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The Visual Marketing Approach: Using Video and Visual Content

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With busy lifestyles, it becomes a challenge to find free time. It is important that all businesses consider this when they approach their marketing strategy. Luckily, visual content is a great way of grabbing the attention of the tired consumer.

Nothing stands out more than a stunning picture or an easy to digest video. Here at First Digital Media we work with our clients to establish a marketing approach that works for them.

The Future is Video

We all want to relax after a busy day. Social media is a large part of our lives and it is important that marketing campaigns target this. Sometimes the easiest way to reach an audience is with something visual.

Most platforms support videos and these have become a common feature on social media. Facebook, Twitter, LinkedIn and Instagram have seen rises in the views of these. According to HubSpot, in 2018 around 78% of users watch online videos each week and a staggering 55% do this every day.

video-marketing-stats

Source: https://blog.hubspot.com/marketing/video-marketing 

On top of that, YouTube is now the second largest site visited after the search engine Google. If that doesn’t show you the importance of video marketing, then nothing will.

Impact of Visual Content

If you need more convincing on the power of videos, then there are plenty of other reasons. A recent survey from TechCrunch determined that over 100 million hours a day are spent watching videos on Facebook. Alongside this, Wordstream reckons that videos on social media generate 1200% more shares than image and text content combined.

Some other fascinating statistics include:

  • Video content is watched by 82% of Twitter Users
  • Around 45% spend more than an hour watching videos on YouTube or Facebook each week
  • On Snapchat, users watch more than 10 billion clips a day

How Videos Can Change Your Marketing

Whether you realise it or not, a short video can make all the difference. Customers claim that they are 4 times more likely to find out about a product if they’ve seen a video about it. Also, companies have found that their CTR is higher as a result of this form of content.

For a return on investment, you need to use the latest techniques. Video marketing is rising at a fast pace and more and more marketing campaigns make use of this feature. These features make information easy to digest.

Start Your Marketing Today

Our digital marketing executives here at First Digital Media are experts in video marketing. To find out more, please do not hesitate to get in contact with us today.

Google Algorithm Changes and Their Effect On Your Web Presence

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Google is constantly updating its core algorithms which are becoming more and more difficult to follow for business owners, marketers and agencies managing clients’ web presences.

In order to ‘keep up’ with these changes and to support your online presence in line with the trends, you need to focus on what these Google alterations are and the effect they have on your website and search rankings every day.

Google updates its search engine ranking algorithm up to 600 times each year”, Markets Insider.

Most Recent Google Algorithm Changes

The top three main changes that Google made in 2018 focused on securing websites, mobile website speeds and SERP changes. These changes are the most influential of the 600 made in the last year and the most damaging to your website rankings overall if not followed.

By following these updates on your own website, you can be seen as ‘following the rules’ and be placed into Google’s good books when it comes to ranking and domain authority.

SSL Security Importance

It was back in 2018 when Google first used SSL as a ranking factor in its core algorithm. If your website is not HTTPS, it can seriously effect its position in Google rankings and it can be instantly penalised as dangerous for any users and therefore not pushed forward in searches for them to visit your site over another.

SSL doesn’t only secure your website but it also builds trust amongst your users and credibility with brands also. As well as “safety for all your subdomains”, SEO advantages and increased security online, there is no reason to not have SSL on your website in 2019.

Mobile Website Speeds

Although marketers and web developers have been discussing mobile websites for years, Google now looks at the speed of them as a ranking factor also. Your mobile website could look great, work easily for all users but if it isn’t fast enough in Google’s eyes, your website will not rank highly amongst its competitors.

The most common factors taken into account with page speeds on mobile devices includes redirects, compressions and minifications. Google now uses “Real User Measurements (RUMs)” to score your website page speeds which is created using data directly from the chrome panel your users are active in.

The Impact of SERPs

A SERP is a ‘search engine results page’ and it is the list of websites you see when you use Google to search for a keyword, location or service. All current SEO gurus are tracking SERP’s and the changes that are happening every day from Google and the following has been found.

