant developments in the last 30 years, this will not stop and moving forward into the very near future, we will be so shocked with what is to come.

Chromium Blog

This is something I hadn’t heard of myself until I did a bit of digging and research. This blog comes directly from Google and outlines all the upcoming changes that we should look out for. They have listed the following as changes that will effect Google Chrome functions within 2019:

  • Speed changes
  • Increasing the Power
  • Extra transparency
  • Improved Developer experiences
  • Increased security and privacy

Google Core Updates

There are updates all the time that marketers won’t even know have happened and there are some that will shift the way in which websites and SEO work hand in hand.

In March this year we were all made aware of Google changes due to websites dramatically dropping on both visibility and keyword rankings. Google never made anyone aware this was happening and they also didn’t let on what was changed, good work Google, good work.

A common question after any Google algorithm update is “How can I fix my site?” and the real answer is, “there is no set way”. You just have to roll with the punches, update your websites following SEO best practices and hope for the best that Google likes what you are doing.

“For marketers, the full impact of these changes and how users respond to the tools likely won’t be seen for months, but stand to have a significant impact on remarketing, analytics and attribution efforts”, Marketing Land.

My Role with Analytics

Looking at how this will change my role with Google Analytics is really important to me as it is becoming increasingly more difficult year on year to track users on my client’s websites due to their rights to privacy and security.

As the first change Google Chrome is making is all about cookies and privacy online, Google Analytics is surely going to be effected.

“This change will enable users to clear all [cross-site] cookies while leaving single domain cookies unaffected, preserving user logins and settings. It will also enable browsers to provide clear information about which sites are setting these cookies, so users can make informed choices about how their data is used.” Ben Galbraith and Justin Schuh from Chrome Engineering.

This will also affect re-targeting marketing methods that will follow users from website to website and advertise their products. This is something we urgently need to look into to ensure that we can still provide the same level of service to all of our clients.

Staying Optimistic

While there are lots of marketers panicking about the upcoming changes, I am staying positive. By now, we must all realise that Google runs the game and why would they make changes that would push users away? They wouldn’t.

In my opinion, we should all embrace the changes, work with Google and reap the benefits that will come with an improved web presence and space for digital marketing. Check back later in the year if I have had a meltdown about it or have fully embraced it.. who knows!

 

Is Your WordPress Website Loading Speed Slow?

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One of the biggest problems with websites nowadays is its appearance and speed. With studies showing that slower websites rank poorly, you really need to speed up your site pronto!

You might be thinking that you know your website is slow but as you are a marketer you don’t know how to develop sites; you could be struggling to find a fix. First Digital Media are here to let you in on a few simple tricks that can boost your site speed without having to send it back to the developers.

Always back up your WordPress website before installing any plugins and making changes to the site.

Speed Is More Important Than You Think

We all know how annoying it is when you are waiting for a site to load and quite often we are only too eager to leave the site before it is even finished loading. Earlier this year Google stated how important site speed really is saying that “marketers who are able to deliver fast, frictionless experiences will reap the benefits”.

The faster the site, the lower the bounce rate is and it is a low bounce rate that you ideally want for your own website.

Image Optimisers

There is no doubt about it that your images on site will be the biggest element of your site speed being slower than normal. If you have amazing images that span across all pages and are responsive to tablet, phone and desktop size, they are going to be of a certain size and will take much longer to load.

However, this does not mean that you have to suddenly have poor quality images on your site just because of how long they take to load. There are simple plugins that can be added to your site to reduce their loading speed and to compress their size.

WordPress Cache Installation

This is one of the simplest tasks to do with your WordPress website. By installing a cache plugin, you are able to drastically improve your page speed time and most of the time the plugins are free which is an even better perk.

This works by caching certain larger elements of your website so that when the site has to load, a lot of it is already stored ready to show on your site right away. “No matter what, faster is better and less is more”, Google.

Optimised Homepage

Your home page is the first page that most of your audience will view, so if it is slow, you could be losing custom without even doing anything wrong! There are a few really easy steps you can take to improve the speed of your homepage including:

  • Rather than showing full posts, show excerpts and entice your customers to travel further through your site
  • Reduce the number of posts on the homepage
  • Remove sharing widgets that are unnecessary on the homepage
  • Check over all plugins and remove those that are no longer needed/broken
  • Keep your homepage minimal in terms of content, no one wants to read paragraph after paragraph when they just landed on your site

Get in Touch

If you are having trouble with optimising your site, get in touch with First Digital media today and call us on 0845 094 1830.

