Are people leaving your website and you’re not sure why?
First Digital Media have looked into the main reasons people are leaving websites and have the solution to fixing them. If you feel your website is missing the point or just needing that crucial focus area, our team are here to guide you in the right direction so that you can convert visitors into leads and customers.
1. Your Website Design Is Old
Although it’s a truth that we are not fond of, people do ‘judge a book by its cover’ and there is no exception when it comes to website. You know yourself, design matters and if a website looks poor quality or old, you are less likely to follow through the site into a conversion.
In recent studies, Elizabeth Sillence, conducted a study to find whether users trusted or didn’t trust a website and the leading contribution to not being trusted was design problems. With a massive 94% saying the website’s poor design put them off trusting the site, its actually proven “your site can trigger immediate distrust”.
2. Can People Read Your Content?
If your content isn’t eligible, how do you expect your visitors to bother to read it? Content isn’t just about the words you write but also where they are placed on the site and also the colours used. Although there are no set guidelines stating which font or size you should use, it pays to make sure your visitors can read the content on all devices.
Tip – Use clear fonts, that are a contrasting colour to your background shade.
3. Don’t Overwhelm with Ads
If you are running your website on an ad-driven base, you shouldn’t look at removing your ads any time soon. However, just because you have the ads on your site, it doesn’t mean you need to spam your visitors with them.
Reverting back to the trust element we are looking for with your website, we looked into how visitors trust online website ads. Nielsen carried out a study in 2014 that looked at the forms of advertising users trusted the most. Overall, the results showed that people trusted newspapers, radio ads and billboards more than an online website ad or banner.
Remember that building trust with your visitors leads to conversions and leads, not spamming them with unnecessary content.
4. Navigation Structure is Poor
Have you ever been on a site yourself and struggled to find the pages you visited for? That is because of poor navigation layouts that not only affect the user experience but also your google rankings.
The most simple route to follow with navigation on your website is to move through your own website as if you were the customer so that you are 100% sure they will not get lost or caught up in unnecessary content. Take the user’s needs into account and don’t force them into areas they probably care little about.
5. Can Your Customers Call You Easily?
If your customers are moving through your site and are not given a clear route to call you or get in touch, how are you ever going to convert them into paying customers or leads? You won’t.
Small Business Trends suggested that 70% of small businesses were lacking call to actions in 2013 and the figures have not changed much since. It is so important to have call to action points throughout your whole site to encourage customers to actually call you and make a sale. If you are missing out on the chance for your customers to call you, then you are missing out on custom that your business is looking for.
Get in Touch
To make sure your website isn’t experiencing any of these five faults, call us now on 0845 094 1830. Being leading industry experts in digital marketing, content marketing and online web design, you can rely on our team to get your website converting leads in no time at all.