Life At First Digital Media

First Digital Media puts your business first, every time. No matter what services you need, whether it be online marketing, e-commerce or general business marketing packages, you can count on us to deliver the results you are looking for.

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With our experience and dedication to the current trends online, there is no one else who can nurture and help your business grow quite like we do.

Follow this blog for the latest news in the online world and for snippets of information that we believe are useful to all of our clients, including you.

Contact us today and speak to one of our experts. Let us plan out the perfect marketing strategy for you.

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Monitor Social Media Success with These Metrics

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Are you struggling to follow your social media success? First Digital Media have the solution right here!

Monitoring social media success doesn’t have to be difficult and can be done by both professionals and yourself. Following metrics, like those stated below, can be easily done but the hardest part is knowing how to use the data and how to act on it quickly.

First Digital Media are social media marketing experts for all kinds of industries and when it comes to monitoring metrics, we certainly know a thing or two. Acting on data and figures is what we do best and we have put together a few simple metrics you can follow yourself from the comfort of your own home.

Followers

Followers on twitter, likes on Facebook and followers on Instagram all come from a fan base that want to follow your business posts and updates. As they are interested in your business, it would be great that you were interested in them and follow the rate in which you are gaining followers and learn how you can improve those figures.

If you are gaining followers on a quick basis then you are doing something right clearly, if you are losing followers or not gaining as many as liked, maybe take a look at the topics of subjects you are posting and look at other methods of sharing with our social media team. With online marketing and social media marketing working closely together, followers are great but you can’t just rely on those figures for business success.

More and more young people are using social media and with the platform taking over TV as a news source, it really pays to get them on board on social.

Shares and Likes

Its quite obvious to watch how popular your content is when customers are sharing and liking your posts or your page but it can be quite hard to figure out what to do with those insights. If you can see that your audience are following your business online and are hungry for more information, you need to be sharing similar content that will entice them to delve further into your business and encourage others at the same time.

These figures can also show you what topics you should not be sharing, i.e. the ones your customers have no interaction with.

Social to Website Traffic

Ultimately, the end goal is to get traffic to your website and then using or buying your services/products. Social media is all well and good at interacting with your customers but your customers are only useful if they are actually doing something within your business.

Use Google Analytics to watch over your website traffic and check where the referrals came from. If the answer is social media, you are doing something right, if it isn’t high on the list, then you need professional social media marketing from First Digital Media.

With a total worldwide users of social media being 7.3 Billion (as of 2015), there are clearly a lot of customers you could be targeting, but what if they never go to your website?

Be The Leader in Your Industry

As well as monitoring your own stats and insight data, it can also be handy to monitor your competitors’ data. If they are the industry leaders, learn what they are doing and implement the methods into your own social media marketing skills.

Seeing what actually resonates with your customers is worthwhile and particularly helpful in getting customers to your website. You can track their movements and their interests to entice them into your business and give them the most information possible that they could ever need.

Listen and watch your customers to make content that interests them and become a leader in your industry.

Get in Touch

Learn more about metrics, social media marketing and Google Analytics with First Digital Media by calling us on 0845 094 1830.

Search Leeds Event with FDM

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Have you heard about Search Leeds? First Digital Media were lucky enough to attend their most recent event and rub shoulders with the likes of Google, The Telegraph and more to learn more about SEO!

Adam Lewis, our designer and myself, Rebecca Blackburn, attended the event last week in Leeds with a spring in our step, even though it was an early morning! With a keen appetite for learning and providing our clients with more, we were bright-eyed and eager when the first talker took to the stage at 9:30 am. Throughout the day we listened to some key insight from various talks and below is a snapshot of the useful insight we learned from the day.

Transparency Is Key

One of the key elements that we learnt on the day was to be as transparent as possible. We already are open with all of our clients but we learnt that being on another level of open, we are able to build brand trust and awareness all in one go.

First Digital Media are clear with all clients and send reports that are based on their metrics and results. With the clear image of where funds have been spent and how well or poor your marketing is performing, we are able to make clear assumptions on where your business could go forward and improvements to make.

