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2017 Archives - First Digital Media

Top Reasons Why You Need Facebook’s Lead Capture Forms

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Facebook has recently improved its lead capture forms and First Digital Media are here to tell you why you need to use them as part of your social media marketing techniques.

Have you heard of Facebook lead forms? If the answer is no, then this blog is sure to let you in on the fabulous insight that First Digital Media love to work with. With improved forms and the ability to personalise them to your business, no matter what size business you are, you are able to implement this new method within an instant.

They Look Great

Lead adverts on Facebook and Instagram help you collect info from people who are interested in your business”, Facebook. A lot of businesses spend hours trying to improve their customer retention and to get attention all over social media. Without spamming your customer base and potential customers, this can be really difficult without the specialist efforts from a marketing team.

First Digital Media face lots of barriers when it comes to upgrading our client’s websites, marketing efforts and brand image and these new Facebook lead capture forms are no exceptions to the rule. Once we have tried landing pages, site upgrades and old site removal it is often hard to convince our clients and their business owners on what the next move to make is.

If you are refusing to update your website since the 2000’s and you still expect it to work, you are wrongly mistaken. Facebook lead capture forms are the way forward and the next step in marketing your business if you are not willing to upgrade your website platforms.

Minimal Effort for Maximum Impact

First Digital Media always aim to get you to your end goal in the least number of steps to save you not only money but also time. By trying out tested methods and by working with your goals, the leads ad forms allow people to fill out one simple form rather than travelling through your whole site to get to their end goals.

The forms give your clients the chance to use minimal effort and still get the maximum impact from yourselves that they are looking for. By choosing what they need to answer, often including name, number and email address, you can make it as complex or as simple as you like as long as you get the responses you are looking for.

With that in mind, this new tool is likely to benefit you if you’re looking to create leads”, Social Media Examiner.

Simple to Integrate

The best selling point of all leading generation forms with Facebook is that they are so easy to integrate into your current marketing efforts. Whether you are doing a little or a lot, the Facebook ads are able to work within a reasonable budget, for as long as you would like without the hassle of constantly having to monitor them.

Our team take care of everything that needs doing and pass all leads back through to you as soon as they come in. All you need to worry about is getting on the phone and calling your leads back as soon as possible!

Get in Touch

To find out how you can get more information about setting up your own Facebook Lead Generation ads, give us a call on 0845 094 1830. With leading industry experts in social media, Facebook can soon be part of your digital marketing efforts no matter what industry you are in.

Is Your WordPress Website Loading Speed Slow?

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One of the biggest problems with websites nowadays is its appearance and speed. With studies showing that slower websites rank poorly, you really need to speed up your site pronto!

You might be thinking that you know your website is slow but as you are a marketer you don’t know how to develop sites; you could be struggling to find a fix. First Digital Media are here to let you in on a few simple tricks that can boost your site speed without having to send it back to the developers.

Always back up your WordPress website before installing any plugins and making changes to the site.

Speed Is More Important Than You Think

We all know how annoying it is when you are waiting for a site to load and quite often we are only too eager to leave the site before it is even finished loading. Earlier this year Google stated how important site speed really is saying that “marketers who are able to deliver fast, frictionless experiences will reap the benefits”.

The faster the site, the lower the bounce rate is and it is a low bounce rate that you ideally want for your own website.

Image Optimisers

There is no doubt about it that your images on site will be the biggest element of your site speed being slower than normal. If you have amazing images that span across all pages and are responsive to tablet, phone and desktop size, they are going to be of a certain size and will take much longer to load.

However, this does not mean that you have to suddenly have poor quality images on your site just because of how long they take to load. There are simple plugins that can be added to your site to reduce their loading speed and to compress their size.

WordPress Cache Installation

This is one of the simplest tasks to do with your WordPress website. By installing a cache plugin, you are able to drastically improve your page speed time and most of the time the plugins are free which is an even better perk.

This works by caching certain larger elements of your website so that when the site has to load, a lot of it is already stored ready to show on your site right away. “No matter what, faster is better and less is more”, Google.