12 Steps for an Effective Social Media Strategy

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When it comes to social media strategies, First Digital Media know only too well what works, what should work and what doesn’t work.

Are you struggling to your business the reach online it needs to be successful? Are you falling behind on your social media strategy and feel like you’re getting nowhere? Then our social media marketing team are the people you need to speak to!

By putting together the top 12 steps to creating an effective social media strategy, our team are able to plan, implement and monitor your results so that you don’t have to lift a finger!

1.      Find Your Target Audience

Finding your target audience is number one priority on your steps to social media strategies. When it comes to your potential consumer reach and your actual customers you need to be targeting those that are actually interested in your business.

Without the proper attention paid to your customers, you could be gaining followers, likes and shares from an audience that have no interaction with your business and you could be wasting your time. People you need to target include:

  • Current customers
  • Potential customers
  • Associates of current customers and potential clients
  • Bloggers
  • Journalists and editors
  • Suppliers
  • Affiliate businesses

2.      Research Your Buyer Personas

Behind every great social media strategy is a lot of research. You need to know your audience and their interests or you can be far from ever meeting their needs and desires. With a clear understanding of your audience and their personas, you can create a clear visualisation of them and somewhat humanise them online.

HubSpot recently stated that:

Buyer personas (sometimes referred to as marketing personas) are fictional, generalised representations of your ideal customers”.

You need to have a clear understanding of your buyer personas to drive sales, target content and keep customer retention high.

3.      Find Out More About Your Influencers

Your influencers don’t have to be your enemies. Look at them as family and you’re just looking for some guidance in your own growth. If they’re doing well in a certain area, check out what their consumers are interested in and follow the same paths.

It is not copying them or stealing their data, it’s just simply identifying what works for a certain audience and matching it with your own audience. You can then target them directly and build the relationships needed to get them on board with your business.

4.      Check Out Social Media Platforms Used by Your Buyer Personas

By using several social media platforms and searching for target keywords for your industry, you are able to follow conversations and topics that are already out there on the platforms. This can then lead to interviews with your current customers on their habits and the chance to watch how your audience travels through the social media platform.

Instagram is great to follow keywords by using the hashtag to search for certain topics of interests. See what people are posting, what is out there to share and what will interest your own followers to get them hooked on your business.

Business 2 Community said in 2015 that social media platforms drove 31.24% of traffic to websites, imagine what that figure would be now two years later?

5.      Check Out Your Competitors Platforms

It is also isn’t a crime to check out what your competitors are doing online. If you have a direct competitor who has launched a new social media strategy, see what they are doing!

Other websites that are performing well don’t necessarily hide their secrets when it comes to social media marketing. There is only so much that you can do with the platforms and find out what works best for you is easy enough found with a few trials on methods. This can give you an insight into what platforms will work best for your industry, rather than guessing and hoping for the best.

6.      Create Content That Will Target Your Buyer Personas

Of course, you need to create content that will resonate with your consumers and audience. If you are not creating content that will entice your consumers, then why not? Nowadays, businesses have no excuse to be sharing boring content with their audience and hoping that something will stick. With software, experts and First Digital Media around for you to make use of, why would you risk it?

Match your content with the right channel, engage with the times that your audience is most active and delve into conversations with your consumers. As we have said before, video content on Facebook is growing fast, so why would you not share some videos?

7.      Start A Content Back Log

By building yourself a content backlog of useful articles, news posts, images, videos and blogs, you never have to run out of quality content again. If you have a consumer ask a question you should be prepared to answer to the best of your ability and without pre-empting those questions with the material in a backlog, you could end up being caught out without an answer.

Having detailed content to fall back on at all times gives you time to plan other areas of the business and also lets you create a solid social media strategy that falls into a plan with your business. You should also look into creating infographics, images, videos and other content that will break up sections of blog posts and articles.

Remember that all consumers interact with different content formats, not just one!

8.      Build Relationships with Consumers

Of course, you have to create a relationship with your consumers otherwise you could be losing out on potential customers for your business. If you are getting a lot of conversation on your posts on social media, get involved and respond to what they are saying amongst each other. It’s time to engage with your consumers and make sure they are enjoying your content otherwise you might as well not bother!

9.      Create A Cycle of Content Publishing

Keeping your publishing cycle consistent with the times your consumers are most active will give you the highest chance of interaction. By following steps 1-8 you should have content aimed at your audience that meets them on certain platforms, in different formats. Using this in an organised manner is essentially your social media strategy and the rest is monitoring results!

10. Make an Investment to Get More Social Followers

First Digital Media also advise certain customers of ours to make investments into getting more social followers. If you are looking to getting more social followers, you need to invest both time and effort into building your audience.

