Are you struggling to follow your social media success? First Digital Media have the solution right here!
Monitoring social media success doesn’t have to be difficult and can be done by both professionals and yourself. Following metrics, like those stated below, can be easily done but the hardest part is knowing how to use the data and how to act on it quickly.
First Digital Media are social media marketing experts for all kinds of industries and when it comes to monitoring metrics, we certainly know a thing or two. Acting on data and figures is what we do best and we have put together a few simple metrics you can follow yourself from the comfort of your own home.
Followers on twitter, likes on Facebook and followers on Instagram all come from a fan base that want to follow your business posts and updates. As they are interested in your business, it would be great that you were interested in them and follow the rate in which you are gaining followers and learn how you can improve those figures.
If you are gaining followers on a quick basis then you are doing something right clearly, if you are losing followers or not gaining as many as liked, maybe take a look at the topics of subjects you are posting and look at other methods of sharing with our social media team. With online marketing and social media marketing working closely together, followers are great but you can’t just rely on those figures for business success.
More and more young people are using social media and with the platform taking over TV as a news source, it really pays to get them on board on social.
Shares and Likes
Its quite obvious to watch how popular your content is when customers are sharing and liking your posts or your page but it can be quite hard to figure out what to do with those insights. If you can see that your audience are following your business online and are hungry for more information, you need to be sharing similar content that will entice them to delve further into your business and encourage others at the same time.
These figures can also show you what topics you should not be sharing, i.e. the ones your customers have no interaction with.
Social to Website Traffic
Ultimately, the end goal is to get traffic to your website and then using or buying your services/products. Social media is all well and good at interacting with your customers but your customers are only useful if they are actually doing something within your business.
Use Google Analytics to watch over your website traffic and check where the referrals came from. If the answer is social media, you are doing something right, if it isn’t high on the list, then you need professional social media marketing from First Digital Media.
With a total worldwide users of social media being 7.3 Billion (as of 2015), there are clearly a lot of customers you could be targeting, but what if they never go to your website?
Be The Leader in Your Industry
As well as monitoring your own stats and insight data, it can also be handy to monitor your competitors’ data. If they are the industry leaders, learn what they are doing and implement the methods into your own social media marketing skills.
Seeing what actually resonates with your customers is worthwhile and particularly helpful in getting customers to your website. You can track their movements and their interests to entice them into your business and give them the most information possible that they could ever need.
Listen and watch your customers to make content that interests them and become a leader in your industry.