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Are you aware of social media strategies but you’re not too sure how they can work for you? Find out here with First Digital Media just how effective organic methods really can be.
Although you can take the paid route with social media activity for your business, there are organic routes that can be just as beneficial if managed in the right way. First Digital Media has taken the time to look at the best practices of social media activity online and put together the top points of attention we focus on when it comes to organic reach for our clients.
Connections with Potential Customers
When it comes to business, the people you need to be targeting have to 100% be your own customers or future clients. Although it would be great to connect with publishers, marketing agencies and people to help your business with its reach, it really pays to connect with those that would be paying your business for either services or products.
Paid adverts and other forms of paid media can be great at gaining attention and getting customers to notice you, but actually connecting with them needs to come from an organic source from your business. As a quick way to reap long-term benefits, organic social media marketing can be great to get in touch with your customers on a personal level.
Use paid and organic social media tactics together rather than one or the other and you are onto a winner.
On Instagram this can be through liking post comments, on Facebook it can be responding to messages directly and with Twitter, you can be utilising 140 characters every day to interact with customers on a level they understand.
Boost Your Credibility
Being active on social media naturally without paid ads and promoted posts gives your customers the impression that you genuinely care about their business. Rather than spamming potential customers with ads that can often be ignored, naturally targeting your customers will allow you to seem more credible and will boost your validity online amongst your competitors.
Combining organic efforts with paid ads will draw in the potential customers and keep them on your profile with trustworthy actions.
As well as being natural and organic, social media strategies that are personalised to your business can also help with word of mouth recommendations both offline and online. Impress your customers, get recommendations and testimonials and it is proven that 88% of people will trust your site more than one without online reviews.
If you are already struggling with an organic strategy that isn’t posting content, engaging with customers and addressing customer concerns then you have a problem with proving your brands validity.
Cost- Effective Methods Are Proven to Work
Regardless of the size of your business, it’s budget and where you are active online, organic social media efforts are proven a success with any business online. With everyone starting out from the same starting block, we all need to use the efforts available to us to get the awareness, support and following from potential customers and keep the prices down while we do it.
With no large budget needed, organic social media strategies are clearly the most cost-effective solution to getting awareness online. By sharing attention-grabbing content, images, visual media and clever marketing materials you are sharing your business values, products and services without doing the hard sell that often off-put many consumers.
As well as engaging your consumers and potential customers, organic efforts online can include answering questions, giving feedback and updating your following on new business developments. Start a conversation about your brand today and watch the following increase without any costs!
Contact Us Today
To start organically reaching customers online with your social media efforts call First Digital Media today. Get in touch by calling 0845 094 1830 and speak to our team about your ideas and potential reach estimates.
Are people leaving your website and you’re not sure why?
First Digital Media have looked into the main reasons people are leaving websites and have the solution to fixing them. If you feel your website is missing the point or just needing that crucial focus area, our team are here to guide you in the right direction so that you can convert visitors into leads and customers.
1. Your Website Design Is Old
Although it’s a truth that we are not fond of, people do ‘judge a book by its cover’ and there is no exception when it comes to website. You know yourself, design matters and if a website looks poor quality or old, you are less likely to follow through the site into a conversion.
In recent studies, Elizabeth Sillence, conducted a study to find whether users trusted or didn’t trust a website and the leading contribution to not being trusted was design problems. With a massive 94% saying the website’s poor design put them off trusting the site, its actually proven “your site can trigger immediate distrust”.
2. Can People Read Your Content?
If your content isn’t eligible, how do you expect your visitors to bother to read it? Content isn’t just about the words you write but also where they are placed on the site and also the colours used. Although there are no set guidelines stating which font or size you should use, it pays to make sure your visitors can read the content on all devices.
Tip – Use clear fonts, that are a contrasting colour to your background shade.
3. Don’t Overwhelm with Ads
If you are running your website on an ad-driven base, you shouldn’t look at removing your ads any time soon. However, just because you have the ads on your site, it doesn’t mean you need to spam your visitors with them.