First Digital Media specialises in building social followings and engaging with current audiences. Trying all natural techniques, we advise on paid advertising to get new followers where necessary. We don’t suggest to buy followers ever as that is bad marketing techniques but we do take the time to carefully plan your Facebook, Twitter, Instagram and LinkedIn ads to gain the right target audience, not just as many followers as possible.

11. Put A Plan in Place for Sharing Content

We are all aware that social media marketing takes time as there are so many platforms and methods to use at one given time. With there being so many networks to spread yourself across, you need to work through all of these 12 steps to create a plan with our team that works for you. Whether you leave it all to us or do some yourself, we need both be on the same page so that your audience get content that is targeted to their needs and purpose of your business.

12. Evaluate The Results and Work On Your Strategy from Here

Once you have gathered all of the evidence of your strategy, you can then see what worked and what didn’t. One of the steps that our team have mastered is number 12, as we can clearly see what works for our clients and what needs changing.

Using your results allows you to perfect the social media strategy you currently have, remove the weak links and create a solid strong plan to follow over the year. If after reading all of this you are panicking that you dont have the time or the insight into social media marketing, then you are in the right place. First Digital Media are only a call away!

Get in Touch

To arrange a call with a Digital Marketing Executive today give us a call on 0845 094 1830. We are here, ready and waiting to take over your social media platforms and totally transform your online presence. With 92% of marketers saying social media is important to their business, What are you waiting for?

Monitor Social Media Success with These Metrics

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Are you struggling to follow your social media success? First Digital Media have the solution right here!

Monitoring social media success doesn’t have to be difficult and can be done by both professionals and yourself. Following metrics, like those stated below, can be easily done but the hardest part is knowing how to use the data and how to act on it quickly.

First Digital Media are social media marketing experts for all kinds of industries and when it comes to monitoring metrics, we certainly know a thing or two. Acting on data and figures is what we do best and we have put together a few simple metrics you can follow yourself from the comfort of your own home.

Followers

Followers on twitter, likes on Facebook and followers on Instagram all come from a fan base that want to follow your business posts and updates. As they are interested in your business, it would be great that you were interested in them and follow the rate in which you are gaining followers and learn how you can improve those figures.

If you are gaining followers on a quick basis then you are doing something right clearly, if you are losing followers or not gaining as many as liked, maybe take a look at the topics of subjects you are posting and look at other methods of sharing with our social media team. With online marketing and social media marketing working closely together, followers are great but you can’t just rely on those figures for business success.

More and more young people are using social media and with the platform taking over TV as a news source, it really pays to get them on board on social.

Shares and Likes

Its quite obvious to watch how popular your content is when customers are sharing and liking your posts or your page but it can be quite hard to figure out what to do with those insights. If you can see that your audience are following your business online and are hungry for more information, you need to be sharing similar content that will entice them to delve further into your business and encourage others at the same time.

These figures can also show you what topics you should not be sharing, i.e. the ones your customers have no interaction with.

Social to Website Traffic

Ultimately, the end goal is to get traffic to your website and then using or buying your services/products. Social media is all well and good at interacting with your customers but your customers are only useful if they are actually doing something within your business.

Use Google Analytics to watch over your website traffic and check where the referrals came from. If the answer is social media, you are doing something right, if it isn’t high on the list, then you need professional social media marketing from First Digital Media.

With a total worldwide users of social media being 7.3 Billion (as of 2015), there are clearly a lot of customers you could be targeting, but what if they never go to your website?

Be The Leader in Your Industry

As well as monitoring your own stats and insight data, it can also be handy to monitor your competitors’ data. If they are the industry leaders, learn what they are doing and implement the methods into your own social media marketing skills.

Seeing what actually resonates with your customers is worthwhile and particularly helpful in getting customers to your website. You can track their movements and their interests to entice them into your business and give them the most information possible that they could ever need.

Listen and watch your customers to make content that interests them and become a leader in your industry.

Get in Touch

Learn more about metrics, social media marketing and Google Analytics with First Digital Media by calling us on 0845 094 1830.

Search Leeds Event with FDM

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Have you heard about Search Leeds? First Digital Media were lucky enough to attend their most recent event and rub shoulders with the likes of Google, The Telegraph and more to learn more about SEO!

Adam Lewis, our designer and myself, Rebecca Blackburn, attended the event last week in Leeds with a spring in our step, even though it was an early morning! With a keen appetite for learning and providing our clients with more, we were bright-eyed and eager when the first talker took to the stage at 9:30 am. Throughout the day we listened to some key insight from various talks and below is a snapshot of the useful insight we learned from the day.