It was right at the start of 2019 when the first big changes were noticed, shifting the overall rankings and keyword capabilities. This is one of the biggest signs Google has given recently when it comes to their algorithm changes because until now, there have been times when they haven’t let on at all they were updating their core methods.

Today’s SERP rankings now include videos, images, featured snippets and other related products rather than just the usual text snippets. With so many more ways to rank and so many ways to get there, SEO is a never-ending rollercoaster of changes and updates that even the most experienced marketers can struggle with.

The Complex Nature of SEO

There is not one SEO expert on this earth, that can clearly predict the future of SEO or even tell you what needs to be done next week in order to stay on top. SEO is a waiting and watching game in order to keep up with Google core changes.

There are so many tactics involved in SEO that it is one of the most expensive forms of marketing that every business will dedicate budgets too. Although it is so complex, it is so important in the world wide web and without it, you will not rank and will not compete online at all.

Get in Touch

To speak more about SEO for your business and Google Algorithm updates, call First Digital Media today on 0845 094 1830 and find out what we can do for your business online.

Why is Brand Awareness So Important?

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As a business it is crucial that you have an established brand. An effective logo and marketing improves visibility amongst potential customers. After all, we all want to be immediately recognised when we pass a works van or notice an advertisement.

Here at First Digital Media we work with you to ensure that you have the right approach to your digital marketing and brand awareness.

The Right Approach

Following the Christmas period isn’t always easy. According to reports, like-for-like sales at Argos and Sainsbury’s were down 1.1%. Other businesses struggled as well, with Marks & Spencer down 2.2% and Debenhams at a shocking 5.7% loss like-for-like.

A nervous market, impending Brexit and reluctant spenders only adds to the struggles. However, this doesn’t make it impossible to improve sales. Creating strong brand awareness and identity can make all the difference.

Focus on The Local Area

This is especially relevant for small, local based businesses. Your main aim should be to develop awareness across your target locations. This helps to build trust among your customers as they will grow to recognise you as a local and loved company.

A great way of doing this is to use content on your website and social media channels that makes the most of this. Try mentioning local events and post examples of your previous work.

A Strong Design

With a strong logo and coherent website design, you can achieve all your goals. Using the same colour palette, font or name develops a clear identity.

Entrepreneur, author, speaker and business expert Ramon Ray has said: “People immediately recognize a Starbucks logo or a BMW logo because those logos are consistently displayed and used by each Brand.

“Smaller businesses might think that they don’t need to be consistent with their identity, but they are mistaken. People recognize businesses based on their brand identity.”

As a small business, it is still important to create a recognisable design and logo. You should work to develop something which is clear and helps you to stand out above your competition.

Make Use of Social Media

As one of the most powerful marketing tools out there, it is necessary that you make full use of your online profiles. Natural ranking and paid ads on search engines will bring you results. However, when it comes to brand awareness, becoming a familiar face on social media helps.

Using the same branding and posting regularly helps people to find you. Sharing blogs or recent news that relates to your company helps too, as it shows that you are in the loop.

As well as using Twitter, Instagram and Facebook, you should consider using LinkedIn. This platform is useful for those wanting to explore connections and can bring your business to a wider audience.

Contact Us

If you would like to find out more about our digital marketing services, please feel free to get in contact with us.

5 Top Marketing Trends For 2019

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With the right approach to marketing, you can bring your company endless benefits. Experts have been working hard to pull together the top trends for this next year. In 2019 there are a few approaches to look out for and we’ve put them all in one handy blog.

Here at First Digital Media we are experts in digital marketing. For more information, get in contact with us.

Communication is Key

It may seem like an obvious point to make, but communication is important. No matter what you are trying to do, you need to communicate with your customers effectively. It is important to outline a plan and define what you aim to do over the year as a business.

Sit down and think about it all. Consider what your aims are and how you want to achieve them. In most cases, achieving your goals will need successful and carefully produced content of some form. Whether visual, audio or written, using communication should be high on your list for 2019.