Optimised Homepage

Your home page is the first page that most of your audience will view, so if it is slow, you could be losing custom without even doing anything wrong! There are a few really easy steps you can take to improve the speed of your homepage including:

  • Rather than showing full posts, show excerpts and entice your customers to travel further through your site
  • Reduce the number of posts on the homepage
  • Remove sharing widgets that are unnecessary on the homepage
  • Check over all plugins and remove those that are no longer needed/broken
  • Keep your homepage minimal in terms of content, no one wants to read paragraph after paragraph when they just landed on your site

Get in Touch

If you are having trouble with optimising your site, get in touch with First Digital media today and call us on 0845 094 1830.

Monitor Social Media Success with These Metrics

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Are you struggling to follow your social media success? First Digital Media have the solution right here!

Monitoring social media success doesn’t have to be difficult and can be done by both professionals and yourself. Following metrics, like those stated below, can be easily done but the hardest part is knowing how to use the data and how to act on it quickly.

First Digital Media are social media marketing experts for all kinds of industries and when it comes to monitoring metrics, we certainly know a thing or two. Acting on data and figures is what we do best and we have put together a few simple metrics you can follow yourself from the comfort of your own home.

Followers

Followers on twitter, likes on Facebook and followers on Instagram all come from a fan base that want to follow your business posts and updates. As they are interested in your business, it would be great that you were interested in them and follow the rate in which you are gaining followers and learn how you can improve those figures.

If you are gaining followers on a quick basis then you are doing something right clearly, if you are losing followers or not gaining as many as liked, maybe take a look at the topics of subjects you are posting and look at other methods of sharing with our social media team. With online marketing and social media marketing working closely together, followers are great but you can’t just rely on those figures for business success.

More and more young people are using social media and with the platform taking over TV as a news source, it really pays to get them on board on social.

Shares and Likes

Its quite obvious to watch how popular your content is when customers are sharing and liking your posts or your page but it can be quite hard to figure out what to do with those insights. If you can see that your audience are following your business online and are hungry for more information, you need to be sharing similar content that will entice them to delve further into your business and encourage others at the same time.

These figures can also show you what topics you should not be sharing, i.e. the ones your customers have no interaction with.

Social to Website Traffic

Ultimately, the end goal is to get traffic to your website and then using or buying your services/products. Social media is all well and good at interacting with your customers but your customers are only useful if they are actually doing something within your business.

Use Google Analytics to watch over your website traffic and check where the referrals came from. If the answer is social media, you are doing something right, if it isn’t high on the list, then you need professional social media marketing from First Digital Media.

With a total worldwide users of social media being 7.3 Billion (as of 2015), there are clearly a lot of customers you could be targeting, but what if they never go to your website?

Be The Leader in Your Industry

As well as monitoring your own stats and insight data, it can also be handy to monitor your competitors’ data. If they are the industry leaders, learn what they are doing and implement the methods into your own social media marketing skills.

Seeing what actually resonates with your customers is worthwhile and particularly helpful in getting customers to your website. You can track their movements and their interests to entice them into your business and give them the most information possible that they could ever need.

Listen and watch your customers to make content that interests them and become a leader in your industry.

Get in Touch

Learn more about metrics, social media marketing and Google Analytics with First Digital Media by calling us on 0845 094 1830.

Your Business Online Reputation Is More Important Than You Think

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Find out why your company’s online reputation can often be more important than your business success and with both relying on each other, it pays to understand the importance of it.

As the internet has progressed over the last 20 years, it is important for all businesses to keep up to date with the transformation or face the consequences of being left behind. The one element that has maintained its importance is the fact that your online reputation is important and always will be.

Word of Mouth Recommendations Online

Your online reputation matters just as much as your offline reputation and the use of word of mouth can come into play through other elements. If your website is slow, your contact form doesn’t work and your logo is poor, this can almost work as a stop sign for potential customers trying to use your services in the future.