Transparency Is Key

One of the key elements that we learnt on the day was to be as transparent as possible. We already are open with all of our clients but we learnt that being on another level of open, we are able to build brand trust and awareness all in one go.

First Digital Media are clear with all clients and send reports that are based on their metrics and results. With the clear image of where funds have been spent and how well or poor your marketing is performing, we are able to make clear assumptions on where your business could go forward and improvements to make.

Facebook Is Moving Forward with Paid Marketing

In this day and age, we are seeing Google buying more ad space elsewhere, YouTube sharing more videos than ever before and Facebook keeping up with all of it in their own format. Videos are strongly becoming a leading factor on Facebook and within all marketing efforts from First Digital Media, we are in keeping with this shift forwards.

To be able to engage with your consumers on another level and to keep their attention for longer is important when it comes to conversions and closing deals. Humans now have a “shorter attention span than goldfish” according to The Telegraph and with this being the cause of the increase in smartphone use, it’s about time we targeted these ‘goldfish’ with marketing material they are interested in.

We were also informed on the top 5 words to use in Ads which included:

  • Free
  • You
  • Because
  • Instantly
  • New

Cracking Data and Using It Properly

The key to data and using it properly is understanding the motion behind why we collect data and then using it to power forwards with success. We collect data for all of our clients, no matter what industry they are in and we make sure we use it effectively no matter what.

Enhanced analytics allows us to focus on e-commerce sites particularly and where their key products are on their site. Using this insight into their customers gives us the chance to target them in future marketing efforts and also give them exactly what they are looking for, therefore creating the perfect user experience.

Forbes recently stated how data analytics will shape business in the future and with the top five ways listed, we also agree that data is more important than ever.

Getting stuck into the data is where our inner child comes out as we love to play with metrics, acquisitions, target areas and the specific figures to focus on. As context is greater than the actual data itself, we are well aware of how using data can go a long way with business success.

Moving Forward with First Digital Media

First Digital Media attend events like Search Leeds all the time as we believe you can never have enough information. With our clients in mind at all times, we pay attention to what our clients need and deliver on that.

Search Leeds opened our eyes to more exciting techniques with SEO, taught us new topics and also expanded our already massive knowledge on the world wide web.

Get in Touch

To find out more about digital marketing with our team or social media marketing, get in touch and call us today on 0845 094 1830. With no sales pitches and just like minded people all bonding over SEO, we thoroughly enjoyed the day and can’t wait to apply new techniques to our client’s online presence.

Is Your Conversion Rate Slipping Day by Day?

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If your conversion rate is dropping and you’re not too sure why, First Digital Media can shed some light on the situation and bring your rates up into the stratosphere.

After recently attending the B2B Marketing Expo Event in London, we were the on the front row of a lot of masterclasses and seminars, discussing the movement and development of the marketing world. Conversion rates were quite often a topic of discussion amongst industry professionals and First Digital Media, along with the input of others, have come up with the top 3 ways to increase your conversion rates easily with our team.

A conversion rate is the percentage of customers who take the action you want them to on your website, i.e. call you, fill in the contact form or make a purchase.

Getting Your ‘Image’ Right First Time

Like in all walks of life, creating the right first impression counts and there is no exception to this rule in the digital marketing world. Your business website needs to give your potential customers the right impression first time, preferably on the home page, or the likelihood of them travelling through your site is poor and they definitely won’t bother calling you.

When your customers land on your site, what do they see first? If they get to see a nice scrolling image of your products and find out how to get in touch, chances are they don’t actually know what you do and are less likely to bother searching your site to find out. Why would they want to call you before they have even looked at your business?

If your customers get to land on your site and straight away are greeted with an opening line of what your business does, they can quickly make the judgement of whether to move forward with your site, which in most cases they will as that’s why they are on your site in the first place!

The right headline could dramatically increase your conversion rate”, Forbes.

Text Vs. Images

The team here at First Digital Media quite often get asked to create designs and images that speak a thousand words. In some cases, this is great, but we only apply that rule to those certain businesses who would benefit from images rather than text.

If your business has a lot to say and needs to inform the customer about your services, then why leave it chance with simply images and no content? Give them the content they need to base judgment on your business but don’t overload them with masses and masses of text. Keep content compelling enough to interest customers but keep it short enough to entice them to contact you for more.

Using generic, tacky stock photos can send the wrong message about your brand. Use professional-quality photos where possible”, Entrepreneur.