Video Marketing

As the largest search engine after Google, YouTube has made a huge impact on how we access information. As a result, it is predicted that video marketing will rocket over this next year. Both live streaming and pre-recorded videos can be useful to any business, whether small or large.

A short yet effective video about your services or an update on an important topic can drive traffic and improve engagement.

Social Media

There are so many different platforms available that it is impossible to avoid social media. With Instagram and LinkedIn growing along with old favourites Facebook and Twitter, you can be on to a winner. Regular posting along with visually impacting graphics can draw people in. Whether you use influencers to boost posts or share videos, it all counts.

Voice Search Optimisation

Chances are that you’ve used some form of voice search, either out of curiosity or convenience. However, the Global Web Index estimates that at least 1 in 5 adults use mobile searches once a month.  As people start to use more Siri and Alexa, we need to adapt our businesses to survive.

An aim for all in 2019 should be to update their websites and content to be more inclusive of this search approach. Using specific and well researched keywords can dramatically improve the amount of people accessing your website. Furthermore, making use of Google snippets where possible is also another way of improving SERP appearances.

Informative Content

To this day content remains an essential part of marketing. Whether it’s long tale informative blogs or short and snappy social media posts, you need to get it right. Google is starting to rank pages more based on the quality of content and whether users can benefit from it.

Generic content and keyword stuffing have been bad practice for a long time. In 2019 it is important for tailored writing along with customer-focus to become the main aim.

Get In Touch

If you would like assistance with your marketing in 2019, please do not hesitate to get in touch with our specialist team today for more.

GDPR

What Is GDPR & How Will It Impact Me?

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With just over a month to go, preparing for the new General Data Protection Regulation (GDPR) is important for every business. Full compliance with new data protection is required from the 25th May 2018. Knowing what GDPR is and how it will impact your business is important. This week our blog focuses on the regulation and how it impacts you.

 

At First Digital Media data protection has always been top of our list. With our help, you can make your business more compliant with new EU law.

What is GDPR?

GDPR is a result of EU discussions into data protection. Aiming to standardise legislation across the EU, the regulation is giving the consumer more control over their data. There are 3 key areas of the legislation that you should be aware of. These include data permission, data access, and data focus.

Data Permission refers to the consent that must be gained from a customer to store their personal data, as well as the right to be forgotten. This means that customers must ‘opt-in’ to external marketing such as newsletters and agree to how their data will be used. Customers also have a right to have their data removed if they are no longer a client.

Data Access requires companies to provide easy access to the personal data they hold about individuals. If a client contacts you about what personal data you store, you must be able to tell them what there is and explain why you hold it.

Data Focus means that you should always be transparent about the reasons behind the data you gather. If you are processing personal data, then there must be a legal justification behind it.

The regulation refers to a wide variety of data including:

Names

Addresses

ID

IP addresses

Cookie data

RFID (Radio-Frequency Identification) Tags

Health and genetic

Biometric

Racial and ethnic

Political opinions

Sexual orientation

 

Despite the UK leaving the European Union as of March 2019, the GDPR regulation will still be in place. For more information on GDPR, you can visit the European Union’s website here.

How You Can Prepare

Ensuring that your business is fully GDPR compliant does not have to be stressful. It can be difficult to understand the jargon and legal elements of the regulation, but there are a few steps you can take to prepare yourselves.

Conducting an audit of all data you hold lets you know what you have and what you need to do about it. Launching an email marketing campaign to re-establish consent from your clients is a great way of achieving written confirmation. This creates an easy paper trail and makes sure customers are receiving the content they want.

Updating any disclaimers and your terms and conditions is another must. This provides clients with the vital information they need.

If you need further information, then the ICO (Information Commissioner’s Office) are an ideal company to contact. They can guide you through the process and provide specific advice for your business.

How SSL Certification Impacts Your Website

Keeping your client’s data safe as a business is incredibly important. There are steps we can take to help prevent data from being accessed by unwanted sources. SSL (Secure Sockets Layer) is a form of updated security which encrypts data between a web server and browser.

