One of the biggest problems with websites nowadays is its appearance and speed. With studies showing that slower websites rank poorly, you really need to speed up your site pronto!
You might be thinking that you know your website is slow but as you are a marketer you don’t know how to develop sites; you could be struggling to find a fix. First Digital Media are here to let you in on a few simple tricks that can boost your site speed without having to send it back to the developers.
Always back up your WordPress website before installing any plugins and making changes to the site.
Speed Is More Important Than You Think
We all know how annoying it is when you are waiting for a site to load and quite often we are only too eager to leave the site before it is even finished loading. Earlier this year Google stated how important site speed really is saying that “marketers who are able to deliver fast, frictionless experiences will reap the benefits”.
The faster the site, the lower the bounce rate is and it is a low bounce rate that you ideally want for your own website.
There is no doubt about it that your images on site will be the biggest element of your site speed being slower than normal. If you have amazing images that span across all pages and are responsive to tablet, phone and desktop size, they are going to be of a certain size and will take much longer to load.
However, this does not mean that you have to suddenly have poor quality images on your site just because of how long they take to load. There are simple plugins that can be added to your site to reduce their loading speed and to compress their size.
WordPress Cache Installation
This is one of the simplest tasks to do with your WordPress website. By installing a cache plugin, you are able to drastically improve your page speed time and most of the time the plugins are free which is an even better perk.
This works by caching certain larger elements of your website so that when the site has to load, a lot of it is already stored ready to show on your site right away. “No matter what, faster is better and less is more”, Google.
Your home page is the first page that most of your audience will view, so if it is slow, you could be losing custom without even doing anything wrong! There are a few really easy steps you can take to improve the speed of your homepage including:
- Rather than showing full posts, show excerpts and entice your customers to travel further through your site
- Reduce the number of posts on the homepage
- Remove sharing widgets that are unnecessary on the homepage
- Check over all plugins and remove those that are no longer needed/broken
- Keep your homepage minimal in terms of content, no one wants to read paragraph after paragraph when they just landed on your site
Get in Touch
If you are having trouble with optimising your site, get in touch with First Digital media today and call us on 0845 094 1830.