Facebook Is Moving Forward with Paid Marketing

In this day and age, we are seeing Google buying more ad space elsewhere, YouTube sharing more videos than ever before and Facebook keeping up with all of it in their own format. Videos are strongly becoming a leading factor on Facebook and within all marketing efforts from First Digital Media, we are in keeping with this shift forwards.

To be able to engage with your consumers on another level and to keep their attention for longer is important when it comes to conversions and closing deals. Humans now have a “shorter attention span than goldfish” according to The Telegraph and with this being the cause of the increase in smartphone use, it’s about time we targeted these ‘goldfish’ with marketing material they are interested in.

We were also informed on the top 5 words to use in Ads which included:

  • Free
  • You
  • Because
  • Instantly
  • New

Cracking Data and Using It Properly

The key to data and using it properly is understanding the motion behind why we collect data and then using it to power forwards with success. We collect data for all of our clients, no matter what industry they are in and we make sure we use it effectively no matter what.

Enhanced analytics allows us to focus on e-commerce sites particularly and where their key products are on their site. Using this insight into their customers gives us the chance to target them in future marketing efforts and also give them exactly what they are looking for, therefore creating the perfect user experience.

Forbes recently stated how data analytics will shape business in the future and with the top five ways listed, we also agree that data is more important than ever.

Getting stuck into the data is where our inner child comes out as we love to play with metrics, acquisitions, target areas and the specific figures to focus on. As context is greater than the actual data itself, we are well aware of how using data can go a long way with business success.

Moving Forward with First Digital Media

First Digital Media attend events like Search Leeds all the time as we believe you can never have enough information. With our clients in mind at all times, we pay attention to what our clients need and deliver on that.

Search Leeds opened our eyes to more exciting techniques with SEO, taught us new topics and also expanded our already massive knowledge on the world wide web.

Get in Touch

To find out more about digital marketing with our team or social media marketing, get in touch and call us today on 0845 094 1830. With no sales pitches and just like minded people all bonding over SEO, we thoroughly enjoyed the day and can’t wait to apply new techniques to our client’s online presence.

Your Business Online Reputation Is More Important Than You Think

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Find out why your company’s online reputation can often be more important than your business success and with both relying on each other, it pays to understand the importance of it.

As the internet has progressed over the last 20 years, it is important for all businesses to keep up to date with the transformation or face the consequences of being left behind. The one element that has maintained its importance is the fact that your online reputation is important and always will be.

Word of Mouth Recommendations Online

Your online reputation matters just as much as your offline reputation and the use of word of mouth can come into play through other elements. If your website is slow, your contact form doesn’t work and your logo is poor, this can almost work as a stop sign for potential customers trying to use your services in the future.

The new online version of word of mouth recommendations takes place in the form of reviews and customer feedback. As a potential customer, they will be on the lookout for signs of great customer service or poor services, to determine whether they will continue with your business or not. Just like word of mouth on the street, if your business has bad press online or poor customer reviews, you are showing future customers the weaknesses of your business.

You could be losing 90% of potential customers if you have bad reviews online, so do something about it pronto!

Use Your Online Tools

Managing your online reputation is very important to not only control the image of your business but also the future of your success. With a bad history and poor customer reviews, it can be more damaging than you ever imagined.

Using social media, engaging content, great website design and communication with your customers will encourage great reviews and therefore a great online image.

Managing Your Reputation

According to an infographic from Social Media Today, about 25% of a company’s market revenue comes from its online reputation and image that is portrayed. “Even if you don’t necessarily have an established online presence yourself, it doesn’t necessarily mean that you don’t have an online reputation”, Experian.

If you have spent years building up your business reputation, why would you let one bad customer experience ruin your hard work? With consumers trusting a business with reviews 12 times more than one without, it really pays to have real-time reviews rather than just product descriptions.

One example of a great online reputation is the huge giant Amazon. With consistency, vision and customer appeal, Amazon has targeted their customers with real reviews, product descriptions from the users and the trust that most consumers are looking for. “Amazon earned the highest overall ranking on the 2014 Harris Poll Reputation Quotient (RQ) study, which surveys 18,000 Americans to measure the reputations of the 60 most visible companies in the country”, Fast Company.