The new online version of word of mouth recommendations takes place in the form of reviews and customer feedback. As a potential customer, they will be on the lookout for signs of great customer service or poor services, to determine whether they will continue with your business or not. Just like word of mouth on the street, if your business has bad press online or poor customer reviews, you are showing future customers the weaknesses of your business.

You could be losing 90% of potential customers if you have bad reviews online, so do something about it pronto!

Use Your Online Tools

Managing your online reputation is very important to not only control the image of your business but also the future of your success. With a bad history and poor customer reviews, it can be more damaging than you ever imagined.

Using social media, engaging content, great website design and communication with your customers will encourage great reviews and therefore a great online image.

Managing Your Reputation

According to an infographic from Social Media Today, about 25% of a company’s market revenue comes from its online reputation and image that is portrayed. “Even if you don’t necessarily have an established online presence yourself, it doesn’t necessarily mean that you don’t have an online reputation”, Experian.

If you have spent years building up your business reputation, why would you let one bad customer experience ruin your hard work? With consumers trusting a business with reviews 12 times more than one without, it really pays to have real-time reviews rather than just product descriptions.

One example of a great online reputation is the huge giant Amazon. With consistency, vision and customer appeal, Amazon has targeted their customers with real reviews, product descriptions from the users and the trust that most consumers are looking for. “Amazon earned the highest overall ranking on the 2014 Harris Poll Reputation Quotient (RQ) study, which surveys 18,000 Americans to measure the reputations of the 60 most visible companies in the country”, Fast Company.

Tips to Boost Online Reputation

Here are some quick tips to follow from First Digital Media on how you can control, boost and manage your online business reputation.

  • Make emotional appeal
  • Follow financial performance
  • Improve products and services
  • Be social
  • Have clear vision and leadership
  • Boost your workplace environment
  • Customer feedback needs to be a focus

Your business needs to be portrayed as reliable, trustworthy and successful in order to gain the reputation you deserve online. Don’t rely on offline word of mouth anymore and get the online boost your business needs from First Digital Media.

Get in Touch

If you are concerned about your business reputation and want professional assistance with boosting your online reputation, then give us a call on 0845 094 1830.

How to Maximise Your Marketing Efforts with Facebook and FDM

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Facebook are constantly posting updates and news into how you can make the most out of their platform and their latest instalment is no exception to the rule.

By letting their users in every now and again on some secrets and tips, Facebook has managed to stay on top as the leading social media platform for businesses and personal use alike. With a specific focus on video content and imagery, Facebook have released a new report on how to attract your consumers and how to maximise your marketing efforts.

Changing Consumer Behaviours

Facebook’s new report, titled “New medium, new rules: video advertising in the mobile age”, focuses on the use of video in the new mobile age we are all living in. Starting by carrying out a quick test into how users consume media and at what given times, they found that people were using the platform the most in the adverts of their favourite TV shows.

This insight shows that consumers are avoiding the TV adverts and moving onto social media in the ad breaks. So, why not advertise there?

Although TV ads is still a $72.01 billion industry in the US, it is clear to see that watchers are paying more attention to their phones and social media in the ad breaks than the TV ads businesses are paying big dollars for. With the TV no longer holding watchers’ attention span and their mobiles giving them the option to avoid content they don’t want to see, it is becoming increasingly difficult for businesses to target potential consumers.

Create New Advertising Content

What you are advertising isn’t wrong and the way you are delivering it isn’t necessarily incorrect, it just needs to change in the way that you connect you with your customers. If you are aiming to reach customers, you need to be aware of the declining attention rates across all platforms and grab their attention within the first few seconds.

With users scrolling through their Facebook feeds at the speed of lightening, you need to get them to want to stop at your ad, post or content within seconds.

Create A Strategy, Run It, Then Re-create

Its all well and good creating a marketing strategy that works but it might not work again in three months’ time. Online marketing changes like we change our socks and needs updating and re-creating over time to work with the statistics you find from the previous plan. You don’t want to miss out on major trends and sticking to the same routine of posts and content could see your marketing efforts fall short of your competitors.

