Life At First Digital Media

First Digital Media puts your business first, every time. No matter what services you need, whether it be online marketing, e-commerce or general business marketing packages, you can count on us to deliver the results you are looking for.

With our experience and dedication to the current trends online, there is no one else who can nurture and help your business grow quite like we do.

Follow this blog for the latest news in the online world and for snippets of information that we believe are useful to all of our clients, including you.

Contact us today and speak to one of our experts. Let us plan out the perfect marketing strategy for you.

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Internet Lessons for Pupils, What Do You Think?

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The BBC recently reported that pupils should have internet lessons as part of their curriculum and it sparked a heated debate here in the office.

With the majority of us totally agreeing with The BBC and supporting their values, we were shocked to see why anyone wouldn’t agree with the idea. Find out what we have to say on the matter below.

Current Curriculum

The government currently runs the national curriculum and teaches subjects at all four levels. We took a look at those areas and learnt what was being taught and at what level before establishing our opinions.

One interesting piece of information we found came from the curriculum framework for key stages 1 to 4, which specified that every state-funded school should promote “the spiritual, moral, cultural, mental and physical development of pupils at the school and of society”.

This information made us question how the current curriculum supports these elements and made us also question if it actually does ‘promote’ the current society children are now growing up in.

This ‘Day and Age’ Has Changed Dramatically

Although we can clearly see the changes with our own eyes, there are areas of development with children that often go forgotten about in their early years of growing up. With the rise of smartphones, internet access and the way children are brought up changing every day, the team here at First Digital Media pondered on the idea of how the curriculum needs to keep up or be under achieving in its sole purpose.

We are now seeing children panic when the schoolbag trend changes, when the lunch doesn’t fit in the designer lunch box anymore and when the school photo day arrives, total pandemonium takes place. What happened to just playing outside in the mud?

We Teach Computing, So Why Not Internet Practices?

In recent years the studying of computers has come into the programme of the curriculum due to the rise in technology in all schools. Long gone are the days when pen and paper was enough, as we now see tablets, laptops and computers taking the place of the old textbook a lot of us grew up with.

The computer curriculum covers the bare minimum when it comes to computing and teaches students and includes:

  • How to apply and understand basic principles and concepts of using the computer, algorithms and data
  • How to analyse problems using computer terminology, writing computer programs and solving problems
  • Applying information technology and evaluating new technologies leading to solving issues
  • Teaches them that they are responsible, confident and able to work with computing technology

But where is the information about safety online and how to act accordingly on social media?

Is Children’s Safety Online Being Missed in Curriculum Teaching?

All of us here at First Digital Media, including those with children and those without, agree that the government is missing something major here when planning the curriculum. As a world where more than half of teenage internet users admit to carrying out risky online activity, why are we not teaching them how to behave online?

Our team totally agrees with the statement “Lessons about online responsibilities, risks and acceptable behaviour should be mandatory in all UK schools” and want to see action start now before it is too late.

Every day children are active online through online games, social media and basic learning habits and are facing inappropriate material, physical dangers, cyber bullying, illegal behaviour and the risk of leaking personal information and nothing, in our eyes, is being done about it at the core of the issue – learning.

First Digital Media Supports Online Safety

As a whole, we think that students need to be taught the right and wrong behaviour online before they find themselves in difficult situations that are out of their hands. Some of the areas we think should be covered include:

  • How to deal with personal information and what should be published online
  • How to deal with indecent images online and what the child should be posting or not
  • Trusting sites online and other users
  • Making friends online and credible profile checks

Adding this into computer studies will give children of all ages the confidence they need when they are active online and break the taboo of waiting until they are teenagers before educating them. Rather than waiting for something to go wrong and correcting them at a later date, we should start early and encourage safe practice online at all times.

If you have thoughts about this subject or would like to chat about any digital marketing habits online, call us today for a chat.

Why Do I Need AdWords for My Business? You’re About to Find Out!

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Have you heard of AdWords from Google and aren’t too sure how your business can benefit?

Working with Google and their various services, First Digital Media are here to tell you exactly why your business needs AdWords to compete online.