Tips to Boost Online Reputation

Here are some quick tips to follow from First Digital Media on how you can control, boost and manage your online business reputation.

  • Make emotional appeal
  • Follow financial performance
  • Improve products and services
  • Be social
  • Have clear vision and leadership
  • Boost your workplace environment
  • Customer feedback needs to be a focus

Your business needs to be portrayed as reliable, trustworthy and successful in order to gain the reputation you deserve online. Don’t rely on offline word of mouth anymore and get the online boost your business needs from First Digital Media.

Get in Touch

If you are concerned about your business reputation and want professional assistance with boosting your online reputation, then give us a call on 0845 094 1830.

How to Maximise Your Marketing Efforts with Facebook and FDM

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Facebook are constantly posting updates and news into how you can make the most out of their platform and their latest instalment is no exception to the rule.

By letting their users in every now and again on some secrets and tips, Facebook has managed to stay on top as the leading social media platform for businesses and personal use alike. With a specific focus on video content and imagery, Facebook have released a new report on how to attract your consumers and how to maximise your marketing efforts.

Changing Consumer Behaviours

Facebook’s new report, titled “New medium, new rules: video advertising in the mobile age”, focuses on the use of video in the new mobile age we are all living in. Starting by carrying out a quick test into how users consume media and at what given times, they found that people were using the platform the most in the adverts of their favourite TV shows.

This insight shows that consumers are avoiding the TV adverts and moving onto social media in the ad breaks. So, why not advertise there?

Although TV ads is still a $72.01 billion industry in the US, it is clear to see that watchers are paying more attention to their phones and social media in the ad breaks than the TV ads businesses are paying big dollars for. With the TV no longer holding watchers’ attention span and their mobiles giving them the option to avoid content they don’t want to see, it is becoming increasingly difficult for businesses to target potential consumers.

Create New Advertising Content

What you are advertising isn’t wrong and the way you are delivering it isn’t necessarily incorrect, it just needs to change in the way that you connect you with your customers. If you are aiming to reach customers, you need to be aware of the declining attention rates across all platforms and grab their attention within the first few seconds.

With users scrolling through their Facebook feeds at the speed of lightening, you need to get them to want to stop at your ad, post or content within seconds.

Create A Strategy, Run It, Then Re-create

Its all well and good creating a marketing strategy that works but it might not work again in three months’ time. Online marketing changes like we change our socks and needs updating and re-creating over time to work with the statistics you find from the previous plan. You don’t want to miss out on major trends and sticking to the same routine of posts and content could see your marketing efforts fall short of your competitors.

It does take more time to be constantly monitoring your social media efforts and the return on investment, but that is why the team here at First Digital Media manage it all for you with online marketing skills and social media marketing expertise.

Measure All Results, It All Matters

Although it is so easy to monitor likes, shares and followers, you really need to monitor all of the results you get, not just the most obvious. At the end of the day, you want your business to be getting larger reach numbers and the potential to turn viewers into customers.

Facebook actually said “An advertiser’s ability to measure the right things properly will be the biggest predictor of their mobile advertising success” and this is exactly what our team focus’ on.

Get in Touch

To find out more about digital marketing and social media marketing with First Digital Media, simply call us right now on 0845 094 1830. “The best marketers, whether they’re digital native, direct response or brand, are working with the diverse consumer behaviours in the new mobile medium, not against them”, so call us today to find out more.

Organic Social Media Strategies That Work

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Are you aware of social media strategies but you’re not too sure how they can work for you? Find out here with First Digital Media just how effective organic methods really can be.

Although you can take the paid route with social media activity for your business, there are organic routes that can be just as beneficial if managed in the right way. First Digital Media has taken the time to look at the best practices of social media activity online and put together the top points of attention we focus on when it comes to organic reach for our clients.

Connections with Potential Customers

When it comes to business, the people you need to be targeting have to 100% be your own customers or future clients. Although it would be great to connect with publishers, marketing agencies and people to help your business with its reach, it really pays to connect with those that would be paying your business for either services or products.