It does take more time to be constantly monitoring your social media efforts and the return on investment, but that is why the team here at First Digital Media manage it all for you with online marketing skills and social media marketing expertise.

Measure All Results, It All Matters

Although it is so easy to monitor likes, shares and followers, you really need to monitor all of the results you get, not just the most obvious. At the end of the day, you want your business to be getting larger reach numbers and the potential to turn viewers into customers.

Facebook actually said “An advertiser’s ability to measure the right things properly will be the biggest predictor of their mobile advertising success” and this is exactly what our team focus’ on.

Get in Touch

To find out more about digital marketing and social media marketing with First Digital Media, simply call us right now on 0845 094 1830. “The best marketers, whether they’re digital native, direct response or brand, are working with the diverse consumer behaviours in the new mobile medium, not against them”, so call us today to find out more.

Is Your Conversion Rate Slipping Day by Day?

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If your conversion rate is dropping and you’re not too sure why, First Digital Media can shed some light on the situation and bring your rates up into the stratosphere.

After recently attending the B2B Marketing Expo Event in London, we were the on the front row of a lot of masterclasses and seminars, discussing the movement and development of the marketing world. Conversion rates were quite often a topic of discussion amongst industry professionals and First Digital Media, along with the input of others, have come up with the top 3 ways to increase your conversion rates easily with our team.

A conversion rate is the percentage of customers who take the action you want them to on your website, i.e. call you, fill in the contact form or make a purchase.

Getting Your ‘Image’ Right First Time

Like in all walks of life, creating the right first impression counts and there is no exception to this rule in the digital marketing world. Your business website needs to give your potential customers the right impression first time, preferably on the home page, or the likelihood of them travelling through your site is poor and they definitely won’t bother calling you.

When your customers land on your site, what do they see first? If they get to see a nice scrolling image of your products and find out how to get in touch, chances are they don’t actually know what you do and are less likely to bother searching your site to find out. Why would they want to call you before they have even looked at your business?

If your customers get to land on your site and straight away are greeted with an opening line of what your business does, they can quickly make the judgement of whether to move forward with your site, which in most cases they will as that’s why they are on your site in the first place!

The right headline could dramatically increase your conversion rate”, Forbes.

Text Vs. Images

The team here at First Digital Media quite often get asked to create designs and images that speak a thousand words. In some cases, this is great, but we only apply that rule to those certain businesses who would benefit from images rather than text.

If your business has a lot to say and needs to inform the customer about your services, then why leave it chance with simply images and no content? Give them the content they need to base judgment on your business but don’t overload them with masses and masses of text. Keep content compelling enough to interest customers but keep it short enough to entice them to contact you for more.

Using generic, tacky stock photos can send the wrong message about your brand. Use professional-quality photos where possible”, Entrepreneur.

Finding the balance of content and design is exactly what the team here at First Digital Media do on the daily.

Is It Easy for Your Customers to Get in Touch?

If your potential customers flick through your site and don’t see a clear and simple way of getting in touch, they are not going to waste time finding one. With the average attention span of humans now being less than that of a goldfish, grabbing your customers’ attention is vital.

We run the rule of taking ten seconds for customers to make a decision on your website and business. If in those first ten seconds they don’t feel comfortable on your site, can’t see a clear navigation and have no idea what you actually do, then your business website could be the reason your conversion rates are dropping.

All pages need an end goal, a path of direction and a clear call to action section that allows the customer to get in touch with your business. Whether this be to purchase, get a quote or to arrange a consultation, this needs to be achievable in as little clicks possible.

Clearly showing contact information, perhaps a phone number and/or live chat options, typically increases conversions by giving visitors confidence that your company is “real” and is there to answer any questions they have”, Forbes.

Get in Touch

Discover how your business can benefit from increased conversion rate optimisation and call First Digital Media today. Providing ‘jargon free’ insight into how your business can improve, there is no reason to not start actively improving your online presence now!