Reverting back to the trust element we are looking for with your website, we looked into how visitors trust online website ads. Nielsen carried out a study in 2014 that looked at the forms of advertising users trusted the most. Overall, the results showed that people trusted newspapers, radio ads and billboards more than an online website ad or banner.
Remember that building trust with your visitors leads to conversions and leads, not spamming them with unnecessary content.
4. Navigation Structure is Poor
Have you ever been on a site yourself and struggled to find the pages you visited for? That is because of poor navigation layouts that not only affect the user experience but also your google rankings.
The most simple route to follow with navigation on your website is to move through your own website as if you were the customer so that you are 100% sure they will not get lost or caught up in unnecessary content. Take the user’s needs into account and don’t force them into areas they probably care little about.
5. Can Your Customers Call You Easily?
If your customers are moving through your site and are not given a clear route to call you or get in touch, how are you ever going to convert them into paying customers or leads? You won’t.
Small Business Trends suggested that 70% of small businesses were lacking call to actions in 2013 and the figures have not changed much since. It is so important to have call to action points throughout your whole site to encourage customers to actually call you and make a sale. If you are missing out on the chance for your customers to call you, then you are missing out on custom that your business is looking for.
Get in Touch
To make sure your website isn’t experiencing any of these five faults, call us now on 0845 094 1830. Being leading industry experts in digital marketing, content marketing and online web design, you can rely on our team to get your website converting leads in no time at all.
Writers block happens to the best of us and we can often get lost in the wider world of content marketing. Here are 5 top tips on how First Digital Media combat the problem and reign above the rest!
How long do you think it will take you to get back on track with your content strategy? Following these quick tips is sure to get you back in the game in no time, so what are you waiting for?
Find the Problem, Pronto!
In any situation where you are coming to a halt, you need to know why. Every problem has a source and blocking that source from further disruption needs to be the step you take first.
“Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online” and if you aren’t reaching the right audience, you could be setting yourself up for failure (Forbes).
Look at your content creation process and find the possible causes that can be dragging your team down. Whether you are the managing director or the lead content writer, finding the issue needs to be your main priority.
On the other hand, if you don’t have a content marketing strategy, what are you playing at!? Get the enthusiasm back, work together and establish a plan that works for you. We understand how hard it can be to stay on top of your creation process over time but that doesn’t mean it has to fail all together.
Arrange Your Priorities
If you have found yourself in a slump and are reading this blog, the chances are that your content team has already failed on their priorities. Your organisation needs to have a game plan in place so that this problem doesn’t reoccur on a regular basis otherwise, what is the point in having a creative team anyway?
It is so important to have your priorities in line when it comes to any part of your business, not just content creation. Get everyone involved, even those that are not in the content team, for fresh ideas, new potential plans and then you will get the motivation you need for content creation.
Get Your Plan Ready
We don’t mean getting a plan ready right now, how would you do that with no motivation? However, we do suggest getting some kind of plan together of what you are hoping to achieve from your content strategy so that you have a direction to follow.
Another suggestion that you could follow is creating a backlog of content, so that if this situation arises in the future, you always have content to fall back on while your strategy gets changed about. Make sure to keep on top of the gap between fresh content and backlog though because you can easily go for weeks without writing new material and find yourself back in the halt you were trying to avoid.
“It can be hard to come up with new content all the time”, so make it easier for yourself from the start with a fall back of content (Entrepreneur).
Create A Thought Cloud
Whether your content creation came to a halt because of lack of motivation or just lack of ideas, you don’t want to get caught in this situation again. By having a thought cloud of potential ideas to rely on in the future, you can technically never run out of ideas again.
Hold a meeting with everyone in the content team and just bounce ideas off each other. You could also take a look at what your competitors are doing (don’t copy) as that might also inspire you with potential future plans.
