The majority of internet users will have come across or used an e-commerce site at some point in time but little did you know, they are about to take over the world (almost)!
E-commerce sites have shown a steady growth in numbers over the years and now, in 2017, they are seen as one of the hardest websites to compete with. With an ever-growing market and more and more competition out there, it was about time that e-commerce sites upped their game and upped their game they certainly did!
Although there was a major scare in the retail industry that online retail would outrun high street stores, this is not the case. As it stands at the moment, there is only a small 8% of all retail sales carried out online in the UK, clearly showing room for e-commerce to storm forwards and develop.
With major contenders like John Lewis expecting online sales to account for almost half of their yearly intake, is e-commerce still just an up and coming phenomenon to think about, or is it already the king of retail?
E-Commerce Let Downs
Although a lot of the hype surrounding an e-commerce site at the moment is positive, there are some let downs that can affect how a site performs and how the customer interacts. With a massive 39% of users shutting off a website because it takes too long to load, it really pays to pay attention to your e-commerce site.
Never let it stand alone online, with so much competition it is about time you did something about your e-commerce site.
First Digital Media are aware of the e-commerce challenges and focus our attentions on mapping the customer journey throughout the site. With a major 61% of marketing teams mapping the journey also, we see ourselves as innovative leaders in the world of online, covering all bases in e-commerce and not just making it look great like other agencies do.
The team here are always looking out for new and upcoming designs, websites and e-commerce sites to check out what is new on the market. We recently took the time to look at an industry giant online, ASOS, and found some great information we wanted to share with you.
As one of the biggest e-commerce sites out there with an avid following of loyal customers, clearly ASOS are doing something right. One element we noticed they were doing right was covering all bases and platforms, not just desktop. With conversion rates on the increase across all platforms, especially tablets and smartphones, it pays to make your e-commerce site responsive.
With speedy shopping features, loyalty rewards and everything their customers want, ASOS really hit the mark and will forever continue to grow in the online world if they keep doing what they’re doing.
First Digital Media
Our team pays close attention to various elements throughout your e-commerce, not just the front cover your customers get to experience. We look at:
- Site searches and navigation options
- Product pages and their content
- Checkout process and shopping bag facility
- So much more
Top Tip- make sure your product pages have video content, with video on the rise, your customers need to and want to see exactly what your product entails, rather than a flat photo of an object.
Get in Touch
To arrange a consultation regarding your e-commerce site and to find out more about First Digital Media, call us on 0845 094 1830.