E-commerce Is So Much More Than Online Shopping

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The majority of internet users will have come across or used an e-commerce site at some point in time but little did you know, they are about to take over the world (almost)!

E-commerce sites have shown a steady growth in numbers over the years and now, in 2017, they are seen as one of the hardest websites to compete with. With an ever-growing market and more and more competition out there, it was about time that e-commerce sites upped their game and upped their game they certainly did!

Retail Online

Although there was a major scare in the retail industry that online retail would outrun high street stores, this is not the case. As it stands at the moment, there is only a small 8% of all retail sales carried out online in the UK, clearly showing room for e-commerce to storm forwards and develop.

With major contenders like John Lewis expecting online sales to account for almost half of their yearly intake, is e-commerce still just an up and coming phenomenon to think about, or is it already the king of retail?

E-Commerce Let Downs

Although a lot of the hype surrounding an e-commerce site at the moment is positive, there are some let downs that can affect how a site performs and how the customer interacts. With a massive 39% of users shutting off a website because it takes too long to load, it really pays to pay attention to your e-commerce site.

Never let it stand alone online, with so much competition it is about time you did something about your e-commerce site.

First Digital Media are aware of the e-commerce challenges and focus our attentions on mapping the customer journey throughout the site. With a major 61% of marketing teams mapping the journey also, we see ourselves as innovative leaders in the world of online, covering all bases in e-commerce and not just making it look great like other agencies do.

Case Study

The team here are always looking out for new and upcoming designs, websites and e-commerce sites to check out what is new on the market. We recently took the time to look at an industry giant online, ASOS, and found some great information we wanted to share with you.

As one of the biggest e-commerce sites out there with an avid following of loyal customers, clearly ASOS are doing something right. One element we noticed they were doing right was covering all bases and platforms, not just desktop. With conversion rates on the increase across all platforms, especially tablets and smartphones, it pays to make your e-commerce site responsive.

With speedy shopping features, loyalty rewards and everything their customers want, ASOS really hit the mark and will forever continue to grow in the online world if they keep doing what they’re doing.

First Digital Media

Our team pays close attention to various elements throughout your e-commerce, not just the front cover your customers get to experience. We look at:

  • Site searches and navigation options
  • Product pages and their content
  • Checkout process and shopping bag facility
  • So much more

Top Tip- make sure your product pages have video content, with video on the rise, your customers need to and want to see exactly what your product entails, rather than a flat photo of an object.

Get in Touch

To arrange a consultation regarding your e-commerce site and to find out more about First Digital Media, call us on 0845 094 1830.

New Year, New Online Marketing?

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We previously asked you if you were ready for 2017 and in the blink of an eye we are already 4 days in to the new year. With the new year being a big opportunity to overhaul your marketing strategies, there is no time like the present to take some tips from the leading experts here at First Digital Media.

 

Social Media Marketing

As a somewhat second nature to most millennials and smartphone users, social media has taken the online world by storm and is showing no signs of stopping anytime soon. In 2016, Facebook alone had 1,590 million worldwide users with WhatsApp, Twitter and Instagram following suit in high figures.

Whether used for keeping up with news, following celebrities, purchasing from businesses or keeping in touch with friends, there is no doubt that social media has become a necessity in the online world. Using the platforms to your benefit is a sure fire way of creating an online presence, promoting your content and getting your consumers to interact with your business as a whole.

Consider your audience, work with headlines that are eye catching, keep your consumers engaged and always use ‘Call to Actions’.

Video Marketing

The ‘new’ powerful tool bursting onto the scene in the new year is video marketing. In order to influence your chosen target market and stay above the radar, you need interesting, innovative and exciting content to keep them entertained. Nobody wants to stare at a blank advert anymore and we don’t blame them when video is much more interesting on so many levels! Using the right sound, imagery, concept and overall delivery can mean the difference between being a leader and a follower online.