Finding the balance of content and design is exactly what the team here at First Digital Media do on the daily.

Is It Easy for Your Customers to Get in Touch?

If your potential customers flick through your site and don’t see a clear and simple way of getting in touch, they are not going to waste time finding one. With the average attention span of humans now being less than that of a goldfish, grabbing your customers’ attention is vital.

We run the rule of taking ten seconds for customers to make a decision on your website and business. If in those first ten seconds they don’t feel comfortable on your site, can’t see a clear navigation and have no idea what you actually do, then your business website could be the reason your conversion rates are dropping.

All pages need an end goal, a path of direction and a clear call to action section that allows the customer to get in touch with your business. Whether this be to purchase, get a quote or to arrange a consultation, this needs to be achievable in as little clicks possible.

Clearly showing contact information, perhaps a phone number and/or live chat options, typically increases conversions by giving visitors confidence that your company is “real” and is there to answer any questions they have”, Forbes.

Get in Touch

Discover how your business can benefit from increased conversion rate optimisation and call First Digital Media today. Providing ‘jargon free’ insight into how your business can improve, there is no reason to not start actively improving your online presence now!

Google Analytics is the Past, Present and Future of Your Business

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We live in a world where data is becoming more important than ever before. As good as it is having thousands of likes, retweets and followers, are they really of any use if they are not following through to conversions?

Data… What is it?

Data is predicted, created, consumed and spat back out again in the blink of an eye and its increasingly becoming more important to take from it what your business needs. Storage Servers have predicted that by 2018, only a year away, the world will be creating 50,000 GB a second which is a massive amount of data to analyse.

The data that we are creating goes beyond so much more than just adding photos to Facebook, videos to YouTube and sending emails to millions of people around the world. Whatever data you are creating it is vital that you are using it to improve and reach your business goals, as an insight rather than just a creation.

Basically, don’t just have the data there, do something with it!

Proactive vs. Reactive

Analytics allows you to physically watch the path your consumers are taking when on your site. Where they first started, where they came from, where they left and what they essentially were there to do. Sounds good, right?

Its only useful knowing this if you are going to be proactive with it rather than reactive. Saying “wow my bounce rate is 25%” gets you know nowhere because in reality you need to be asking why those 25% are leaving your site and resolve this issue to get the figures even lower.

Ask yourself a question about your website and then seek an answer. Use this answer to resolve the issue and move forward with new questions on how you can improve conversion rates.

Some Questions You Need to Ask

Are my pages fulfilling my customer’s needs?

Without a doubt there will be certain pages on your site that consumers probably just won’t be interested in or at least not as much as others. This is natural and can often be difficult to combat without the right knowledge.

First Digital Media and our wealth of industry experts have worked with analytics for years and can read reports like the back of our hands – not literally! We know that it is in your best interest to find these pages and resolve the issue so that the next time you check ‘Behaviour – Site Content – All Pages’, you will see an improvement on those pages that were lacking activity before.

Which platforms are coming out on top and which are falling behind?

With various platforms available to view any site on, you may think it is somewhat impossible to monitor them all at once and clearly see what your consumers are using – you’re wrong! Google Analytics shows you in pretty much black and white exactly what platforms your consumers are using. Whether that be iPhone, Android, Desktop or Tablet you can see in real time how your consumers are actively seeking your business.

Looking back at a previous blog post from our blogging team here at FDM, if you are not covering all platforms, especially mobile, in 2017 then you need to seriously up your game in the digital world or face falling behind dramatically.

How are my customers searching for my business?

Let’s take this situation for example.

Your business sells shoes, all shoes to be exact. When looking at your analytics reports you are noticing that a significant number of consumers are searching for high heels and then leaving your site when they first arrive. Do you have high heels on your site? You might have them there on the first page but if it is not clearly signposted your consumers are sure to leave and look elsewhere – get it?

Focusing on the keywords used throughout your whole site, you need to be very aware of how your consumers are searching for your business because if you’re not, they could be going to your competitors within the blink of an eye.

Improve Your Website

Forbes recently reported on how there are 14 quick ways that Google Analytics can improve your website. Some of these include:

  • Analyse potential new markets you can break into
  • Find your resonating content and expand on it
  • The importance of attribution
  • Analyse consumer trends
  • Follow your consumer’s path
  • Pump more into attention-grabbing pages
  • Cross-channel attribution
  • Identify your ‘key’ keywords

“With the advent of tools such as Google Analytics, it is now possible to track how a visitor came across your site, including from offline or internet of things sources, as well as how long visitors stayed, and what kind of content or keywords kept them there”.