AdWords Is Nearly an Adult

Google first published AdWords as a business service in October 2000, making the practice 17 years old and nearly legal to buy its first pint! Starting with a small 350 advertisers, the service now pumps a massive $60 billion* into Google and has sky rocketed to a whopping million advertisers every day.

As such a key player in the world of online marketing, Google has clearly created a money making service here, but how does it help your business?

What Actually Is AdWords?

AdWords gives businesses the opportunity online to gain new customers, reach regions they wouldn’t naturally and to get their products/services onto the market. As a quick and simple solution to advertising and with almost 90% of web users using Google to conduct their searches, why would you not put your business in prime position?

Creating an Ad starts with studying your market keywords, search engine results and the services you are looking to promote. Following from this, your ad is placed on the first page of Google in the top search positions and when a potential customer clicks that Ad, you pay Google. (Pay per click)

There is so much more to be aware of than just paying Google and getting your ad to the top. Making sure the content on your site is relevant to the ad link and that what you are selling is beneficial to your clients also pays a huge part in ad placement.

The Birth and Rise of AdWords

Google is not one to settle with what they already have and they are always looking for new areas of the world wide web to branch into. Whether that be video, imagery, film or new layouts, they always come up top trumps with their latest developments and AdWords is no exception to the rule.

When the idea was first released to the public, Larry Page, Google’s co-founder and CEO, branded the product as offering “the most technologically advanced features available, enabling any advertiser to quickly design a flexible program that best fits its online marketing goals and budget”.

Starting with a simple ad about your business, Google has moulded the ad system to include site links, call extensions and so much more to draw in potential customers to your business. Although you may only spot the ads at the top of the search results when searching in a hurry, they now also take place at the bottom of the page and at the side to take up as much space possible.

Why Does My Business Need AdWords?

Where do we start with this? Your business NEEDS Google AdWords right now or you could be majorly falling behind your competitors. With so many positives to the ad system and a clear reason to get your own campaigns right now, why would you hold your business back from further success?

By using the right keywords for your target audience, you’re already ahead because you’re reaching people you have an interest in your product or service”, Forbes. Some other reasons why your business needs AdWords include:

  • The measurable data and flexibility you can use
  • Much faster than generic seo practices
  • The engaging interaction with consumers
  • The ability to control your spends easily
  • Help in beating your competitors

In such a competitive digital age, businesses need all the support they can get and a stunning website alone no longer hits the mark. Combined with effective content marketing, social media activity, great seo and functional website designs, AdWords help you stand out from the crowd and put your business where it deserves to be.

First Digital Media Manage Your Ad Campaigns for You

If this all sounds too much to handle and you just want to focus on running your business, then you can do just that. In order to focus on your business, you need to first actually have business to deal with, which is where our team come into action. First Digital Media are on hand to provide expert insider knowledge when it comes to AdWords and we are able to effectively manage you campaigns for you.

With the time needed to create functioning ads and the expertise to tap into your consumers’ activity online, your business can be on the first page of Google search results in quick time. What are you waiting for?

Get in Touch

Discuss your business brand awareness online with our team and get AdWords campaigns up and running now. Call us on 0845 094 1830 to chat to our team about getting your business the visibility it deserves.

*figures from 2015

E-commerce Is So Much More Than Online Shopping

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The majority of internet users will have come across or used an e-commerce site at some point in time but little did you know, they are about to take over the world (almost)!

E-commerce sites have shown a steady growth in numbers over the years and now, in 2017, they are seen as one of the hardest websites to compete with. With an ever-growing market and more and more competition out there, it was about time that e-commerce sites upped their game and upped their game they certainly did!

Retail Online

Although there was a major scare in the retail industry that online retail would outrun high street stores, this is not the case. As it stands at the moment, there is only a small 8% of all retail sales carried out online in the UK, clearly showing room for e-commerce to storm forwards and develop.

With major contenders like John Lewis expecting online sales to account for almost half of their yearly intake, is e-commerce still just an up and coming phenomenon to think about, or is it already the king of retail?