A video never acts alone and is 100% part of a marketing plan. With the right planning, your video marketing techniques can inform your consumers and potential customers into what you really want them to do with your business.

Content Strategy

Content makes up your site (amongst other elements) and needs to be clear, make sense and be relevant to your business. Sounds pretty straight forward? Now you may be thinking “I already know this” but believe us, there are people out there who don’t follow this simple technique with their content marketing and are making huge failures going into 2017.

Using blog posts, social media, online articles, videos and website content to promote your business where it needs to be is essential in conquering the online world. Online marketing as whole includes various elements in order to be effective and as there is no I in team, it is vital your marketing works together rather than contradicting each part.

Direction and Achievement

We could go into every single element of digital marketing (which you can find here on our site) but we chose to focus on three key parts and followed our direction of choice. We focused on social media marketing, content strategy and video marketing to let our clients know what we advise for new marketing strategies in 2017. Great achievement of direction, right?

Ensuring your site has a clear direction, your content has a clear path of conversion and that you are achieving your aims is the ultimate goal of any business owner. Whether you are actively managing your own online campaigns or are you placing the trust in our hands, there has to be a direction in order to achieve your main aims. Without main aims and a clear directional path, your efforts are wasted and it is highly unlikely that they will be successful.

Other Trends To Watch Out For

Keep an eye out for other marketing techniques that will be big players in the digital world of 2017 and check back on our blog to keep up to date.

  • Influencer Marketing
  • Live Streaming
  • Chatbots
  • Virtual Reality
  • Short-lived Content (Snapchat)
  • Personalisation
  • Purpose Driven Marketing
  • Social Media Purchase Options

Get in Touch

These topics discussed are not definitive of digital marketing and there are many options and routes to choose for your business. If you are looking at marketing techniques for the new year get in touch with the experts here at First Digital Media. Call us on 0845 094 1830 to speak to us and get well on your way to making 2017 your year in the online world.

Merry Christmas and a Happy New Year!

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2016 has been a great year for First Digital Media and we want to take the time to say a massive Thank You to all of the team involved and to our valued clients.

Building on customer service is what we are proud of and our growing list of clients is a testament to the team’s hard work and dedication. As social media and the internet never sleeps, we are here over the Christmas period, answering calls, taking emails and making sure our clients are ready to take on the new year with full force.

Let’s look forward to 2017 together and keep moving forward with the digital world.

We hope you all had a Merry Christmas and wish you all a great New Year from everyone here at First Digital Media!

 

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2017 is Fast Approaching, is Your Business Marketing Ready?

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By ready, we don’t mean organising your new year’s resolutions, spring cleaning and packing away the Christmas tree. We mean getting your marketing strategy ready to burst into 2017 with success and efficient business goals. So, do you think you are prepared?

Online marketing in 2016 was a major move forward in the online world. With social media taking over the game and new platforms emerging onto the scene, we saw a marketing overhaul take place right in front of our eyes and most of you didn’t know what to do with it.

Now that the year is almost over it is important to look at trend changes and be ahead of the game before 2017 starts. As competition online is stronger than ever, now is the time to sit back, listen and take the following trends into account for your 2017 marketing strategy. We suggest getting a brew while you do this because it’s a long one!

Attract Attention

Having a nice site, great e-commerce paths and rich content is nothing if you are not gaining the attention needed for it all to matter. The whole aim of an online presence is to get high conversion rates and to increase customer interaction, so what if this doesn’t happen?

As some 50% of students in the Connected World Technology Report back in 2011 said they can’t live without the internet, it is clear online is the way to go in order to tap into as many consumers as possible. Technology has revolutionised consumer behaviour and attention spans have now dropped behind that of a goldfish, so keeping your consumers interested is more difficult than ever before.

With varied choices, multiple platforms and engaging content elsewhere every 24 hours of the day, you really need to up your game if you want to stand a chance in the online world.

Multi-Channel

The noise of social media is overpowering, fast evolving and ready to swallow up your business in the blink of an eye. Being prepared to take on social media is much more than a tweet, Facebook post or YouTube upload, you have to be ready, and you have to be ready now.