Other areas of insight you get first hand include:

  • What time of day your site is most active
  • What content your customers are reading the most
  • How long your consumers are spending on your site
  • Where in the world your consumers are coming from

Get in Touch

To find out more in-depth details about Google Analytics and the technologically advanced platform it provides you with, get in touch with our team by calling 0845 094 1830.

Do You Know What Social Media Monitoring Is?

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Although you may think that social media monitoring is someone sat at a computer liking posts and searching the web for cool cat pictures, the practice is actually becoming a leading portion of marketing and is taking over traditional methods of traffic generation.

As your social media management team, here at First Digital Media, we take social media very seriously and only ever search the internet for cat pictures on a Friday afternoonJoke! Using analytics and intelligence, we are able to give our clients insights into their social media efforts and prove where audiences have been reached, providing valuable data that all businesses need to succeed.

Social Investment

By investing time and resources into social media management you are propelling your business forwards into a legitimate important sector of marketing, which many top companies are following. Some of these top companies are household names like Old Spice, Newcastle Brown Ale, Starbucks and even NASA. Who would have thought about tweeting from the moon? NASA of course!

All of the leading companies using social media marketing in their campaigns included emotive elements, interaction with consumers and created an idea of easy and effective marketing without the large costs of earning global recognition. Whichever route you choose to take with your social campaign, it is imperative that you are aware of the terms used throughout the industry and use our team to your advantage in conquering the social media world.

What You Need to Know

Cut out all of the jargon, long words and intensity and social media monitoring is essentially ‘monitoring your social media accounts’. Including social media listening, intelligence, management and analytics the process consists of many other elements in order to succeed in its purpose – spreading the world about your business and gaining traffic.

  • Listening

Using your ears throughout daily life is important to know what is going on, to hear what people are saying and finding out how people feel about you – the same goes for businesses online! You need to seek understanding through your customer’s attitude, emotions and discussions to keep an eye on how your campaign is being received. Know your customers and drive product innovation in their direction to stay ahead of your competitors.

  • Monitoring

Visually watching your results happen in real time and seeing exactly where your main target audience are is essential with social media monitoring. Following analytics and keeping track of success is capable with all social platforms. Gain instant access into real time customer conversations from every corner of the globe, or from just down the road.

  • Analytics

Using numbers, data and insights can show you how many mentions, retweets, likes, impressions and comments you have received across all platforms. With this data you are able to see exactly where your success lies and how many of these interactions have led to the final outcome your business started with.

Be The Digital Fly On the Wall

Social media plays an important role in customer experience management”. At the same time as monitoring your customer’s experience you have the ability to improve it for the benefit of both your customers and your business. With the huge amount of organic conversations taking place day in, day out, social media allows businesses to turn data into research opportunities and to be aware of faults in your business from the customer’s perspective if there are any!

A company’s relationship with its consumers is often more important that the sole principle of the business. Without your consumers, your business would not exist or at least be anywhere near successful, so paying attention to your customers really matters in today’s world.

Get in Touch

Social media monitoring is much more than just posting and collecting likes. With FDM’s help, you can put yourself in your customer’s shoes and create the brand you would want to see through their eyes. Build confidence within your consumers and create brand recognition amongst the online world. Social media is not the enemy and never will be, so connect now with our help and make the most out of it while you can.

Call us on 0845 094 1830 to speak to our team about social media monitoring for your business.

2017marketing

2017 is Fast Approaching, is Your Business Marketing Ready?

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By ready, we don’t mean organising your new year’s resolutions, spring cleaning and packing away the Christmas tree. We mean getting your marketing strategy ready to burst into 2017 with success and efficient business goals. So, do you think you are prepared?

Online marketing in 2016 was a major move forward in the online world. With social media taking over the game and new platforms emerging onto the scene, we saw a marketing overhaul take place right in front of our eyes and most of you didn’t know what to do with it.

Now that the year is almost over it is important to look at trend changes and be ahead of the game before 2017 starts. As competition online is stronger than ever, now is the time to sit back, listen and take the following trends into account for your 2017 marketing strategy. We suggest getting a brew while you do this because it’s a long one!

Attract Attention

Having a nice site, great e-commerce paths and rich content is nothing if you are not gaining the attention needed for it all to matter. The whole aim of an online presence is to get high conversion rates and to increase customer interaction, so what if this doesn’t happen?

As some 50% of students in the Connected World Technology Report back in 2011 said they can’t live without the internet, it is clear online is the way to go in order to tap into as many consumers as possible. Technology has revolutionised consumer behaviour and attention spans have now dropped behind that of a goldfish, so keeping your consumers interested is more difficult than ever before.