Every website should have SSL as it is the best form of protection out there against data thieves. The system uses HTTPS (Hypertext Transfer Protocol Secure) to protect the confidentiality and integrity of data between a customer and website. HTTPS can be easily spotted by a green padlock at the start of your website address in the search bar.

Having the certification can also improve your website’s rankings on Google. The search engine has let its public support for SSL be known. It has said that websites without SSL will be marked as insecure, enabling the visitor to see how secure their data is.

Contact Us

If you have any further questions about how GDPR will impact on you or your business, do not hesitate to get in contact with us. Our team are more than happy to help you prepare. Call us on 0845 094 1830 today or fill in our online contact form.

SSL and the Importance of Internet Security

SSL and the Importance of Internet Security

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The safety of personal data is the most important topic in society right now. With new GDPR (General Data Protection Regulations) coming into force next month, there is an increasing need to keep websites secure. With SSL Certification you can ensure the safety of your customer’s personal data.

At First Digital Media, it means a lot to us that all our client’s websites are safe. That is why we are providing SSL certification for websites with us. For more information, call us on 0845 094 1830.

What is SSL?

SSL (Secure Sockets Layer) certificates authenticate the identity of a website and encrypt information sent to the server. This makes it incredibly difficult for potential thieves to steal data. The new security feature impacts on companies that are business to consumer (B2C).

SSL uses an internet communication protocol known as HTTPS (Hypertext Transfer Protocol Secure) to protect the confidentiality and integrity of data between a customer and website. We’re all used to seeing a HTTP at the start of an address bar, but SSL changes this.

HTTPS is widely used by websites and can be easily spotted by a green padlock at the start of your website address in the search bar.

The Importance of SSL Certification

Having SSL Certification in place is important because it helps to keep customer’s data safe. Customers are savvier when it comes to their internet security, making sure that websites are safe before entering their data. Google have publicly supported the use of SSL, bringing in changes to search engines.

Chrome Security Product Manager Emily Schechter has said:

“For the past several years, we’ve moved toward a more secure web by strongly advocating that sites adopt HTTPS encryption. And within the last year, we’ve also helped users understand that HTTP sites are not secure by gradually marking a larger subset of HTTP pages as “not secure”. Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.

Future rankings of websites will be affected if they do not have SSL.  The search engine plan to mark websites without the certification as insecure by July 2018. This will be easy to see in the top corner of a search bar on any website. If there is no green padlock, then the safety of a website cannot be guaranteed.

SSL certification keeps your website up-to-date with security protocols.

SSL and the New GDPR Guidelines

Many businesses, large and small, have been bringing new browser security in to protect their client’s personal data. The new GDPR guidelines require businesses in the European Union to report any data breaches to their country’s regulatory body with 72 hours. It is important that appropriate security measures are put into place by a business to protect personal data. The ICO (Information Commissioner’s Office) are the main regulatory body for the UK and any breach should be reported to them.

SSL Certification is a step you can take towards protecting personal data. The security system encrypts any data that is inputted into your website by a customer. This includes contact forms and requests for information. Protecting this data is important as thieves can use it to target individuals. It is important that steps are taken to protect the following types of personal data:

  • Names
  • Addresses
  • ID
  • IP addresses
  • Cookie data
  • RFID (Radio-Frequency Identification) Tags
  • Health and genetic
  • Biometric
  • Racial and ethnic
  • Political opinions
  • Sexual orientation

Access to any of these can give scammers enough to personally target people. SSL helps to prevent data such as this getting into the wrong hands.

Contact Us

If you have any questions about SSL Certification and the importance of website security, then do not hesitate to contact our team. You can call us today on 0845 094 1830 or fill in our online contact form.

10 Steps to Writing Outstanding Content

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With content gurus stating that content is king, it can really pay to know how to write your own content in the world of digital marketing.

When it comes to writing epic content for your online presence, you really need to plan exactly what it is you are wanting to write before you start. Great planning leads to great content and without great content, your brand awareness online will fall short to those who put effort into their writing skills.