Paid adverts and other forms of paid media can be great at gaining attention and getting customers to notice you, but actually connecting with them needs to come from an organic source from your business. As a quick way to reap long-term benefits, organic social media marketing can be great to get in touch with your customers on a personal level.

Use paid and organic social media tactics together rather than one or the other and you are onto a winner.

On Instagram this can be through liking post comments, on Facebook it can be responding to messages directly and with Twitter, you can be utilising 140 characters every day to interact with customers on a level they understand.

Boost Your Credibility

Being active on social media naturally without paid ads and promoted posts gives your customers the impression that you genuinely care about their business. Rather than spamming potential customers with ads that can often be ignored, naturally targeting your customers will allow you to seem more credible and will boost your validity online amongst your competitors.

Combining organic efforts with paid ads will draw in the potential customers and keep them on your profile with trustworthy actions.

As well as being natural and organic, social media strategies that are personalised to your business can also help with word of mouth recommendations both offline and online. Impress your customers, get recommendations and testimonials and it is proven that 88% of people will trust your site more than one without online reviews.

If you are already struggling with an organic strategy that isn’t posting content, engaging with customers and addressing customer concerns then you have a problem with proving your brands validity.

Cost- Effective Methods Are Proven to Work

Regardless of the size of your business, it’s budget and where you are active online, organic social media efforts are proven a success with any business online. With everyone starting out from the same starting block, we all need to use the efforts available to us to get the awareness, support and following from potential customers and keep the prices down while we do it.

With no large budget needed, organic social media strategies are clearly the most cost-effective solution to getting awareness online. By sharing attention-grabbing content, images, visual media and clever marketing materials you are sharing your business values, products and services without doing the hard sell that often off-put many consumers.

As well as engaging your consumers and potential customers, organic efforts online can include answering questions, giving feedback and updating your following on new business developments. Start a conversation about your brand today and watch the following increase without any costs!

Contact Us Today

To start organically reaching customers online with your social media efforts call First Digital Media today. Get in touch by calling 0845 094 1830 and speak to our team about your ideas and potential reach estimates.

5 Reasons Why People Leave Your Website and How to Fix Them!

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Are people leaving your website and you’re not sure why?

First Digital Media have looked into the main reasons people are leaving websites and have the solution to fixing them. If you feel your website is missing the point or just needing that crucial focus area, our team are here to guide you in the right direction so that you can convert visitors into leads and customers.

1.      Your Website Design Is Old

Although it’s a truth that we are not fond of, people do ‘judge a book by its cover’ and there is no exception when it comes to website. You know yourself, design matters and if a website looks poor quality or old, you are less likely to follow through the site into a conversion.

In recent studies, Elizabeth Sillence, conducted a study to find whether users trusted or didn’t trust a website and the leading contribution to not being trusted was design problems. With a massive 94% saying the website’s poor design put them off trusting the site, its actually proven “your site can trigger immediate distrust”.

2.      Can People Read Your Content?

If your content isn’t eligible, how do you expect your visitors to bother to read it? Content isn’t just about the words you write but also where they are placed on the site and also the colours used. Although there are no set guidelines stating which font or size you should use, it pays to make sure your visitors can read the content on all devices.

Tip – Use clear fonts, that are a contrasting colour to your background shade.

3.      Don’t Overwhelm with Ads

If you are running your website on an ad-driven base, you shouldn’t look at removing your ads any time soon. However, just because you have the ads on your site, it doesn’t mean you need to spam your visitors with them.

Reverting back to the trust element we are looking for with your website, we looked into how visitors trust online website ads. Nielsen carried out a study in 2014 that looked at the forms of advertising users trusted the most. Overall, the results showed that people trusted newspapers, radio ads and billboards more than an online website ad or banner.

Remember that building trust with your visitors leads to conversions and leads, not spamming them with unnecessary content.

4.      Navigation Structure is Poor

Have you ever been on a site yourself and struggled to find the pages you visited for? That is because of poor navigation layouts that not only affect the user experience but also your google rankings.

The most simple route to follow with navigation on your website is to move through your own website as if you were the customer so that you are 100% sure they will not get lost or caught up in unnecessary content. Take the user’s needs into account and don’t force them into areas they probably care little about.

