When it comes to writing captions for your images on Instagram, it can be a massive hit or a major miss depending on the words you choose to use.
First Digital Media are experts in the social media world and have written a fair few Instagram captions in our time to know what works and what doesn’t. When we look at how the internet works and how many users are focused on the visual element of a post, it is no wonder that Instagram is one of the most popular platforms out there. So, are you using it properly?
All About the Visuals
The internet is moving more and more towards the visual side of content and with 65% of users being visual learners, it really pays to have the best visuals out there. With more than 700 million monthly users, the platform can be seen to share up to 95 million photos every day!
“If you want people to engage with your content, it’s important to also think about the captions that accompany the visuals”, Social Media Today.
Although people are paying more attention to a striking visual and the video content right in front of them, they are more than likely going to check out the content and description that follows also. Captions play a huge part in the overall context and also can change the way your content can be received. First Digital Media have put together some quick tips to get your caption right the first time!
Use Your Own Voice
Getting your business voice across in the small space of a caption can be both challenging and interesting. Playing around with the use of buzz words without waffling on about anything can take time, so don’t rush it!
Your caption needs a voice which doesn’t necessarily have to be so serious all the time. By communicating on the same level as your users and followers, you are more likely to connect with them rather than put them off your brand altogether.
Marketing Land reported way back in 2012 that developing your own voice is really important and now in 2017 a whole 5 years later, it still stands on its importance. With the top 20 social media voices including brands like Sharpie, Target, Taco Bell, Adidas Running and Tiffany & Co, you need to up your game to be in line up with the big boys!
Make Them Do What You Want
By using your caption to direct your followers where you want them to be you can get the reaction you are looking for when everyone makes a post. Whether you are looking for more followers, likes, reactions, shares or just for more people to visit your website, this caption gives you the opportunity to tell them what to do next – hopefully, they do it!
One example of a caption that would work in this situation would be to post a product from your brand and caption it “If you like the look of this, check out our other work”, therefore giving your customers a guide to look at your other items.
Hashtag, Hashtag and Hashtag Some More
Instagram is famous for the hashtag and by using only one hashtag you can gain a huge 12.6% more engagement than without one at all. By creating your own following and maybe your own personalised hashtag, your consumers can easily interact with your brand online and maybe even accidentally come across you from searching the tag off their own back.
The balance you need to find is between using hashtags and not overpowering your post with them. No one wants to read endless amounts of hashtags so be careful that you only hashtag the important buzz words related to your brand and post and watch the engagements come in.
Get in Touch
In those simple three Instagram tactics, your brand can interact with millions of Instagram users and you can watch your business thrive online. If you are struggling with managing your own social media accounts, give First Digital Media a call today on 0845 094 1830 and see what we can do for you.