The final straw could be to rely on freelancers. First Digital Media don’t work with freelancers as we have a great in house team that we can rely on, but if your business is just starting out or you are a little stuck, a freelancer could give you the boost you need.
Sort Your calendar
Once you have your ideas set out you need to spread them evenly across your calendar so that you get an even amount of content ideas throughout the strategy. It is no use to anyone using up all of your ideas within the first 4 weeks so make sure you have a calendar in order before you start the process.
If you don’t do this, you could find yourself coming back to this blog on a regular basis (which we would love, but it isn’t great for your business).
Set yourself deadlines, specific targets and weekly themes to focus on so that you know your content strategy plan inside and out. By doing this you never miss a week, you don’t miss great ideas and nothing can slip through the cracks!
Get in Touch
If you are struggling with your content creation or you are looking for someone to help along the way, call First Digital Media right now. Call us on 0845 094 1830 to discuss online marketing for your business and moving forward online with the experts.
Social media platforms have cottoned on to the spreading of fake news and now YouTube has launched its own battle with making the internet safer.
Recently announcing its launch of a new campaign in tackling internet safety and fake news in particular, YouTube are aiming their efforts at 13- 18 year olds specifically. With workshops designed at that age range, anyone all over the UK can take part in the fight against fake news on the internet.
It was only a small month ago that YouTube was criticised for not tackling hate speech head on and they were asked by many to re-evaluate their guidelines. Back in March, YouTube took a long hard look at its existing guidelines and how it governed the content that was allowed onsite.
After acknowledging that advertisers didn’t want their adverts next to explicit content or content that didn’t match their values, they started to take a tougher approach on “hateful, offensive and derogatory content”. “A recent investigation by the Times found adverts were appearing alongside content from supporters of extremist groups, making them around £6 per 1,000 viewers, as well as making money for the company”, BBC News.
Under current YouTube regulations there are set community guidelines that need to be followed by all users. These include respecting the community, not crossing the lines, reviewing all reports carefully and to join in with active YouTube campaigns.
Some of the common-sense rules that they ask you to take into account when posting include avoiding:
- Nudity or sexual content
- Harmful or dangerous content
- Violent or graphic content
- Hateful content
- Spam, misleading metadata and scams
Workshops Around The UK
The workshops have been designed and created to allow attendees to get creative with the hosts, stay safe online, remove negativity and use videos to help people spread their voice properly. As well as tips on how to navigate social media, check facts and escape ‘social bubbles’, the workshops are great to discover how you can make the most out of the internet.
As part of the Internet Citizens Day, YouTube are aiming to raise awareness about the actual threats online and how we can avoid fake news spreading.
Highlighting the vulnerability online, YouTube have covered voice, story, courage, community and action in all workshops with the last few weeks being dedicated to testing the impact. As “young people in the UK spend more time online than ever before”, it is about time that something was done to encourage safe activity online, Anna Smee, CEO of UK Youth.
First Digital Media’s Thoughts
We think it is great that the internet is more awake to the problems we have out there online. Supporting all workshops and further investigations into fake news, we hope that the craze will not be in action for long!
Get in touch for digital marketing assistance, social media marketing and more with First Digital Media.
Have you heard about blogs but aren’t sure what they do? Have you never heard of blogs and have no idea what we are babbling on about?
Well, First Digital Media are here to shed some light on the situation and provide you with enough insight into why your business needs blogs to survive online. We could discuss hundreds of blogging benefits for your business but our team picked the top three to make your reading a little easier!
Before we head into the top 3 reasons to have a blog on your business website, we thought it would be best to quickly cover what content marketing entails, with blogging being a key part of the practice.
“Content Marketing is a marketing strategy that is based on creating and sharing content of value with your community or target audience” in order to establish your business amongst your industry, Elegant Themes. By regularly updating your blog and website with strong, purposeful content, you are able to draw attention to your business without paid advertising platforms.
So, what are the 6 reasons to have a blog on my website?