In 2014 Cisco Connected World Technology reported that “most professionals use two to three work and personal devices” throughout a normal daily routine. Look at the devices you have yourself and target all of them and more. TV, Smartphone, Tablet, PC, Laptop, Radio… the list is endless, so why would you limit yourself to just one?

Targeting just mobile alone would be a fatal error because although it is rising at an unstoppable rate, people are still using alternative methods to surf the web and always will do. At the same time, don’t forget about it because essentially mobile will overtake all other platforms and you need to be ready for that.

Mobile

Everyone remember Pokémon Go? It was impossible to avoid it in 2016 but however much we loathed the game, it opened up a new channel for augmented reality and interactions on mobiles. Having content that works on mobiles is essential to transitioning through to 2017 because with the majority of your consumers using mobile to look at your site, 80% to be precise, faulty websites no longer cut it.

We are now seeing leading technology from the familiar iPhone, Android and even Google! Reports show that Google now uses mobile compatibility as a ranking factor and 70% of mobile searches result in an online action taking place. Falling behind in this field leaves you trailing behind your customers trying to get them on PC’s which no longer happens in the fast paced, mobile world we live in. Catch up with your customers now while you still can because chasing behind them gets you nowhere.

Tip: Look into augmented reality for your 2017 business ad’s and watch interactions rise.

Data

The sole purpose of quality marketing is to see results in data format. This information that we work so tirelessly to collect does play an importance with future marketing and 2017 is no exception to this rule.

We need to see who is buying, what they are buying, where they are buying and more importantly why? The why is where we need to tap into in 2017 and really personalise our services online to target individual consumers, or at least make them think its personalised to them.

Creating that online experience where a customer feels valued is where businesses succeed, no one wants to feel like a number, although in the data collecting world that is essentially what they are! Always remember ‘what they don’t know, wont’ hurt them’ and create engaging customer experiences for each individual customer.

Technology with data collection is on the rise and you now have endless opportunities to collect data from your website, social media channels and e-commerce, so use it! Record and monitor your business success or failures online and target revenue, profit, customer retention and satisfaction in real time.

Video

Visual storytelling is more important than ever, both live and pre-recorded. As you will have noticed Facebook have been advertising EVERYWHERE about live videos and they weren’t lying when they said it was going to take off.

You can now “broadcast to the largest audience in the world with the camera in your pocket” and with audience interaction, the ability to reach new audiences, connect instantly and tell your story, your way, it would be bizarre to not tap into the live features that are available across various platforms.

Watchers can share, engage and even the laziest of consumers will learn more about your business in seconds. Videos build trust, brand loyalty and Google loves them too. By increasing the consumer time spent on your site, your bounce rates are dropping and your data is increasing, what’s not to love about that?

Snapchat

No it is not a phase, snapchat is sticking around and it is here to stay. Using it for your business opens up a whole range of possibilities and has actually taken over the amount of Facebook video views.

Snapchat is quick, precise and direct to the customer in ways that haven’t been achieved before and missing out on this opportunity for your business in 2017 is a major marketing error. Zuckerberg has even said himself that video is soon to overtake marketing and even possibly be bigger than mobile.

‘Visual’ is erupting and no one wants to read lengthy articles anymore (sorry about this one) because they want to see images, video and interactive content that means something, make way for Snapchat because its coming to town!

Other things to watch out for are:

  • Your phone turning into your wallet
  • Google Glass
  • Virtual shopping stores
  • 3D gaming
  • Eye tracking devices
  • Flying Cars (well, we can dream!)

Get in Touch

The future is essentially moulded by technology and consumer interest. Master these two key factors and there is no reason that your business will fall behind.

Get in touch with First Digital Media for online marketing packages that are ahead of the game, already in 2017 and following the leading technologies online for your business. Whatever method you choose, the main focus of it all is your audience, your consumers and how they react to your business.

Get it right first time with our team of marketing experts and never look back.