E-Commerce Let Downs

Although a lot of the hype surrounding an e-commerce site at the moment is positive, there are some let downs that can affect how a site performs and how the customer interacts. With a massive 39% of users shutting off a website because it takes too long to load, it really pays to pay attention to your e-commerce site.

Never let it stand alone online, with so much competition it is about time you did something about your e-commerce site.

First Digital Media are aware of the e-commerce challenges and focus our attentions on mapping the customer journey throughout the site. With a major 61% of marketing teams mapping the journey also, we see ourselves as innovative leaders in the world of online, covering all bases in e-commerce and not just making it look great like other agencies do.

Case Study

The team here are always looking out for new and upcoming designs, websites and e-commerce sites to check out what is new on the market. We recently took the time to look at an industry giant online, ASOS, and found some great information we wanted to share with you.

As one of the biggest e-commerce sites out there with an avid following of loyal customers, clearly ASOS are doing something right. One element we noticed they were doing right was covering all bases and platforms, not just desktop. With conversion rates on the increase across all platforms, especially tablets and smartphones, it pays to make your e-commerce site responsive.

With speedy shopping features, loyalty rewards and everything their customers want, ASOS really hit the mark and will forever continue to grow in the online world if they keep doing what they’re doing.

First Digital Media

Our team pays close attention to various elements throughout your e-commerce, not just the front cover your customers get to experience. We look at:

  • Site searches and navigation options
  • Product pages and their content
  • Checkout process and shopping bag facility
  • So much more

Top Tip- make sure your product pages have video content, with video on the rise, your customers need to and want to see exactly what your product entails, rather than a flat photo of an object.

Get in Touch

To arrange a consultation regarding your e-commerce site and to find out more about First Digital Media, call us on 0845 094 1830.

The Legendary Unskippable Ad Slips into History for YouTube

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This week saw a major shift towards consumer satisfaction with YouTube removing the 30-second ads before video playback. Starting from next year, you will be able to watch your video until your hearts content, without the annoying interruption at the start!

YouTube is the second largest search engine across the whole world and with more than 100 hours of video being watched every minute, it is clear why they have made the change to meet their consumer’s needs.

Let’s Be Honest…

We have all been there, ready and waiting to watch the latest music video, earphones in place and BOOM another advert appears telling you about the latest Nike shoes or Make-up Application (no offence to Nike).

Although it is great to see new products on the market and the up and coming face improvement techniques, sometimes we just want to watch the video we first went there for without the annoying distractions.

Skippable Content

We all understand that adverts have to exist in order for businesses to survive but we believe, as a whole, that we should always be given the option to skip it when we really don’t care about it at all. For a while now the ‘unskippable’ ads on YouTube have been driving users mad with many of them moving over to other video platforms and music apps but worry no more because YouTube has been listening.

From 2018 they have made the decision to remove the unskippable options on adverts and will focus on “formats that work well for both users and advertisers”. Although there has been no mention of the 15 and 20-second unskippable ads, this is something great for us consumers at last! Right?

Ads Still Rule

Adverts are still ruling the game when it comes to YouTube. Don’t celebrate too early about the 30-second removals because there are still the 6-second bumper ads that will be coming out to play more and more throughout 2018.

With competition from Facebook every day, video is moving towards becoming the next big thing in online marketing, social media and every online platform pretty much. As more than half of YouTube’s users are coming from mobile phones, a 30-second ad can really harm a user’s data plans so it’s great news that its no longer going to be a pain… we just have to wait until 2018!

Get in touch with First Digital Media to learn more about video marketing, the digital age and how we can create the perfect online marketing package for your business.


Super Bowl 2017… Were You Watching?

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A lot of the team here at First Digital Media were tuned in on Sunday night ready for the event of the year. What we want to look at is how it played out on social media throughout the whole world, not just here in Little Old ‘Lancaster.

This year’s Super Bowl is the 51st of its kind and saw the New England Patriots take over with a winning score of 34:28 against the Atlanta Falcons. All eyes were on the NRG Stadium on February 5th and with only 70,807 people in attendance, there were a lot of eyes on social media too.