1. Increased Opportunities to Be Found On Search Engines
Without effecting the navigation and pages on your website, blogs can add extra meaningful content that doesn’t crowd your online presence. Each blog that is posted is another format of content on your site that gives you another chance to found on the web through organic searches.
The right way of doing this would be to follow the core beliefs of content marketing and to apply your blogs to answer the questions of your customers rather than sell your service and product. The next time your customers, or potential customers, head to Google and carry out a search, with luck and some generic SEO, your website should be found.
“Blogging vastly improves your visibility”, Social Media Today.
2. Links with Social Media Marketing
Most of your customers will already be active on social media platforms and with more than 3.7 billion users of the internet every day, why would you not want to be at the front of the line?
Facebook reported that in 2016, there was estimate of 1.71 billion people using the platform monthly, nearly 20% of the world’s population. Sharing your content on the most active platform for your customers is bound to draw some kind of attention, even more if the content is useful.
Blog posts that answer questions, resolve issues and solve your customer’s problems can be updated weekly, monthly or quarterly to entice your customers to read more about your site, rather than share the same pages on your website that hard sell your products or services.
Another perk to social media is that your customers could also share your blogs if they want themselves, encouraging further reach and therefore more business attention.
3. Soft Self-Promotion Tactics
No one likes to brag and sell their service to those who don’t necessary want it. Blogging removes the need to hard-sell your business and gives you the chance to speak casually about subjects surrounding your business, rather than selling your services directly.
By answering your customer’s questions and giving them an insight into your business practices, they feel comfortable, relaxed and trust your business so much more than if you were to direct them to a selling piece of content.
“Blogs provide a window into your business and display your value – your knowledge, expertise and what it’s actually like to work with you shine through in your blogs”, Social Media Today.
As well as letting out your business inner secrets and discussing current topics, blogs are a learning curve that can show where, when and why your customers are interacting and what content they are interested in.
Start Blogging Today
Start business blogging today by calling our team on 0845 094 1830 and get the content marketing experts you need in quick time. Your business blogs don’t have to be dull and neither does your online presence, with audiences being open to blogs more and more in the moving digital age, why are you holding your business back?
If your conversion rate is dropping and you’re not too sure why, First Digital Media can shed some light on the situation and bring your rates up into the stratosphere.
After recently attending the B2B Marketing Expo Event in London, we were the on the front row of a lot of masterclasses and seminars, discussing the movement and development of the marketing world. Conversion rates were quite often a topic of discussion amongst industry professionals and First Digital Media, along with the input of others, have come up with the top 3 ways to increase your conversion rates easily with our team.
A conversion rate is the percentage of customers who take the action you want them to on your website, i.e. call you, fill in the contact form or make a purchase.
Getting Your ‘Image’ Right First Time
Like in all walks of life, creating the right first impression counts and there is no exception to this rule in the digital marketing world. Your business website needs to give your potential customers the right impression first time, preferably on the home page, or the likelihood of them travelling through your site is poor and they definitely won’t bother calling you.
When your customers land on your site, what do they see first? If they get to see a nice scrolling image of your products and find out how to get in touch, chances are they don’t actually know what you do and are less likely to bother searching your site to find out. Why would they want to call you before they have even looked at your business?
If your customers get to land on your site and straight away are greeted with an opening line of what your business does, they can quickly make the judgement of whether to move forward with your site, which in most cases they will as that’s why they are on your site in the first place!
“The right headline could dramatically increase your conversion rate”, Forbes.
Text Vs. Images
The team here at First Digital Media quite often get asked to create designs and images that speak a thousand words. In some cases, this is great, but we only apply that rule to those certain businesses who would benefit from images rather than text.
If your business has a lot to say and needs to inform the customer about your services, then why leave it chance with simply images and no content? Give them the content they need to base judgment on your business but don’t overload them with masses and masses of text. Keep content compelling enough to interest customers but keep it short enough to entice them to contact you for more.