Don’t Struggle

There is no need to struggle when it comes to writing any form of content. Whether you are blogging, creating a job advert or writing to your social media followers, whatever you choose to write should flow easily enough as it is your business after all!

Without content writing skills and years of practice the easiest way that you will be able to write content is by following a simple and straight forward plan, like these ten steps First Digital Media will provide you with.

1.      Find what your customers want to read

There is no use writing content just for the sake of writing it anymore. It needs to have depth, it has to support your readers and it needs to hold relevance to your business. For example, we discovered that our readers were wanting to know more about content writing, so therefore we wrote this piece of content to support that.

Find what your customer’s issues are and solve them with the content you write. You can do this by following their path on your website using analytics, reading blog comments, check out reviews and also conduct interviews if you want to go really far.

2.      Choose a good topic

Finding the right topic for your blog post can often be the hardest part as you want to stay on topic throughout. An example of a poorly chosen topic is one that you can’t write more than 50 words about. If you are stuck after the first paragraph, maybe your topic isn’t really that interesting after all.

It is often easier to stick to one topic and don’t try to solve too many issues in one article. If your ideas are about helping readers find a job, scope that down to how to build a CV with following content posts meeting the final point of finding the job.

Neil Patel from Hubspot came up with 4 ingenious ideas on how to choose the best topic for your blogpost. With knowing your target audience, being relevant, research and leverage being the tips to follow, you are sure to find a great topic to write about in no time.

3.      Check out the competition

Always do this. This step cannot be missed at all as you need to know what your competitors are doing. Your competitors are either your competition or you are their followers, whichever they are you need to be doing what they’re doing in your own patterns in order to keep up or take over.

You will not be the first to cover a certain content post so make sure that what you write will top the last or even better take over them on search rankings. Using relevant keywords, search on social media and check out other blog sites to collect relevant links you can use throughout your own content.

4.      Make yours stand out

If you do have a lot of competition out there you may need to take extra steps to make sure you stand out from the crowd. There is no use in writing another piece of content that will go in line with everyone else.

Whether you change design, layout, add drama or choose a different take on the situation, you need to make your content take first place. Writing amazing content is all well and good but if no one ever gets the chance to read it, you might as well have not even started.

The Content Marketing Institute recently published 4 ways to make your content stand out and these include a solid story angle, amazing photographs, leverage with expertise and being trendy. Following these 4 steps should make your content stand out sure enough.

5.      Create a thought shower

Now you need to think of the headline, the anchor text and the main body of your content post. Without a catchy headline and amazing text to follow, your content can get lost in the big world wide web and your time will be wasted.

The main job of your headline is to grab attention, so have a session looking at direct keywords, attraction techniques and craft your headline around your content to ensure that your readers will be encouraged to read further.

6.      Research, Research and Research

Research will be one of the biggest elements of writing your content. You will need to check out your competitors but also check out any surrounding topics that can contribute to yours. With credible news articles linked to your content and leaning on other gurus in the industry for guidance, your readers are more likely to trust your content and hopefully come back for more.

7.      Get planning

To start writing once you have gone through steps 1-6, you will need to make sure you have a solid plan to follow. There is no benefit in just starting writing without a plan as you are more than likely going to get lost and muddled with your words. In order to structure your content effectively, you need to organise you content before you start.

Start with a basic outline of where you want your content to start, transition and end to give you a somewhat timeline of how your writing will take place.

8.      Write your content

Now you can finally write your content following your research, competitor analysis and headline drafting. Write with emphasis on your point, keep your readers in mind and incorporate certain keywords into your text to get your readers attention instantly.

Throughout your text you will need to use catchy sub-headings and links to powerful articles that will help your content rather than hinder.

9.      Finish up and thoroughly check

You should always read through your own content before publishing it anywhere. Simple spelling mistakes need to be monitored and removed and you might even find yourself adding more where needs be. Without checking your content and reading it from a reader’s point of view, you can be promoting poor practices which leaves your business not in a great light.