Beyoncé Stole the Show

Although figures were high this year with a massive 64 million interactions on social media platforms, Beyoncé stole the show in 2015 with her half time performance and raked in 65 million people online and 265 million engagements.

Last year saw social media users make the most out of the ‘live feed’ option for the event and they really got engaged in the running up to the big night. In total, the users altogether shared 265 million posts and more than 1.3 million ‘unique people per minute’ were getting involved through commenting, posting, liking and sharing anything to do with the Super Bowl.

image source –

Mobile Came Out On Top

This year’s Super Bowl was incredibly active online but a massive 90% of those interactions took place on a mobile platform not surprising really is it? Like we have said before, if you are not using mobile in 2017, you are massively falling behind.

One of our Digital Marketing Executives, Warren, found his place on the sofa on Sunday night, got his American snacks prepared and tuned in from 10 pm to watch the event take place. With his mobile in hand, he was live Facebooking throughout the game and was interacting with other watchers on the amazing performances from Tom Brady, Matt Ryan and Julian Edelman.

Warren’s main interaction on social media was with the platform Facebook, but others in the running included Twitter, Instagram and Snapchat.

The Crowd Went GaGa for Social Media

Lady GaGa was this year’s half time performer and sporting an NFL-themed costume throughout, she clearly stole the show and impressed the viewers. In fact, some of the viewers were more interested in how old she is as it was reported the top trending Google Search during the game. Does it really matter when she performed like that?

image source –

Not only were the crowd watching live as the game took place but they were also actively searching and watching videos on social media, 262 million times to be precise. “Visual storytelling is more important than ever, both live and pre-recorded” and clearly, video ‘out did’ itself this year.

Media Is Changing!

Twitter this year did manage to overcome its previous years’ figures but still wasn’t able to break the 2015 record. Following the hashtag #SB51 while the game was live, there was a recorded 27.6 million tweets in total and this saw Twitter storm ahead on conversation figures.

All of these facts and figures are interesting but as social media advocates ourselves, the team here at First Digital Media have looked at the reasons why these figures exist. Although Facebook and Twitter are massive platforms and are bound to bring in the biggest numbers, this year saw the move of smaller platforms and changed the way audiences use social media in general.

With Snapchat, Instagram and YouTube playing their own part in the run-up to the big game, 2017 has paved the way for audience interaction in their masses.

Were you focused on the touchdown or the half time performance? Either way, both of the topics were the leading tweet conversations as well as ‘Patriots complete comeback’, ‘End of Lady GaGa’s memorable Super Bowl Halftime Show Performance’ and ‘Danny Amendola’s 2-point conversion to tie the game’.

What’s Next To Come…

As you can see, social media was somewhat bigger than the game this year even though it went into overtime. First Digital Media predict that Snapchat will take over Twitter next year in the rankings and with filters, stickers and locational tags, we are sure that users will get involved right away. We are looking forward to next year already and can’t wait to see who is performing… Our money is on Rihanna!

Google Analytics is the Past, Present and Future of Your Business

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We live in a world where data is becoming more important than ever before. As good as it is having thousands of likes, retweets and followers, are they really of any use if they are not following through to conversions?

Data… What is it?

Data is predicted, created, consumed and spat back out again in the blink of an eye and its increasingly becoming more important to take from it what your business needs. Storage Servers have predicted that by 2018, only a year away, the world will be creating 50,000 GB a second which is a massive amount of data to analyse.

The data that we are creating goes beyond so much more than just adding photos to Facebook, videos to YouTube and sending emails to millions of people around the world. Whatever data you are creating it is vital that you are using it to improve and reach your business goals, as an insight rather than just a creation.

Basically, don’t just have the data there, do something with it!

Proactive vs. Reactive

Analytics allows you to physically watch the path your consumers are taking when on your site. Where they first started, where they came from, where they left and what they essentially were there to do. Sounds good, right?

Its only useful knowing this if you are going to be proactive with it rather than reactive. Saying “wow my bounce rate is 25%” gets you know nowhere because in reality you need to be asking why those 25% are leaving your site and resolve this issue to get the figures even lower.

Ask yourself a question about your website and then seek an answer. Use this answer to resolve the issue and move forward with new questions on how you can improve conversion rates.