5.      Can Your Customers Call You Easily?

If your customers are moving through your site and are not given a clear route to call you or get in touch, how are you ever going to convert them into paying customers or leads? You won’t.

Small Business Trends suggested that 70% of small businesses were lacking call to actions in 2013 and the figures have not changed much since. It is so important to have call to action points throughout your whole site to encourage customers to actually call you and make a sale. If you are missing out on the chance for your customers to call you, then you are missing out on custom that your business is looking for.

Get in Touch

To make sure your website isn’t experiencing any of these five faults, call us now on 0845 094 1830. Being leading industry experts in digital marketing, content marketing and online web design, you can rely on our team to get your website converting leads in no time at all.

 

Is Your Content Marketing Strategy Coming to A Halt?

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Writers block happens to the best of us and we can often get lost in the wider world of content marketing. Here are 5 top tips on how First Digital Media combat the problem and reign above the rest!

How long do you think it will take you to get back on track with your content strategy? Following these quick tips is sure to get you back in the game in no time, so what are you waiting for?

  1. Find the Problem, Pronto!

In any situation where you are coming to a halt, you need to know why. Every problem has a source and blocking that source from further disruption needs to be the step you take first.

Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online” and if you aren’t reaching the right audience, you could be setting yourself up for failure (Forbes).

Look at your content creation process and find the possible causes that can be dragging your team down. Whether you are the managing director or the lead content writer, finding the issue needs to be your main priority.

On the other hand, if you don’t have a content marketing strategy, what are you playing at!? Get the enthusiasm back, work together and establish a plan that works for you. We understand how hard it can be to stay on top of your creation process over time but that doesn’t mean it has to fail all together.

  1. Arrange Your Priorities

If you have found yourself in a slump and are reading this blog, the chances are that your content team has already failed on their priorities. Your organisation needs to have a game plan in place so that this problem doesn’t reoccur on a regular basis otherwise, what is the point in having a creative team anyway?

It is so important to have your priorities in line when it comes to any part of your business, not just content creation. Get everyone involved, even those that are not in the content team, for fresh ideas, new potential plans and then you will get the motivation you need for content creation.

  1. Get Your Plan Ready

We don’t mean getting a plan ready right now, how would you do that with no motivation? However, we do suggest getting some kind of plan together of what you are hoping to achieve from your content strategy so that you have a direction to follow.

Another suggestion that you could follow is creating a backlog of content, so that if this situation arises in the future, you always have content to fall back on while your strategy gets changed about. Make sure to keep on top of the gap between fresh content and backlog though because you can easily go for weeks without writing new material and find yourself back in the halt you were trying to avoid.

It can be hard to come up with new content all the time”, so make it easier for yourself from the start with a fall back of content (Entrepreneur).

  1. Create A Thought Cloud

Whether your content creation came to a halt because of lack of motivation or just lack of ideas, you don’t want to get caught in this situation again. By having a thought cloud of potential ideas to rely on in the future, you can technically never run out of ideas again.

Hold a meeting with everyone in the content team and just bounce ideas off each other. You could also take a look at what your competitors are doing (don’t copy) as that might also inspire you with potential future plans.

The final straw could be to rely on freelancers. First Digital Media don’t work with freelancers as we have a great in house team that we can rely on, but if your business is just starting out or you are a little stuck, a freelancer could give you the boost you need.

  1. Sort Your calendar

Once you have your ideas set out you need to spread them evenly across your calendar so that you get an even amount of content ideas throughout the strategy. It is no use to anyone using up all of your ideas within the first 4 weeks so make sure you have a calendar in order before you start the process.

If you don’t do this, you could find yourself coming back to this blog on a regular basis (which we would love, but it isn’t great for your business).

Set yourself deadlines, specific targets and weekly themes to focus on so that you know your content strategy plan inside and out. By doing this you never miss a week, you don’t miss great ideas and nothing can slip through the cracks!

Get in Touch

If you are struggling with your content creation or you are looking for someone to help along the way, call First Digital Media right now. Call us on 0845 094 1830 to discuss online marketing for your business and moving forward online with the experts.

Let’s get together, grab a coffee
and throw some ideas around.

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