10. Shout it from the roof tops

Now you can promote and tell everyone about your new amazing piece of content. Once you have followed steps 1-9 your content should be ready to be shared on every platform possible so that you can really promote your hard work and efforts with those that should see it.

Repurposing your content is easy enough and can be shared on social media, amongst your own customers and to other influencers that can get you further promotion. Don’t eve be afraid to share your own work, you worked hard on it, so why not?!

Get in Touch

If you are struggling with your own content and need some assistance, call First Digital Media today on 0845 094 1830. We have a specialist team on hand to help you promote your brand and to give you guidance on the best places to share your content.

Teens Are Boycotting Social Media

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As more and more teens boycott the growing social media trend, First Digital Media takes a look at why they might be scared of the social platforms and what they are doing instead.

The younger generation of today is instantly associated with the social media world and technology. A lot of us expect them to be dab hands at anything technical and although the majority are online all day, there is a small average who are avoiding going on the internet altogether.

Recent Research Findings

The BBC recently reported that nearly two-thirds of children were actually not bothered if they never had access to social media, a stark difference to the general image of teenagers from their elders. Looking at findings from 5,000 students, those aged between 14-16 were actually against social media ever being created.

A massive 71% of them said that they would quite like a digital detox all together with some of them taking part in a phone fast.

Fear of Being Distant

In a world where everything takes place online, you can often feel distant without being active on the platforms. There is a real fear amongst all users of online social media that they might miss out on potential conversations, events and being present in the time if they are not active at the right times, but when is that?

With two-thirds of 12-15-year-olds now holding a smartphone, according to the British Council, you can now be active online while on the move. With the chance to scroll through Facebook, watch videos on YouTube, tweet on the move and Snapchat your every breathing second, when do you ever put the phone down?

Life Before the Internet

Many teenagers nowadays don’t remember life before the internet was so easily on hand. With smartphones, selfies and online profiles being there since they were able to walk, it can often be hard to break the mould and go against everything you know.

Although this generation “have agile thumbs”, there are some that are proving life without social media is a much easier way of life altogether. Getting to sleep earlier, relaxing while out and being in a better mood is all encouraged without the smartphone attached to your hand but why are they suddenly so anti-social?

Quitting Social Media, For Good?

When it comes to quitting social media, the students who took part in the study at Benenden School in Kent realised that without their phones they weren’t actually that sad. Overall they missed their phones but not to just scroll through social media etc, they missed the only element that most people forget about, communication.

Social media is a great platform to keep groups of kids in touch with each other on the regular. With the majority of teenagers being part of at least 3 group messages, if they have a question at any time of day it can be answered by someone.

If we forget the negative side of cyber-bullying, fake images and false perceptions of happiness, social media really isn’t that bad after all.

Get in Touch

Get in touch and let us know what you think about the social media fear or call us to set up your own social media accounts on 0845 094 1830.

Are You Struggling with Instagram Captions?

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When it comes to writing captions for your images on Instagram, it can be a massive hit or a major miss depending on the words you choose to use.

First Digital Media are experts in the social media world and have written a fair few Instagram captions in our time to know what works and what doesn’t. When we look at how the internet works and how many users are focused on the visual element of a post, it is no wonder that Instagram is one of the most popular platforms out there. So, are you using it properly?

All About the Visuals

The internet is moving more and more towards the visual side of content and with 65% of users being visual learners, it really pays to have the best visuals out there. With more than 700 million monthly users, the platform can be seen to share up to 95 million photos every day!

If you want people to engage with your content, it’s important to also think about the captions that accompany the visuals”, Social Media Today.

Although people are paying more attention to a striking visual and the video content right in front of them, they are more than likely going to check out the content and description that follows also. Captions play a huge part in the overall context and also can change the way your content can be received. First Digital Media have put together some quick tips to get your caption right the first time!

Use Your Own Voice

Getting your business voice across in the small space of a caption can be both challenging and interesting. Playing around with the use of buzz words without waffling on about anything can take time, so don’t rush it!