Some Questions You Need to Ask

Are my pages fulfilling my customer’s needs?

Without a doubt there will be certain pages on your site that consumers probably just won’t be interested in or at least not as much as others. This is natural and can often be difficult to combat without the right knowledge.

First Digital Media and our wealth of industry experts have worked with analytics for years and can read reports like the back of our hands – not literally! We know that it is in your best interest to find these pages and resolve the issue so that the next time you check ‘Behaviour – Site Content – All Pages’, you will see an improvement on those pages that were lacking activity before.

Which platforms are coming out on top and which are falling behind?

With various platforms available to view any site on, you may think it is somewhat impossible to monitor them all at once and clearly see what your consumers are using – you’re wrong! Google Analytics shows you in pretty much black and white exactly what platforms your consumers are using. Whether that be iPhone, Android, Desktop or Tablet you can see in real time how your consumers are actively seeking your business.

Looking back at a previous blog post from our blogging team here at FDM, if you are not covering all platforms, especially mobile, in 2017 then you need to seriously up your game in the digital world or face falling behind dramatically.

How are my customers searching for my business?

Let’s take this situation for example.

Your business sells shoes, all shoes to be exact. When looking at your analytics reports you are noticing that a significant number of consumers are searching for high heels and then leaving your site when they first arrive. Do you have high heels on your site? You might have them there on the first page but if it is not clearly signposted your consumers are sure to leave and look elsewhere – get it?

Focusing on the keywords used throughout your whole site, you need to be very aware of how your consumers are searching for your business because if you’re not, they could be going to your competitors within the blink of an eye.

Improve Your Website

Forbes recently reported on how there are 14 quick ways that Google Analytics can improve your website. Some of these include:

  • Analyse potential new markets you can break into
  • Find your resonating content and expand on it
  • The importance of attribution
  • Analyse consumer trends
  • Follow your consumer’s path
  • Pump more into attention-grabbing pages
  • Cross-channel attribution
  • Identify your ‘key’ keywords

“With the advent of tools such as Google Analytics, it is now possible to track how a visitor came across your site, including from offline or internet of things sources, as well as how long visitors stayed, and what kind of content or keywords kept them there”.

Other areas of insight you get first hand include:

  • What time of day your site is most active
  • What content your customers are reading the most
  • How long your consumers are spending on your site
  • Where in the world your consumers are coming from

Get in Touch

To find out more in-depth details about Google Analytics and the technologically advanced platform it provides you with, get in touch with our team by calling 0845 094 1830.

Break Through the Buzz of Social Media with FDM

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‘Breakthrough digital marketing’ strategies are hard to come by in a world that is over run with content, social activity and digital. Making your mark on the world wide web can be a battle but FDM are committed to getting you there.

The chances of your customers being bombarded with marketing ploys every day of their lives is high and the chances that they are seeing yours first are very low. In order to make your mark on the web, your business needs to be at the forefront of your industry and this is only possible by breaking through the noise barrier that social media brings with it.

Avoid The Buzz

Nowadays, digital media is like the honey to a swarm of bees who are all looking to pollinate with their own resources. Facebook, Twitter and Instagram are the sunflowers of the garden with other platforms being the dandelions, blue bells and poppies. As primary sources of information for the majority of the world, every single bee is buzzing to be on the biggest flower, with the most pollen in order to create the best honey. Catch our drift?

In the real world, all marketers are essentially bees. Although digital media has provided a versatile platform for businesses to reach consumers, it has also created a platform that is horrendously loud and an instigator in noise online.

Making More Noise Does Not Work

Although you may think that being the loudest and being louder than your competitors will see you rise to the top, it most certainly will not be the case. Being the loudest in the world of social media can often see yourselves being classed as irritating and research has proven that “almost half of British consumers choose to ignore brands on social media” (Marketing Week). One major problem with making more noise online is that you can start to work against yourself, in a constant battle with how loud you can really be. Where is the sense in that?