“Using generic, tacky stock photos can send the wrong message about your brand. Use professional-quality photos where possible”, Entrepreneur.
Finding the balance of content and design is exactly what the team here at First Digital Media do on the daily.
Is It Easy for Your Customers to Get in Touch?
If your potential customers flick through your site and don’t see a clear and simple way of getting in touch, they are not going to waste time finding one. With the average attention span of humans now being less than that of a goldfish, grabbing your customers’ attention is vital.
We run the rule of taking ten seconds for customers to make a decision on your website and business. If in those first ten seconds they don’t feel comfortable on your site, can’t see a clear navigation and have no idea what you actually do, then your business website could be the reason your conversion rates are dropping.
All pages need an end goal, a path of direction and a clear call to action section that allows the customer to get in touch with your business. Whether this be to purchase, get a quote or to arrange a consultation, this needs to be achievable in as little clicks possible.
“Clearly showing contact information, perhaps a phone number and/or live chat options, typically increases conversions by giving visitors confidence that your company is “real” and is there to answer any questions they have”, Forbes.
Get in Touch
Discover how your business can benefit from increased conversion rate optimisation and call First Digital Media today. Providing ‘jargon free’ insight into how your business can improve, there is no reason to not start actively improving your online presence now!
The BBC recently reported that pupils should have internet lessons as part of their curriculum and it sparked a heated debate here in the office.
With the majority of us totally agreeing with The BBC and supporting their values, we were shocked to see why anyone wouldn’t agree with the idea. Find out what we have to say on the matter below.
The government currently runs the national curriculum and teaches subjects at all four levels. We took a look at those areas and learnt what was being taught and at what level before establishing our opinions.
One interesting piece of information we found came from the curriculum framework for key stages 1 to 4, which specified that every state-funded school should promote “the spiritual, moral, cultural, mental and physical development of pupils at the school and of society”.
This information made us question how the current curriculum supports these elements and made us also question if it actually does ‘promote’ the current society children are now growing up in.
This ‘Day and Age’ Has Changed Dramatically
Although we can clearly see the changes with our own eyes, there are areas of development with children that often go forgotten about in their early years of growing up. With the rise of smartphones, internet access and the way children are brought up changing every day, the team here at First Digital Media pondered on the idea of how the curriculum needs to keep up or be under achieving in its sole purpose.
We are now seeing children panic when the schoolbag trend changes, when the lunch doesn’t fit in the designer lunch box anymore and when the school photo day arrives, total pandemonium takes place. What happened to just playing outside in the mud?
We Teach Computing, So Why Not Internet Practices?
In recent years the studying of computers has come into the programme of the curriculum due to the rise in technology in all schools. Long gone are the days when pen and paper was enough, as we now see tablets, laptops and computers taking the place of the old textbook a lot of us grew up with.
The computer curriculum covers the bare minimum when it comes to computing and teaches students and includes:
- How to apply and understand basic principles and concepts of using the computer, algorithms and data
- How to analyse problems using computer terminology, writing computer programs and solving problems
- Applying information technology and evaluating new technologies leading to solving issues
- Teaches them that they are responsible, confident and able to work with computing technology
But where is the information about safety online and how to act accordingly on social media?
Is Children’s Safety Online Being Missed in Curriculum Teaching?
All of us here at First Digital Media, including those with children and those without, agree that the government is missing something major here when planning the curriculum. As a world where more than half of teenage internet users admit to carrying out risky online activity, why are we not teaching them how to behave online?
Our team totally agrees with the statement “Lessons about online responsibilities, risks and acceptable behaviour should be mandatory in all UK schools” and want to see action start now before it is too late.
Every day children are active online through online games, social media and basic learning habits and are facing inappropriate material, physical dangers, cyber bullying, illegal behaviour and the risk of leaking personal information and nothing, in our eyes, is being done about it at the core of the issue – learning.