Your caption needs a voice which doesn’t necessarily have to be so serious all the time. By communicating on the same level as your users and followers, you are more likely to connect with them rather than put them off your brand altogether.

Marketing Land reported way back in 2012 that developing your own voice is really important and now in 2017 a whole 5 years later, it still stands on its importance. With the top 20 social media voices including brands like Sharpie, Target, Taco Bell, Adidas Running and Tiffany & Co, you need to up your game to be in line up with the big boys!

Make Them Do What You Want

By using your caption to direct your followers where you want them to be you can get the reaction you are looking for when everyone makes a post. Whether you are looking for more followers, likes, reactions, shares or just for more people to visit your website, this caption gives you the opportunity to tell them what to do next – hopefully, they do it!

One example of a caption that would work in this situation would be to post a product from your brand and caption it “If you like the look of this, check out our other work”, therefore giving your customers a guide to look at your other items.

Hashtag, Hashtag and Hashtag Some More

Instagram is famous for the hashtag and by using only one hashtag you can gain a huge 12.6% more engagement than without one at all. By creating your own following and maybe your own personalised hashtag, your consumers can easily interact with your brand online and maybe even accidentally come across you from searching the tag off their own back.

The balance you need to find is between using hashtags and not overpowering your post with them. No one wants to read endless amounts of hashtags so be careful that you only hashtag the important buzz words related to your brand and post and watch the engagements come in.

Get in Touch

In those simple three Instagram tactics, your brand can interact with millions of Instagram users and you can watch your business thrive online. If you are struggling with managing your own social media accounts, give First Digital Media a call today on 0845 094 1830 and see what we can do for you.

 

Top Reasons Why You Need Facebook’s Lead Capture Forms

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Facebook has recently improved its lead capture forms and First Digital Media are here to tell you why you need to use them as part of your social media marketing techniques.

Have you heard of Facebook lead forms? If the answer is no, then this blog is sure to let you in on the fabulous insight that First Digital Media love to work with. With improved forms and the ability to personalise them to your business, no matter what size business you are, you are able to implement this new method within an instant.

They Look Great

Lead adverts on Facebook and Instagram help you collect info from people who are interested in your business”, Facebook. A lot of businesses spend hours trying to improve their customer retention and to get attention all over social media. Without spamming your customer base and potential customers, this can be really difficult without the specialist efforts from a marketing team.

First Digital Media face lots of barriers when it comes to upgrading our client’s websites, marketing efforts and brand image and these new Facebook lead capture forms are no exceptions to the rule. Once we have tried landing pages, site upgrades and old site removal it is often hard to convince our clients and their business owners on what the next move to make is.

If you are refusing to update your website since the 2000’s and you still expect it to work, you are wrongly mistaken. Facebook lead capture forms are the way forward and the next step in marketing your business if you are not willing to upgrade your website platforms.

Minimal Effort for Maximum Impact

First Digital Media always aim to get you to your end goal in the least number of steps to save you not only money but also time. By trying out tested methods and by working with your goals, the leads ad forms allow people to fill out one simple form rather than travelling through your whole site to get to their end goals.

The forms give your clients the chance to use minimal effort and still get the maximum impact from yourselves that they are looking for. By choosing what they need to answer, often including name, number and email address, you can make it as complex or as simple as you like as long as you get the responses you are looking for.

With that in mind, this new tool is likely to benefit you if you’re looking to create leads”, Social Media Examiner.

Simple to Integrate

The best selling point of all leading generation forms with Facebook is that they are so easy to integrate into your current marketing efforts. Whether you are doing a little or a lot, the Facebook ads are able to work within a reasonable budget, for as long as you would like without the hassle of constantly having to monitor them.

Our team take care of everything that needs doing and pass all leads back through to you as soon as they come in. All you need to worry about is getting on the phone and calling your leads back as soon as possible!

Get in Touch

To find out how you can get more information about setting up your own Facebook Lead Generation ads, give us a call on 0845 094 1830. With leading industry experts in social media, Facebook can soon be part of your digital marketing efforts no matter what industry you are in.