With varied choices, multiple platforms and engaging content elsewhere every 24 hours of the day, you really need to up your game if you want to stand a chance in the online world.

Multi-Channel

The noise of social media is overpowering, fast evolving and ready to swallow up your business in the blink of an eye. Being prepared to take on social media is much more than a tweet, Facebook post or YouTube upload, you have to be ready, and you have to be ready now.

In 2014 Cisco Connected World Technology reported that “most professionals use two to three work and personal devices” throughout a normal daily routine. Look at the devices you have yourself and target all of them and more. TV, Smartphone, Tablet, PC, Laptop, Radio… the list is endless, so why would you limit yourself to just one?

Targeting just mobile alone would be a fatal error because although it is rising at an unstoppable rate, people are still using alternative methods to surf the web and always will do. At the same time, don’t forget about it because essentially mobile will overtake all other platforms and you need to be ready for that.

Mobile

Everyone remember Pokémon Go? It was impossible to avoid it in 2016 but however much we loathed the game, it opened up a new channel for augmented reality and interactions on mobiles. Having content that works on mobiles is essential to transitioning through to 2017 because with the majority of your consumers using mobile to look at your site, 80% to be precise, faulty websites no longer cut it.

We are now seeing leading technology from the familiar iPhone, Android and even Google! Reports show that Google now uses mobile compatibility as a ranking factor and 70% of mobile searches result in an online action taking place. Falling behind in this field leaves you trailing behind your customers trying to get them on PC’s which no longer happens in the fast paced, mobile world we live in. Catch up with your customers now while you still can because chasing behind them gets you nowhere.

Tip: Look into augmented reality for your 2017 business ad’s and watch interactions rise.

Data

The sole purpose of quality marketing is to see results in data format. This information that we work so tirelessly to collect does play an importance with future marketing and 2017 is no exception to this rule.

We need to see who is buying, what they are buying, where they are buying and more importantly why? The why is where we need to tap into in 2017 and really personalise our services online to target individual consumers, or at least make them think its personalised to them.

Creating that online experience where a customer feels valued is where businesses succeed, no one wants to feel like a number, although in the data collecting world that is essentially what they are! Always remember ‘what they don’t know, wont’ hurt them’ and create engaging customer experiences for each individual customer.

Technology with data collection is on the rise and you now have endless opportunities to collect data from your website, social media channels and e-commerce, so use it! Record and monitor your business success or failures online and target revenue, profit, customer retention and satisfaction in real time.

Video

Visual storytelling is more important than ever, both live and pre-recorded. As you will have noticed Facebook have been advertising EVERYWHERE about live videos and they weren’t lying when they said it was going to take off.

You can now “broadcast to the largest audience in the world with the camera in your pocket” and with audience interaction, the ability to reach new audiences, connect instantly and tell your story, your way, it would be bizarre to not tap into the live features that are available across various platforms.

Watchers can share, engage and even the laziest of consumers will learn more about your business in seconds. Videos build trust, brand loyalty and Google loves them too. By increasing the consumer time spent on your site, your bounce rates are dropping and your data is increasing, what’s not to love about that?

Snapchat

No it is not a phase, snapchat is sticking around and it is here to stay. Using it for your business opens up a whole range of possibilities and has actually taken over the amount of Facebook video views.

Snapchat is quick, precise and direct to the customer in ways that haven’t been achieved before and missing out on this opportunity for your business in 2017 is a major marketing error. Zuckerberg has even said himself that video is soon to overtake marketing and even possibly be bigger than mobile.

‘Visual’ is erupting and no one wants to read lengthy articles anymore (sorry about this one) because they want to see images, video and interactive content that means something, make way for Snapchat because its coming to town!

Other things to watch out for are:

  • Your phone turning into your wallet
  • Google Glass
  • Virtual shopping stores
  • 3D gaming
  • Eye tracking devices
  • Flying Cars (well, we can dream!)

Get in Touch

The future is essentially moulded by technology and consumer interest. Master these two key factors and there is no reason that your business will fall behind.

Get in touch with First Digital Media for online marketing packages that are ahead of the game, already in 2017 and following the leading technologies online for your business. Whatever method you choose, the main focus of it all is your audience, your consumers and how they react to your business.

Get it right first time with our team of marketing experts and never look back.