Utilising other platforms and forms of marketing are vital on the road to success online which some major brands have really got the hang of. “Some brands are getting it spot on – in the past year we’ve seen the likes of Disney, Starbucks and McDonald’s use Snapchat’s filters to engage consumers in a way that doesn’t feel intrusive,” says Michael Nicholas, global director at Kantar TNS.

Use Digital Marketing to Your Benefit

Targeting the baby boomers, generation X’s and millennials is difficult enough as it is and getting it right is only one small element of the process. Below are three useful online marketing tips which you can use to break through the noise and create your own sweet melody online.

  • Promotion Without an Ego

Everyone starts from somewhere and often, that is at the bottom of the pile. Whether you are already established or are on the bottom step of a big ladder, you need to remember where you came from and build a community around you. Either through meeting people offline or online, you wouldn’t start by introducing what you sell.

More commonly, you would start with a friendly greeting, get to know each other and then move onto what you are selling at a later date or when they ask. Find out what your consumers are interested in, get to know them and make them feel valued as a customer rather than a number.

  • Be Consistent

Having core values is important for any business, not just online but offline as well. Keeping these core values throughout your online strategies is as important as the content you are promoting itself and vital to creating your brand image.

Consistency leads to reliability and reliability always leads to trust. Creating a trustworthy brand is what we all aim to do and a trustworthy brand always sells over a fake one. Once you have cracked what your consumers are looking for, how they like to be spoke to and what they are talking about themselves, you have battled through the generic noise of social media and you are ready to take over the digital age.

  • Beautiful Content

Let’s face it, the more beautiful your content is, the easier it is to read and the more people actually want to read it. No one wants to read the same old drivel that is pumped into marketing campaigns to reach certain buzz words so make your content different, unique and bespoke to your business.

Get in Touch

To find out more about how to break through the noise of social media and start your own breakthrough, call First Digital Media on 0845 094 1830. With dedicated account managers on hand, you can create the perfect marketing package with the peace of mind that you are in safe hands. Now go and get that honey!

Do You Know What Social Media Monitoring Is?

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Although you may think that social media monitoring is someone sat at a computer liking posts and searching the web for cool cat pictures, the practice is actually becoming a leading portion of marketing and is taking over traditional methods of traffic generation.

As your social media management team, here at First Digital Media, we take social media very seriously and only ever search the internet for cat pictures on a Friday afternoonJoke! Using analytics and intelligence, we are able to give our clients insights into their social media efforts and prove where audiences have been reached, providing valuable data that all businesses need to succeed.

Social Investment

By investing time and resources into social media management you are propelling your business forwards into a legitimate important sector of marketing, which many top companies are following. Some of these top companies are household names like Old Spice, Newcastle Brown Ale, Starbucks and even NASA. Who would have thought about tweeting from the moon? NASA of course!

All of the leading companies using social media marketing in their campaigns included emotive elements, interaction with consumers and created an idea of easy and effective marketing without the large costs of earning global recognition. Whichever route you choose to take with your social campaign, it is imperative that you are aware of the terms used throughout the industry and use our team to your advantage in conquering the social media world.

What You Need to Know

Cut out all of the jargon, long words and intensity and social media monitoring is essentially ‘monitoring your social media accounts’. Including social media listening, intelligence, management and analytics the process consists of many other elements in order to succeed in its purpose – spreading the world about your business and gaining traffic.

  • Listening

Using your ears throughout daily life is important to know what is going on, to hear what people are saying and finding out how people feel about you – the same goes for businesses online! You need to seek understanding through your customer’s attitude, emotions and discussions to keep an eye on how your campaign is being received. Know your customers and drive product innovation in their direction to stay ahead of your competitors.

  • Monitoring

Visually watching your results happen in real time and seeing exactly where your main target audience are is essential with social media monitoring. Following analytics and keeping track of success is capable with all social platforms. Gain instant access into real time customer conversations from every corner of the globe, or from just down the road.

  • Analytics

Using numbers, data and insights can show you how many mentions, retweets, likes, impressions and comments you have received across all platforms. With this data you are able to see exactly where your success lies and how many of these interactions have led to the final outcome your business started with.