First Digital Media Supports Online Safety
As a whole, we think that students need to be taught the right and wrong behaviour online before they find themselves in difficult situations that are out of their hands. Some of the areas we think should be covered include:
- How to deal with personal information and what should be published online
- How to deal with indecent images online and what the child should be posting or not
- Trusting sites online and other users
- Making friends online and credible profile checks
Adding this into computer studies will give children of all ages the confidence they need when they are active online and break the taboo of waiting until they are teenagers before educating them. Rather than waiting for something to go wrong and correcting them at a later date, we should start early and encourage safe practice online at all times.
Have you heard of AdWords from Google and aren’t too sure how your business can benefit?
Working with Google and their various services, First Digital Media are here to tell you exactly why your business needs AdWords to compete online.
AdWords Is Nearly an Adult
Google first published AdWords as a business service in October 2000, making the practice 17 years old and nearly legal to buy its first pint! Starting with a small 350 advertisers, the service now pumps a massive $60 billion* into Google and has sky rocketed to a whopping million advertisers every day.
As such a key player in the world of online marketing, Google has clearly created a money making service here, but how does it help your business?
What Actually Is AdWords?
AdWords gives businesses the opportunity online to gain new customers, reach regions they wouldn’t naturally and to get their products/services onto the market. As a quick and simple solution to advertising and with almost 90% of web users using Google to conduct their searches, why would you not put your business in prime position?
Creating an Ad starts with studying your market keywords, search engine results and the services you are looking to promote. Following from this, your ad is placed on the first page of Google in the top search positions and when a potential customer clicks that Ad, you pay Google. (Pay per click)
There is so much more to be aware of than just paying Google and getting your ad to the top. Making sure the content on your site is relevant to the ad link and that what you are selling is beneficial to your clients also pays a huge part in ad placement.
The Birth and Rise of AdWords
Google is not one to settle with what they already have and they are always looking for new areas of the world wide web to branch into. Whether that be video, imagery, film or new layouts, they always come up top trumps with their latest developments and AdWords is no exception to the rule.
When the idea was first released to the public, Larry Page, Google’s co-founder and CEO, branded the product as offering “the most technologically advanced features available, enabling any advertiser to quickly design a flexible program that best fits its online marketing goals and budget”.
Starting with a simple ad about your business, Google has moulded the ad system to include site links, call extensions and so much more to draw in potential customers to your business. Although you may only spot the ads at the top of the search results when searching in a hurry, they now also take place at the bottom of the page and at the side to take up as much space possible.
Why Does My Business Need AdWords?
Where do we start with this? Your business NEEDS Google AdWords right now or you could be majorly falling behind your competitors. With so many positives to the ad system and a clear reason to get your own campaigns right now, why would you hold your business back from further success?
“By using the right keywords for your target audience, you’re already ahead because you’re reaching people you have an interest in your product or service”, Forbes. Some other reasons why your business needs AdWords include:
- The measurable data and flexibility you can use
- Much faster than generic seo practices
- The engaging interaction with consumers
- The ability to control your spends easily
- Help in beating your competitors
In such a competitive digital age, businesses need all the support they can get and a stunning website alone no longer hits the mark. Combined with effective content marketing, social media activity, great seo and functional website designs, AdWords help you stand out from the crowd and put your business where it deserves to be.
First Digital Media Manage Your Ad Campaigns for You
If this all sounds too much to handle and you just want to focus on running your business, then you can do just that. In order to focus on your business, you need to first actually have business to deal with, which is where our team come into action. First Digital Media are on hand to provide expert insider knowledge when it comes to AdWords and we are able to effectively manage you campaigns for you.
With the time needed to create functioning ads and the expertise to tap into your consumers’ activity online, your business can be on the first page of Google search results in quick time. What are you waiting for?
Get in Touch
Discuss your business brand awareness online with our team and get AdWords campaigns up and running now. Call us on 0845 094 1830 to chat to our team about getting your business the visibility it deserves.
*figures from 2015