Adapting Measurement Strategies for Modern Marketing

By | Blogging, First Digital Blogs | No Comments

Are you aware of the modern marketing techniques available for your business? You should be… 

Some of the team here at FDM travelled to London last week to mix and listen to various speakers from the digital world. Chris Grimsey, Sales Engineer at Google Analytics, was one of the speakers we heard from and who we took inspiration from to let our clients know more about analytical data, insights and the modern marketing techniques we provide.

Our experience throughout the UK has been from working with enterprise customers and providing them with cross-channel marketing suites. As highly integrated systems that are bespoke to your needs as a business, First Digital Media are able to add industry leading awareness to our already extended knowledge base.

Emerging Digital Technologies

Chris himself has involvement on both client and merchant sides of the marketing world and understands the challenges businesses have when it comes to collecting and making sense of their data. With his expertise in digital marketing, data management and more he was able to adapt various marketing strategies to work effectively with developing digital technologies.

Below are some of the points Chris made and how First Digital Media are able to provide you with the marketing you need online.

Mobile Explosion

Over the years the use of the mobile has exploded and now accounts for the majority of traffic being driven to your site. For the first time ever mobiles have now surpassed the data from desktops and more websites are being loaded on smartphones rather than computers. As mobiles are driving more traffic, encouraging engagements and accounting for more time spent on sites in general, it is somewhat a marketing disaster to miss mobile completely in your strategies.

As we all know, mobiles are never blank screens, so image plays a huge role in keeping your consumers interested while on your site. Making sure your visuals are relevant, representative of your business and personal to your consumers is one of the leading prerequisites in modern marketing strategies.

Insights, Not Just Data

Although gathering data is useful to all businesses and allows for improved services, what use is the data if you are not using it correctly? Gaining an insight into your data collection is what our team actively do every day so that you can gain sight on where your business needs to be and how to turn data into valuable actions. Whether this results in improved customer journey, changing tactics with social media or using other channels, all data insights should result in business value along the line.

Making sure the data you collect has a purpose is what FDM thrive to do and never fill you with endless reports of no meaning. It is critical that businesses are aware of their goals, aims and where they essentially want their business to travel to. With this in mind making use of data insights is more important than ever because it is too easy for a business to get mired in data science, instead of transforming a valuable insight into an even more valuable action”.

Technology Doing The Hard Work

Following on from collecting data for your insights, you need to let the technology do the hard work. As a business it is important to understand where your website traffic is coming from and where it initially generated in order to know where you customers are. To do this Google have developed leading software and suites to ensure practical data collection that you can then turn into valuable insights.

With google maps, Gmail, chrome and more there is no need to make data collection any more difficult than it needs to be – although it is not a walk in the park. Google Analytics is the most powerful tool out there when collecting, monitoring and analysing traffic on your site. With the ability to see what pages are your customer’s favourite, where they are travelling through your site and even how many people are on it right now… why would you not want to know that?!

The main foundation of collecting data is understanding. Once you have the understanding with our team of analytical masterminds, data insights can be created and transformed into valuable business alterations. Using the software that is available to you through FDM, allows you to measure the impact of your business, get inside the customer experience, make data work for you and see analytics action in real time.

Engaging Experiences

As customer loyalty is something we all pray for as a business it is important you create engaging customer experiences from the word go. We are all guilty of forgetting names, faces and even business names but we never forget the times we had with those people, brands and online websites – we all remember experiences.

Entrepreneur stated their 3 top tips for creating great customer experiences which were:

  • Identifying where your customer lands in their journey
  • Utilising marketing tools to create a personal customer experience
  • Tracking and understanding customer behaviours

Keeping these points in mind, your business needs to stand out from the crowd and more importantly, your competition. Creating engaging customer experiences from the moment a customer visits your site, through their journey and up until their purchase is essential in creating brand awareness and customer loyalty.

Customer Journey

Generating an engaging customer journey is the ultimate business goal. Over time, customers’ expectations have changed and they now expect so much more from online businesses, so meeting these demands is something we all need to do in order to survive.

Instead of competing with other businesses websites, e-commerce, marketing and sales, the real competition lies within customer journeys that your potential customers could get elsewhere. Give them what they want, what they are looking for and make the whole process as easy as possible to keep them on your site and doing what you want them to do.

First Digital Media have the knowledge and skill set in order to maximise your online marketing reach and learn how your business performs for your customers. With organised cross functionality and the ability to work across multiple channels we always look at how your customers use your site from their perspective. By understanding your business alignment and understanding what matters to your customers, we are able to work with you to perfect your customer journey using tools to combat complexity.

Get in Touch

To find out more about modern marketing techniques for your business, contact First Digital Media on 0845 094 1830.

Putting businesses first is what we do and you can be next!