Be The Digital Fly On the Wall

Social media plays an important role in customer experience management”. At the same time as monitoring your customer’s experience you have the ability to improve it for the benefit of both your customers and your business. With the huge amount of organic conversations taking place day in, day out, social media allows businesses to turn data into research opportunities and to be aware of faults in your business from the customer’s perspective if there are any!

A company’s relationship with its consumers is often more important that the sole principle of the business. Without your consumers, your business would not exist or at least be anywhere near successful, so paying attention to your customers really matters in today’s world.

Get in Touch

Social media monitoring is much more than just posting and collecting likes. With FDM’s help, you can put yourself in your customer’s shoes and create the brand you would want to see through their eyes. Build confidence within your consumers and create brand recognition amongst the online world. Social media is not the enemy and never will be, so connect now with our help and make the most out of it while you can.

Call us on 0845 094 1830 to speak to our team about social media monitoring for your business.

New Year, New Online Marketing?

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We previously asked you if you were ready for 2017 and in the blink of an eye we are already 4 days in to the new year. With the new year being a big opportunity to overhaul your marketing strategies, there is no time like the present to take some tips from the leading experts here at First Digital Media.


Social Media Marketing

As a somewhat second nature to most millennials and smartphone users, social media has taken the online world by storm and is showing no signs of stopping anytime soon. In 2016, Facebook alone had 1,590 million worldwide users with WhatsApp, Twitter and Instagram following suit in high figures.

Whether used for keeping up with news, following celebrities, purchasing from businesses or keeping in touch with friends, there is no doubt that social media has become a necessity in the online world. Using the platforms to your benefit is a sure fire way of creating an online presence, promoting your content and getting your consumers to interact with your business as a whole.

Consider your audience, work with headlines that are eye catching, keep your consumers engaged and always use ‘Call to Actions’.

Video Marketing

The ‘new’ powerful tool bursting onto the scene in the new year is video marketing. In order to influence your chosen target market and stay above the radar, you need interesting, innovative and exciting content to keep them entertained. Nobody wants to stare at a blank advert anymore and we don’t blame them when video is much more interesting on so many levels! Using the right sound, imagery, concept and overall delivery can mean the difference between being a leader and a follower online.

A video never acts alone and is 100% part of a marketing plan. With the right planning, your video marketing techniques can inform your consumers and potential customers into what you really want them to do with your business.

Content Strategy

Content makes up your site (amongst other elements) and needs to be clear, make sense and be relevant to your business. Sounds pretty straight forward? Now you may be thinking “I already know this” but believe us, there are people out there who don’t follow this simple technique with their content marketing and are making huge failures going into 2017.

Using blog posts, social media, online articles, videos and website content to promote your business where it needs to be is essential in conquering the online world. Online marketing as whole includes various elements in order to be effective and as there is no I in team, it is vital your marketing works together rather than contradicting each part.

Direction and Achievement

We could go into every single element of digital marketing (which you can find here on our site) but we chose to focus on three key parts and followed our direction of choice. We focused on social media marketing, content strategy and video marketing to let our clients know what we advise for new marketing strategies in 2017. Great achievement of direction, right?

Ensuring your site has a clear direction, your content has a clear path of conversion and that you are achieving your aims is the ultimate goal of any business owner. Whether you are actively managing your own online campaigns or are you placing the trust in our hands, there has to be a direction in order to achieve your main aims. Without main aims and a clear directional path, your efforts are wasted and it is highly unlikely that they will be successful.

Other Trends To Watch Out For

Keep an eye out for other marketing techniques that will be big players in the digital world of 2017 and check back on our blog to keep up to date.

  • Influencer Marketing
  • Live Streaming
  • Chatbots
  • Virtual Reality
  • Short-lived Content (Snapchat)
  • Personalisation
  • Purpose Driven Marketing
  • Social Media Purchase Options

Get in Touch

These topics discussed are not definitive of digital marketing and there are many options and routes to choose for your business. If you are looking at marketing techniques for the new year get in touch with the experts here at First Digital Media. Call us on 0845 094 1830 to speak to us and get well on your way to making 2017 your year in the online world.

Let’s get together, grab a coffee
and throw some ideas around.

Contact Us Now